Facebook is changing the way it ranks video on its social media platform. Three factors that will impact video rankings and affect distribution.
- Loyalty and intent
- Video and viewing duration
Loyalty and intent
Intent and repeat viewership are important factors we consider when surfacing videos to people in News Feed. Going forward, FB will add more weight in ranking to videos that people seek out and return to week after week.
Video and viewing duration
It’s important to ensure that videos capture viewers’ attention for at least one minute. FB will add more weight in ranking to videos that keep people engaged, especially on videos that are at least three minutes long.
Last year Facebook announced that it would limit distribution for unoriginal or repurposed content from other sources with limited or immaterial added value — as well as demote video content from Pages that are involved in sharing schemes.
“While there are numerous factors that determine video distribution on Facebook, these changes will benefit video distribution for Pages that create original content people want to watch and come back to.” – David Miller, Product Management Director, Facebook