Study: Media Measurement missing 66% of all video consumption

Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries.  They are a big deal in ad circles.  So, when they talk, people do listen.  Here’s what they’re saying: 66% of TV and Video on content consumed by Millennials and Gen Xers is not being captured by current media … Continue reading Study: Media Measurement missing 66% of all video consumption

Broadband Only homes rising, 15% get TV without cable or satellite

  In 2013, just 9% of US residents did not subscribe to pay-TV (cable or satellite)  to get television.   By the third quarter of 2016, that number had risen to 15%. That equates to 17 million broadband-only homes, according to TDG (The Diffusion Group) as reported in MediaPost.  Park Associates shows the trending:  last year, … Continue reading Broadband Only homes rising, 15% get TV without cable or satellite