What drives ROI in advertising? Creative and Reach

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August 18, 2017 by Paul Dughi

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Nielsen, the ratings folks, unveiled a study of 500 advertising campaigns which tracked ROI against sales and media usage.

Nielsen – Driving ROI in media

  • 47% Creative
  • 22% Reach
  • 15% Brand
  • 9% Targeting
  • 5% Recency
  • 2% Context

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