Tag: Research
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U.S. Lags Behind the World When it Comes to Broadband Internet Speeds
Here’s a quick quiz: Which of these countries do you think has the fastest average broadband speeds? Romania South Korea Hungary United States If you guessed the U.S., you’re wrong. In fact, the U.S. didn’t even make the top 10 list for countries with the fastest average internet connection in…
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Views on Media: Starkly Divided Along Political Lines
Americans largely believe that the news media is getting them the information they need, present accurate information, work for the benefit of the public, and are helping the country. Pew Research Center Study 59% believe the news media is getting the information they need 49% believe the information is largely…
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Have an Unlimited Data Plan? You Might be Overpaying
A new study of U.S. mobile consumers finds that 90% of consumers overpay for unlimited data plans. The report, which surveyed 400 U.S. consumers on major carrier unlimited plans, finds that 1 in 3 respondents use less than 5 GB per month, and 85% use less than 10 GB. The…
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TV’s Influence on Purchase Decisions Exceeds All Other Media Combined
Once again, consumers cited traditional television advertising as having the strongest influence on their purchasing behavior, greater than the influence of all other media combined. That was the key takeaway from a research study, 2019 Purchase Funnel, conducted by GfK which measured the influence of media on consumers during their…
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Content Omnivores: Video Consumers Want It All
With the increased attention focused on OTT (Over-the-top) TV and streaming services, there are some interesting trends developing. 65% of US consumers say they stream content at least once a week. Two-thirds say they stream more video online than they watch of broadcast, cable, or satellite, according to Horowitz Research’s…
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“Belief-Driven Buyers” Are Playing a Bigger Role in Brand Trust
Why do customers trust brands? The top reasons are all about product or service quality, according to the latest edition of the Edelman Trust Barometer. It delivers good quality products or services The brand gets good ratings and reviews It charges a fair price It has always treated me and…
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Photos of men appear twice as often as women in news stories
A new study by the folks at the Pew Research Center turned up an interesting finding: Men appears twice as often as women when it comes to being featured in news photos on Facebook. The research group analyzed posting from 17 national new outlets with at least 20 million unique…
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TV is still the #1 choice for news consumers
The Pew Research Center did a deep dive into local news consumption in a study of more than 35,000 adults. Here are a few of the key takeaways it revealed: Television is the preferred source of news although online sources are catching up. Weather is the number one topic adults…
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Long-form Content Results in 56% More Social Shares
Long-form content results in 56% more social shares than content shorter than 1,000 words, according to new research from BuzzSumo and Backlinko. The research, which analyzed over 900 million articles, also discovered that long-form content was correlated with better backlink performance. Specifically, posts weighing in at more than 3,000 words receive an…
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The Biggest Traffic Hogs on the Internet
Video now makes up half of all internet traffic, according to research from Sandvine (a bandwidth management company). Netflix alone accounts for 15% and YouTube 11.4%. General web browsing makes up 7.8% and embedded video on websites was 13.1%. In total, video was 58% of downstream traffic. Web browsing was…
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“Facebook doesn’t operate with real-world metrics”
GroupM is the world’s largest advertising company. So when it speaks out on industry issues, people pay attention. Robin O’Neill is the Managing Director of Digital Trading for GroupM and had some harsh words for Facebook in an article in Digiday. For a company that will take in an estimated…
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Direct correlation between TV ads and auto website traffic: Ignore it at your own peril
If you want to increase the traffic to your auto dealer website, increase your TV ad spending. Cut back on TV advertising at your own peril. An in-depth investigation from the Video Advertising Bureau (VAB) reveals that 76% of auto brands saw a direct correlation – good or bad –…
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Bipartisan legislation would fund research into tech’s impact on our children
What impact does tech in today’s world have on children? Since 2013, the amount of time children 8 and under spend engaging with mobile devices has tripled from 15 minutes a day to 48 minutes a day. By the time children born today reach age 7, Psychologist Dr. Aric Sigman…
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The Digital Work Tools Marketers Can’t Do Without
Marketers say the top digital tools their teams can’t do without are file sharing, customer relationship management, and email marketing services, according torecent research from Widen. The report was based on data from a survey of 583 marketers worldwide who work for firms of various sizes. Some 42.4% of respondents say file-sharing services…
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Social media usage is dropping
Edison Research knows a thing or two about research. These are the same folks that do exit polling for national elections (as well as tabulate the national votes) for ABC, CBS, NBC, and CNN. With a staff of 19,000 interviews, they conduct telephone, internet, and in-person interviews. Here is what…
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More employers using social media to disqualify job seekers
Drug testing, background or credit checks used to be factors that could disqualify an otherwise great candidate. Now companies are adding formal social media evaluations to the list, according to new data from the 2018 MRINetwork Reputation Management Study. Gone are the days of employers casually reviewing social media to assess prospective…
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What happened when researchers scanned teenagers brains while using Social Media
The same brain circuits that are activated by eating chocolate and winning money are activated when teenagers see large numbers of “likes” on their own photos or the photos of peers in a social network, according to a first-of-its-kind UCLA study that scanned teens’ brains while using social media. Brain…
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Who should solve the problem of advertisements placed against fake news?
It seems a safe bet to say that it’s an advertising agency issue to avoid placement on questionable websites. Or a tech solution from the programmatic companies to avoid placing ads on ad networks that rely on fake news websites. That’s not how U.S. marketers feel, though, according to a…
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Which Advertising Medium Do Consumers Trust the Most?
With U.S. consumers being exposed to an average of 10,000 brand messages every day, and 90% of consumers reporting that advertisements influence their purchase decisions, the power of advertising is undeniable. According to research from Clutch, consumers in the United States say Television and Print are the advertising mediums that…
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Who is really using Facebook?
If you’re targeting the masses on Facebook, here’s a quick breakdown of who uses the social medium, according to a study by Pew Research: Gender Men: 38% Women: 62% Ages 18-29: 25% 30-49: 40% 50-64: 24% 65+: 11% Education High school or less: 35% Some college: 33% College+: 32% Race…
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Can 2 second video views actually drive sales?
P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads…
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Study: Media Measurement missing 66% of all video consumption
Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries. They are a big deal in ad circles. So, when they talk, people do listen. Here’s what they’re saying: 66% of TV and Video on content consumed by Millennials and Gen Xers is not…
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Can 2 second video views really be effective at driving sales?
P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads…
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If Programmatic Ad Buying is the future, why are advertisers not buying it?
We’ve heard so much about “Programmatic Ad Buying” in the past two years, it’s almost become a joke around our place. Everybody tells us it’s coming and we’d better be ready. If you’ve ever bought a self-serve Google ad or a Facebook ad, that’s really the kind of thing we…
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Partisan views on media more entrenched than ever
If anything, partisan views of the national news media have gotten even more entrenched… and the gap has widened, according to a national survey by Pew Research Center. While Democrat views on the impact of the national news media have grown more positive, Republicans have grown even more negative in…
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Who’s more truthful: Trump or the media?
If this isn’t a wake up call for the media, I don’t know what is. A Spring 2017 poll from Emerson College shows the nation is split on the job President Trump is doing: 48% of registered voters approve of the job he’s doing, versus the 47% that disapprove. It’s…
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Initiative focuses on wireless speeds that are 100x faster
The Advanced Wireless Research Initiative, led by the National Science Foundation (NSF), will attempt to advance the next generation of mobile technology. It’s backed by the US government, a consortium of private companies, and a $400 million dollar war chest to start. 5G on the way This news comes on the heels of…
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Internet Video views: Beware data without context
I am a huge proponent of the potential of online video, OTT (over-the-top) video, and online news in general. Both from a consumer standpoint and a producer, online video is a force to be reckoned with. But this breathless reporting about video views, without context, needs to stop. We all…
Paul Dughi.com 