The Nielsen analysis looked at the total time spent watching video on TVs, connected TVs, connected devices, smartphone, tablets, and desktop computers.
“All adult consumers still rely on the TV screen for the lion’s share of their overall viewing.” – Nielsen
It isn’t just a little bit more TV viewing, it’s nearly all of it still happens on a TV set. Despite what people say or think, 92% of all viewing by adults is on a TV set.
“What we found was that contrary to the popular narrative that smaller screens were taking away time from the TV glass, when we looked deeper we found that overall time spent viewing on the TV had the most minutes among every age or ethnic demographic looked at. In some cases the share of viewing was as much as 97%.” – Peter Katsingris, SVP Audience Insights, Nielsen.