Retail digital ad spend continues to grow, but TV dwarfs other media

eMarketer’s tracking of digital ad spend shows continued spending growth.  They predict 2017 will see an increase of 15.8% in the retail sector -the largest spending category.  They predict double digit growth in retail online ad spend through the next 3 years. Digital video, per eMarketer, will account for 31% of retail display ad spent … Continue reading Retail digital ad spend continues to grow, but TV dwarfs other media

TV still #1 choice for news consumption, but the gap is narrowing

Only a third trust social media as a news source Half of all Americans report they get their news on television, but the gap with online is narrowing. 43% now say they often get their news online. The gap is just 1 points, narrowing from 19 points in 2015, according to a new survey from Pew … Continue reading TV still #1 choice for news consumption, but the gap is narrowing

Just how prevalent is social media for small businesses?

Just how prevalent is social media for small businesses?  It’s fair to say it’s nearly universal.  Nearly 87% of small business owners say they use Facebook for marketing, according to a new survey from G2 Crowd via eMarketer. So, how’s it going for them? There are mixed results here.  38% said it was the most … Continue reading Just how prevalent is social media for small businesses?

Nation’s largest radio owner tells SEC it may not make it another year

iHeartMedia is the largest operator of radio stations in the United States.  It counts more than 250 million listeners in its ranks. The company, however, is so saddled with debt , it may be just one step ahead of bankruptcy.  The group went on a buying spree grabbing 850 radio stations among other investments.  To … Continue reading Nation’s largest radio owner tells SEC it may not make it another year

Who you trust more:  Advertising or News Media?

While we hear a constant drum beat that trust in the news media continues to drop, it’s not the same for advertising.  In fact, more people think ads are more honest than they were three years ago, according to a YouGuv survey in March. Trust but verify Still, 64% of US adults think there should … Continue reading Who you trust more:  Advertising or News Media?

Overall news consumption is up 18%

Overwhelming majority of consumption happens on TV Adults in the US spend more than 72.5 BILLION MINUTES consuming news during an average week.  The Nielsen folks say total new consumption across platforms was up 18% last year.  Broadcast TV (local and national) accounted for the biggest chunk of viewing (29.4 billion) followed by cable news … Continue reading Overall news consumption is up 18%

If you spend $1 on advertising, how much ROI would you expect? Assessing ROI on advertising consumer products

Are you familiar with what’s called FMCG brands? I had to look it up.  It means “Fast Moving Consumer Goods.”  These are the type of products you reach for on the store shelves at the grocery or drug store.  Think Kimberly-Clark, Unilever, Lindt, or Pfizer. Typically, they are long-standing brands that built their marketing on … Continue reading If you spend $1 on advertising, how much ROI would you expect? Assessing ROI on advertising consumer products