If you’re targeting the masses on Facebook, here’s a quick breakdown of who uses the social medium, according to a study by Pew Research:
Gender
Men: 38%
Women: 62%
Ages
18-29: 25%
30-49: 40%
50-64: 24%
65+: 11%
Education
High school or less: 35%
Some college: 33%
College+: 32%
Race
White: 65%
Nonwhite: 34%
Paul Dughi.com 