Buffer and BuzzSumo teamed up to analyze more than 43 million posts from Facebook’s 20,000 top brands.
Key findings from 43 million Facebook Business Page posts
- Top Pages are posting a lot more
- Overall Page engagement is declining
- Facebook engagement down for videos, images, and links
- Posting 5 times per day resulted in highest overall engagement
- Top Page categories experienced 49-70% overall drop in engagement
Read the rest of the report here.