If you’re investing your time and resources into an email marketing campaign, you want it to be a success. Email marketing is a vital element of any business marketing strategy, and when done right, is extremely effective at building brand loyalty and increasing conversions. Here are some email marketing tips to help you create an effective email marketing campaign.

  1. Build your email list

There’s no point in creating an email marketing campaign if you don’t have a list to send it to. There are many ways to build your email list, from adding a subscribe pop-up to your website to creating locked content that viewers can access by subscribing. You can also purchase a tailored list of cold leads from Lead Lists, which can give you a considerable boost in lead generation.

  1. Create a CTA

Every email you send in your campaign needs to include a call to action. Provide value throughout your content but encourage your readers to take action at the end of the email.

  1. Personalize it

Use all the features that your email marketing software has to personalize the content. Ensure that the email shows up as coming directly from you and using a personal email rather than hello@ or admin@ etc. Incorporate the recipient’s name at the top of the content as well.

  1. Make them mobile-friendly

Over 70% of people read their emails on their mobile devices. It’s essential that your email newsletter is optimized for mobile and is both visually attractive and easy to read. Always preview your newsletter on mobile to ensure all the content loads quickly and looks good.

  1. Keep it simple

Simple is best when it comes to email marketing. People read their emails to get information and are not looking for all the bells and whistles that come with a website and social media feeds. When people check their emails, they don’t necessarily have the time to read through extensive amounts of written content. Keep it simple, clean, and crisp, and use varied font and images to break up the flow. Bold important information and italicize anything you want to draw attention to.

  1. Including informative links

Include relevant links throughout your email marketing content. These links can go to relevant content you may have published on subjects or products that you may have mentioned. It’s an excellent opportunity to plug anything you’re trying to sell and include special offers. You can also use links to back up claims or stats that you may include in your content. Don’t forget to link your social media pages in all your email marketing content and encourage readers to check it out.

  1. Ensure emails don’t go to spam

The last thing that you want is for all your hard to go to waste by your emails ending up in someone’s spam or junk folder. Encourage your readers to whitelist your email address to ensure this doesn’t happen and be aware of spam filters. Avoid using spammy subject lines that include lots of caps or exclamation marks. Make sure your emails are all proofread, since grammatical and spelling errors may also be picked up by a spam filter.