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5 Things To Look For In Eco-Friendly Promotional Gifts
Guest Post Is your brand young and hip? Are you on board with office recycling and motion-sensing lights as well as serving vegan food in your canteen? Many companies are looking at going eco-friendly, it’s good for the planet, and it’s good for business, but when it comes to your…
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How To Get The Best Out Of Your Education
When you think about your education, and specifically your education after high school, you’ll probably consider one of two things. You’ll either think of students working hard and not having any fun, or having a lot of fun and not working very hard. Maybe you don’t like either of those…
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How Much Personal Data Grocery Stores Have on You – Revealed
New research revealed the amount of information grocery stores really have on you. The study has shown that grocery stores know all about your physical attributes, what you enjoy and what your purchases say about your domestic situation. 53% of Americans participate in a loyalty program because of ease of use, allowing stores…
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Top Reasons to Study a Postgraduate Course
Guest Post Higher education is a great thing that many people enjoy, but after you graduate with your degree, what then? Do you jump into the world of work or continue your education further? Have you been weighing up whether you would like to study a postgraduate course or not?…
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Smart Fleet Management
When you are managing a fleet (no matter the size) you want to ensure that you are doing so in a smart manner. If you are not smart in your fleet management, you will notice that your fleet does not run as efficiently or as effectively as you had hoped…
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Fascinating Industries You May Want to Know About
There are so many fascinating industries in the modern world that it can be difficult to keep them all straight. However, whether you are looking into potential alternative careers or you are simply interested in the many industries to be found around the world, there are a great many to…
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How Your Business Can Succeed Digitally
A Guest Post The digital age is easily upon us. This means that all but the most analog of businesses need to be digitalized and fast if they want to succeed in the modern world. If you are not the most digitally savvy person around, there is no need to…
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The Insurances That Give Businesses Peace of Mind
Small business owners need to be aware of the different types of commercial insurance policies available to them. One such policy is motor trader insurance, which one sure insurance can offer certain types of businesses. It provides peace of mind by covering vehicles financially should they end up damaged or…
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3 Ways to Take Your Nursing Career to the Next Level
Nursing is one of those fields that is much more vast and varied than most people think. The fact of the matter is that for the average person, interactions with nurses tend to be in the traditional hospital setting. While there are many nurses who choose to work in such…
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What Is the Process of Obtaining a Cash-Out Refinance?
If you’re like most American homeowners, your home is your largest investment. But more than just being an investment, it’s also, you know, your home. It’s the place where you live, which means you want your home to be as great as it possibly can be. That’s why you probably…
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How to Build a Great Digital Platform for Your Business
Now is the time to create a fully functioning digital platform for your small or medium-sized business. Customers should be able to do everything online. They should be able to see your services, or your menu, and should be able to make appointments or buy online (even if just for…
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The Reasons Why One Business Has More of An Online Following Than Another
It’s no secret that online businesses have a major advantage over traditional businesses. A recent study showed that online businesses are growing at a rate of 20% per year, while traditional businesses are only growing at a rate of 2%. So, what is it that makes online businesses so successful?…
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DOJ v Google: Don’t Expect Action for Years
It’s going to be a very long time before the government gets a day in court against the big tech firms, at least if you look at the Department of Justice complaint against Google as an indication. The tentative trial date for court action is September of 2023. “If anybody…
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How You Can Become a Better Digital Marketing Leader
Being a great business leader is tough. There’s no magic formula because everyone’s company and leadership style are unique. What works for one person seldom works for another. This doesn’t mean you can’t improve your leadership skills, though. Here are many simple principles you can follow to become a better…
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US Is the Data Theft Capital of the World
A new report by Uswitch has revealed which countries have been the worst hit by data breaches and the US ranks first with nearly 19 million data records stolen. That’s more than 4X the next closest country (South Korea). Canada, the UK, and Australia rounded out the top five. China and…
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Which Companies Have the Most Personal Data about You?
The folks at Clario have put together a fascinating chart that breaks down which online platforms and brands collect the most data and what they know about us. I thought it was worth sharing. Facebook and Instagram top the list (no surprise). We all do it – click ‘accept’ on…
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When Can I Measure the ROI of My B2B Campaigns?
When you launch an advertising campaign, you want results. For B2C products, a digital ad with an incentive, such as a discount or limited-time sale, can lead ROI in short order. The sales cycle is short. Sales can also stop the minute you stop advertising. For B2B businesses, the sales…
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Four Methods of Marketing Your Brand
Marketing your brand is essential for every business owner, whether established or just getting off the ground. You might already have established a routine of scheduling social media posts on a weekly basis to market your brand, but feel that there is more you can do to get your name…
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House Reports Claims Anticompetitive Behavior by Apple, Amazon, Google, and Facebook
“Our investigation leaves no doubt that there is a clear and compelling need for Congress and the antitrust enforcement agencies to take action that restores competition, improves innovation, and safeguards our democracy.” Rep. David Cicilline After reviewing more than 1.3 million internal documents and interviewing more than 240 people and…
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SEM: Is There Value in the Google Guaranteed Program?
Here’s a new wrinkle to Google search for local businesses. Advertisers on Google can now display a green checkmark, which Google will tag businesses with either “Google Screened” or “Google Guaranteed.” It’s only available right now for certain categories of business, such as law, financial planning, and real estate for…
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Why Do People Pay for Live Television? News.
We’ve heard so much about cord-cutting in the past few years. As streaming has increased, broadband-only homes are on the rise and now make up as much as 37% of homes, according to Kagan. If you’re wondering why those still paying for satellite or cable haven’t joined the cord-cutter movement,…
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NAB: Competitive Power of Technology Platforms Threatens Future of Local Journalism
Digital giants’ dominance of advertising marketplace, control of online content put radio and TV broadcasters at competitive disadvantage News Release from the National Association of Broadcasters (NAB) The dominant marketplace power of a handful of digital technology platforms puts local broadcast radio and television stations at a competitive disadvantage for…
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California’s Consumer Privacy Act: Regulations are Final, Enforcement to Begin
It’s amazing how slowly government works some times. The California Consumer Privacy Act was passed in 2018. With more than a year warning for companies to comply, it went into effect in January 2020. Enforcement was held off were the regulations were being finalized. There have been many changes, including…
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Seven Tips for Email Marketing
If you’re investing your time and resources into an email marketing campaign, you want it to be a success. Email marketing is a vital element of any business marketing strategy, and when done right, is extremely effective at building brand loyalty and increasing conversions. Here are some email marketing tips…
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California Consumer Privacy Act (CCPA): First Warning Letters Are Being Sent
The California Consumer Privacy Act (CCPA) went into effect on January 1st, but enforcement efforts were put on hold until July 1, 2020. Now that the deadline has passed, CA AG Xavier Becerra has issued warning letters to companies over alleged violations as reported by MediaPost. It’s the toughest law…
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Mobile Speed is Crucial in Today’s Mobile World
Google and Deloitte combined forces to look at mobile load times for 30 days across four verticals: Retail Luxury Travel Lead generation (such as insurance or auto sites) The results, published in a Whitepaper titled “Milliseconds make Millions,” were clear: 1. Faster sites mean more customers will reach checkout 2.…
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Building Your Local Business: A Guide
The business world continues to reel from what has been a dramatic 2020. With many businesses having to make a shift online, and others still simply calling defeat and closing their doors forever, this is a time of profound change on our high streets, in our malls, and across the…
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7 Reasons to Work With a Managed IT Services Provider
If you are running a business, the dilemma over IT support will inevitably arise. It’s essential to invest in your IT infrastructure, of course, but what is the best approach? Do you hire an in-house IT team, or do you engage with a managed IT services provider? Having an in-house…
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U.S. Lags Behind the World When it Comes to Broadband Internet Speeds
Here’s a quick quiz: Which of these countries do you think has the fastest average broadband speeds? Romania South Korea Hungary United States If you guessed the U.S., you’re wrong. In fact, the U.S. didn’t even make the top 10 list for countries with the fastest average internet connection in…
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3 Reasons Why Your Business Needs Digital Products in 2020
Ask yourself these questions: If you need a cab, do you visit/contact a physical cab company, or do you use Uber? If you need a guide, do you visit your local library, or do you watch an online tutorial or read an eBook? If you are looking for love, do…
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Views on Media: Starkly Divided Along Political Lines
Americans largely believe that the news media is getting them the information they need, present accurate information, work for the benefit of the public, and are helping the country. Pew Research Center Study 59% believe the news media is getting the information they need 49% believe the information is largely…
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Two-Thirds of Links on Twitter are Done by Bots
Call it the attack of the bots. The majority of tweets linking to the most popular websites are not handled by human beings, but bots that post content without human involvement. That’s the findings of a Pew Research Center random sampling of 1.2 million tweets last year to answer this…
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Marketer Study: Will COVID-19 Change Everything? Umm, No.
You can’t go online without bumping into an article about how the coronavirus pandemic (COVID-19) has changed everything and how it’s all changed forever. When it comes to marketing, however, just 13% of marketers surveyed think COVID-19 has permanently changed branding, according to a study by Bynder. 57% agree that…
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Advertising During Uncertain Times: 11 Research Projects Tell the Same Story
If you’re looking for hard data on what’s happened to brands that increased or decreased marketing during and after a crisis or recession, I’ve compiled the results of 11 studies into this article. Every single one shows the same thing: the companies that stayed the course or increased their marketing…
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Amid a Crisis, There Is Opportunity – If You Act Now
Consumer research and strategy company Magid works with brands and media companies and has been tracking media consumption and consumer attitudes for decades. Their April research shows significant opportunities for brands and publishers: 69% of consumers say they are trying new brands right now. This represents an incredible opportunity for…
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What is the World’s Largest Advertiser Doing Right Now?
Procter & Gamble is generally considered the world’s largest advertiser. They are certainly TV’s largest advertiser and it’s where they spend the bulk of their money. P&G spent more than $100 million in TV, digital, and print last year. You would think if anyone could afford to take a little time…
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Senators Ask for Relief for Journalists Amid Coronavirus Pandemic
“Local news is in a state of crisis,” said a letter written by a group of 19 Senators in a letter to Senate leadership. The senators warn that the widespread impact of the COVID-19 pandemic – including plummeting advertising revenue – could decimate local and regional news outlets even as…
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Take Control of Your Brand Conversation or Someone Else Will
Not surprisingly, when you don’t control the conversation, it happens without you. Brands that stop advertising and sending positive messages are seeing huge drops in brand sentiment because they only thing people hear about you is nothing or negative. Those that continued to market saw a drop (people are thinking…
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Trust in News Sources: The Great Political Divide
Americans may be more polarized than ever when it comes to news about politics. While that may not be a shocker, we now have hard data to show just how it plays out and the differences between party affiliation and trust in news organizations. The research from Pew Research Center…
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NY State Data Tax: Legislation Would Tax Companies that Make Money from Consumer Data
A new bill working its way through the NY state legislatures wants to tax companies that sell or make money from the use of consumer data. Assemblywoman Stacey Pheffer Amato wants to create a mutual fund from taxes that would pay a yearly dividend. New York State Assembly Bill A9112:…
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Data Privacy: What Defines “Personal Information”
Weeks before new privacy rules go into effect, California AG is asking for significant changes to CCPA California’s Attorney General Xavier Becerra has proposed revisions to the regulations implementing the California Consumer Privacy Act (CCPA). The law itself went into effect on January 1, 2020 with an enforcement deadline of July…
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Morning Consult Poll: Only 8% Trust News Media to Do the Right Things
When you look at the top line results of the survey from Morning Consult, it’s scary. Only 8% of American have a lot of trust in the news media. Media does better than just a few others: The US Government, Wall Street, and Hollywood which rank at the bottom of…
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Video Consumption Up 33%; Local Broadcast TV Still Gets the Bulk of Viewing
Consumers spent way more time watching video in 2019 compared to previous years, according to a Parks Associates study reported in Fierce Video. Video consumption rose by 33% in 2019 compared to 2018. When it comes to where people watch video, TV still ranks as the #1 destination. TV sets…
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How Blogger Outreach Can Benefit Your New Business
When you launch your new business, more often than not, you are completely preoccupied with the day-to-day running of your company. However, it is also important that you look at the bigger picture and start to develop digital marketing strategies to help attract new customers and grow your business. One…
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Streaming Video Services See Massive Churn in Race for Dominance
When video streaming services offer free trials, there’s a lot of interest. When the trials run out, however, the customers run away. As Christopher Palmeri reported in Bloomberg Businessweek, two-thirds of these users leave when the free trial runs out. Another 10% of all streamers ditch the service every month.…
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Have an Unlimited Data Plan? You Might be Overpaying
A new study of U.S. mobile consumers finds that 90% of consumers overpay for unlimited data plans. The report, which surveyed 400 U.S. consumers on major carrier unlimited plans, finds that 1 in 3 respondents use less than 5 GB per month, and 85% use less than 10 GB. The…
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Are You Willing to Pay More for 5G Wireless Service?
5G is coming soon to a neighborhood near you. As telecoms build out their 5G networks and start to look at services, the Wall Street Journal reports that it will likely cost you more. The cost to build out 5G nationwide is enormous. Companies are spending billions. 5G waves don’t…
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Which News Sources Do You Trust Most? It’s Clear.
Once again, people trust local TV station broadcasters the most.
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What are People Watching on TV? Here are the Top 100 for 2019 Broadcast Season
92 out of the top 100 aired on broadcast TV channels.
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Growing Concerns about Facial Recognition Technology
Nearly 90 organizations and experts from 30 countries are calling for a moratorium on further deployment of facial recognition technology. In making a public declaration, the group says that the tech has evolved from a collection of niche systems to a “powerful integrated network capable of mass surveillance and political…
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When Can I Measure the ROI of My B2B Campaigns?
When you launch an advertising campaign, you want results. For B2C products, a digital ad with an incentive, such as a discount or limited-time sale, you can expect to track the ROI in short order. The sales cycle is short. For B2B businesses, the sales cycle is much longer. 74%…
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Google says New Algorithm Update is “One of the Biggest Leaps Forward in the History of Search”
“With the latest advancements from our research team in the science of language understanding–made possible by machine learning–we’re making a significant improvement to how we understand queries, representing the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search,”…
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Your Guide to Financing a New Vehicle
When you’re hungry for a new car, you can sometimes forgo the formalities of setting up strict and measurable financial systems to properly pay for it. That’s natural, seeing as it’s exciting to get your hands on a new set of wheels. This guide aims to instruct you on the…
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Content Omnivores: Video Consumers Want It All
With the increased attention focused on OTT (Over-the-top) TV and streaming services, there are some interesting trends developing. 65% of US consumers say they stream content at least once a week. Two-thirds say they stream more video online than they watch of broadcast, cable, or satellite, according to Horowitz Research’s…
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Google to Recognize Original Reporting in Search Rankings
We’ve seen it play out too many times. One news outlet puts significant resources into reporting a story. As soon as it goes online, it’s being reported by other media. The place that broke the story quickly cedes control as higher- rated websites rank higher in search. Often, cloned copies…
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3 Reasons Why your Business Needs Mentoring Software
The corporate business world can be tough, but there are plenty of ways to improve company culture and increase levels of productivity. Mentoring schemes can help employees from all areas of a business to grow and improve. By challenging and guiding a mentee to reach their full potential, there are…
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A Guide to Building Trust in Your Brand
While it can take a great deal of time to build trust in your brand, you could lose it almost overnight by making one small or large mistake. If you want people to buy from your business and recommend you to their friends, you must create an organization that is…
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Marketers #1 Goal in 2019? Get That Email Address
“Personalized experiences are about delivering contextually relevant experiences to your prospects and customers, based on what you know about them, where they are in the purchase journey, and what they are looking to achieve. It is becoming more evident that marketers who consistently deliver personalized cross-channel experiences are seeing moderate…
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How to Improve Your Image as a Marketing Professional
When you’re a professional in any field, maintaining a positive image is important. You want to be seen as someone who is reputable as well as knowledgeable in their field. There are many common ways to achieve this end, and several require you to work on your image. You’ve got…
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Digital Divide Affects 100 Million U.S. Consumers: How Your State Stacks Up
Cell phones, apps, connected TVs, tablets, streaming media devices: they all need broadband internet connections to be used to their full potential. Yet, according to the a study by The NPD Group, nearly a third of Americans don’t have that kind of internet connection. NPD defines broadband as having at…
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How to Improve Your Transportation Company Business Profits
The transportation industry around the world is huge. It is estimated to be worth $1.3 trillion in the United States alone and also expected to see an almost 3% increase in growth by the end of the year. Behind this industry is 3.9 million truckers, making up 9% of the…
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Three Content Ideas for a Politics Blog
Blogging is all the rage as of late. It seems like you can find a blog on just about every topic out there, and when written in the right way, blogs can bring in a fairly large reading response. Companies are using them to help push marketing and advertising messages,…
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4 Reasons Why Tech Startups Need More MBAs
Tech startups have long attracted engineers and programmers. They also tend to pop up in places like Silicon Valley or the new Silicon Prairie, due to their reputation as modern hotbeds of innovation and creativity – even to the point that business majors were looked down upon in tech startup…
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Should Content Creators Share in the Wealth from Search Engines?
Here’s an idea: tech companies pay you for the data you provide. State lawmakers in California, led by Gov. Gavin Newsom have proposed assessing a financial value on the personal data companies collect about their users. The LA Times reports that there is a research team looking at the issue…
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Google, Amazon, Facebook, and Apple May All Be Facing Investigations
The last few days have seen a flurry of activity and put four of the biggest tech companies in the world in the sights of regulators. The Department of Justice (DOJ) is looking at an anti-trust investigation of Google. The Federal Trade Commission (FTC) is said to be considering a…
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The Justice Department Investigation into Google: What We Know
Facebook’s gotten a lot of attention lately by legislators and regulators, but now the attention is shifting towards Google. The Justice Department is focusing on advertising and search, but the exact focus is unclear according to the Washington Post. CNBC reports that investigation is about whether the tech company violated…
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Despite What You Hear, TV is still the Dominant Medium
Despite all the talk about cord cutting, streaming, social media, and digital marketing, it’s easy to forget that TV remains the dominant medium. Here are four facts that demonstrate the continued power of television as the dominant medium. People spend more time with TV than computers, smartphone, and tablets combined……
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Restaurants Are Spending Significantly More on Digital Ads
A new study shows that independent restaurants are dramatically increasing their spending on digital advertising. Within the last year, 68 percent of those surveyed report they are spending more on digital ads than ever before to attract customers. The restaurant business has never been easy. 17 percent of new restaurants…
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How Digital Marketing Will Help Your Business Grow
If your business is going to be successful, you need to get your marketing right. Without good marketing, no one will know you exist, and it won’t matter what kind of goods or services you are selling—if no one has ever heard of you, you will have a very hard…
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Facebook Is Changing the Way It Ranks Video
Facebook is changing the way it ranks video on its social media platform. Three factors that will impact video rankings and affect distribution. Loyalty and intent Video and viewing duration Originality Loyalty and intent Intent and repeat viewership are important factors we consider when surfacing videos to people in News…
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Basics in Sales & Marketing: Would You Hire a Milkshake?
The basic tenet of successful selling is to uncover a customer need and then find a way to fill that need. Salespeople sometimes forget to find the need and rush straight to selling products or services. Then, they wonder why people don’t buy what they’re selling. Clayton Christensen is a…






















