What drives ROI in advertising? Creative and Reach
Leave a commentAugust 18, 2017 by Paul Dughi
Nielsen, the ratings folks, unveiled a study of 500 advertising campaigns which tracked ROI against sales and media usage.
Nielsen – Driving ROI in media
- 47% Creative
- 22% Reach
- 15% Brand
- 9% Targeting
- 5% Recency
- 2% Context
