Tag: Advertising
141 Posts
Advertising, Consumer, Content Marketing, Digital, Native Advertising, Video, Viral Campaigns
The case for content marketing
Advertising, Change, Consumer, Google, News
Gmail will no longer scan your email and target ads
Advertising, Attribution, Consumer, Search
What really drove the sale? When metrics lie
Ad Agency, Advertising, Business, Google, Video, YouTube
Is the advertiser boycott of YouTube over?
Ad Agency, Advertising, Content Marketing, Digital, Google, Mobile, Video
Despite a year warning, publishers and ad creators aren’t ready for Flash ad end dates
Ad Agency, Advertising, Attribution, Consumer, Digital, Research, Video
Disconnect between what ad agencies think and what real people do
Advertising, Business, Change, Consumer, Digital, Facebook, Google, Metrics, Mobile, Search, Social
It’s over: Mobile has won
The AdWords Illusion: Forget the sales funnel
Ad Block, Advertising, Business, Consumer, Ethics, Interesting, Legal, Privacy
FTC cracks down on Zombie Cookies that track your online behavior even after you opt-out
Advertising, Business, Consumer
If you want customers, you’ve got to invite them to buy
Advertising, Consumer, Digital, Research, Video
Least Intrusive Video Ads with the Best Recall: Pre-Rolls
Ad Block, Advertising, Attribution, Business, Consumer, Content Marketing, Interesting, Journalism, Metrics, News, Research
Would you rather pay for content or put up with advertising?
Advertising, Apps, Business, Facebook, Google, SnapChat, Social, Twitter
Self-serve Snap Ads coming to Snapchat
Ad Block, Advertising, Business, Consumer, Digital, Google, Search
Is Google getting ready to launch its own ad blocker?
Advertising, Content Marketing, Digital, Journalism, Native Advertising, News, Newspaper, Social, Television
Who you trust more: Advertising or News Media?
Advertising, Digital, Pay TV (Cable, Satellite), PPC, Social, Television, Video
Internet advertising to surpass TV advertising, but…
Advertising, Metrics, Research, Television, Video
Where to get the best ROI for TV ads
Three challenges for the web, according to its inventor
Advertising, Business, Digital, Facebook, Social, Video
You can now run ads in your Live Facebook videos
Advertising, Consumer, Digital, Privacy
FTC smacks Vizio for tracking what you watch on TV and selling data without permission
Advertising, Consumer, Digital, Metrics, Mobile, Research, Social
How long does a digital ad really need to be visible on screen to get counted as a one-second viewable impression?
Advertising, Digital, Facebook, Hacking, Metrics, Social, Twitter
Senior marketing execs: Virtually no proof social media ads are working
Advertising, Amazon, Digital, Facebook, Google, PPC, Search
Google ad changes hurt organic search
Advertising, Change, Digital, Facebook, Google, Research, Television
Trouble in Paradise? Digital ad spending growth rates plummet
Advertising, Consumer, Digital, Facebook, Privacy
Facebook testing targeted ads in Messenger app
Advertising, Content Marketing, Native Advertising, Research, Search, Social
Which ads do people trust the most? Print & TV ads
Ad Agency, Advertising, Consumer, Digital, Ethics, Law, Legal, Privacy
Advertising groups say online “opt-in” rules violate First Amendment
Advertising, Consumer, Digital, Management, Newspaper, Television
Paul Dughi named as one of 16 “Media Influencers” by Local Media Today
US digital ad spend nearly $18B in 3Q 2016
Advertising, Digital, Research
The best media to use to drive car buyers to actually buy
Advertising, Digital, Ethics, Facebook, Metrics, Social
Here we go again: Facebook estimates “bug” overstated unique reach by 55%
Advertising, Ethics, Facebook, Journalism, News, Social
Facebook bans fake news ads, but can the algorithm detect it?
Advertising, Consumer, Content Marketing, Digital, Research
The Nausea rule of advertising
Advertising, Content Marketing, Digital
Define your Weapon of Mass Distinction: Avoiding “We do it too” advertising
Advertising, Consumer, Digital, Ethics, Legal, Privacy
FCC on privacy – Internet Service Providers will no longer be able to share data without your explicit consent
Digital, Google, Television, Video
A billion views a month, but YouTube still isn’t making money
Hey folks, Snapchat is a serious player in the advertising world
Advertising, Attribution, Consumer, Search
What really drove the sale? When metrics lie
Ad Agency, Advertising, Search
Questions to ask before picking an agency to handle your PPC search campaigns
Advertising, Digital, Television
Paul Dughi.com 