Tag Archives: radio
-
Just how prevalent is social media for small businesses?
Leave a commentOctober 4, 2017 by Paul Dughi
Just how prevalent is social media for small businesses? It’s fair to say it’s nearly universal. Nearly 87% of small …
Continue reading -
Nation’s largest radio owner tells SEC it may not make it another year
Leave a commentApril 27, 2017 by Paul Dughi
iHeartMedia is the largest operator of radio stations in the United States. It counts more than 250 million listeners in …
Continue reading -
Who you trust more: Advertising or News Media?
Leave a commentApril 18, 2017 by Paul Dughi
While we hear a constant drum beat that trust in the news media continues to drop, it’s not the same …
Continue reading -
Overall news consumption is up 18%
Leave a commentApril 14, 2017 by Paul Dughi
Overwhelming majority of consumption happens on TV Adults in the US spend more than 72.5 BILLION MINUTES consuming news during …
Continue reading -
If you spend $1 on advertising, how much ROI would you expect? Assessing ROI on advertising consumer products
Leave a commentDecember 8, 2016 by Paul Dughi
Are you familiar with what’s called FMCG brands? I had to look it up. It means “Fast Moving Consumer Goods.” …
Continue reading
