Buffer and BuzzSumo teamed up to analyze more than 43 million posts from Facebook’s 20,000 top brands.

Key findings from 43 million Facebook Business Page posts

  • Top Pages are posting a lot more
  • Overall Page engagement is declining
  • Facebook engagement down for videos, images, and links
  • Posting 5 times per day resulted in highest overall engagement
  • Top Page categories experienced 49-70% overall drop in engagement

Engagement 2017 v 2018 Facebook

Read the rest of the report here.