Paul Dughi.com

Tag: Metrics

• Digital Metrics

  

  Ten Ways to Protect Yourself from Click Fraud

  Depending on who you to believe, click fraud is either a minor inconvenience or crime on a global sale. Statisa says that 11% of global ad traffic is invalid, causing $65 billion in damages every year. Other sources say that as many as one-third if all ad spending for digital…

  March 11, 2023
• Advertising Digital Facebook Fraud Legal Metrics Social Video

  

  Facebook Facing Charges of Fraud, Inflating Video Views by as Much as 900%

  The folks suing Facebook for inflating video views now say it’s worse than they thought.  Originally, the group said FB was jacking up video metrics by as much as 80% higher than they actually were by the way they were reporting them.  Now, they say the real number is somewhere…

  October 22, 2018
• Ad Agency Advertising Digital Facebook Metrics Social

  

  “Facebook doesn’t operate with real-world metrics”

  GroupM is the world’s largest advertising company.  So when it speaks out on industry issues, people pay attention.  Robin O’Neill is the Managing Director of Digital Trading for GroupM and had some harsh words for Facebook in an article in Digiday. For a company that will take in an estimated…

  September 21, 2018
• Advertising Attribution Business Consumer Digital Metrics

  

  Cross-Device Targeting and Attribution Can Improve Your Advertising ROI

  When you are placing advertising on-line, you want to make sure you know how it’s performing and where your conversions are coming from.  It sounds simple, but it can get complex very quickly.  When you examine where conversions actually take place, the last click gets the nod in most reporting…

  July 20, 2018
• Branding Facebook Journalism Metrics News Social

  

  Facebook expands its Breaking News test

    Facebook is expanding its test group of local and national publishers that get to put that BREAKING NEWS banner on stories.  It added another 50 this round based on the initial results of testing. “Drawing attention to breaking news on Facebook will help get important information to people when…

  March 7, 2018
• Advertising Attribution Consumer Search

  

  What really drove the sale? When metrics lie

  Let me take you back a few years, then we’ll jump ahead to the digital advertising world we live in now.  Several years ago, I was talking to the owner of a small business one day about what drove customers to their store.  She told me it was simple:  the…

  June 21, 2017
• Ad Agency Advertising Digital Ethics Facebook Metrics

  With growing advertiser complaints, Facebook agrees to third-party measurement

  With rising unhappiness among advertisers and ad agencies with Facebook’s measurements and its resistance to third-party verification (see list below), Facebook blinked. It now says it will commit to an outside audit to verify data accuracy. “We are committing to an audit by the Media Rating Council (MRC) to verify…

  February 17, 2017
• Advertising Digital Facebook Hacking Metrics Social Twitter

  Senior marketing execs: Virtually no proof social media ads are working

  First, some facts: Spending on advertising on social media in just the first half of 2016 topped $7 billion dollars, according to the Interactive Advertising Bureau (IAB) study done by PricewaterhouseCoopers. Spending continues to grow.

  February 6, 2017
• Ad Agency Advertising Digital Facebook Fraud Law Legal Metrics Social Video

  Facebook hit with another lawsuit over misrepresenting video ad metrics

  You may not have heard of the high-tech company, Quirky, which filed for bankruptcy and then starting selling off its assets in 2015.  You may, however, have heard of Wink, a home automation hub.  Quirky was an early innovator and high flier in the home automation business, but it couldn’t…

  January 25, 2017
• Ad Agency Advertising Digital Metrics Twitter

  Twitter now admits flawed video ad counts, some off by 35%

  Bad metrics have many advertisers worried about whether they’ve been spending their dollars smartly on-line.  Facebook’s multiple admissions that the numbers were wrong hasn’t done anything to assuage the worry.  Now it’s Twitter’s turn in the barrel. Twitter admits it incorrectly measured video ads running on Android devices.  The measurements…

  December 27, 2016
• Advertising Digital Ethics Facebook Metrics Social

  Here we go again: Facebook estimates “bug” overstated unique reach by 55%

  Facebook announced yet more problems with its own metrics.  They call it a bug, but in light of the recent admission that video views were incorrectly reported for a two-year period, it’s one more confidence shaker for Facebook’s platform for the people spending money on FB.  When people are spending…

  November 17, 2016
• Digital Metrics Research Video Viral Campaigns

  How Internet Video View metrics can lie to you

  Kevin Draper wrote a brilliant analysis on Internet Video views in Gawker that really puts things in perspective. “100% bullshit,” is what he called Internet Video View metrics. I’m not sure I agree that the numbers are BS.  I do, however, agree that the way people use the number is.…

  May 20, 2016
• Advertising Attribution Consumer Search

  What really drove the sale? When metrics lie

  Let me take you back a few years, then we’ll jump ahead to the digital advertising world we live in now.  Several years ago, I was talking to the owner of a small business one day about what drove customers to their store.  She told me it was simple:  the…

  May 19, 2016