Whether you’re buying PPC ads to get to the top of search engine rankings or using SEO to rank high organically, it’s all about mobile these days.

More than two-thirds of search ad clicks (67.8%) in Q4 2020 happened on a mobile device — primarily smartphones — according to a new study by Merkle.  61% of clicks on organic results also came from mobile.

If there was any doubt how important it really is to be on the first page of Google results, consider this stat from a Backlinko analysis of 5 million searches:

Less than 1% of Google searchers click on results found on page two.