In 2014, Apple dropped Google for its search and switched to Bing for iOS and Mac. Now, it’s dumping Bing and going back to Google. The same goes for Siri as well.
“Switching to Google as the web search provider for Siri, Search within iOS and Spotlight on Mac will allow these services to have a consistent web search experience with the default in Safari. We have strong relationships with Google and Microsoft and remain committed to delivering the best user experience possible” – Apple via Statement
It may be more business than quality – nobody’s saying. Apple does receive a nice $3 billion dollar a year check from Google for search traffic, according to analysts.
“Given that Google payments are nearly all profit for Apple, Google alone may account for 5 percent of Apple’s total operating profits this year,” Sanford Bernstein analyst Toni Sacconaghi via CNET.com