1 post.  3.7 million followers.  31.6 million likes.

The “World Record Egg” now holds the record for the most amount of likes for a single post, now topping 31.6 million likes as of 1/14 at 11:45am CT. Striking in its simplicity, it is a picture of a brown egg over a white background.  That’s it.

egg 2

This busts the previous record held by Kylie Jenner with the picture of her newborn daughter.

kylie jenner

And in case you’re wondering why this story is appearing on my websites, I will be totally transparent: Kylie Jenner, Kim Kardashian, Instagram, and the World Record Egg are all good for SEO and Google juice.  Let’s see what kind of traction this story gets!