Tag Archives: radio

  1. Just how prevalent is social media for small businesses?

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    October 4, 2017 by Paul Dughi

    Just how prevalent is social media for small businesses?  It’s fair to say it’s nearly universal.  Nearly 87% of small …
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  2. Nation’s largest radio owner tells SEC it may not make it another year

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    April 27, 2017 by Paul Dughi

    iHeartMedia is the largest operator of radio stations in the United States.  It counts more than 250 million listeners in …
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  3. Who you trust more:  Advertising or News Media?

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    April 18, 2017 by Paul Dughi

    While we hear a constant drum beat that trust in the news media continues to drop, it’s not the same …
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  4. Overall news consumption is up 18%

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    April 14, 2017 by Paul Dughi

    Overwhelming majority of consumption happens on TV Adults in the US spend more than 72.5 BILLION MINUTES consuming news during …
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  5. If you spend $1 on advertising, how much ROI would you expect? Assessing ROI on advertising consumer products

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    December 8, 2016 by Paul Dughi

    Are you familiar with what’s called FMCG brands? I had to look it up.  It means “Fast Moving Consumer Goods.”  …
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  6. How Advertising Works

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    November 7, 2016 by Paul Dughi

    The first time a man looks at an advertisement, he does not see it. The second time, he does not …
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