If you’re a business owner and can’t seem to find the time to do everything you need to, then you’re not alone. According to Entrepreneur, over 300,000 jobs are outsourced in the US annually, with marketing being one of the largest areas for outsourcing.
The reason for hiring external freelancers or agencies can differ from business to business, but one of the most common reasons is down to cost efficiency. When taking into consideration the time it takes for someone to learn the skills and implement them within your business, you could be losing a lot of money and time. Even though hiring could require you to pay an hourly rate, or even hold specialists on a retainer, it can still work out to be incredibly good value for money in comparison to the alterative. Plus, it takes a whole load of work off your never-ending to-do list.
So, what types of marketing jobs can you outsource?
One way in which businesses improve their ranking on search engines is by creating SEO content. This may be in the form of blogs or long copy on web pages. All of this content takes time to research and write. So why not consider hiring someone to do it?
Freelance sites such as Upwork are a great place to find content writers from all over the world, who are more than happy to write the content for you. Then, all you have to do is give it a quick once-over and paste it into your site.
One of the most expensive aspects parts of owning a business is getting a bespoke website built to fit all your needs. You can find web development specialists for WordPress, Shopify, and other specific platforms so that they can work within the environment you’ve already set up. The Ecomm Guys, for example, specialize in setting up Shopify sites, developing a theme to suit you, and even migrating sites from other platforms. You can find out more at www.theecommguys.com/pages/services.
While content creators can provide the written copy, you’ll need to give them guidance on what keywords to target. This will need you to have an SEO keyword strategy in place. If you’re not sure about how to go about making an SEO strategy, you can also outsource this, or find someone to plan and write the content!
Depending on the types of platforms you’re using—be it Shopify, Google Ads, Facebook marketing, etc—you need to be able to read the data. Analyzing your marketing efforts is just as important as implementing them, and with analysis, you can then create steps to improve your current strategy to benefit your business. Hiring a marketing analyst is a great way to get all your data from different channels simplified into an easy-to-understand evaluation. They will also be able to advise the steps needed to improve.
There’s no shame in outsourcing services to external providers. In fact, almost every business outsources a specific aspect—be it IT, marketing, or manufacturing. If you need help running your business, or want to get help from the experts, start your outsourcing journey today and find a huge weight taken off your shoulders tomorrow.