location search map

What’s that saying about real estate?  Location, location, location.  It appears the same can be said about what it takes to be listed in the local listings on Google.

With the big shift to mobile occurring over the past year, it’s no surprise that the biggest signal Google looks for in picking a search for mobile is proximity when it comes to the Local Pack that shows up ahead of the organic listings.  Moz ranked the top 50 items that affect ranking in both the Local Pack and Organic Search.  Here are the top 10 in each:

Local Pack

  1. Proximity of Address to the Point of Search (Searcher-Business Distance)
  2. Physical Address in City of Search
  3. Proper GMB Category Associations
  4. Quality / Authority of Inbound Links to Domain
  5. Consistency of Citations on the Primary Data Sources
  6. Domain Authority of Website
  7. Product / Service Keyword in GMB Business Title
  8. Quality / Authority of Structured Citations
  9. Consistency of Citations on Tier 1 Citation Sources
  10. Click-Through Rate from Search Results

Organic Search

  1. Quality/Authority of Inbound Links to Domain
  2. Domain Authority of Website
  3. Diversity of Inbound Links to Domain
  4. Topical (Product/Service) Keyword Relevance of Domain Content
  5. Quantity of Inbound Links to Domain
  6. Quantity of Inbound Links to Domain from Locally Relevant Domains
  7. Click-Through Rate from Search Results
  8. Geographic (City /Neighborhood) Keyword Relevance of Domain Content
  9. Product / Service Keywords in Anchor Text of Inbound Links to Domain
  10. Mobile Friendly / Responsive Website

Read the full report on the Moz website.

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