P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads are viewed for less than … Continue reading Can 2 second video views actually drive sales?
Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries. They are a big deal in ad circles. So, when they talk, people do listen. Here’s what they’re saying: 66% of TV and Video on content consumed by Millennials and Gen Xers is not being captured by current media … Continue reading Study: Media Measurement missing 66% of all video consumption
P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads are viewed for less than … Continue reading Can 2 second video views really be effective at driving sales?
We’ve heard so much about “Programmatic Ad Buying” in the past two years, it’s almost become a joke around our place. Everybody tells us it’s coming and we’d better be ready. If you’ve ever bought a self-serve Google ad or a Facebook ad, that’s really the kind of thing we talk about when talk programmatic … Continue reading If Programmatic Ad Buying is the future, why are advertisers not buying it?
If anything, partisan views of the national news media have gotten even more entrenched… and the gap has widened, according to a national survey by Pew Research Center. While Democrat views on the impact of the national news media have grown more positive, Republicans have grown even more negative in their assessment of the media. … Continue reading Partisan views on media more entrenched than ever
With rising unhappiness among advertisers and ad agencies with Facebook’s measurements and its resistance to third-party verification (see list below), Facebook blinked. It now says it will commit to an outside audit to verify data accuracy. “We are committing to an audit by the Media Rating Council (MRC) to verify the accuracy of the information … Continue reading With growing advertiser complaints, Facebook agrees to third-party measurement
If this isn’t a wake up call for the media, I don’t know what is. A Spring 2017 poll from Emerson College shows the nation is split on the job President Trump is doing: 48% of registered voters approve of the job he’s doing, versus the 47% that disapprove. It’s split about the way you’d … Continue reading Who’s more truthful: Trump or the media?
The Media Research Council says 50% of an ad has to be showing and visible for at least one second to count as an impression. The Interactive Advertising Bureau is looking to update its viewable impression stat to say the ad must be visible on the page for at least one second. In other words, … Continue reading How long does a digital ad really need to be visible on screen to get counted as a one-second viewable impression?
This fake news thing is bigger than just election results. “Fake news” has become a label people freely put on facts they don’t agree with. People will call something “fake news” when in fact it’s true. They just disagree. But call something by a label enough and it often sticks. Source: this past election. But … Continue reading Can students tell the difference between fake news and real news?
How are you doing with your New Year’s resolutions so far? About half of Americans count cutting back, or dropping out, of social media is one of their resolutions for 2017, according to data from Treem. How they came up with that number (51%), I have no idea as they don’t list their source. But … Continue reading Half of Americans say they plan to cut back on social media in new year
Ok, you have to consider the source, but Facebook is now reporting that using Facebook can extend your life. Follow the logic here: People with lots of friends tend to live longer. BTW, Facebook calls these “strong social networks offline.” Social relationships, they say, are as predictive as smoking, obesity, and physical inactivity. So, does … Continue reading Proof that Facebook users live longer (says Facebook)
The Advanced Wireless Research Initiative, led by the National Science Foundation (NSF), will attempt to advance the next generation of mobile technology. It's backed by the US government, a consortium of private companies, and a $400 million dollar war chest to start. 5G on the way This news comes on the heels of the FCC voting to allocated … Continue reading Initiative focuses on wireless speeds that are 100x faster
The same brain circuits that are activated by eating chocolate and winning money are activated when teenagers see large numbers of “likes” on their own photos or the photos of peers in a social network, according to a first-of-its-kind UCLA study that scanned teens’ brains while using social media. Brain scans while using social media … Continue reading What happened when researchers scanned teenagers brains while using Social Media
I am a huge proponent of the potential of online video, OTT (over-the-top) video, and online news in general. Both from a consumer standpoint and a producer, online video is a force to be reckoned with. But this breathless reporting about video views, without context, needs to stop. We all know that data can be … Continue reading Internet Video views: Beware data without context
Kevin Draper wrote a brilliant analysis on Internet Video views in Gawker that really puts things in perspective. “100% bullshit,” is what he called Internet Video View metrics. I'm not sure I agree that the numbers are BS. I do, however, agree that the way people use the number is. People hear big numbers of … Continue reading How Internet Video View metrics can lie to you