How are people searching for your content or business? These days, it’s all about mobile.
Hitwise says that about 58% of all search is done on mobile devices. They came to that conclusion by analyzing 100s of millions of online searches during April and May, 2016.
For news and sports publishers, the numbers were even higher, 64% and 68% respectively.
When was the last time you tested your site’s search function… on mobile?
Researchers looked at 12 product categories. 8 of them showed mobile searches above 50%.