Category: Research
136 Posts
Advertising, Consumer, Research
If you spend $1 on advertising, how much ROI would you expect? Assessing ROI on advertising consumer products
Millennials are now the majority in the U.S.
Advertising, Change, Consumer, Facebook, News, Research
Brand loyalty is not dead, even for Millennials and new parents
Interesting, Journalism, News, Newspaper, Research
Media, Pollsters get failing grades
Attribution, Content Marketing, Digital, Facebook, Google, Journalism, Metrics, News, Research, Social
The battle for the online throne: Content vs Platform
Advertising, Consumer, Content Marketing, Digital, Research
The Nausea rule of advertising
Ad Agency, Advertising, Digital, Facebook, Google, Metrics, Newspaper, Research, Social, Television
Digital marketing needs dramatic improvement
Advertising, Interesting, Research, Social, Television
Is the #BoycottNFL movement actually making a difference
Consumer, Digital, Journalism, News, Newspaper, Research, Television
Majority don’t trust media, but one source does better than all the others
Consumer, Interesting, Research
The incredible number of people making $100,000 or more a year that have nothing in the bank
Advertising, Consumer, Research, Television
Are DVRs going the way of VCRs?
Digital, Metrics, Mobile, Research, Television
Americans spend 47% of time awake on TV, PC, Tablets, or phones
Ad Block, Advertising, Digital, Facebook, Google, Mobile, Research
Are people being honest about why they use ad blockers? We may soon find out
Pay TV (Cable, Satellite), Research, Television
Customers dumping satellite & cable TV at an ever-growing rate
For students: social media = bad, video games = good
Advertising, Research, Television
Ratings for Olympic games are off significantly
Consumer, Content Marketing, Facebook, Research, Social
Facebook is taking on Click Bait articles
Advertising, Facebook, Google, Mobile, Research, Search, Social
Organic search clicks are falling dramatically as mobile search grows
Initiative focuses on wireless speeds that are 100x faster
Music industry continues to change dramatically
Facebook, Journalism, News, Newspaper, Research, Social, Television
Local news most trusted by news consumers
The moral dilemma of driver-less cars: save 10 pedestrians or save yourself?
Content Marketing, Research, Social
No correlation between social shares and people reading anything
Apps, Facebook, Research, Social
Is our love affair with social media coming to an end?
What happened when researchers scanned teenagers brains while using Social Media
Advertising, Consumer, Content Marketing, Digital, Facebook, Research
11 Fast Facts: New data on internet usage, advertising, video, and privacy
Apps, Consumer, News, Research, Search, Social
3 million apps and counting: How many are actually getting used
Advertising, Facebook, Google, Research, Social
Google is tracking you on 70% of all websites: How you can opt-out of tracking cookies
Advertising, Content Marketing, Research, Social, Television
Is this the new norm: the five screen family?
Leadership, Management, Research
How to create your own simple business rules
Advertising, Digital, Research
The CNA (Customer Needs Analysis) is Dead
Content Marketing, Digital, Journalism, News, Research
Click Bait, Traffic Traps, and Integrity?
If you could only pick one: Pay TV or Streaming?
Digital, Metrics, Research, Television, Video
Internet Video views: Beware data without context
Digital, Metrics, Research, Video, Viral Campaigns
Paul Dughi.com 