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Holiday sales this year are expected to increase 3.6% from last year with a retail spend of $655.8 billion dollars in retail stores and another $117 billion on line, according to the National Retail Federation.

So what do shoppers like about doing their holiday gift buying in stores?  Apparently, nothing.

civic-science-transparentAccording to a Civic Science poll of 13,000+ shoppers, the most popular response to the question what do you enjoy the MOST when holiday shopping in stores, was “I don’t like anything about it.”  Hmm.  I thought it was just me.

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So what do people dislike the most?  Crowds was the overwhelming response, followed by lines and attitudes of shoppers or store employees.

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