Tag Archives: Research

  1. If Programmatic Ad Buying is the future, why are advertisers not buying it?

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    August 16, 2017 by Paul Dughi

    We’ve heard so much about “Programmatic Ad Buying” in the past two years, it’s almost become a joke around our …
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  2. Partisan views on media more entrenched than ever

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    August 4, 2017 by Paul Dughi

    If anything, partisan views of the national news media have gotten even more entrenched… and the gap has widened, according …
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  3. With growing advertiser complaints, Facebook agrees to third-party measurement

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    February 17, 2017 by Paul Dughi

    With rising unhappiness among advertisers and ad agencies with Facebook’s measurements and its resistance to third-party verification (see list below), …
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  4. Who’s more truthful: Trump or the media?

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    February 11, 2017 by Paul Dughi

    If this isn’t a wake up call for the media, I don’t know what is. A Spring 2017 poll from …
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  5. How long does a digital ad really need to be visible on screen to get counted as a one-second viewable impression?

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    February 7, 2017 by Paul Dughi

    The Media Research Council says 50% of an ad has to be showing and visible for at least one second …
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  6. Can students tell the difference between fake news and real news?

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    January 16, 2017 by Paul Dughi

    This fake news thing is bigger than just election results.  “Fake news” has become a label people freely put on …
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  7. Half of Americans say they plan to cut back on social media in new year

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    January 11, 2017 by Paul Dughi

    How are you doing with your New Year’s resolutions so far? About half of Americans count cutting back, or dropping …
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