US digital ad spend nearly $18B in 3Q 2016

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December 29, 2016 by Paul Dughi

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U.S. advertising spend  in digital advertising in the third quarter of 2016 alone was nearly $18 billion dollars. The latest IAB Internet Advertising Revenue Report shows the number at  $17.6 billion.   This marks the highest third quarter for digital advertising spending on record and a 20% increase over the same time period in 2015. It also accounts for a 4.3% increase over Q2 2016.

“The momentum of advertising in mobile, digital video, and other innovative formats is undeniable,” said David Doty, Executive Vice President and CMO, IAB. “These record-setting third quarter revenue figures reflect marketers’ trust in the internet’s power to connect with today’s audiences.”

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“Digital has become a critical part of advertisers’ marketing strategies,” said David Silverman, a partner at PwC US. “Increasing media consumption on interactive screens will surely lead to even more investment in the digital landscape.”

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