It’s been an amazing ascent by Netflix.  Today, roughly half of all adults in the United State watch streaming content on Netflix at least once in a while.  Let that stat from Civic Science sink in.  29% say they watched a few times a week or more!

The growth in just a few years is nothing short of staggering.  That 50% number is up from 39% in less than two years.

As the streaming service grows, the makeup of Netflix users is changing and their impact is growing.


The report by Civic Science shows a continuing upside to Netflix as well.  Another 8% of consumers say they also plan to add Netflix sometime in the future.

You can download the full report here.