Facebook’s facing a revolt among advertisers. Where will it end up and will it have a real impact?
The campaign is asking businesses to stop advertising on Facebook in July to send a message.
“We are asking all businesses to stand in solidarity with our most deeply held American values of freedom, equality and justice and not advertise on Facebook’s services in July.” – Stop Hate for Profit
So far more than 200 companies have pledged to join the movement. Search Engine Land published a list of companies. Here are some of the bigger brand names:
- Ben & Jerry’s
- ConAgra brands
- Ford Motor Company
- Honda Motor Company
- Levi Strauss
What would you do with $70 billion? We know what Facebook did.
They allowed incitement to violence against protesters fighting for racial justice in America. – Stop Hate for Profit
Mark Zuckerberg responded in a FB post with a series of actions.
“Facebook stands for giving people a voice — especially people who have previously not had as much voice or power to share their experiences.” – Mark Zuckerberg
Among them are:
- Providing Authoritative Information on Voting During the Pandemic
- Additional Steps to Fight Voter Suppression
- Creating a Higher Standard for Hateful Content in Ads
- Labeling Newsworthy Content
“We’re continuing to review our policies, and we’ll keep working with outside experts and civil rights organizations to adjust our approach as new risks emerge.” – Mark Zuckerberg