Despite what you hear, 92% of all video viewing happens on a TV set

Leave a comment

May 30, 2017 by Paul Dughi

night-television-tv-theme-machinesThe Nielsen analysis looked at the total time spent watching video on TVs, connected TVs, connected devices, smartphone, tablets, and desktop computers.

“All adult consumers still rely on the TV screen for the lion’s share of their overall viewing.” – Nielsen

It isn’t just a little bit more TV viewing, it’s nearly all of it still happens on a TV set.  Despite what people say or think, 92% of all viewing by adults is on a TV set.

q4-2016-comparable-metrics-chart

“What we found was that contrary to the popular narrative that smaller screens were taking away time from the TV glass, when we looked deeper we found that overall time spent viewing on the TV had the most minutes among every age or ethnic demographic looked at. In some cases the share of viewing was as much as 97%.” – Peter Katsingris, SVP Audience Insights, Nielsen.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Contact Me

Previous Posts

Recent Visitors

%d bloggers like this: