That can’t be a fun job: analyzing 800 million social media posts. Lots of dog pictures, food photos, and LOL’s. Still, there’s an awful lot of insight to be gained. The folks at BuzzSumo did the work so that we can get the benefits.
Want to increase engagement with your content? Post during off peak hours, keep it short, post lots of pictures, videos, and questions. Those are some of the key take-aways.
What else did they find?
- Questions, images, and videos were more engaging than all other post types.
- Videos were most likely to be shared.
- The best day of the week for engagement was Sunday.
- Post engagement was higher whenever there was a lower volume of public posts in the news feed. There was an inverse relationship between low volume and high interaction, despite low volume periods coinciding with the overnight hours for many Facebook users.
- Short posts of less than 50 characters were more engaging than long posts.
- If a post linked to a piece of content outside Facebook, people engaged with it more if the link was to a longer article.
- During 2016, images posted directly to Facebook and not through Instagram were more engaging than images posted to Facebook via Instagram.
I could do more summation, but if you’re interested, best bet is to head over to the original article which includes Q&A with the study authors and more insights.