Every single day, 10,000 Facebook users die

“…in this world nothing can be said to be certain, except death and taxes.” — Benjamin Franklin (1789).   Benjamin Franklin would never have anticipated anything like social media. From chronicling the mundane (what I ate for lunch) to the monumental (Trump as President), Facebook has become the background of life for many. As more and more people began using … Continue reading Every single day, 10,000 Facebook users die

Just as you always suspected, 260 million Facebook accounts are fakes

That means roughly 10% of Facebook accounts either aren’t real people or they belong to people that have multiple accounts.  Why might you want more than one social media account?  You might want to ask Golden State Warriors All-Star B-Ball player Kevin Durant. Facebook made the announcement during a recent earnings call, saying it had … Continue reading Just as you always suspected, 260 million Facebook accounts are fakes

10 Steps to Creating Effective Social Media Ads

You can’t just set up a Facebook page and wait for it to attract customers.  It takes an active, and consistent, approach to work. Here are 10 strategies for success: Define your goals Define your target market Decide how much you want to spend Create your Facebook ads Optimize your ads and placement Use strong … Continue reading 10 Steps to Creating Effective Social Media Ads

If you share it on social networking websites, does it become public or can access by limited? (UPDATE)

Taking on LinkedIn and Microsoft, hiQ turns to crowdfunding for help with legal costs It’s one of those David vs. Goliath battles:  LinkedIn’s 8,000 employees, a company that Microsoft bought in 2016 for $26,5 billion dollars, vs. hiQ Labs, which has 13 employees. So when they two tangle in court, you can understand how difficult … Continue reading If you share it on social networking websites, does it become public or can access by limited? (UPDATE)

How much do small businesses spend on social media outsourcing?

The lure of social media for small businesses is huge.  The promise of a direct connection with local consumers that you can do yourself at no cost is a big promise.  For most who try it, though, they realize pretty quickly that to make an impact, it’s a lot of work and you really do … Continue reading How much do small businesses spend on social media outsourcing?

Facebook to punish slow loading websites

Here’s another reason to make sure your website loads quickly.  Facebook will give priority placement to sites that load fast. “…we’ll soon take into account the estimated load time of a webpage that someone clicks to from any link in News Feed on the mobile app. Factors such as the person’s current network connection and … Continue reading Facebook to punish slow loading websites

The difference between NATIONAL news reporting and LOCAL News reporting? Trust.

With all the talk about fake news and how much the public doesn’t believe journalists, it’s important to note that there’s a huge difference in how people view NATIONAL news media versus LOCAL news media.  The local folks live and work in your community, go to church there, shop at stores, pay local taxes and … Continue reading The difference between NATIONAL news reporting and LOCAL News reporting? Trust.

It’s not just Trump: World Leaders user Twitter to get the message out

Pope Francis is the most followed world leader on Twitter with a combined total of 33,716,301 followers on his nine language accounts, ahead of U.S. President Donald Trump with 30,133,036 followers and Indian Prime Minister Narendra Modi with 30,058,659 followers, according to a Burson-Marsteller study, an annual global survey of how world leaders, governments and international organizations use … Continue reading It’s not just Trump: World Leaders user Twitter to get the message out

Instagram growth is exploding

ICYMI, Instagram growth has exploded.  It’s now exceeded 700 million active users monthly.  The growth rate itself is incredible, adding more than 100 million users already this year. The growth has come at the expense of SnapChat, which has seen growth slow down some 82% since Instagram launched Stories – a virtual clone of SnapChat’s … Continue reading Instagram growth is exploding

New study links social media use to less gray matter in your brain

Too much Facebook = less brain cells, according to a study in the medical journal Behavioral Brain Research. The researchers did MRI scans of active 85 Facebook users. “Higher daily frequency of checking Facebook on the smartphone was robustly linked with smaller gray matter volumes of the nucleus accumbens," the study said. Nucleus accumbens are … Continue reading New study links social media use to less gray matter in your brain

Social Media: “More addictive than cigarettes and alcohol”

Researchers from the Royal Society for Public Health in the U.K. interviewed 1,500 some teens and young adults (age 14-24) to quantify the impact of social media on their health.  They looked at thing like depression, loneliness, body image, sleep, self-identity, and bullying. The conclusion?  Instagram is the worst offender when it comes to mental … Continue reading Social Media: “More addictive than cigarettes and alcohol”

Social media companies facing fines for failing to remove hate speech, illegal content quickly enough

Social Media is under attack again in Great Britain as government officials debate fines if Facebook and Twitter don’t remove illegal content fast enough. Britain’s home affairs committee unleashed a scathing report, going so far as to suggest the social media companies pay for policing.  They compared it to a soccer team that pays for … Continue reading Social media companies facing fines for failing to remove hate speech, illegal content quickly enough

Every generation is the Facebook generation… for now

Every generation is the Facebook generation, proclaims a new survey by Sprout Social.  It’s hard to argue. The study looked at the social media habits of 1,000 Millennials, Gen Xers, and Baby Boomers.  Facebook was the overwhelming choice of all demographic groups, although Xers and Boomers picked Facebook about twice as much as Millennials. For … Continue reading Every generation is the Facebook generation… for now

Heavy social media use = depression in young adults

University of Pittsburgh School of Medicine's research shows the more young adults spend on line with social media, the more likely they are to suffer from depression. Maybe it’s that “everyone else seems to have all those friends and do really interesting things and all I do is sit here and look at Facebook” syndrome that … Continue reading Heavy social media use = depression in young adults

How Twitter ditching the “egg” will stop harrassment

  The default profile picture for lazy people that haven’t uploaded their own photo for their Twitter profile is an egg.  Maybe I’m a little dense, but I never realized the reason for the egg was – according to Twitter itself – “a playful reference to how eggs hatch into birds.”  Birds, of course, “tweet” … Continue reading How Twitter ditching the “egg” will stop harrassment

Social Media sites under increasing pressure to police themselves – or risk huge fines and prosecution

  It’s not just advertisers putting increasing pressure on social networks and platforms that share user-generated content.  In Germany, the government is considered legislation that would fine Facebook, Twitter and the like fines of tens of millions of dollars for failing to remove hate speech quickly enough. In the UK, they are debating prosecuting Google … Continue reading Social Media sites under increasing pressure to police themselves – or risk huge fines and prosecution

Facebook “Reactions” more important than “Likes”

Facebook has now admitted it places weight on reactions – those love, sad, angry, lol emojis – when determining what to put in your news feed.  It values them more than likes.  "Over the past year we've found that if people leave a Reaction on a post, it is an even stronger signal that they'd … Continue reading Facebook “Reactions” more important than “Likes”

How to label something Fake News on Facebook and have the fact-checkers take a look

Have you seen the “Disputed News” flag on Facebook articles yet? If not, you will soon. It hasn’t rolled out to everyone yet, but Facebook now has a way for you to report Fake News. To mark a news story as fake: Click next to the post you’d like to mark as fake Click Report … Continue reading How to label something Fake News on Facebook and have the fact-checkers take a look

Is it time for a Digital Detox?

It’s not just you.  86% of adults in the U.S. say they “constantly check” email, text and social media, according to the American Psychological Association (APA), and it’s just plain stressing us out. Guilty as charged, your honor.  Bet you are, too. How crazy can it get?  Think about how many times you touch, click, … Continue reading Is it time for a Digital Detox?

With growing advertiser complaints, Facebook agrees to third-party measurement

With rising unhappiness among advertisers and ad agencies with Facebook’s measurements and its resistance to third-party verification (see list below), Facebook blinked. It now says it will commit to an outside audit to verify data accuracy. “We are committing to an audit by the Media Rating Council (MRC) to verify the accuracy of the information … Continue reading With growing advertiser complaints, Facebook agrees to third-party measurement

Facebook is taking on the music industry

YouTube is the world’s largest music service.  With Facebook’s big push into video, the social media services wants in on the music action, according to Bloomberg Technology. It’s important to Facebook for several reasons:  There’s money to be made there. There’s an audience to be gained. User-generated videos often contains music that neither Facebook nor … Continue reading Facebook is taking on the music industry

Even people that get their news from Facebook don’t believe it

A majority of adults say they see news on Facebook, but they don’t trust it.  That’s the topline from an Ipsos Public Affairs survey for BuzzFeed News. Broadcast TV news (as opposed to cable news) was the top place US consumers saw news at 56%, but Facebook was right alongside at 55%.  But when the … Continue reading Even people that get their news from Facebook don’t believe it

Senior marketing execs: Virtually no proof social media ads are working

First, some facts: Spending on advertising on social media in just the first half of 2016 topped $7 billion dollars, according to the Interactive Advertising Bureau (IAB) study done by PricewaterhouseCoopers. Spending continues to grow. eMarketer projects US 2016 social media ad spend at $15.36 billion for the year. Ad Age reports that marketers are … Continue reading Senior marketing execs: Virtually no proof social media ads are working

How to get engagement on Facebook: Insights from examining 800 million posts

That can't be a fun job: analyzing 800 million social media posts. Lots of dog pictures, food photos, and LOL's. Still, there's an awful lot of insight to be gained. The folks at BuzzSumo did the work so that we can get the benefits. Want to increase engagement with your content?  Post during off peak … Continue reading How to get engagement on Facebook: Insights from examining 800 million posts

Dughi named “Top Writer” in Social Media, Journalism by Medium.com

You may not have heard of Medium.com, but 60 million visitors a month have. It's a place where experts, professionals, and regular folks share research, opinion, and long-form articles on often-thought-provoking topics. I was honored to be named one of the Top Writers in two categories this past year: Social Media and Journalism. It may … Continue reading Dughi named “Top Writer” in Social Media, Journalism by Medium.com

Can students tell the difference between fake news and real news?

This fake news thing is bigger than just election results.  “Fake news” has become a label people freely put on facts they don’t agree with.  People will call something “fake news” when in fact it’s true.  They just disagree.  But call something by a label enough and it often sticks.  Source:  this past election. But … Continue reading Can students tell the difference between fake news and real news?

Fake news might actually be a good thing for real journalism

Everybody is up in arms about fake news these days. Politicos that think it swung the election are crying foul. Advertisers that had their ads show up on fake news sites are unhappy. Journalists talk about how it continues to undermine public trust. Wait a minute, though. How does fake news hurt journalism? I mean, … Continue reading Fake news might actually be a good thing for real journalism

Half of Americans say they plan to cut back on social media in new year

How are you doing with your New Year’s resolutions so far? About half of Americans count cutting back, or dropping out, of social media is one of their resolutions for 2017, according to data from Treem.  How they came up with that number (51%), I have no idea as they don’t list their source.  But … Continue reading Half of Americans say they plan to cut back on social media in new year

Has Facebook hired someone to fix its “fake news” problem? Uh, no.

There was a short window of excitement when a TV newsie announced she was hired to lead Facebook's News Partnerships team. Campbell Brown, former NBC News anchor and White House correspondent, and prime-time CNN news anchor, announced - on Facebook - that she's taking on a new role at the social media platform to  “help … Continue reading Has Facebook hired someone to fix its “fake news” problem? Uh, no.

Are you really, really concerned about this fake news stuff?

  We all should be concerned about this fake news stuff. Regardless of where it comes from or where you might run into it, spreading falsehoods makes all of us dumber. It appears most Americans agree. 73% of American say they are concerned about fake news Civic Science released a survey of 2,000 adults after the … Continue reading Are you really, really concerned about this fake news stuff?

Mark Zuckerberg responds to criticism that Facebook let fake news impact the election

When so many people get their news from social media, what’s the responsibility of Facebook? Mark Zuckerberg, Facebook CEO, has responded to criticism that Facebook helped skew the election results by allowing fake news to populate the site. Here is his response, in how own words, right from his Facebook page: I want to share … Continue reading Mark Zuckerberg responds to criticism that Facebook let fake news impact the election

Facebook ends ad practices that target/exclude users based on race

It seems like Facebook is getting battered a lot these days, but I’ll give the folks at Facebook some credit.  Most companies, faced with a lawsuit – especially one that claims you are violating the Civil Rights Act and excluding minorities from opportunities – would lawyer up and shut up. Facebook is taking a little … Continue reading Facebook ends ad practices that target/exclude users based on race

The battle for the online throne: Content vs Platform

Content may be important, but it’s more like The Prince. The King, of course, is Platform. Think about it for a moment. What’s the world’s largest social media? Facebook. Largest search engine? Google. Biggest video site? YouTube. Notice a trend? They are all aggregators of content, not content creators (with a few exceptions). The internet … Continue reading The battle for the online throne: Content vs Platform

Study: Misleading info 90% more popular than accurate info on social media

Admit it. You sometimes read weird stuff on Facebook — even if you know it might not be true. Combine the facts that more people say they get news from Facebook and that Facebook isn’t in the business of verifying truth and you get a potentially dangerous combination of bad info being put out there and spreading … Continue reading Study: Misleading info 90% more popular than accurate info on social media

Facebook blows away earnings report, so why did stock prices drop?

I can’t imagine any company in the world that wouldn’t be happy with these results.  Revenue in the third quarter – which set a record last year – was up 56% this year.  And it beat projections with 3Q revenue of $7.01 billion dollars vs. projections of $6.92 billion, Facebook reported in its earnings call. … Continue reading Facebook blows away earnings report, so why did stock prices drop?

Say goodbye to Vine, which once had 100 million active monthly users

At one time, Vine had 100 million users. That’s 100 million active monthly users. But those times are long gone. The looping videos with a six second limit were a novelty and created critical mass. It was a popular way to share sports clips and spawned an amazingly creative user base. After all, it takes … Continue reading Say goodbye to Vine, which once had 100 million active monthly users

Why do people keep giving their personal info when they don’t trust social media to safeguard it?

It’s an interesting case study.  People give up incredible amounts of private, personal information everyday on social media:  Who they date, where they go, what they eat, where they live, who they are connected to, and on and on.  At the same time, just about nobody trusts social media to keep things private. More Americans … Continue reading Why do people keep giving their personal info when they don’t trust social media to safeguard it?

NFL teams find creative ways around the league’s new social media policy

The NFL is finding out what a lot of publishers have learned over the years:  Don’t give away your best stuff on social media unless you can control it.  With declining TV ratings for the NFL for the first time (ever?), the NFL has put in place new rules on what teams can post on … Continue reading NFL teams find creative ways around the league’s new social media policy

Twitter loses $5.6 billion in market cap in two weeks and no buyers are on the horizon

Twitter stocked dropped another 5% last Friday after news that yet another potential suitor, SalesForce.com, was not going to pursue buying the social media platform. And it looks like there may not be other bidders on the horizon. Salesforce had been the only serious contender left in the race after Twitter opened itself to takeover … Continue reading Twitter loses $5.6 billion in market cap in two weeks and no buyers are on the horizon

A billion views a month, but YouTube still isn’t making money

YouTube, now 11 years old, has made a huge impact in bringing user-generated content to the masses.  It has yet to make a profit. According to various reports, YouTube’s revenue was pegged at just north of $4 billion dollars in 2015.  Sounds great until you put it up against the annual cost of running YouTube.  … Continue reading A billion views a month, but YouTube still isn’t making money

Celebrities, athletes, influencers under fire for deceptive social media ads

The Federal Trade Commission (FTC) is starting to look more closely at what’s being advertised in social media and how.  In December, the FTC put out a new policy statement for enforcement.  It said, in part, that it needs to be obvious to consumers when social media posts, or ads are paid for.  They suggest … Continue reading Celebrities, athletes, influencers under fire for deceptive social media ads

Hey folks, Snapchat is a serious player in the advertising world

Sure we know Snapchat is popular, especially with Millenials and Gen Z, but the app has quietly started attracting serious ad dollars. eMarketer pins this year’s ad revenues at Snapchat at $366 million with growth next year to $935m.  That’s nothing to sneeze at.  95% of the ad dollars come from the US.  “To engage … Continue reading Hey folks, Snapchat is a serious player in the advertising world

For students: social media = bad, video games = good

A new study shows that 15-year olds that are active users of social networks, such as Facebook, perform worse in school versus students that use social media rarely.  It’s a pretty comprehensive study, tracking more than 12,000 teens and was conducted by the Royal Melbourne Institute of Technology. The study tracked reading, science, and math … Continue reading For students: social media = bad, video games = good

Does Facebook have a responsibility to censor live broadcasts?

Facebook is in the center of a controversy.  What role should the social media company play in showing violence live while it happens? I’m sure the company would prefer to sit on the sidelines.  They're a social network where friends share what's happening in their lives, but they keep getting pushed into the news arena. … Continue reading Does Facebook have a responsibility to censor live broadcasts?

Facebook is in the news business whether it wants to be or not

Just days after Facebook said it’s not a news feed, it was thrust right back into the news business with two shootings shown on Facebook Live.  The sniper fire in downtown Dallas put Michael Kevin Bautista in the middle of the action when he streamed the gunshots live on Facebook as it was happening. https://youtu.be/TnqZadaY-yEContinue reading Facebook is in the news business whether it wants to be or not

News “seekers” behave differently than news “stumblers”

More folks online get their news by accident than by seeking it out.  According to a study by the Pew Research Center, 55% of online news consumers “stumble” upon news online when they are doing something else.  44% specifically seek the news out. As you would expect, the “seekers” are more interested in news overall:  … Continue reading News “seekers” behave differently than news “stumblers”

Is SnapChat losing its “coolness” factor as older users join?

I remember when I got active on Facebook.  One of the first things I did was check the pages of my children.  I noticed my son hadn’t posted a lot.  When I asked him, he smiled and said “That’s because you’re looking at my public page.”  Turns out he had another Facebook page that he … Continue reading Is SnapChat losing its “coolness” factor as older users join?

How to make sure your news stays in fans FB feeds

The news that Facebook is tweaking the algorithm to give higher priority to friends posts and pictures and de-emphasizing news publishers will change the amount of referral traffic to news websites. Facebook told publishers to expect a decrease.  This is on top of the 42% decrease reported last month at major publishing sites from the … Continue reading How to make sure your news stays in fans FB feeds

Facebook’s “Drug Dealer Strategy:”Get ’em hooked, then make ’em pay

I've used the analogy of a drug dealer in the past in how Facebook was working with news publishers… give them a taste, get them hooked, and them continually increase the price for product. What Facebook is doing now may indeed be a good things for its users,  but it's really bad news for news … Continue reading Facebook’s “Drug Dealer Strategy:”Get ’em hooked, then make ’em pay

Is our love affair with social media coming to an end?  

For the first time, the time spent by social media users on Facebook, SnapChat, Twitter and Instagram has stopped growing. In fact, the numbers are falling at a significant rate in the U.S. Facebook was off 6.7%. SnapChat was off 1.9%. Twitter was off 2.7%. Instagram showed the biggest drop at 32.1% in the U.S. … Continue reading Is our love affair with social media coming to an end?  

What happened when researchers scanned teenagers brains while using Social Media

The same brain circuits that are activated by eating chocolate and winning money are activated when teenagers see large numbers of “likes” on their own photos or the photos of peers in a social network, according to a first-of-its-kind UCLA study that scanned teens’ brains while using social media. Brain scans while using social media … Continue reading What happened when researchers scanned teenagers brains while using Social Media

11 Fast Facts: New data on internet usage, advertising, video, and privacy

Mary Meeker is one of those people. When she talks, people listen. She works with KPCB (Kleiner, Perkins, Caulfield, and Byers) — a venture capital firm. Before that, she was the lead Internet Analyst at Morgan Stanley. Mary publishes an annual Internet Trends report, which gets a lot of attention in business circles. While the report covers … Continue reading 11 Fast Facts: New data on internet usage, advertising, video, and privacy

Should lawyers be able to do Social Media searches of potential jurors, check their Facebook pages, and possibly craft specific arguments using that information?

Here’s a new one.  In a big – really big – court case, a California judge banned the lawyers from researching what jurors posted on social media.  Both counsels agreed to the order rather than have the judge announce to the jurors that they were being researched.  The judge noted that the practice of searching for … Continue reading Should lawyers be able to do Social Media searches of potential jurors, check their Facebook pages, and possibly craft specific arguments using that information?

Could Google or Facebook decide the election if they wanted to? You bet.

Research shows they could — if they decided to do so. While there’s no indication that’s what they are doing, the same research says it could happen and most of us would never know. If you want to get right to the research, skip down the page a bit. But first, the undeniable impact of social media … Continue reading Could Google or Facebook decide the election if they wanted to? You bet.

Should the news you see be chosen by Journalists or by its Popularity?

No doubt you’ve seen the commotion about how Facebook picks stories for its Trending section after several former workers said they were told not to feature certain news sites.  Makes for an interesting headline about Facebook suppressing conservative news blogs, but I had a different reaction. First, it’s Facebook. It’s not a news website.  It’s … Continue reading Should the news you see be chosen by Journalists or by its Popularity?

Do your video ads work without sound? Most of them are being seen that way

Silence is golden when it comes to Facebook videos.  Well, maybe not quite, but new research shows that approximately 85% of FB video views are occurring without sound. Digiday showcases one publisher, LittleThings, which averages 150 million monthly views on Facebook.  85% happen with users turning on the sound.  And they’re not alone. I remember … Continue reading Do your video ads work without sound? Most of them are being seen that way

The impact of not responding quickly to customer inquiries on social media

If somebody called your business to ask a question about a product, would you put them on hold for 5 minutes?  An hour?  Ten hours?  That’s what happening when people send you a message via social media, and they’re not happy when they’re ignored.  A study by Sprout Social, tracking 247,000 social profiles and 2.9 … Continue reading The impact of not responding quickly to customer inquiries on social media

Another reason to watch what you put on social media

"Social media has become an integral - and very public - part of the fabric of most American's daily lives…We cannot afford to ignore this important open source in our effort to safeguard our secrets - and our nation's security." - Bill Evanina, ODNI's National Counterintelligence and Security Center Director in a statement. And just … Continue reading Another reason to watch what you put on social media

Why aren’t publishers paying more attention to email newsletters?

A Nielsen study funded by the Knight Foundation specifically looked at the pathway to news.  In other words, what were people doing right before going to a news-related app or mobile site? As expected, the majority of traffic comes from Facebook with Google Search generally come in second.  Often overlooked, however, are email newsletters, which drives … Continue reading Why aren’t publishers paying more attention to email newsletters?

Where do people get their news? Social media beats every medium except one

With the fast adoption rate of internet-connected smart phones, you would expect the number of people accessing news on mobile to rise substantially.  Well, it did.  In a Knight Foundation research study done by Nielsen, 89% of the U.S. adult mobile population access news on mobile devices. In fact, people access news on mobile devices more … Continue reading Where do people get their news? Social media beats every medium except one