Advertising, Business, Content Marketing, Digital, Facebook, Social, Twitter
Category: Advertising
269 Posts
Ad Block, Advertising, Digital, Privacy
Nearly a Quarter of Websites Have as Many as 10 Ad Trackers
Ad Agency, Advertising, Digital, Ethics, Facebook, News, Research, Search
Who should solve the problem of advertisements placed against fake news?
Advertising, Attribution, Content Marketing, Digital, Native Advertising, Viral Campaigns
B2B Content Marketing: Why it Works
Advertising, Branding, Business, Change, Digital, Search
Insider Secrets of the Google 3-Pack
Advertising, Business, Change, Content Marketing, Digital, Google, Video, YouTube
YouTube shuts down monetization for smaller contributors
Advertising, Branding, Business, Digital, Facebook, Newspaper, Radio, Research, Social, Television
Which Advertising Medium Do Consumers Trust the Most?
Advertising, Business, Content Marketing, Digital, Facebook, Legal
Making Sure Your Social Media Contests Stay Legal
Ad Block, Advertising, Change, Consumer, Content Marketing, Digital, Facebook, Google, PPC, Search, Social, Video, YouTube
Seismic Shifts in Digital Marketing in 2018
Advertising, Facebook, Social, Twitter
Facebook, Twitter threatened with sanctions over election reporting
Advertising, Branding, Business, Interesting, Viral Campaigns
Five of the Biggest Cause Marketing Fails
Advertising, Digital, Facebook, Research
Who is really using Facebook?
Ad Agency, Advertising, Amazon, Business, Digital, Facebook, Google, News, PPC, Social
Winners and losers in a rapidly consolidating digital advertising market
Advertising, Business, Change, Consumer, Digital, Ethics, Facebook, Google, Hacking, Privacy, Social
Major changes to online privacy – except in the U.S.
Internet connected devices on the rise, but Live TV still dominates video viewing
Advertising, Business, Digital, Television
Priceline spends $4.3 billion on digital ads each year. It’s shifting to TV for the future.
Advertising, Branding, Digital, Facebook, Mobile, Social
10 Steps to Creating Effective Social Media Ads
Advertising, Business, Consumer, Digital, Metrics, Mobile, Video
Retail digital ad spend continues to grow, but TV dwarfs other media
Advertising, Facebook, Video, Viral Campaigns, YouTube
127 Facts You Probably Didn’t Know About Video Marketing
Maybe the most effective used car commercial you’ll ever see
Advertising, Branding, Business, Digital, Google, News, Video, YouTube
Where does Google go when it wants to roll out a new product? Television.
Advertising, Attribution, Facebook, Google, Law
Online Ad Campaign Bill would require more disclosures for digital ads
Ad Agency, Advertising, Business, Digital, Ethics, Facebook, Social
A Closer Look: Facebook over-estimates reach by dramatic numbers
Ad Agency, Advertising, Attribution, Business, Facebook, Research, Social, Video
Can 2 second video views actually drive sales?
Ad Agency, Advertising, Amazon, Apple, Attribution, Branding, Business, Consumer, Content Marketing, Digital, Management, Television, Video
My first book has been re-released as a free download on Amazon
Advertising, Content Marketing, Digital, Quotes, Social
What content is…
Ad Agency, Advertising, Attribution, Business, Research, Video
Do you trust audience measurement data?
Advertising, Business, Digital, Social
How much do small businesses spend on social media outsourcing?
Advertising, Apps, Attribution, Consumer, Digital, Metrics, OTT, Research, Television, Video
Study: Media Measurement missing 66% of all video consumption
Ad Agency, Advertising, Business, Digital, Facebook, Newspaper, Radio, Social, Television, Twitter, Video
Just how prevalent is social media for small businesses?
Recognized by the National Guard
Advertising, Branding, Business, Consumer, Digital, Research
Bad ads can destroy brand credibility – and cost you money
Ad Agency, Advertising, Attribution, Business, Digital, Facebook, Research, Social, Video
Can 2 second video views really be effective at driving sales?
Advertising, Business, Ethics, Facebook, Hacking, News, Social
Facebook vows to fight back against foreign interference in US elections
Ad Block, Advertising, Digital, Privacy
Ad industry revolts against Apple’s browser blocking ad tracking
Ad Agency, Advertising, Amazon, Business, Consumer, Digital, Ethics, Facebook, Privacy, Social
Facebook: Tracking your in-store visits and serving ads?
Advertising, Amazon, Business, Digital, Facebook, Google, Search
Dominating Digital Ad Revenue: Google, Facebook, Amazon, and … ?
9 NBA teams will have ads on their jerseys this season
Ad Block, Advertising, Business, Digital, Google, Search
How to check if your website violates new Google Chrome “Annoying Ads” filter
Ad Agency, Ad Block, Advertising, Business, Digital, Metrics, Mobile, Research
Programmatic ad buying continues to rise, but is it really an efficient way to buy advertising?
Ad Agency, Advertising, Business, Content Marketing, Native Advertising
The case for content marketing
Annoying ads by the Marketoonist
Ad Agency, Advertising, Branding, Business
What drives ROI in advertising? Creative and Reach
Ad Agency, Advertising, Business, Digital, Facebook, Google, Research, Search
If Programmatic Ad Buying is the future, why are advertisers not buying it?
Advertising, Attribution, Digital, Ethics, Instagram, Social
93% of sponsored celebrity posts aren’t FTC complaint
Advertising, Branding, Business, Consumer
Branding when your name isn’t Apple or Google
Ad Agency, Advertising, Business, Digital, Metrics
World’s largest advertiser cuts $140m in digital ads and grows sales
Advertising, Business, Change, Digital, Facebook, Journalism, News, Social
Facebook discussing metered paywalls for publishers on platform
Ad Agency, Advertising, Business, Consumer, Content Marketing, Digital, Viral Campaigns
Ad Copy that sizzles and sells
Advertising, Digital, Ethics, Facebook, Privacy
Facebook refuses to release political advertising data
Ad Block, Advertising, Content Marketing, Digital, Google
Google says no to pop-up and pop-under ads
Ad Agency, Advertising, Business, Change
In today’s media world, you need to be a Multi-Platform Seller
Advertising, Business, Consumer, Digital, Facebook, Google, Interesting, Journalism, News, Newspaper
News organizations ask Congress for authority to collectively bargain with Google, Facebook
Advertising coming to NBA uniforms this season
Advertising, Consumer, Content Marketing, Digital, Native Advertising, Video, Viral Campaigns
The case for content marketing
Ad Agency, Advertising, Apps, Consumer, Digital, Ethics, Mobile
Mixing GPS location data with advertising
Advertising, Change, Consumer, Google, News
Gmail will no longer scan your email and target ads
Advertising, Attribution, Consumer, Search
What really drove the sale? When metrics lie
Ad Agency, Advertising, Business, Google, Video, YouTube
Is the advertiser boycott of YouTube over?
Ad Agency, Advertising, Content Marketing, Digital, Google, Mobile, Video
Despite a year warning, publishers and ad creators aren’t ready for Flash ad end dates
Ad Block, Advertising, Business, Change, Consumer, Digital, Google
Game Changer: Google confirms built-in ad blocker coming to its Chrome browser
Ad Agency, Advertising, Attribution, Consumer, Digital, Research, Video
Disconnect between what ad agencies think and what real people do
Advertising, Content Marketing, Journalism, Native Advertising, News, Research
When the majority of people tell me that doing something will negatively impact my brand, I take it seriously
Advertising, Business, Change, Consumer, Digital, Facebook, Google, Metrics, Mobile, Search, Social
It’s over: Mobile has won
The AdWords Illusion: Forget the sales funnel
Ad Block, Advertising, Business, Consumer, Ethics, Interesting, Legal, Privacy
FTC cracks down on Zombie Cookies that track your online behavior even after you opt-out
Advertising, Business, Consumer
If you want customers, you’ve got to invite them to buy
Advertising, Consumer, Digital, Research, Video
Least Intrusive Video Ads with the Best Recall: Pre-Rolls
Ad Block, Advertising, Attribution, Business, Consumer, Content Marketing, Interesting, Journalism, Metrics, News, Research
Would you rather pay for content or put up with advertising?
Advertising, Apps, Business, Facebook, Google, SnapChat, Social, Twitter
Self-serve Snap Ads coming to Snapchat
Ad Block, Advertising, Business, Consumer, Digital, Google, Search
Is Google getting ready to launch its own ad blocker?
Advertising, Content Marketing, Digital, Journalism, Native Advertising, News, Newspaper, Social, Television
Who you trust more: Advertising or News Media?
Advertising, Amazon, Business, Legal, Research
When is a sale not a sale? Amazon under fire for inflated “regular prices”
Advertising, Apps, Content Marketing, Digital, Facebook, Google, Privacy, Social
Facebook adds a rocket to its lineup
Advertising, Digital, Interesting, Newspaper, Television
A bad idea: Congress looks at taxing advertising
Advertising, Digital, Pay TV (Cable, Satellite), PPC, Social, Television, Video
Internet advertising to surpass TV advertising, but…
Advertising, Business, Facebook, Google, Legal, Mobile, Social, Twitter, Video, YouTube
Social Media sites under increasing pressure to police themselves – or risk huge fines and prosecution
The marketing trick of the century
Advertising, Business, Digital, Google, Video, YouTube
More heavyweight advertisers stop using digital ad networks
Ad Agency, Advertising, Google, Hacking, News, Social, Video, YouTube
Heavyweight advertisers join the Google/YouTube boycott
Advertising, Metrics, Research, Television, Video
Where to get the best ROI for TV ads
Advertising, Digital, Google, Legal, Privacy
Lawsuit: Google is reading emails and using info to target ads (whether you use Gmail or not)
Advertising, Content Marketing, Digital, Metrics, Native Advertising, News, Research
Low renewal rates from ad buyers on Native Advertising: Does it work?
Advertising, Business, Digital, Google
Google AdSense plugin for WordPress is going away
Advertising, Business, Digital, Facebook, Social, Video
You can now run ads in your Live Facebook videos
Advertising, Business, Digital, Facebook, Google, Metrics, Search, Video, YouTube
Google/You Tube, Facebook agree to audits from Media Rating Council
Ad Agency, Advertising, Digital, Ethics, Facebook, Metrics
With growing advertiser complaints, Facebook agrees to third-party measurement
Ad Agency, Advertising, Digital, Ethics, Facebook, Fraud, Google, Search
World’s largest advertiser tells digital agencies to fix the problems or else
Advertising, Consumer, Digital, Privacy
FTC smacks Vizio for tracking what you watch on TV and selling data without permission
Advertising, Consumer, Digital, Metrics, Mobile, Research, Social
How long does a digital ad really need to be visible on screen to get counted as a one-second viewable impression?
Advertising, Digital, Facebook, Hacking, Metrics, Social, Twitter
Senior marketing execs: Virtually no proof social media ads are working
Advertising, Amazon, Digital, Facebook, Google, PPC, Search
Google ad changes hurt organic search
Advertising, Digital, Facebook
At what point does Facebook stop adding users?
Advertising, Change, Digital, Facebook, Google, Research, Television
Trouble in Paradise? Digital ad spending growth rates plummet
Advertising, Consumer, Digital, Facebook, Privacy
Facebook testing targeted ads in Messenger app
Advertising, Consumer, Research
Shoppers only buying when on sale leaves retailers with dramatic drop in margins
Advertising, Amazon, Apps, Digital, Google
Are voice-enabled devices a threat to Google’s ad revenue?
Ad Agency, Advertising, Digital, Facebook, Fraud, Law, Legal, Metrics, Social, Video
Facebook hit with another lawsuit over misrepresenting video ad metrics
Advertising, Consumer, Digital, Ethics, Privacy, Television
Is your TV set gathering and sharing your habits?
Advertising, Content Marketing, Native Advertising, Research, Search, Social
Paul Dughi.com 