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Google Chrome Browser Live with Built-In Ad Blocker
The new version of Google’s chrome browser is now live, with its built-in ad blocker. Here’s the short version of what it will block going forward: And here’s Google’s explanation of how it will work. Chrome – the world’s most popular web browser (56% market share) will automatically block ads…
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B2B Sales Techniques: Improve your Closing Ratio
If you’ve done your job right in leading your customer through the sale process, you’ve already done a needs analysis, customized a proposal, had some trial closes, and you’re ready to get down to business. The art of the sale is to find the customer’s pain points and then demonstrate how…
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Making More Effective Sales Calls by Phone
Effective sales calls can be the difference between success and failure. Here are 9 things to keep in mind when you sit down to do sales calls. Never make a cold call. It’s so easy these days to go online and search someone’s business to learn enough about their business…
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Simple, Effective Hacks to Maximize Conversion Rates
OK, you’ve got a great website. Congrats! Now you’ve got to get people to visit and then convert them to customers. Conversion Rate Optimization Conversion rate optimization is a systematic process of increasing the percentage of your website’s visitors that take a desired action on a certain page. This includes…
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Millions of Twitter followers disappear after NY Times investigation
Have you bought Twitter or Facebook followers? Federal and state investigations are underway into the sellers of fake followers and bot engagement. More than a million followers of famous people – who presumably bought the fake followers to pump up their numbers – have literally disappeared in the past few…
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30 Social Media Stats Every Local Business Should Know
For help with your digital and social media, contact PulseLocal Marketing. In Huntsville, AL, call 256.533.3131.
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Nearly a Quarter of Websites Have as Many as 10 Ad Trackers
It’s no secret that websites are tracking your behavior and dropping third-party pixels on your browser so they can follow you where you go online and serve up ads. In fact, a study by CliqZ and Ghostery of more than 144 million page loads, showed that 77.4% of all page…
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Who should solve the problem of advertisements placed against fake news?
It seems a safe bet to say that it’s an advertising agency issue to avoid placement on questionable websites. Or a tech solution from the programmatic companies to avoid placing ads on ad networks that rely on fake news websites. That’s not how U.S. marketers feel, though, according to a…
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4 Keys to Effective Coaching and Leadership
A coach is only effective if the person they are trying to help is open to the concept. It’s important that you match the right coach to the right leader and set clear expectations and boundaries. The key to the relationship is mutual trust and respect. If the leader sees…
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Online Reviews Really Matter in Business
If you think online reviews aren’t affecting your business, here are a handful of statistics that might change your mind. SOURCE: Forbes The Value of Positive Reviews 90% of consumers say they read online reviews before ever visiting a business 85% of consumers say they trust online reviews as much…
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Mark Zuckerberg Now Says He’s Letting News Back into the Facebook News Feed – but with a Catch
Just a week after blowing publishers’ minds by letting them know Facebook was de-emphasizing their content and reminding them who is really in charge, Mark Zuckerberg has change his mind again…or maybe he’s just drip-feeding out the news. Facebook says it will prioritize what it defines as “trustworthy” news sources…
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B2B Content Marketing: Why it Works
Nobody likes ads. They intrude into your reading, watching, or listening. That’s helped fuel the use of ad blockers on-line. People want to research before they buy a product, but they don’t want to get their information from advertisers trying to sell them something. Traditional marketing has become less effective. …
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Insider Secrets of the Google 3-Pack
Getting ranked in the Google 3-pack of local businesses has never been more important. With the big shift from desktop to mobile in the past couple of years, it has become easier for local businesses to get featured based on proximity to the mobile user. That opens huge opportunities for…
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YouTube shuts down monetization for smaller contributors
“One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel,” said the email I got from YouTube this morning. Apparently their “anyone” doesn’t include me. YouTube says it is tightening its rules and raising the minimum threshold of subscribers you must have in…
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Which Advertising Medium Do Consumers Trust the Most?
With U.S. consumers being exposed to an average of 10,000 brand messages every day, and 90% of consumers reporting that advertisements influence their purchase decisions, the power of advertising is undeniable. According to research from Clutch, consumers in the United States say Television and Print are the advertising mediums that…
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Three Steps to Dealing with Negative Online Reviews
Nobody likes to get a bad review. If you’re in business, though, a bad review online does more than just hurt your feelings. It can hurt your business. Half of U.S. consumer routinely check online reviews before making a purchase decision, according to a Pew Research study. You’ve gotten that…
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Making Sure Your Social Media Contests Stay Legal
This article details how to comply with Facebook’s contest rules within the United States and Canada. It is not a substitute for, nor intended to be, legal advice. If you have questions, consult with a legal professional or use a managed Facebook contest platform. Facebook contests and sweepstakes can be a…
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Seismic Shifts in Digital Marketing in 2018
As we look ahead to 2018, there are some clear pattern emerging when it comes to digital marketing and advertising. What’s in and out? Here are my predictions for 2018: Content Marketing, SEO, and Value Exchange With the reduced reach of social and the continuing fragmentation of media, marketers are finding…
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From Barter to Bitcoin
Before money, there was barter. Who knows how far back that goes, but maybe all the way to the caveman days. I’ll share my musk ox meat with you if you are willing to make the animal fur into clothing to keep us warm. It was a cumbersome system because…
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Facebook, Twitter threatened with sanctions over election reporting
At issue: Russian interference in E.U. referendum It’s gotten a lot of media play: U.S. intelligence agencies have publicly reported that Russian President Vladimir Putin ordered actions to interfere with the Presidential election in 2016, including social media. Facebook and Twitter have reported that their own internal investigations show its…
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Failing to Take down Hate Speech Could Cost Social Media Companies $57 Million Fines
Germany is serious about cracking down on hate speech. Social media companies that don’t take down objectionable content within 24 hours of notification are facing massive fines. If posts are “obviously illegal” under German laws, companies like Facebook, Twitter, and YouTube (Google) can face fines up to $57 million dollars…
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What Happens to Businesses That Don’t Back up Their Data
It’s a startling statistic: 93% of companies that lose their data storage for more than 10 days during a disaster are forced to file for bankruptcy within one year, according to the National Archives & Records Administration. Couple that with the fact that more than 90% of business computers aren’t…
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20 Tried and True Tips for Personalizing B2B Sales Calls
The days of cold calling, auto dialing, and sending mass emails are over. Not only is it no longer effective, it’s downright annoying to the business owners and leaves them with a negative impression of you. Before you can get in the door with someone, you’ve got to get their…
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4 largest TV companies will own more than 40% of all local stations
The big get bigger. That’s been the story of the past three years in television as the 5 largest companies now control 37% of all TV stations in the U.S., according to Pew Research. With a FCC that is relaxing ownership rules, and a major acquisition of the 42 Tribune…
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Should social media companies screen content before it’s posted?
Should social media companies screen content before it’s posted and weed out offensive or extremist content? Setting aside the First Amendment for a minute, here’s the question: Would you be willing to accept a delay in posting content if it meant increased vetting from tech companies? Tech Companies Team Up…
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Google is moving to mobile-first indexing
Google gave webmasters plenty of warning — more than a year — but it now appears they are ready to step up efforts on indexing mobile websites and serving results based on what they find. Currently, Google’s crawling, indexing, and ranking algortihms look at desktop version. Now, they will switch to mobile-first indexing. “Mobile-first…
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Five of the Biggest Cause Marketing Fails
Cause Marketing has been a buzzword (or is it a buzz-phrase?) for years in advertising circles. Tie your brand or product to a popular cause and hope that some of the good will rubs off. It sounds good, but it doesn’t always work out the way you want. Even some…
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Who is really using Facebook?
If you’re targeting the masses on Facebook, here’s a quick breakdown of who uses the social medium, according to a study by Pew Research: Gender Men: 38% Women: 62% Ages 18-29: 25% 30-49: 40% 50-64: 24% 65+: 11% Education High school or less: 35% Some college: 33% College+: 32% Race…
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Former Facebook Exec: “We have created tools that are ripping apart the social fabric of how society works”
Chamath Palihapitiya is a name you may not know unless you are steeped in Silicon Valley culture. He joined Facebook in 2007 – a lifetime ago in tech years – becoming its VP for User Growth. He’s now the Founder and CEO of Social Capital. In a talk at the…
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Popular websites record every keystroke you make and put personal information at risk
It’s got a stuffy kind of title: “No boundaries: Exfiltration of personal data by session-replay scripts.” That’s the title of a paper written by researchers at Princeton University. What underlies that title is a potential invasion of privacy and gathering of data without permission on some 480 popular websites. The…
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Winners and losers in a rapidly consolidating digital advertising market
Good News for digital ad sellers: Digital Advertising is expected to finish the year with a year-to-year growth rate of 11.5% in 2017 and grow again in 2018 by 11.3%. That information comes from GroupM/WPP, the world’s largest buyer of advertising. Magna (IPG Mediabrands) pegs 2018 digital growth at 13%.…
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MRC: New measurement standards for digital audience
The Media Ratings Council has released new Digital Audience-Based Measurement Standards developed in conjunction with the 4A’s, IAB, and ANA. The standards introduce a new metric called “duration weighting” for digital video ads. The measurement will be used to equalize time spent on video across media platforms. In other words,…
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Quartz: Android phones send location data even when location services are turned off
“When you use Google services, we may collect and process information about your actual location. We use various technologies to determine location, including IP address, GPS, and other sensors that may, for example, provide Google with information on nearby devices, Wi-Fi access points and cell towers.” – Google Privacy Policy Google says it collects…
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Every single day, 10,000 Facebook users die
“…in this world nothing can be said to be certain, except death and taxes.” — Benjamin Franklin (1789). Benjamin Franklin would never have anticipated anything like social media. From chronicling the mundane (what I ate for lunch) to the monumental (Trump as President), Facebook has become the background of life for many. As more…
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Major changes to online privacy – except in the U.S.
Some big changes are coming to online privacy, especially when it comes to companies like Google and Facebook. The European Union’s General Data Protection Regulation (GDPR) establishes a new set of rules designed to give people more control over their data. Think about how much of “you” is online. Things…
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Internet connected devices on the rise, but Live TV still dominates video viewing
58.7% of TV Households have at least one enabled device. That means at least one internet-connected devices such as a Smart TV, Game Console, or Multi-Media device. The number is growing rapidly. The same figure was 52.2% last June, an increase of 12%. They’re using the devices more frequently as…
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Priceline spends $4.3 billion on digital ads each year. It’s shifting to TV for the future.
Priceline is the travel industry’s largest digital advertiser. It’s built its company using TV and digital advertising, but the majority has been on digital. In 2017, it’s expected to spend $4.3 billion dollars on digital, according to Skift, an industry website that tracks spending within the travel category. The vast…
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Year-long Google study of the dark web shows how accounts get hacked
The folks at Google teamed up with Carnegie Mellon to undertake an extensive study on how accounts get compromised. By searing the dark web, they identified some troubling things: 788,000 potential victims of off-the-shelf keyloggers 4 million potential victims of phishing kits 9 billion usernames and passwords exposed via data…
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Former Facebook President says Facebook is designed to be addictive
There are now documented cases of social media addiction. It’s a real thing. According to Facebook’s first President, it’s no coincidence. Sean Parker started up Napster and later served as Facebook’s President. The billionaire told an audience at Axios in Philadelphia recently that social network are designed to stimulate and…
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Just as you always suspected, 260 million Facebook accounts are fakes
That means roughly 10% of Facebook accounts either aren’t real people or they belong to people that have multiple accounts. Why might you want more than one social media account? You might want to ask Golden State Warriors All-Star B-Ball player Kevin Durant. Facebook made the announcement during a recent…
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10 Steps to Creating Effective Social Media Ads
You can’t just set up a Facebook page and wait for it to attract customers. It takes an active, and consistent, approach to work. Here are 10 strategies for success: Define your goals Define your target market Decide how much you want to spend Create your Facebook ads Optimize your…
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Do you consider Facebook more or less accurate than other sources for news?
With all the noise about “Fake News” and Facebook’s role in spreading it, a survey done by The Verge in conjunction with Reticle Research during September and October provides an interesting revelation. Before you look at the results, think about this question: Compared to other sources where you regularly get…
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Retail digital ad spend continues to grow, but TV dwarfs other media
eMarketer’s tracking of digital ad spend shows continued spending growth. They predict 2017 will see an increase of 15.8% in the retail sector -the largest spending category. They predict double digit growth in retail online ad spend through the next 3 years. Digital video, per eMarketer, will account for 31%…
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127 Facts You Probably Didn’t Know About Video Marketing
Video marketing is hot right now, but doing it right takes some work. The folks at Website Builder have put together a really good infographic that highlight 127 Facts You Probably Didn’t Know About Video Marketing that they made available to me to share. Take a look below. You can visit…
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Is Facebook looking at moving media content out of the news feed?
Facebook is thinking, apparently, about moving Page feeds out of the newsfeed everybody sees and moving them to a new Explore Feed that’s buried under the More menu on the mobile site. That means publishers and media companies that have spent years building an audience and gotten hooked on using…
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How much control should social media companies have over public discourse?
You may not care that President Trump’s twitter account went dark for 11 minutes recently. Regardless of where you are on the political scale, maybe you should. Trump has used Twitter for a way to bypass traditional media and get his message out unfiltered. When someone working with a social…
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Maybe the most effective used car commercial you’ll ever see
Proving that great advertising can sell just about anything, you’ll want to check out the ad this guy did for his girlfriend’s used car. It’s a 1996 Honda Accord with 141,000 miles on it. According to Kelly Blue Book, you might get $315 from a dealer on trade in, or…
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Nearly half of all Americans think the national media makes up stories about Trump
One more sign that the public’s trust in national media has eroded to a startling level. A revealing poll by POLITICO/Morning Consult shows considerable distrust of the national media. Overall, 46% believe the media fabricates news stories about President Trump and his administration. Only 37% say the media doesn’t make…
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Where does Google go when it wants to roll out a new product? Television.
YouTube TV is rolling out across the country, starting in select markets, which will feature a so-called “skinny bundle” of TV channels, including local channels. It is designed to compete – at a much lower price point – against cable and satellite packages in this era of “cutting the cord.”…
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It’s been an amazing ride for Netflix
It’s been an amazing ascent by Netflix. Today, roughly half of all adults in the United State watch streaming content on Netflix at least once in a while. Let that stat from Civic Science sink in. 29% say they watched a few times a week or more! The growth in…
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If you share it on social networking websites, does it become public or can access by limited? (UPDATE)
Taking on LinkedIn and Microsoft, hiQ turns to crowdfunding for help with legal costs It’s one of those David vs. Goliath battles: LinkedIn’s 8,000 employees, a company that Microsoft bought in 2016 for $26,5 billion dollars, vs. hiQ Labs, which has 13 employees. So when they two tangle in court,…
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Is Google Fiber sputtering? Dropping 8 markets and new television services
Is Google Fiber struggling? The rollout of high speed Gigabit internet has been slower than expected and the company has cut back on the markets where it’s installing. In October, it scrapped plans to expand into 8 markets. It’s been hampered by both the cost and time it takes to…
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TV still #1 choice for news consumption, but the gap is narrowing
Only a third trust social media as a news source Half of all Americans report they get their news on television, but the gap with online is narrowing. 43% now say they often get their news online. The gap is just 1 points, narrowing from 19 points in 2015, according to…
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Online Ad Campaign Bill would require more disclosures for digital ads
It’s been a long time coming. Television and radio stations have had to live up to often onerous regulations on political advertising. From requiring identification on funding, how large and prominent certain disclosures are, and maintaining online political files showing who bought what, where it ran, and how much they…
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A Closer Look: Facebook over-estimates reach by dramatic numbers
Maybe you saw the headline: Facebook claims it reaches more people in the U.S. than actually live in the U.S. It’s pretty startling when you realize, according to a report from the Video Advertising Bureau, that Facebook claims to reach 39 million U.S. adults age 18-24… when there are only…
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Can 2 second video views actually drive sales?
P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads…
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My first book has been re-released as a free download on Amazon
My first book – “Weapons of Mass Distinction” – has been re-released and is available as a free download on Amazon. Get it here.
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What’s a Twitter impression worth?
Twitter impressions are the number of times a tweet shows up in somebody’s timeline. That means every time it’s served up, it counts as an impression. Sure, you need impressions for someone to see your tweet, but an impression doesn’t mean it was actually seen. If it’s in a timeline…
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Do you trust audience measurement data?
Trying to accurately measure audience against a plethora of cable, satellite, over-the-top, mobile, tablets, Roku, AppleTV, and on and on is no doubt a difficult task. To date, it hasn’t happened. Everyone in the research sphere will tell you they can estimate based on algorithms and assumptions – but nobody…
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How much do small businesses spend on social media outsourcing?
The lure of social media for small businesses is huge. The promise of a direct connection with local consumers that you can do yourself at no cost is a big promise. For most who try it, though, they realize pretty quickly that to make an impact, it’s a lot of…
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One of the creators of Google News calls the search site “shameful and irresponsible” in spreading fake news
Google’s already under fire for its role in spreading “Fake News.” Now, one of the engineers who helped create Google News had quite a bit to say about the search site and it wasn’t flattering. Krishna Bharat helped lead the team the creation team, but posted to Facebook that Google…
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Study: Media Measurement missing 66% of all video consumption
Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries. They are a big deal in ad circles. So, when they talk, people do listen. Here’s what they’re saying: 66% of TV and Video on content consumed by Millennials and Gen Xers is not…
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Just how prevalent is social media for small businesses?
Just how prevalent is social media for small businesses? It’s fair to say it’s nearly universal. Nearly 87% of small business owners say they use Facebook for marketing, according to a new survey from G2 Crowd via eMarketer. So, how’s it going for them? There are mixed results here. 38%…
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Facebook, Apple join the billion dollar club for spending on original video content
Everybody, it seems, wants to be in the TV business. OK, it’s really the video business, but it’s the same thing the TV networks have been doing for years: producing original television content. The WSJ reports that Facebook is looking to spend A BILLION DOLLARS on original video content for…
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Recognized by the National Guard
I was recently honored to be recognized by the Alabama National Guard for WAAY-TV’s partnership. Along with the Alabama Broadcasters Association (ABA), our TV station helps the Guard with recruiting messages and advertising. Major General Sheryl E. Gordon met with the ABA and recognized each of our Board Members, including…
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Five Perceptions to Make Team Members Try Harder
Guest Post by Sarah Jacobs | At first glance, hiring employees for a company is not too difficult a task. However, if you take a closer look to what every company really needs, it might not be as easy as it looks. Yes, every company definitely needs employees to keep it…
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Bad ads can destroy brand credibility – and cost you money
Bad ads aren’t just hurting your brand. They’re hurting your sales. 60% of adults in the U.S. says they have stopped buying from a brand because they didn’t like its ad campaign, according to new poll from Civic Science. A great ad can bring new business and reinforce your brand…
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Apple ditches Bing for Google search
In 2014, Apple dropped Google for its search and switched to Bing for iOS and Mac. Now, it’s dumping Bing and going back to Google. The same goes for Siri as well. “Switching to Google as the web search provider for Siri, Search within iOS and Spotlight on Mac will allow these…
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For publishers, the Facebook Freefall continues
Since January, the average amount of engagement brands and publishers are getting with Facebook posts has fallen 20% since the first of the year, according to Buzzsumo. After analyzing 880 million FB posts, Buzzsumo reports that image and link posts had the largest drop off. Videos now get twice the…
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Can 2 second video views really be effective at driving sales?
P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads…
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Facebook vows to fight back against foreign interference in US elections
CEO Mark Zuckerberg laid out his plan to protect the integrity of US election. He says he wants to make sure “Facebook is a force for good in democracy.” “I don’t want anyone to use our tools to undermine (our) democracy,” Zuckerberg said in a video address. In order to…
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Partisan views on media are more entrenched than ever
If anything, partisan views of the national news media have gotten even more entrenched… and the gap has widened, according to a national survey by Pew Research Center. While Democrat views on the impact of the national news media have grown more positive, Republicans have grown even more negative in their…
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Ad industry revolts against Apple’s browser blocking ad tracking
Apparently the entire digital advertising community is up in arms because Apple is baking anti-tracking into its Safari browser. Marketers will only be able to track your online behavior for 24 hours before it restarts in the upcoming release. So no more “visit a shoe website once and gets ads…
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Facebook: Tracking your in-store visits and serving ads?
When ads target you on-line from where you’ve gone in the real world If clicking on a website once and having its ads stalk you wherever you go on-line wasn’t enough, now there’s real world targeting. Go to a physical store and they’ll re-target you online. Now Facebook appears to…
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Is my app/cell/cable provider down?
Here’s a great little website you can check when you’re having problems accessing your favorite app, your cell phone doesn’t work, or your cable is down to find out if it’s just you or a system-wide problem. Go to Down Detector to find out.
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If you share it on networking websites, does it become public or can access be limited?
It’s a battle over privacy rights that has constitutional law implications. At the heart of it if a simple question with an incredibly complex answer: If you share it on social networking websites, does it become public or can access by limited? Right now, the case features two companies going…
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Can public officials block citizens on social media or is it a violation of their constitutional rights?
Here’s an interesting debate: If you’re a public official, should you have the right to block people from your social media page? A number of public officials are being sued, including Governor’s in Maryland, Kentucky, and Maine, by state ACLU chapters. Kentucky Governor Sued In Kentucky, the ACLU there filed suit…
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Dominating Digital Ad Revenue: Google, Facebook, Amazon, and … ?
Amazon has gotten a lot of attention lately for its move into the advertising sales space, but another online retailer is making moves as well. Wal-Mart is now in the advertising business. Both companies have a dizzying array of consumer information in their databases to target consumers. Wal-Mart is positioned…
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Find out if your data was compromised in the Equifax breach – 143 million people are affected
Equifax, one of the world’s largest credit reporting agencies had a major data breach – affecting 143 million people (nearly half the US population). Released was personal data, and some 200,000 SS# and some credit card numbers. You can go online here to check and see if you are affected. …
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Facebook reports they reach 15 million more 25-34 year olds than actually exist
Facebook: We reach 60 million 25-34 year olds in the U.S. US Census: There are only 45 million 24-34 olds in the U.S. Observation by Brian Wiser from Pivotal Research. Read more in WSJ article.
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9 NBA teams will have ads on their jerseys this season
The NBA voted it in and now 9 NBA teams will have advertising in their journeys. Here are the teams and advertisers.
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How to check if your website violates new Google Chrome “Annoying Ads” filter
Google recently announced its going to penalize websites that have poor ad experiences in its upcoming update to the Chrome browser. Starting next year, Chrome will block sites with “annoying ads” in search results. If you think because you’re a name brand publisher, you’ll be exempt, think again. Google has…
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Where did people turn for life-saving information in Hurricane Harvey? Local TV stations
If you doubted that local television is still important in people’s lives, consider this: When Hurricane Harvey was threatening Texas, where did people turn for the latest information? Local TV. 89% surveyed said local TV news was their top choice. Their second choice? Local TV station websites. Their third choice? …
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Programmatic ad buying continues to rise, but is it really an efficient way to buy advertising?
I’ve written a lot about Programmatic Advertising over the past four years because of the rise in usage among media buyers. While recognizing the efficiency, I’ve also cautioned against eliminating the direct buy of premium websites from name publishers. There’s no arguing that more people are using programmatic – machine-driven…
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Some good news for the newspaper industry
Here’s some good news for the newspaper industry. Gen Z (under 18), 18-24-year olds, and 30-34 years olds are increasing their readership. Comparing traditional newspaper use (either in print or online) with the same study done in 2015, Civic Science found a stark increase among the youngest demos. Newspapers may…
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Facebook to punish slow loading websites
Here’s another reason to make sure your website loads quickly. Facebook will give priority placement to sites that load fast. “…we’ll soon take into account the estimated load time of a webpage that someone clicks to from any link in News Feed on the mobile app. Factors such as the…
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Total eclipses aren’t as rare as you think
As millions flock to the path of totality across the U.S. for this once-in-a-generation event, you should know it’s going to happen again in less than two years. However, you won’t notice. It’s going to happen over the Pacific Ocean and skirt the southern edge of Argentina. In fact, eclipses…
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What drives ROI in advertising? Creative and Reach
Nielsen, the ratings folks, unveiled a study of 500 advertising campaigns which tracked ROI against sales and media usage. Nielsen – Driving ROI in media 47% Creative 22% Reach 15% Brand 9% Targeting 5% Recency 2% Context
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If Programmatic Ad Buying is the future, why are advertisers not buying it?
We’ve heard so much about “Programmatic Ad Buying” in the past two years, it’s almost become a joke around our place. Everybody tells us it’s coming and we’d better be ready. If you’ve ever bought a self-serve Google ad or a Facebook ad, that’s really the kind of thing we…
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FTC investigates allegations of deceptive pricing tactics by Amazon
When a company like Amazon buys a company like Whole Food, the Federal Trade Commission (FTC) takes a look at a lot of other things than just the business deal at hand. Reuters reports that the FTC is looking into allegations of misleading price tactics used by Amazon. The investigation…
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What’s a Twitter impression worth?
Twitter impressions are the number of times a tweet shows up in somebody’s timeline. That means every time it’s served up, it counts as an impression. Sure, you need impressions for someone to see your tweet, but an impression doesn’t mean it was actually seen. If it’s in a timeline…
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