
Category: Research
136 Posts


Advertising, Consumer, Research
If you spend $1 on advertising, how much ROI would you expect? Assessing ROI on advertising consumer products

Millennials are now the majority in the U.S.

Advertising, Change, Consumer, Facebook, News, Research
Brand loyalty is not dead, even for Millennials and new parents

Interesting, Journalism, News, Newspaper, Research
Media, Pollsters get failing grades

Attribution, Content Marketing, Digital, Facebook, Google, Journalism, Metrics, News, Research, Social
The battle for the online throne: Content vs Platform

Advertising, Consumer, Content Marketing, Digital, Research
The Nausea rule of advertising

Ad Agency, Advertising, Digital, Facebook, Google, Metrics, Newspaper, Research, Social, Television
Digital marketing needs dramatic improvement

Advertising, Interesting, Research, Social, Television
Is the #BoycottNFL movement actually making a difference

Consumer, Digital, Journalism, News, Newspaper, Research, Television
Majority don’t trust media, but one source does better than all the others

Consumer, Interesting, Research
The incredible number of people making $100,000 or more a year that have nothing in the bank

Advertising, Consumer, Research, Television
Are DVRs going the way of VCRs?

Digital, Metrics, Mobile, Research, Television
Americans spend 47% of time awake on TV, PC, Tablets, or phones

Ad Block, Advertising, Digital, Facebook, Google, Mobile, Research
Are people being honest about why they use ad blockers? We may soon find out

Pay TV (Cable, Satellite), Research, Television
Customers dumping satellite & cable TV at an ever-growing rate

For students: social media = bad, video games = good

Advertising, Research, Television
Ratings for Olympic games are off significantly

Consumer, Content Marketing, Facebook, Research, Social
Facebook is taking on Click Bait articles

Advertising, Facebook, Google, Mobile, Research, Search, Social
Organic search clicks are falling dramatically as mobile search grows

Initiative focuses on wireless speeds that are 100x faster

Music industry continues to change dramatically

Facebook, Journalism, News, Newspaper, Research, Social, Television
Local news most trusted by news consumers

The moral dilemma of driver-less cars: save 10 pedestrians or save yourself?

Content Marketing, Research, Social
No correlation between social shares and people reading anything

Apps, Facebook, Research, Social
Is our love affair with social media coming to an end?

What happened when researchers scanned teenagers brains while using Social Media

Advertising, Consumer, Content Marketing, Digital, Facebook, Research
11 Fast Facts: New data on internet usage, advertising, video, and privacy

Apps, Consumer, News, Research, Search, Social
3 million apps and counting: How many are actually getting used

Advertising, Facebook, Google, Research, Social
Google is tracking you on 70% of all websites: How you can opt-out of tracking cookies

Advertising, Content Marketing, Research, Social, Television
Is this the new norm: the five screen family?

Leadership, Management, Research
How to create your own simple business rules

Advertising, Digital, Research
The CNA (Customer Needs Analysis) is Dead

Content Marketing, Digital, Journalism, News, Research
Click Bait, Traffic Traps, and Integrity?

If you could only pick one: Pay TV or Streaming?

Digital, Metrics, Research, Television, Video
Internet Video views: Beware data without context

Digital, Metrics, Research, Video, Viral Campaigns