Only a third trust social media as a news source Half of all Americans report they get their news on television, but the gap with online is narrowing. 43% now say they often get their news online. The gap is just 1 points, narrowing from 19 points in 2015, according to a new survey from Pew … Continue reading TV still #1 choice for news consumption, but the gap is narrowing
Just how prevalent is social media for small businesses? It’s fair to say it’s nearly universal. Nearly 87% of small business owners say they use Facebook for marketing, according to a new survey from G2 Crowd via eMarketer. So, how’s it going for them? There are mixed results here. 38% said it was the most … Continue reading Just how prevalent is social media for small businesses?
Here’s some good news for the newspaper industry. Gen Z (under 18), 18-24-year olds, and 30-34 years olds are increasing their readership. Comparing traditional newspaper use (either in print or online) with the same study done in 2015, Civic Science found a stark increase among the youngest demos. Newspapers may want to spend time figuring … Continue reading Some good news for the newspaper industry
The decline of U.S. newspaper has been well documented by now, but this chart from the American Enterprise Institute shows just how deep the cuts have been.
Television stations must disclose to the public which politicians bought advertising on which station, how much they spent, and where the ads run. It’s available for anyone that wants to go the station’s section on the FCC website for all to see. Not so for the internet. Facebook, not known for its transparency when it … Continue reading Facebook refuses to release political advertising data
You’d think in this era of declining circulation a newspaper would jump the chance to add a print subscriber. Apparently not. I’m a bonafide news junkie. I watch TV News primarily and I’m online every day. But I still like to sit down and read the Sunday paper. There’s something about the experience that just translate … Continue reading My (failed) attempt to subscribe to the local newspaper
A majority of adults say they see news on Facebook, but they don’t trust it. That’s the topline from an Ipsos Public Affairs survey for BuzzFeed News. Broadcast TV news (as opposed to cable news) was the top place US consumers saw news at 56%, but Facebook was right alongside at 55%. But when the … Continue reading Even people that get their news from Facebook don’t believe it
I was honored to be included in the list of 16 "media influencers" as named in the 2017 monthly edition of Local Media Today, by the Local Media Association (an industry trade association of more than 2,400 newspaper, TV, radio, pure plays and other media partners). It's a pretty impressive group to be included in and I was … Continue reading Paul Dughi named as one of 16 “Media Influencers” by Local Media Today
The first time a man looks at an advertisement, he does not see it. The second time, he does not notice it. The third time, he is conscious of its existence. The fourth time, he faintly remembers having seen it before. The fifth time, he reads it. The sixth time, he turns up his nose … Continue reading How Advertising Works
We’ve all heard that people don’t trust the media anymore. Heck, I’m in the media and I view everything through a skeptic’s lens these days. Through it all though, one media source continues to do better than all the others: Local TV news operations. The numbers for all media sources have plummeted to historic lows. An … Continue reading Majority don’t trust media, but one source does better than all the others
A controversial mailer and newspaper ads have the folks in Allentown, PA upset. It's led to resignations of a school's CEO and teachers and has been condemned by educators and public officials. The local newspaper knows who paid for it. Do they have an obligation to reveal who's behind it? A mailer shows the picture … Continue reading Does a newspaper have an ethical obligation to reveal the source of its advertisers?
Ad blocking is a growing trend and, while publishers HATE it, they accept it for the most part. But when ad blockers go too far — like substituting their own ads — or whitelisting your site only if you pay them, then the trouble starts. The Newspaper Association of America (NAA) filed a Complaint and Request for Investigation with … Continue reading Publishers file FTC complaint against Ad Blockers “deceptive practices”
Investor Warren Buffett’s company, Berkshire Hathaway, owns more than 30 small and medium-sized newspapers. Buffett has long proclaimed his love for newspapers and his hope for the industry. But in an article by Rem Rieder in USA TODAY, he sounds a little disheartened. "We haven't cracked the code yet" – Warren Buffet in USA TODAY, … Continue reading Warren Buffett on the state of the newspaper industry