Popular websites record every keystroke you make and put personal information at risk

It’s got a stuffy kind of title: “No boundaries: Exfiltration of personal data by session-replay scripts.”  That’s the title of a paper written by researchers at Princeton University.  What underlies that title is a potential invasion of privacy and gathering of data without permission on some 480 popular websites. The paper says sites including places … Continue reading Popular websites record every keystroke you make and put personal information at risk

Winners and losers in a rapidly consolidating digital advertising market

Good News for digital ad sellers:  Digital Advertising is expected to finish the year with a year-to-year growth rate of 11.5% in 2017 and grow again in 2018 by 11.3%.  That information comes from GroupM/WPP, the world’s largest buyer of advertising.  Magna (IPG Mediabrands) pegs 2018 digital growth at 13%. Bad News for digital ad … Continue reading Winners and losers in a rapidly consolidating digital advertising market

MRC: New measurement standards for digital audience

The Media Ratings Council has released new Digital Audience-Based Measurement Standards developed in conjunction with the 4A’s, IAB, and ANA. The standards introduce a new metric called “duration weighting” for digital video ads.  The measurement will be used to equalize time spent on video across media platforms.  In other words, a 2 second video view … Continue reading MRC: New measurement standards for digital audience

Quartz: Android phones send location data even when location services are turned off

“When you use Google services, we may collect and process information about your actual location. We use various technologies to determine location, including IP address, GPS, and other sensors that may, for example, provide Google with information on nearby devices, Wi-Fi access points and cell towers.” – Google Privacy Policy Google says it collects location data when you use … Continue reading Quartz: Android phones send location data even when location services are turned off

Every single day, 10,000 Facebook users die

“…in this world nothing can be said to be certain, except death and taxes.” — Benjamin Franklin (1789).   Benjamin Franklin would never have anticipated anything like social media. From chronicling the mundane (what I ate for lunch) to the monumental (Trump as President), Facebook has become the background of life for many. As more and more people began using … Continue reading Every single day, 10,000 Facebook users die

Major changes to online privacy – except in the U.S.

Some big changes are coming to online privacy, especially when it comes to companies like Google and Facebook.  The European Union’s General Data Protection Regulation (GDPR) establishes a new set of rules designed to give people more control over their data. Think about how much of “you” is online.  Things like who you associate with, … Continue reading Major changes to online privacy – except in the U.S.

Internet connected devices on the rise, but Live TV still dominates video viewing

58.7% of TV Households have at least one enabled device.  That means at least one internet-connected devices such as a Smart TV, Game Console, or Multi-Media device.  The number is growing rapidly.  The same figure was 52.2% last June, an increase of 12%. They’re using the devices more frequently as well:  10-12 days a month … Continue reading Internet connected devices on the rise, but Live TV still dominates video viewing

Priceline spends $4.3 billion on digital ads each year.  It’s shifting to TV for the future.

Priceline is the travel industry’s largest digital advertiser.  It’s built its company using TV and digital advertising, but the majority has been on digital.  In 2017, it’s expected to spend $4.3 billion dollars on digital, according to Skift, an industry website that tracks spending within the travel category.  The vast majority of digital spend (estimated … Continue reading Priceline spends $4.3 billion on digital ads each year.  It’s shifting to TV for the future.

Year-long Google study of the dark web shows how accounts get hacked

The folks at Google teamed up with Carnegie Mellon to undertake an extensive study on how accounts get compromised. By searing the dark web, they identified some troubling things: 788,000 potential victims of off-the-shelf keyloggers 4 million potential victims of phishing kits 9 billion usernames and passwords exposed via data breaches and traded on black-market … Continue reading Year-long Google study of the dark web shows how accounts get hacked

Former Facebook President says Facebook is designed to be addictive

There are now documented cases of social media addiction.  It’s a real thing. According to Facebook’s first President, it’s no coincidence.  Sean Parker started up Napster and later served as Facebook’s President.  The billionaire told an audience at Axios in Philadelphia recently that social network are designed to stimulate and “hook” users. “The thought process … Continue reading Former Facebook President says Facebook is designed to be addictive

Just as you always suspected, 260 million Facebook accounts are fakes

That means roughly 10% of Facebook accounts either aren’t real people or they belong to people that have multiple accounts.  Why might you want more than one social media account?  You might want to ask Golden State Warriors All-Star B-Ball player Kevin Durant. Facebook made the announcement during a recent earnings call, saying it had … Continue reading Just as you always suspected, 260 million Facebook accounts are fakes

10 Steps to Creating Effective Social Media Ads

You can’t just set up a Facebook page and wait for it to attract customers.  It takes an active, and consistent, approach to work. Here are 10 strategies for success: Define your goals Define your target market Decide how much you want to spend Create your Facebook ads Optimize your ads and placement Use strong … Continue reading 10 Steps to Creating Effective Social Media Ads

Do you consider Facebook more or less accurate than other sources for news?

With all the noise about “Fake News” and Facebook’s role in spreading it, a survey done by The Verge in conjunction with Reticle Research during September and October provides an interesting revelation. Before you look at the results, think about this question: Compared to other sources where you regularly get news, how would you describe … Continue reading Do you consider Facebook more or less accurate than other sources for news?

Retail digital ad spend continues to grow, but TV dwarfs other media

eMarketer’s tracking of digital ad spend shows continued spending growth.  They predict 2017 will see an increase of 15.8% in the retail sector -the largest spending category.  They predict double digit growth in retail online ad spend through the next 3 years. Digital video, per eMarketer, will account for 31% of retail display ad spent … Continue reading Retail digital ad spend continues to grow, but TV dwarfs other media

Is Facebook looking at moving media content out of the news feed?

Facebook is thinking, apparently, about moving Page feeds out of the newsfeed everybody sees and moving them to a new Explore Feed that’s buried under the More menu on the mobile site.  That means publishers and media companies that have spent years building an audience and gotten hooked on using Facebook for promotion, branding, and … Continue reading Is Facebook looking at moving media content out of the news feed?

How much control should social media companies have over public discourse?

You may not care that President Trump’s twitter account went dark for 11 minutes recently. Regardless of where you are on the political scale, maybe you should. Trump has used Twitter for a way to bypass traditional media and get his message out unfiltered.  When someone working with a social media company can effectively mute … Continue reading How much control should social media companies have over public discourse?

Nearly half of all Americans think the national media makes up stories about Trump

One more sign that the public’s trust in national media has eroded to a startling level. A revealing poll by POLITICO/Morning Consult shows considerable distrust of the national media. Overall, 46% believe the media fabricates news stories about President Trump and his administration. Only 37% say the media doesn’t make up stories while 17% are … Continue reading Nearly half of all Americans think the national media makes up stories about Trump

Where does Google go when it wants to roll out a new product?  Television.

YouTube TV is rolling out across the country, starting in select markets, which will feature a so-called “skinny bundle” of TV channels, including local channels.  It is designed to compete – at a much lower price point – against cable and satellite packages in this era of “cutting the cord.” The YouTube TV service will … Continue reading Where does Google go when it wants to roll out a new product?  Television.

If you share it on social networking websites, does it become public or can access by limited? (UPDATE)

Taking on LinkedIn and Microsoft, hiQ turns to crowdfunding for help with legal costs It’s one of those David vs. Goliath battles:  LinkedIn’s 8,000 employees, a company that Microsoft bought in 2016 for $26,5 billion dollars, vs. hiQ Labs, which has 13 employees. So when they two tangle in court, you can understand how difficult … Continue reading If you share it on social networking websites, does it become public or can access by limited? (UPDATE)

Is Google Fiber sputtering? Dropping 8 markets and new television services

Is Google Fiber struggling?  The rollout of high speed Gigabit internet has been slower than expected and the company has cut back on the markets where it’s installing.  In October, it scrapped plans to expand into 8 markets.  It’s been hampered by both the cost and time it takes to deploy, while competitors in impending … Continue reading Is Google Fiber sputtering? Dropping 8 markets and new television services

TV still #1 choice for news consumption, but the gap is narrowing

Only a third trust social media as a news source Half of all Americans report they get their news on television, but the gap with online is narrowing. 43% now say they often get their news online. The gap is just 1 points, narrowing from 19 points in 2015, according to a new survey from Pew … Continue reading TV still #1 choice for news consumption, but the gap is narrowing

Online Ad Campaign Bill would require more disclosures for digital ads

It’s been a long time coming.  Television and radio stations have had to live up to often onerous regulations on political advertising.  From requiring identification on funding, how large and prominent certain disclosures are, and maintaining online political files showing who bought what, where it ran, and how much they paid.  In some cases, long … Continue reading Online Ad Campaign Bill would require more disclosures for digital ads

A Closer Look: Facebook over-estimates reach by dramatic numbers

Maybe you saw the headline:  Facebook claims it reaches more people in the U.S. than actually live in the U.S.  It’s pretty startling when you realize, according to a report from the Video Advertising Bureau, that Facebook claims to reach 39 million U.S. adults age 18-24… when there are only 31 million that live here … Continue reading A Closer Look: Facebook over-estimates reach by dramatic numbers

Can 2 second video views actually drive sales?

P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads are viewed for less than … Continue reading Can 2 second video views actually drive sales?

Do you trust audience measurement data?

Trying to accurately measure audience against a plethora of cable, satellite, over-the-top, mobile, tablets, Roku, AppleTV, and on and on is no doubt a difficult task.  To date, it hasn’t happened.  Everyone in the research sphere will tell you they can estimate based on algorithms and assumptions – but nobody has it figured out. Recently, … Continue reading Do you trust audience measurement data?

How much do small businesses spend on social media outsourcing?

The lure of social media for small businesses is huge.  The promise of a direct connection with local consumers that you can do yourself at no cost is a big promise.  For most who try it, though, they realize pretty quickly that to make an impact, it’s a lot of work and you really do … Continue reading How much do small businesses spend on social media outsourcing?

One of the creators of Google News calls the search site “shameful and irresponsible” in spreading fake news

Google's already under fire for its role in spreading "Fake News."  Now, one of the engineers who helped create Google News had quite a bit to say about the search site and it wasn’t flattering.  Krishna Bharat helped lead the team the creation team, but posted to Facebook that Google News has become “shameful and … Continue reading One of the creators of Google News calls the search site “shameful and irresponsible” in spreading fake news

Study: Media Measurement missing 66% of all video consumption

Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries.  They are a big deal in ad circles.  So, when they talk, people do listen.  Here’s what they’re saying: 66% of TV and Video on content consumed by Millennials and Gen Xers is not being captured by current media … Continue reading Study: Media Measurement missing 66% of all video consumption

Just how prevalent is social media for small businesses?

Just how prevalent is social media for small businesses?  It’s fair to say it’s nearly universal.  Nearly 87% of small business owners say they use Facebook for marketing, according to a new survey from G2 Crowd via eMarketer. So, how’s it going for them? There are mixed results here.  38% said it was the most … Continue reading Just how prevalent is social media for small businesses?

Facebook, Apple join the billion dollar club for spending on original video content

Everybody, it seems, wants to be in the TV business.  OK, it’s really the video business, but it’s the same thing the TV networks have been doing for years:  producing original television content. The WSJ reports that Facebook is looking to spend A BILLION DOLLARS on original video content for its Watch video platform.  Recently, … Continue reading Facebook, Apple join the billion dollar club for spending on original video content

Recognized by the National Guard

I was recently honored to be recognized by the Alabama National Guard for WAAY-TV's partnership.  Along with the Alabama Broadcasters Association (ABA), our TV station helps the Guard with recruiting messages and advertising.  Major General Sheryl E. Gordon met with the ABA and recognized each of our Board Members, including me. The Alabama National Guard … Continue reading Recognized by the National Guard

Five Perceptions to Make Team Members Try Harder

Guest Post by Sarah Jacobs |  At first glance, hiring employees for a company is not too difficult a task. However, if you take a closer look to what every company really needs, it might not be as easy as it looks. Yes, every company definitely needs employees to keep it up and running. But no … Continue reading Five Perceptions to Make Team Members Try Harder

Bad ads can destroy brand credibility – and cost you money

Bad ads aren’t just hurting your brand.  They’re hurting your sales.  60% of adults in the U.S. says they have stopped buying from a brand because they didn’t like its ad campaign, according to new poll from Civic Science. A great ad can bring new business and reinforce your brand with loyal customers.  A bad … Continue reading Bad ads can destroy brand credibility – and cost you money

Apple ditches Bing for Google search

In 2014, Apple dropped Google for its search and switched to Bing for iOS and Mac.  Now, it’s dumping Bing and going back to Google.  The same goes for Siri as well. “Switching to Google as the web search provider for Siri, Search within iOS and Spotlight on Mac will allow these services to have a consistent … Continue reading Apple ditches Bing for Google search

For publishers, the Facebook Freefall continues

Since January, the average amount of engagement brands and publishers are getting with Facebook posts has fallen 20% since the first of the year, according to Buzzsumo.  After analyzing 880 million FB posts, Buzzsumo reports that image and link posts had the largest drop off.  Videos now get twice the level of engagement of other … Continue reading For publishers, the Facebook Freefall continues

Can 2 second video views really be effective at driving sales?

P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads are viewed for less than … Continue reading Can 2 second video views really be effective at driving sales?

Facebook vows to fight back against foreign interference in US elections

CEO Mark Zuckerberg laid out his plan to protect the integrity of US election.  He says he wants to make sure “Facebook is a force for good in democracy.” “I don’t want anyone to use our tools to undermine (our) democracy,” Zuckerberg said in a video address.  In order to do that, he said, Facebook … Continue reading Facebook vows to fight back against foreign interference in US elections

Partisan views on media are more entrenched than ever

If anything, partisan views of the national news media have gotten even more entrenched… and the gap has widened, according to a national survey by Pew Research Center. While Democrat views on the impact of the national news media have grown more positive, Republicans have grown even more negative in their assessment of the media. There’s … Continue reading Partisan views on media are more entrenched than ever

Ad industry revolts against Apple’s browser blocking ad tracking

Apparently the entire digital advertising community is up in arms because Apple is baking anti-tracking into its Safari browser.  Marketers will only be able to track your online behavior for 24 hours before it restarts in the upcoming release. So no more “visit a shoe website once and gets ads for shoes for the next … Continue reading Ad industry revolts against Apple’s browser blocking ad tracking

Facebook: Tracking your in-store visits and serving ads?

When ads target you on-line from where you’ve gone in the real world If clicking on a website once and having its ads stalk you wherever you go on-line wasn’t enough, now there’s real world targeting.  Go to a physical store and they’ll re-target you online. Now Facebook appears to be getting in the game.  … Continue reading Facebook: Tracking your in-store visits and serving ads?

If you share it on networking websites, does it become public or can access be limited?

It’s a battle over privacy rights that has constitutional law implications.  At the heart of it if a simple question with an incredibly complex answer:  If you share it on social networking websites, does it become public or can access by limited? Right now, the case features two companies going to court:  LinkedIn and hiQ.  … Continue reading If you share it on networking websites, does it become public or can access be limited?

Can public officials block citizens on social media or is it a violation of their constitutional rights?

Here’s an interesting debate: If you’re a public official, should you have the right to block people from your social media page? A number of public officials are being sued, including Governor’s in Maryland, Kentucky, and Maine, by state ACLU chapters. Kentucky Governor Sued In Kentucky, the ACLU there filed suit on behalf of some 600 … Continue reading Can public officials block citizens on social media or is it a violation of their constitutional rights?

Dominating Digital Ad Revenue: Google, Facebook, Amazon, and … ?

Amazon has gotten a lot of attention lately for its move into the advertising sales space, but another online retailer is making moves as well.  Wal-Mart is now in the advertising business.  Both companies have a dizzying array of consumer information in their databases to target consumers. Wal-Mart is positioned to offer display, native ad, … Continue reading Dominating Digital Ad Revenue: Google, Facebook, Amazon, and … ?

Find out if your data was compromised in the Equifax breach – 143 million people are affected

Equifax, one of the world’s largest credit reporting agencies had a major data breach – affecting 143 million people (nearly half the US population).  Released was personal data, and some 200,000 SS# and some credit card numbers. You can go online here to check and see if you are affected.  Equifax is also giving anyone … Continue reading Find out if your data was compromised in the Equifax breach – 143 million people are affected

How to check if your website violates new Google Chrome “Annoying Ads” filter

Google recently announced its going to penalize websites that have poor ad experiences in its upcoming update to the Chrome browser.  Starting next year, Chrome will block sites with “annoying ads” in search results.  If you think because you’re a name brand publisher, you’ll be exempt, think again.  Google has analyzed 100,000 sites so far … Continue reading How to check if your website violates new Google Chrome “Annoying Ads” filter

Where did people turn for life-saving information in Hurricane Harvey? Local TV stations

If you doubted that local television is still important in people’s lives, consider this:  When Hurricane Harvey was threatening Texas, where did people turn for the latest information?  Local TV. 89% surveyed said local TV news was their top choice.  Their second choice?  Local TV station websites.  Their third choice?  National TV News. Study Results … Continue reading Where did people turn for life-saving information in Hurricane Harvey? Local TV stations

Programmatic ad buying continues to rise, but is it really an efficient way to buy advertising?

I’ve written a lot about Programmatic Advertising over the past four years because of the rise in usage among media buyers.  While recognizing the efficiency, I’ve also cautioned against eliminating the direct buy of premium websites from name publishers. There’s no arguing that more people are using programmatic – machine-driven – advertising to place their … Continue reading Programmatic ad buying continues to rise, but is it really an efficient way to buy advertising?

Some good news for the newspaper industry

Here’s some good news for the newspaper industry.  Gen Z (under 18), 18-24-year olds, and 30-34 years olds are increasing their readership. Comparing traditional newspaper use (either in print or online) with the same study done in 2015, Civic Science found a stark increase among the youngest demos.  Newspapers may want to spend time figuring … Continue reading Some good news for the newspaper industry

Facebook to punish slow loading websites

Here’s another reason to make sure your website loads quickly.  Facebook will give priority placement to sites that load fast. “…we’ll soon take into account the estimated load time of a webpage that someone clicks to from any link in News Feed on the mobile app. Factors such as the person’s current network connection and … Continue reading Facebook to punish slow loading websites

If Programmatic Ad Buying is the future, why are advertisers not buying it?

We’ve heard so much about “Programmatic Ad Buying” in the past two years, it’s almost become a joke around our place.  Everybody tells us it’s coming and we’d better be ready. If you’ve ever bought a self-serve Google ad or a Facebook ad, that’s really the kind of thing we talk about when talk programmatic … Continue reading If Programmatic Ad Buying is the future, why are advertisers not buying it?

FTC investigates allegations of deceptive pricing tactics by Amazon

When a company like Amazon buys a company like Whole Food, the Federal Trade Commission (FTC) takes a look at a lot of other things than just the business deal at hand.  Reuters reports that the FTC is looking into allegations of misleading price tactics used by Amazon. The investigation comes on the heels of … Continue reading FTC investigates allegations of deceptive pricing tactics by Amazon

93% of sponsored celebrity posts aren’t FTC complaint

The Federal Trade Commission (FTC) recently announced it was cracking down on improperly-labeled native advertising and disclosures on paid social media posts.  In April, the FTC sent out more than 90 letters reminding influencers and marketers that influencers should clearly and conspicuously disclose their relationships to brands when promoting or endorsing products through social media. The FTC’s Endorsement Guides provide … Continue reading 93% of sponsored celebrity posts aren’t FTC complaint

Partisan views on media more entrenched than ever

If anything, partisan views of the national news media have gotten even more entrenched… and the gap has widened, according to a national survey by Pew Research Center. While Democrat views on the impact of the national news media have grown more positive, Republicans have grown even more negative in their assessment of the media. … Continue reading Partisan views on media more entrenched than ever

We’ve got work to do: Majority of public thinks media is biased

Media folks, we’ve got a lot of work to do.  The general public now believe overwhelmingly that news organizations are biases and subject to partisan agendas. We used to joke in newsrooms that if we had both Democrats and Republicans calling to complain about our story, we were probably OK, but if only one side … Continue reading We’ve got work to do: Majority of public thinks media is biased

World’s largest advertiser cuts $140m in digital ads and grows sales

The world’s largest advertiser – Procter & Gamble- has been vocal about concerns over where its online ads are running and who’s clicking on them made a startling announcement at the end of July. After spending a third of its ad budget last year online – and watching sales diminish 8% - the company announced … Continue reading World’s largest advertiser cuts $140m in digital ads and grows sales

Pebble (gone), Jawbone (liquidating) – is Fitbit next?

You couldn't go anywhere this past holiday without seeing Fitness trackers all over the place.  Just about any place that sold electronics, or the big department stores, all had Fitbit displays on hand - many of them right by the checkout lanes.  Wow, what a difference a few months makes for the various companies selling … Continue reading Pebble (gone), Jawbone (liquidating) – is Fitbit next?

FCC signals rollback on net neutrality rules; Nearly 11 million comments filed

Before the Federal Communications Commission takes action, it puts out proposals and asks for public comments.  When it comes to net neutrality rules, the public commented big time.  Nearly 11 million comments have been filed. There’s no question the issue is a lightning rod.  In 2015, the FCC voted in the rules which prohibit broadband … Continue reading FCC signals rollback on net neutrality rules; Nearly 11 million comments filed

Great read: Digital Vault highlights the intersection of Digital + Media + Marketing

Blatant-plug-alert!  I'm the publisher and editor of another website, Digital Vault, which I'd love for you to check out. The site focus on the intersection of digital, media, and marketing.  We now have more than 100 advertising, marketing, and digital evangelists writing and contributing to the site and the growth has been nothing short of … Continue reading Great read: Digital Vault highlights the intersection of Digital + Media + Marketing

Facebook discussing metered paywalls for publishers on platform

Publishers that have tried out Facebook’s Instant Articles have been pleased with the speed in which pages load, but not necessarily pleased about the economics.  By keeping readers within Facebook’s walled garden, publishers didn’t see the activity translate directly to page views – and exposure to the accompanying ads.  Ad space on Instant Articles have … Continue reading Facebook discussing metered paywalls for publishers on platform

Ad Copy that sizzles and sells

GUEST POST:  Adrian Posner, Posner Marketing A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing results-oriented ad copy is difficult. There is no magic formula to write perfect ad copy.  So how is any writer supposed to pen a piece of advertising copy that sizzles and sells? Know the Basics Grabs … Continue reading Ad Copy that sizzles and sells

For every second it takes your mobile site to load, conversions drop by 20%

Use this free Google test tool to see how your site stacks up Google has updated its tool to test your website load speed to show you how many visitors you lose because it takes so long to load. 46% of people say the worst part of mobile browsing on phones is slow page loads.  … Continue reading For every second it takes your mobile site to load, conversions drop by 20%

Facebook refuses to release political advertising data

Television stations must disclose to the public which politicians bought advertising on which station, how much they spent, and where the ads run.  It’s available for anyone that wants to go the station’s section on the FCC website for all to see. Not so for the internet.  Facebook, not known for its transparency when it … Continue reading Facebook refuses to release political advertising data

Google says no to pop-up and pop-under ads

Google has taken another positive step in trying to help reign in the mess of annoying ads on website. Google will no longer permit placing pop-up or pop-under ads, the company declared in a blog post. They also won’t allow the use of any Google ads on sites that contain or trigger pop-unders. “We do … Continue reading Google says no to pop-up and pop-under ads

In today’s media world, you need to be a Multi-Platform Seller

If you needed more proof on why you need to be a Multi-Platform Seller (MPS) to be successful in advertising today, look no further than Borell's Annual Survey of Local Advertisers. It's no longer traditional media or digital, it's a mix of both.  74% want a package that works. 74% buy digital and traditional together … Continue reading In today’s media world, you need to be a Multi-Platform Seller

Amazon moves causes Best Buy to lose $1 billion in market cap overnight

Recode reports that Amazon has been hiring folks to provide in-home installations for electronics and smart home devices.  The operation is up and running in 7 markets so far. Smart home gadgets are selling, but Amazon reports higher than normal return rates, in part because they can be tough to set up the first time.  … Continue reading Amazon moves causes Best Buy to lose $1 billion in market cap overnight

News organizations ask Congress for authority to collectively bargain with Google, Facebook

The New Media Alliance represent almost 2,000 news organizations, primarily newspapers.  This week, the organization starting asking Congress for some help in taking on the big internet companies.  Call it a pre-emptive strike for collective bargaining with Google and Facebook. It’s no secret that Goo-book dominates digital advertising.  In the third quarter of 2016, 99% … Continue reading News organizations ask Congress for authority to collectively bargain with Google, Facebook

Insights: Analyzing 105,000 Facebook pages for emoji’s

Facebook places weight on reactions – those love, sad, angry, lol emoji’s – when determining what to put in your news feed.  It values them more than likes.  “Over the past year we’ve found that if people leave a Reaction on a post, it is an even stronger signal that they’d want to see that type … Continue reading Insights: Analyzing 105,000 Facebook pages for emoji’s

The difference between NATIONAL news reporting and LOCAL News reporting? Trust.

With all the talk about fake news and how much the public doesn’t believe journalists, it’s important to note that there’s a huge difference in how people view NATIONAL news media versus LOCAL news media.  The local folks live and work in your community, go to church there, shop at stores, pay local taxes and … Continue reading The difference between NATIONAL news reporting and LOCAL News reporting? Trust.

Canada’s Supreme Court rules Google must block some search content worldwide

Can one country really tell Google what it can and can't show in its search results for the rest of the world?  Read on. Canada’s Supreme Court made a startling ruling that has broad-reaching impact around the world.  In a 7-2 ruling, the court decided to grant an injunction preventing Google from showing certain search … Continue reading Canada’s Supreme Court rules Google must block some search content worldwide

Disney, FOX, Turner lead media companies on social interactions

The Walt Disney Company maintains its #1 position with 327.6 million consumer interactions, making up 10.5% of total engagement within the media industry in the U.S., according to Sharablee, which tracks brand data on social media.   Disney also saw 33% growth in content shares and 22% growth in video views.  Twenty-First Century Fox Inc. took second spot … Continue reading Disney, FOX, Turner lead media companies on social interactions

The case for content marketing

The rise in content marketing in advertising circles is staggering.  From native ads to blog posts, articles, and videos, it’s re-framed how some businesses do marketing.  The adoption of ad blockers and concern over where ads are placed has only accelerated the movement. It’s almost become a universal marketing tactic. 93% of business-to-business sellers use … Continue reading The case for content marketing

Mixing GPS location data with advertising

The privacy folks are about to have a whole lot of new things to worry about.  We’ve all been cyber-stalked by ads following us around the internet.  Publishers put a pixel, in most cases, on their website that tie into their ad network buys.  This allows them to track where else we go on-line and … Continue reading Mixing GPS location data with advertising

Gmail will no longer scan your email and target ads

Did you even know that Google was scanning your Gmail messages and then targeted advertising to you based on the contents?  They were.  Now, Google says they won’t do it anymore.  Well, kind of.  They’ll still scan and use the info, but just not serve ads. Consumer Gmail content will not be used or scanned … Continue reading Gmail will no longer scan your email and target ads