Tag Archives: Research

  1. Can 2 second video views actually drive sales?

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    October 18, 2017 by Paul Dughi

    P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video …
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  2. Study: Media Measurement missing 66% of all video consumption

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    October 7, 2017 by Paul Dughi

    Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries.  They are a big …
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  3. Can 2 second video views really be effective at driving sales?

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    September 25, 2017 by Paul Dughi

    P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video …
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  4. If Programmatic Ad Buying is the future, why are advertisers not buying it?

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    August 16, 2017 by Paul Dughi

    We’ve heard so much about “Programmatic Ad Buying” in the past two years, it’s almost become a joke around our …
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  5. Partisan views on media more entrenched than ever

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    August 4, 2017 by Paul Dughi

    If anything, partisan views of the national news media have gotten even more entrenched… and the gap has widened, according …
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  6. With growing advertiser complaints, Facebook agrees to third-party measurement

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    February 17, 2017 by Paul Dughi

    With rising unhappiness among advertisers and ad agencies with Facebook’s measurements and its resistance to third-party verification (see list below), …
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  7. Who’s more truthful: Trump or the media?

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    February 11, 2017 by Paul Dughi

    If this isn’t a wake up call for the media, I don’t know what is. A Spring 2017 poll from …
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