Nielsen, the ratings folks, unveiled a study of 500 advertising campaigns which tracked ROI against sales and media usage.
Nielsen – Driving ROI in media
- 47% Creative
- 22% Reach
- 15% Brand
- 9% Targeting
- 5% Recency
- 2% Context
Ad Agency, Advertising, Branding, Business
What drives ROI in advertising? Creative and Reach
Paul Dughi.com 