Tag: Mobile
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Mobile Speed is Crucial in Today’s Mobile World
Google and Deloitte combined forces to look at mobile load times for 30 days across four verticals: Retail Luxury Travel Lead generation (such as insurance or auto sites) The results, published in a Whitepaper titled “Milliseconds make Millions,” were clear: 1. Faster sites mean more customers will reach checkout 2.…
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Have an Unlimited Data Plan? You Might be Overpaying
A new study of U.S. mobile consumers finds that 90% of consumers overpay for unlimited data plans. The report, which surveyed 400 U.S. consumers on major carrier unlimited plans, finds that 1 in 3 respondents use less than 5 GB per month, and 85% use less than 10 GB. The…
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Are You Willing to Pay More for 5G Wireless Service?
5G is coming soon to a neighborhood near you. As telecoms build out their 5G networks and start to look at services, the Wall Street Journal reports that it will likely cost you more. The cost to build out 5G nationwide is enormous. Companies are spending billions. 5G waves don’t…
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85% of Websites Fail to Meet Google Page Load Speed Standards
The faster your mobile site loads, the better you’ll look to Google’s robots when it scans your site. Slow-loading websites are now being penalized in the algorithm while fast-loading sites are rewarded. Google recommend your site loads on mobile in 5 seconds or less. Research from Unbounce, however, shows that…
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Why TV + Digital is a Powerful Combination
Even the digital folks will tell you TV is still the King when it comes to media consumption. Combined with digital, the results can be incredible! Television isn’t dying; it’s just changing. And it remains unrivaled in its sheer, unadulterated reach, said Daniel Gulick, writing for digital media publisher SmartBrief.…
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Bipartisan legislation would fund research into tech’s impact on our children
What impact does tech in today’s world have on children? Since 2013, the amount of time children 8 and under spend engaging with mobile devices has tripled from 15 minutes a day to 48 minutes a day. By the time children born today reach age 7, Psychologist Dr. Aric Sigman…
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Location-Based Targeting and Geo-Reporting Key to Efficient Programmatic Ad Buys
When you are buying programmatic advertising, you need to know that not all programmatic platforms are created equally. It is very easy to waste a lot of money using inefficient platforms that scatter-shot your ads or show your digital ads in places where your services are not available. Geo-targeting and…
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Google Proposes New Standards to Speed Up Mobile Page Load Times
On the mobile web, and really everywhere, there’s a real need for speed. The average person clicks away from mobile content if it doesn’t load quickly. Yet the average page loads s-l-o-w-l-y. Something’s got to give. How bad is it? Google’s 2017 study showed the average mobile landing page takes…
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Google and Facebook face potential anti-trust claims
Germany is the latest to level potential anti-trust violations at Facebook and Google. Germany’s anti-trust regulator has started a formal investigation into online advertising. Google and Facebook have said they will cooperate, according to Reuters. When you are an international company, it can be tricky to navigate different laws in…
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Google is moving to mobile-first indexing
Google gave webmasters plenty of warning — more than a year — but it now appears they are ready to step up efforts on indexing mobile websites and serving results based on what they find. Currently, Google’s crawling, indexing, and ranking algortihms look at desktop version. Now, they will switch to mobile-first indexing. “Mobile-first…
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127 Facts You Probably Didn’t Know About Video Marketing
Video marketing is hot right now, but doing it right takes some work. The folks at Website Builder have put together a really good infographic that highlight 127 Facts You Probably Didn’t Know About Video Marketing that they made available to me to share. Take a look below. You can visit…
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For every second it takes your mobile site to load, conversions drop by 20%
Use this free Google test tool to see how your site stacks up Google has updated its tool to test your website load speed to show you how many visitors you lose because it takes so long to load. 46% of people say the worst part of mobile browsing on…
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Despite what you hear, 92% of all video viewing happens on a TV set
The Nielsen analysis looked at the total time spent watching video on TVs, connected TVs, connected devices, smartphone, tablets, and desktop computers. “All adult consumers still rely on the TV screen for the lion’s share of their overall viewing.” – Nielsen It isn’t just a little bit more TV viewing,…
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It’s over: Mobile has won
We passed the tipping point in 2014. Since then, the use of mobile has exploded. If you’re still focusing on your desktop website first, you’re way behind. 71% of web traffic in the United States is mobile, according to ComScore. Mobile usage is larger than desktop in almost every country.…
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Will people still read long-form content when it’s on a tiny cell phone screen?
With more and more traffic going to mobile, specifically smart phones, every day, is there a future for long form journalism on line? That’s one of the questions a Pew Research Center study tried to answer. Researchers looked at 125 million cellphone sessions accessing 74,840 articles encompassing 30 news websites…
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Overall news consumption is up 18%
Overwhelming majority of consumption happens on TV Adults in the US spend more than 72.5 BILLION MINUTES consuming news during an average week. The Nielsen folks say total new consumption across platforms was up 18% last year. Broadcast TV (local and national) accounted for the biggest chunk of viewing (29.4…
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At what point does new technology become mainstream?
Commercial mobile telephones were actually invented in 1949 by AT&T, but it wasn’t until the early 70’s that phones were truly mobile – not tethered to vehicles. I remember when neighbor kids would want to ride in my car so they could call Mom at home and tell her where…
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Americans spend 47% of time awake on TV, PC, Tablets, or phones
According to new research from The Diffusion Group (TDG), consumers spend a lot of time each week using a ‘screen’ — a television, personal computer, tablet, or mobile phone. It now tops 50 hours with TV topping the list.
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Vast majority of search is mobile
How are people searching for your content or business? These days, it’s all about mobile. Hitwise says that about 58% of all search is done on mobile devices. They came to that conclusion by analyzing 100s of millions of online searches during April and May, 2016. For news and sports…
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Google unveils new “mobile stress test:” how does your mobile site stack up?
By now, I’m sure you know that most traffic to websites is happening on mobile. Months ago, Google started “punishing” websites that weren’t optimized for mobile by pushing them down in the rankings and search results. Those that met the standard were rewarded, including better placement on mobile searches and…
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Where do people get their news? Social media beats every medium except one
With the fast adoption rate of internet-connected smart phones, you would expect the number of people accessing news on mobile to rise substantially. Well, it did. In a Knight Foundation research study done by Nielsen, 89% of the U.S. adult mobile population access news on mobile devices.
Paul Dughi.com 