October 26, 2017 by Paul Dughi
It’s been an amazing ascent by Netflix. Today, roughly half of all adults in the United State watch streaming content on Netflix at least once in a while. Let that stat from Civic Science sink in. 29% say they watched a few times a week or more!
The growth in just a few years is nothing short of staggering. That 50% number is up from 39% in less than two years.
As the streaming service grows, the makeup of Netflix users is changing and their impact is growing.
The report by Civic Science shows a continuing upside to Netflix as well. Another 8% of consumers say they also plan to add Netflix sometime in the future.
You can download the full report here.