When forced to choose between pay TV (cable, satellite) and streaming services, people that currently use both react differently according to their age. The younger the adult, the more likely they are to choose TV streaming services over pay-TV, and vice versa.
So the big news is… young people stream, older folks watch TV.
New research from TDG shows 77% of dual-service users 55+ would choose legacy pay-TV services, compared with only 36% of 18-34. Conversely, 64% of 18-34 year olds would choose streaming, compared with only 23% of those 55+.
“While today’s TV viewer can and often does use both legacy and streaming TV services, when forced to choose between the two, loyalties rise to the top, offering penetrating insight into where different age groups place greater value.” – Michael Greeson, TDG Co-Founder and Director of Research.
Subscription TV still dropping subs
SNL Kagan reports shows that subscription-TV (cable, satellite and telco) lost 162,000 customers during 1Q 2016. In the past year, the loss equates to 1.2 million subscribers.
Despite that, cable had its best 1Q since 2008, losing just 18,300. Since 1Q 2008, cable has lost subscribers every quarter.
Satellite, however, gained subs (166,000). DirecTV added 384,000 during that period.