Paul Dughi.com

Paul Dughi.com

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  • guest post
    5 Things To Look For In Eco-Friendly Promotional Gifts

    5 Things To Look For In Eco-Friendly Promotional Gifts

    Guest Post Is your brand young and hip? Are you on board with office recycling and motion-sensing lights as well as serving vegan food in your canteen? Many companies are looking at going eco-friendly, it’s good for the planet, and it’s good for business, but when it comes to your…

    February 2, 2021
  • Business Change Consumer Digital Facebook Google Metrics Search Social Twitter YouTube
    The World’s Top Websites in 2020

    The World’s Top Websites in 2020

    With people stuck inside their home, they relied on technology to stay connect more than ever.  Businesses had to adapt to this online shift.  It resulted in new online habits and the way people used the internet in 2020. A study done by the UK Domain has revealed the top…

    January 29, 2021
  • guest post
    How To Get The Best Out Of Your Education

    How To Get The Best Out Of Your Education

    When you think about your education, and specifically your education after high school, you’ll probably consider one of two things. You’ll either think of students working hard and not having any fun, or having a lot of fun and not working very hard. Maybe you don’t like either of those…

    January 26, 2021
  • Consumer Privacy
    How Much Personal Data Grocery Stores Have on You – Revealed

    How Much Personal Data Grocery Stores Have on You – Revealed

    New research revealed the amount of information grocery stores really have on you. The study has shown that grocery stores know all about your physical attributes, what you enjoy and what your purchases say about your domestic situation.  53% of Americans participate in a loyalty program because of ease of use, allowing stores…

    January 22, 2021
  • guest post
    Top Reasons to Study a Postgraduate Course

    Top Reasons to Study a Postgraduate Course

    Guest Post Higher education is a great thing that many people enjoy, but after you graduate with your degree, what then? Do you jump into the world of work or continue your education further? Have you been weighing up whether you would like to study a postgraduate course or not?…

    January 22, 2021
  • News
    Smart Fleet Management

    Smart Fleet Management

    When you are managing a fleet (no matter the size) you want to ensure that you are doing so in a smart manner. If you are not smart in your fleet management, you will notice that your fleet does not run as efficiently or as effectively as you had hoped…

    January 22, 2021
  • guest post
    Fascinating Industries You May Want to Know About

    Fascinating Industries You May Want to Know About

    There are so many fascinating industries in the modern world that it can be difficult to keep them all straight. However, whether you are looking into potential alternative careers or you are simply interested in the many industries to be found around the world, there are a great many to…

    January 17, 2021
  • guest post
    How Your Business Can Succeed Digitally

    How Your Business Can Succeed Digitally

    A Guest Post The digital age is easily upon us. This means that all but the most analog of businesses need to be digitalized and fast if they want to succeed in the modern world. If you are not the most digitally savvy person around, there is no need to…

    January 14, 2021
  • The Insurances That Give Businesses Peace of Mind

    The Insurances That Give Businesses Peace of Mind

    Small business owners need to be aware of the different types of commercial insurance policies available to them. One such policy is motor trader insurance, which one sure insurance can offer certain types of businesses. It provides peace of mind by covering vehicles financially should they end up damaged or…

    January 14, 2021
  • guest post
    3 Ways to Take Your Nursing Career to the Next Level

    3 Ways to Take Your Nursing Career to the Next Level

    Nursing is one of those fields that is much more vast and varied than most people think. The fact of the matter is that for the average person, interactions with nurses tend to be in the traditional hospital setting. While there are many nurses who choose to work in such…

    January 14, 2021
  • guest post
    What Is the Process of Obtaining a Cash-Out Refinance? 

    What Is the Process of Obtaining a Cash-Out Refinance? 

    If you’re like most American homeowners, your home is your largest investment. But more than just being an investment, it’s also, you know, your home. It’s the place where you live, which means you want your home to be as great as it possibly can be. That’s why you probably…

    January 7, 2021
  • How to Build a Great Digital Platform for Your Business

    How to Build a Great Digital Platform for Your Business

    Now is the time to create a fully functioning digital platform for your small or medium-sized business. Customers should be able to do everything online. They should be able to see your services, or your menu, and should be able to make appointments or buy online (even if just for…

    January 4, 2021
  • guest post
    The Reasons Why One Business Has More of An Online Following Than Another

    The Reasons Why One Business Has More of An Online Following Than Another

    It’s no secret that online businesses have a major advantage over traditional businesses. A recent study showed that online businesses are growing at a rate of 20% per year, while traditional businesses are only growing at a rate of 2%. So, what is it that makes online businesses so successful?…

    January 3, 2021
  • Digital Google Law
    DOJ v Google:  Don’t Expect Action for Years

    DOJ v Google: Don’t Expect Action for Years

    It’s going to be a very long time before the government gets a day in court against the big tech firms, at least if you look at the Department of Justice complaint against Google as an indication. The tentative trial date for court action is September of 2023.  “If anybody…

    December 20, 2020
  • Digital Google Interesting Search Viral Campaigns
    Google’s Top Searches in 2020

    Google’s Top Searches in 2020

    Google says people asked “Why” in searches more than ever before. They also asked “What day is it?” a lot. Overall, here are the top five searches in 2020 in the US. Election results Coronavirus Kobe Bryant Coronavirus update Coronavirus symptoms Globally, results were similar: Coronavirus Election results Kobe Bryant…

    December 10, 2020
  • guest post
    How You Can Become a Better Digital Marketing Leader

    How You Can Become a Better Digital Marketing Leader

    Being a great business leader is tough. There’s no magic formula because everyone’s company and leadership style are unique. What works for one person seldom works for another. This doesn’t mean you can’t improve your leadership skills, though. Here are many simple principles you can follow to become a better…

    December 7, 2020
  • Business Digital Privacy
    US Is the Data Theft Capital of the World

    US Is the Data Theft Capital of the World

    A new report by Uswitch has revealed which countries have been the worst hit by data breaches and the US ranks first with nearly 19 million data records stolen.  That’s more than 4X the next closest country (South Korea). Canada, the UK, and Australia rounded out the top five. China and…

    November 23, 2020
  • Amazon Consumer Digital Facebook Google Instagram Privacy Research Twitter
    Which Companies Have the Most Personal Data about You?

    Which Companies Have the Most Personal Data about You?

    The folks at Clario have put together a fascinating chart that breaks down which online platforms and brands collect the most data and what they know about us. I thought it was worth sharing. Facebook and Instagram top the list (no surprise). We all do it – click ‘accept’ on…

    November 5, 2020
  • Advertising Business Digital Google Research
    When Can I Measure the ROI of My B2B Campaigns?

    When Can I Measure the ROI of My B2B Campaigns?

    When you launch an advertising campaign, you want results. For B2C products, a digital ad with an incentive, such as a discount or limited-time sale, can lead ROI in short order.  The sales cycle is short.  Sales can also stop the minute you stop advertising. For B2B businesses, the sales…

    October 27, 2020
  • guest post
    Four Methods of Marketing Your Brand

    Four Methods of Marketing Your Brand

    Marketing your brand is essential for every business owner, whether established or just getting off the ground. You might already have established a routine of scheduling social media posts on a weekly basis to market your brand, but feel that there is more you can do to get your name…

    October 26, 2020
  • Amazon Apple Digital Facebook Google Law
    House Reports Claims Anticompetitive Behavior by Apple, Amazon, Google, and Facebook

    House Reports Claims Anticompetitive Behavior by Apple, Amazon, Google, and Facebook

    “Our investigation leaves no doubt that there is a clear and compelling need for Congress and the antitrust enforcement agencies to take action that restores competition, improves innovation, and safeguards our democracy.” Rep. David Cicilline After reviewing more than 1.3 million internal documents and interviewing more than 240 people and…

    October 9, 2020
  • Advertising Apple Apps Change Consumer Digital Facebook Google Mobile Privacy Research
    Big Changes Coming to Digital Ad Tracking: A Cookie-less Future?

    Big Changes Coming to Digital Ad Tracking: A Cookie-less Future?

    We’re in for some big changes when it comes to tracking and advertising. While government regulators are making noise about taking action against major tech companies, the industry has not-so-quietly been making a couple of key changes that could lead to a cookie-less future. Cookies are those things websites use…

    October 3, 2020
  • Advertising Business Digital Google Search
    SEM:  Is There Value in the Google Guaranteed Program?

    SEM: Is There Value in the Google Guaranteed Program?

    Here’s a new wrinkle to Google search for local businesses.  Advertisers on Google can now display a green checkmark, which Google will tag businesses with either “Google Screened” or “Google Guaranteed.” It’s only available right now for certain categories of business, such as law, financial planning, and real estate for…

    September 18, 2020
  • Journalism News Research
    Why Do People Pay for Live Television? News.

    Why Do People Pay for Live Television? News.

    We’ve heard so much about cord-cutting in the past few years.  As streaming has increased, broadband-only homes are on the rise and now make up as much as 37% of homes, according to Kagan. If you’re wondering why those still paying for satellite or cable haven’t joined the cord-cutter movement,…

    September 9, 2020
  • Consumer Copyright Digital Facebook Google Instagram Journalism Legal News Social Twitter YouTube
    Facebook Threatens to Stop Allowing News Sharing over Pending Legislation in Australia

    Facebook Threatens to Stop Allowing News Sharing over Pending Legislation in Australia

    Facebook is publicly ramping up the battle with the Australian government over pending legislation that would force it to pay royalties for use of copyrighted news content.  It’s a battle being watched closely in both media and tech circles because the implications go farther than just what’s happening in Australia.…

    September 3, 2020
  • News
    NAB: Competitive Power of Technology Platforms Threatens Future of Local Journalism

    NAB: Competitive Power of Technology Platforms Threatens Future of Local Journalism

    Digital giants’ dominance of advertising marketplace, control of online content put radio and TV broadcasters at competitive disadvantage News Release from the National Association of Broadcasters (NAB) The dominant marketplace power of a handful of digital technology platforms puts local broadcast radio and television stations at a competitive disadvantage for…

    September 2, 2020
  • Digital News Privacy
    California’s Consumer Privacy Act:  Regulations are Final, Enforcement to Begin

    California’s Consumer Privacy Act: Regulations are Final, Enforcement to Begin

    It’s amazing how slowly government works some times.  The California Consumer Privacy Act was passed in 2018. With more than a year warning for companies to comply, it went into effect in January 2020.  Enforcement was held off were the regulations were being finalized. There have been many changes, including…

    August 18, 2020
  • Digital
    Seven Tips for Email Marketing

    Seven Tips for Email Marketing

    If you’re investing your time and resources into an email marketing campaign, you want it to be a success. Email marketing is a vital element of any business marketing strategy, and when done right, is extremely effective at building brand loyalty and increasing conversions. Here are some email marketing tips…

    August 7, 2020
  • Advertising Amazon Apple Apps Business Consumer Digital Facebook Google Law Search Social
    Anti-Trust Hearings Against Facebook, Apple, Amazon, and Google:  What’s at Stake

    Anti-Trust Hearings Against Facebook, Apple, Amazon, and Google: What’s at Stake

    Nearly half of Americans now believe major tech companies should face more regulation.  That was one key finding in a new survey by the Pew Research Center. The survey was released as a House Judiciary Committee is looking into tech companies.  Specifically, they are examining anti-trust concerns.  Google, Facebook, Amazon,…

    July 26, 2020
  • Ad Agency Advertising Digital Facebook Social
    More than 1,000 Advertisers Have Now Joined the Facebook Boycott

    More than 1,000 Advertisers Have Now Joined the Facebook Boycott

    More than a thousand advertisers have now stopped spending on Facebook.  Those behind the efforts say Facebook hasn’t made a commitment to changing anything. Jonathon Greenblatt with the Anti-Defamation League, along with leaders of other civil rights groups (NAACP, Color of Change, Free Press), organized the Stop Hate for Profit…

    July 16, 2020
  • Advertising Business Change Digital Law Legal Privacy
    California Consumer Privacy Act (CCPA):  First Warning Letters Are Being Sent

    California Consumer Privacy Act (CCPA): First Warning Letters Are Being Sent

    The California Consumer Privacy Act (CCPA) went into effect on January 1st, but enforcement efforts were put on hold until July 1, 2020.  Now that the deadline has passed, CA AG Xavier Becerra has issued warning letters to companies over alleged violations as reported by MediaPost. It’s the toughest law…

    July 12, 2020
  • Business Consumer Digital Google Metrics Mobile Research
    Mobile Speed is Crucial in Today’s Mobile World

    Mobile Speed is Crucial in Today’s Mobile World

    Google and Deloitte combined forces to look at mobile load times for 30 days across four verticals: Retail Luxury Travel Lead generation (such as insurance or auto sites) The results, published in a Whitepaper titled “Milliseconds make Millions,” were clear: 1. Faster sites mean more customers will reach checkout 2.…

    July 10, 2020
  • News
    Building Your Local Business: A Guide

    Building Your Local Business: A Guide

    The business world continues to reel from what has been a dramatic 2020. With many businesses having to make a shift online, and others still simply calling defeat and closing their doors forever, this is a time of profound change on our high streets, in our malls, and across the…

    July 10, 2020
  • Ad Agency Advertising Business Digital Facebook News
    More than 200 Advertisers Join Facebook Ad Boycott

    More than 200 Advertisers Join Facebook Ad Boycott

    Facebook’s facing a revolt among advertisers.  Where will it end up and will it have a real impact? The campaign is asking businesses to stop advertising on Facebook in July to send a message. “We are asking all businesses to stand in solidarity with our most deeply held American values…

    June 30, 2020
  • IT
    7 Reasons to Work With a Managed IT Services Provider

    7 Reasons to Work With a Managed IT Services Provider

    If you are running a business, the dilemma over IT support will inevitably arise. It’s essential to invest in your IT infrastructure, of course, but what is the best approach? Do you hire an in-house IT team, or do you engage with a managed IT services provider? Having an in-house…

    June 29, 2020
  • Consumer Digital Facebook Mobile Privacy Social Twitter
    Bipartisan Legislation to Hold Internet Companies Accountable for Moderation Practices

    Bipartisan Legislation to Hold Internet Companies Accountable for Moderation Practices

    SOURCE:  News Release U.S. Sen. John Thune (R-S.D.), chairman of the Subcommittee on Communications, Technology, Innovation and the Internet, and Sen. Brian Schatz (D-Hawaii), ranking member of the subcommittee, in introducing the Platform Accountability and Consumer Transparency (PACT) Act, new bipartisan legislation to update Section 230 of the Communications Decency…

    June 25, 2020
  • Research
    U.S. Lags Behind the World When it Comes to Broadband Internet Speeds

    U.S. Lags Behind the World When it Comes to Broadband Internet Speeds

    Here’s a quick quiz:  Which of these countries do you think has the fastest average broadband speeds? Romania South Korea Hungary United States If you guessed the U.S., you’re wrong.  In fact, the U.S. didn’t even make the top 10 list for countries with the fastest average internet connection in…

    June 21, 2020
  • News
    3 Reasons Why Your Business Needs Digital Products in 2020

    3 Reasons Why Your Business Needs Digital Products in 2020

    Ask yourself these questions: If you need a cab, do you visit/contact a physical cab company, or do you use Uber? If you need a guide, do you visit your local library, or do you watch an online tutorial or read an eBook? If you are looking for love, do…

    June 19, 2020
  • Ad Agency Advertising Digital
    Splitting the Digital Pie:  An Open Letter to the AdTech

    Splitting the Digital Pie: An Open Letter to the AdTech

    BPA Worldwide is a not-for-profit organization that provides independent audits of audience claims for media publishers and media buyers.  Today, they’re taking on the programmatic ad tech establishment along with a number of partner companies. The group is writing an open letter to the digital advertising agencies and asking for…

    June 16, 2020
  • News Research
    Views on Media:  Starkly Divided Along Political Lines

    Views on Media: Starkly Divided Along Political Lines

    Americans largely believe that the news media is getting them the information they need, present accurate information, work for the benefit of the public, and are helping the country. Pew Research Center Study 59% believe the news media is getting the information they need 49% believe the information is largely…

    May 31, 2020
  • Attribution Content Marketing Digital Interesting Research Twitter
    Two-Thirds of Links on Twitter are Done by Bots

    Two-Thirds of Links on Twitter are Done by Bots

    Call it the attack of the bots.  The majority of tweets linking to the most popular websites are not handled by human beings, but bots that post content without human involvement.  That’s the findings of a Pew Research Center random sampling of 1.2 million tweets last year to answer this…

    May 24, 2020
  • Advertising Branding Digital Research
    Marketer Study:  Will COVID-19 Change Everything? Umm, No.

    Marketer Study: Will COVID-19 Change Everything? Umm, No.

    You can’t go online without bumping into an article about how the coronavirus pandemic (COVID-19) has changed everything and how it’s all changed forever. When it comes to marketing, however, just 13% of marketers surveyed think COVID-19 has permanently changed branding, according to a study by Bynder.  57% agree that…

    May 17, 2020
  • Advertising Branding Business Change Consumer Digital Research Television
    Advertising During Uncertain Times:  11 Research Projects Tell the Same Story

    Advertising During Uncertain Times: 11 Research Projects Tell the Same Story

    If you’re looking for hard data on what’s happened to brands that increased or decreased marketing during and after a crisis or recession, I’ve compiled the results of 11 studies into this article.  Every single one shows the same thing:  the companies that stayed the course or increased their marketing…

    May 5, 2020
  • Advertising Branding Business Change Leadership Life Lessons Management Research
    Amid a Crisis, There Is Opportunity – If You Act Now

    Amid a Crisis, There Is Opportunity – If You Act Now

    Consumer research and strategy company Magid works with brands and media companies and has been tracking media consumption and consumer attitudes for decades.  Their April research shows significant opportunities for brands and publishers:  69% of consumers say they are trying new brands right now. This represents an incredible opportunity for…

    May 1, 2020
  • Journalism News Newspaper Radio Research Social Television
    Changing Consumption Habits During the Coronavirus Pandemic

    Changing Consumption Habits During the Coronavirus Pandemic

    Remember all the headlines about the death of network news?  It turns out the ABC World News Tonight with David Muir is the #1 program on television right now.  It’s not just the #1 news program; it’s the #1 program period – beating everything in prime time. During the coronavirus…

    April 28, 2020
  • Advertising Business Television
    What is the World’s Largest Advertiser Doing Right Now?

    What is the World’s Largest Advertiser Doing Right Now?

    Procter & Gamble is generally considered the world’s largest advertiser.  They are certainly TV’s largest advertiser and it’s where they spend the bulk of their money.  P&G spent more than $100 million in TV, digital, and print last year. You would think if anyone could afford to take a little time…

    April 24, 2020
  • Change Digital Journalism News Newspaper Television
    Senators Ask for Relief for Journalists Amid Coronavirus Pandemic

    Senators Ask for Relief for Journalists Amid Coronavirus Pandemic

    “Local news is in a state of crisis,” said a letter written by a group of 19 Senators in a letter to Senate leadership. The senators warn that the widespread impact of the COVID-19 pandemic – including plummeting advertising revenue – could decimate local and regional news outlets even as…

    April 10, 2020
  • Advertising Branding Business Content Marketing Digital Leadership
    Take Control of Your Brand Conversation or Someone Else Will

    Take Control of Your Brand Conversation or Someone Else Will

    Not surprisingly, when you don’t control the conversation, it happens without you.  Brands that stop advertising and sending positive messages are seeing huge drops in brand sentiment because they only thing people hear about you is nothing or negative.  Those that continued to market saw a drop (people are thinking…

    April 9, 2020
  • Ad Agency Advertising Branding Business Change Consumer Leadership Management Research
    Advertising During Crisis Times:  What You Do Now Will Impact Your Business Long-Term

    Advertising During Crisis Times: What You Do Now Will Impact Your Business Long-Term

    You may not be thinking about advertising right now, but it may be smart to give it some thought. What you do today, can impact your business for the long-term

    March 22, 2020
  • Consumer Journalism News Research
    Trust in News Sources: The Great Political Divide

    Trust in News Sources: The Great Political Divide

    Americans may be more polarized than ever when it comes to news about politics. While that may not be a shocker, we now have hard data to show just how it plays out and the differences between party affiliation and trust in news organizations. The research from Pew Research Center…

    February 26, 2020
  • Advertising Consumer Digital Facebook Google Privacy
    NY State Data Tax: Legislation Would Tax Companies that Make Money from Consumer Data

    NY State Data Tax: Legislation Would Tax Companies that Make Money from Consumer Data

    A new bill working its way through the NY state legislatures wants to tax companies that sell or make money from the use of consumer data.  Assemblywoman Stacey Pheffer Amato wants to create a mutual fund from taxes that would pay a yearly dividend. New York State Assembly Bill A9112:…

    February 19, 2020
  • Consumer Digital Interesting Legal Privacy
    Data Privacy:  What Defines “Personal Information”

    Data Privacy: What Defines “Personal Information”

    Weeks before new privacy rules go into effect, California AG is asking for significant changes to CCPA California’s Attorney General Xavier Becerra has proposed revisions to the regulations implementing the California Consumer Privacy Act (CCPA). The law itself went into effect on January 1, 2020 with an enforcement deadline of July…

    February 11, 2020
  • Amazon Google Journalism News
    Morning Consult Poll:  Only 8% Trust News Media to Do the Right Things

    Morning Consult Poll: Only 8% Trust News Media to Do the Right Things

    When you look at the top line results of the survey from Morning Consult, it’s scary.  Only 8% of American have a lot of trust in the news media. Media does better than just a few others:  The US Government, Wall Street, and Hollywood which rank at the bottom of…

    January 31, 2020
  • Advertising Attribution Consumer News Research Television Video
    Video Consumption Up 33%; Local Broadcast TV Still Gets the Bulk of Viewing

    Video Consumption Up 33%; Local Broadcast TV Still Gets the Bulk of Viewing

    Consumers spent way more time watching video in 2019 compared to previous years, according to a Parks Associates study reported in Fierce Video.  Video consumption rose by 33% in 2019 compared to 2018.  When it comes to where people watch video, TV still ranks as the #1 destination.  TV sets…

    January 28, 2020
  • News
    How Blogger Outreach Can Benefit Your New Business

    How Blogger Outreach Can Benefit Your New Business

    When you launch your new business, more often than not, you are completely preoccupied with the day-to-day running of your company. However, it is also important that you look at the bigger picture and start to develop digital marketing strategies to help attract new customers and grow your business. One…

    January 10, 2020
  • Amazon Apple Apps Consumer Digital OTT Pay TV (Cable, Satellite) Video YouTube
    Streaming Video Services See Massive Churn in Race for Dominance

    Streaming Video Services See Massive Churn in Race for Dominance

    When video streaming services offer free trials, there’s a lot of interest. When the trials run out, however, the customers run away. As Christopher Palmeri reported in Bloomberg Businessweek, two-thirds of these users leave when the free trial runs out. Another 10% of all streamers ditch the service every month.…

    January 7, 2020
  • Advertising Business Change Digital Mobile Privacy Social
    A New Era in Online Privacy Rights Begins:  Have You Made the Required Changes to Comply?

    A New Era in Online Privacy Rights Begins: Have You Made the Required Changes to Comply?

    January 2020 brings a new year and a new decade.  It also brings new privacy laws for business.  Have you made the changes you need to avoid being out of compliance? CCPA California’s CCPA (California Consumer Privacy Act) is one of the strictest laws in the U.S. and goes into…

    December 29, 2019
  • Consumer Digital Research
    Have an Unlimited Data Plan?  You Might be Overpaying

    Have an Unlimited Data Plan? You Might be Overpaying

    A new study of U.S. mobile consumers finds that 90% of consumers overpay for unlimited data plans. The report, which surveyed 400 U.S. consumers on major carrier unlimited plans, finds that 1 in 3 respondents use less than 5 GB per month, and 85% use less than 10 GB. The…

    December 15, 2019
  • Digital Facebook Fraud Instagram Interesting Mobile Research Social Twitter YouTube
    Report:  Fake Accounts and Bots are Proliferating Online; Social Media Companies Aren’t Stopping Them

    Report: Fake Accounts and Bots are Proliferating Online; Social Media Companies Aren’t Stopping Them

    Let’s say you were able to positively identify more than 15,000 fake social media accounts.  You reported a significant number of them to social media platforms as fake.  Nearly a month later, who many do you think would still be on the platform? If you said 95% of the fake…

    December 6, 2019
  • Advertising Attribution Digital Research Search Social Television
    TV’s Influence on Purchase Decisions Exceeds All Other Media Combined

    TV’s Influence on Purchase Decisions Exceeds All Other Media Combined

    Once again, consumers cited traditional television advertising as having the strongest influence on their purchasing behavior, greater than the influence of all other media combined.  That was the key takeaway from a research study, 2019 Purchase Funnel, conducted by GfK which measured the influence of media on consumers during their…

    November 27, 2019
  • Television
    The Reach of Broadcast TV versus YouTube and Social Media Videos

    The Reach of Broadcast TV versus YouTube and Social Media Videos

    In case you wondered…

    November 24, 2019
  • Business Change Consumer Digital IOT Mobile
    Are You Willing to Pay More for 5G Wireless Service?

    Are You Willing to Pay More for 5G Wireless Service?

    5G is coming soon to a neighborhood near you.  As telecoms build out their 5G networks and start to look at services, the Wall Street Journal reports that it will likely cost you more. The cost to build out 5G nationwide is enormous.  Companies are spending billions.  5G waves don’t…

    November 20, 2019
  • News
    Which News Sources Do You Trust Most? It’s Clear.

    Which News Sources Do You Trust Most? It’s Clear.

    Once again, people trust local TV station broadcasters the most.

    November 16, 2019
  • Ad Block Advertising Apple Change Digital Google Interesting Mobile Privacy Search
    A Game-Changer for Internet Privacy

    A Game-Changer for Internet Privacy

    You’ve probably never heard of it, but a new protocol called DOH could be a game-changer for online privacy. DOH stands for DNS-over-HTTPS. It would encrypt DNS traffic within your browser and hide requests and responses. When you enter a website’s URL into a web browser, it’s sent to the…

    November 8, 2019
  • Television
    What are People Watching on TV?  Here are the Top 100 for 2019 Broadcast Season

    What are People Watching on TV? Here are the Top 100 for 2019 Broadcast Season

    92 out of the top 100 aired on broadcast TV channels.

    November 3, 2019
  • Digital Privacy
    Growing Concerns about Facial Recognition Technology

    Growing Concerns about Facial Recognition Technology

    Nearly 90 organizations and experts from 30 countries are calling for a moratorium on further deployment of facial recognition technology. In making a public declaration, the group says that the tech has evolved from a collection of niche systems to a “powerful integrated network capable of mass surveillance and political…

    November 1, 2019
  • Advertising Business Digital Google Research
    When Can I Measure the ROI of My B2B Campaigns?

    When Can I Measure the ROI of My B2B Campaigns?

    When you launch an advertising campaign, you want results. For B2C products, a digital ad with an incentive, such as a discount or limited-time sale, you can expect to track the ROI in short order.  The sales cycle is short. For B2B businesses, the sales cycle is much longer.  74%…

    October 29, 2019
  • Digital Google Search
    Google says New Algorithm Update is “One of the Biggest Leaps Forward in the History of Search”

    Google says New Algorithm Update is “One of the Biggest Leaps Forward in the History of Search”

      “With the latest advancements from our research team in the science of language understanding–made possible by machine learning–we’re making a significant improvement to how we understand queries, representing the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search,”…

    October 25, 2019
  • Advertising Attribution Digital Facebook Google PPC Research Search Social
    More Bad News for Organic Search + New Research on Paid Search, Social Media, and Mobile Ads

    More Bad News for Organic Search + New Research on Paid Search, Social Media, and Mobile Ads

    If you’re hoping organic search is the way to increase conversions on Google, we’ve got some sobering news for you:  organic search on Google is producing just 22% of site visits, according to the new 3Q 2019 Digital Marketing Report from Merkle. Here are a few of the others insights…

    October 25, 2019
  • Facebook Legal Social
    Facebook Being Investigated by 47 Attorneys General

    Facebook Being Investigated by 47 Attorneys General

    47 Attorneys General are now investigating Facebook for possible antitrust violations. When the probe was first announced in September, 8 states were behind the effort.  45 states have now signed on along with AGs in the District of Columbia and Guam.  The AGs say it is a bi-partisan effort. “After…

    October 22, 2019
  • News
    Your Guide to Financing a New Vehicle

    Your Guide to Financing a New Vehicle

    When you’re hungry for a new car, you can sometimes forgo the formalities of setting up strict and measurable financial systems to properly pay for it. That’s natural, seeing as it’s exciting to get your hands on a new set of wheels. This guide aims to instruct you on the…

    October 20, 2019
  • Change Consumer Content Marketing Digital Pay TV (Cable, Satellite) Research Television Video
    Content Omnivores:  Video Consumers Want It All

    Content Omnivores: Video Consumers Want It All

    With the increased attention focused on OTT (Over-the-top) TV and streaming services, there are some interesting trends developing. 65% of US consumers say they stream content at least once a week. Two-thirds say they stream more video online than they watch of broadcast, cable, or satellite, according to Horowitz Research’s…

    September 27, 2019
  • Attribution Google News Search
    Google to Recognize Original Reporting in Search Rankings

    Google to Recognize Original Reporting in Search Rankings

    We’ve seen it play out too many times.  One news outlet puts significant resources into reporting a story.  As soon as it goes online, it’s being reported by other media.  The place that broke the story quickly cedes control as higher- rated websites rank higher in search.  Often, cloned copies…

    September 14, 2019
  • guest post News
    3 Reasons Why your Business Needs Mentoring Software

    3 Reasons Why your Business Needs Mentoring Software

    The corporate business world can be tough, but there are plenty of ways to improve company culture and increase levels of productivity. Mentoring schemes can help employees from all areas of a business to grow and improve. By challenging and guiding a mentee to reach their full potential, there are…

    September 13, 2019
  • Branding Business guest post Management News
    A Guide to Building Trust in Your Brand

    A Guide to Building Trust in Your Brand

    While it can take a great deal of time to build trust in your brand, you could lose it almost overnight by making one small or large mistake. If you want people to buy from your business and recommend you to their friends, you must create an organization that is…

    September 6, 2019
  • Advertising Business Consumer Content Marketing Digital Research
    Marketers #1 Goal in 2019?  Get That Email Address

    Marketers #1 Goal in 2019? Get That Email Address

    “Personalized experiences are about delivering contextually relevant experiences to your prospects and customers, based on what you know about them, where they are in the purchase journey, and what they are looking to achieve. It is becoming more evident that marketers who consistently deliver personalized cross-channel experiences are seeing moderate…

    August 22, 2019
  • Advertising Branding Business Change Digital Facebook Google PPC Research Search Social Television Video
    Changing Channels: Direct to Consumer Brands Are Moving Digital Dollars Back to Traditional Advertising

    Changing Channels: Direct to Consumer Brands Are Moving Digital Dollars Back to Traditional Advertising

    Many D2C brands are moving digital dollars back to traditional marketing channels. Rising costs of digital mediums Need to build brand awareness, trust, and credibility They are finding out that the direct response type campaigns that can work on search and social media channels will only take you so far. …

    August 16, 2019
  • News
    How to Improve Your Image as a Marketing Professional

    How to Improve Your Image as a Marketing Professional

    When you’re a professional in any field, maintaining a positive image is important. You want to be seen as someone who is reputable as well as knowledgeable in their field. There are many common ways to achieve this end, and several require you to work on your image. You’ve got…

    July 30, 2019
  • Consumer Digital Facebook Law Social Twitter
    Using Facebook’s Like Button on Your Website May Violate EU Laws

    Using Facebook’s Like Button on Your Website May Violate EU Laws

    This could change a lot of things.  If your website has Facebook’s like button on it for content or comments, you could be liable under the European Union’s privacy rules regardless of where you do business. The EU Court of Justice handed down the ruling this week in a case…

    July 30, 2019
  • Digital Research Video
    Digital Divide Affects 100 Million U.S. Consumers:  How Your State Stacks Up

    Digital Divide Affects 100 Million U.S. Consumers: How Your State Stacks Up

    Cell phones, apps, connected TVs, tablets, streaming media devices:  they all need broadband internet connections to be used to their full potential.  Yet, according to the a study by The NPD Group, nearly a third of Americans don’t have that kind of internet connection. NPD defines broadband as having at…

    July 29, 2019
  • Digital Privacy Social
    Online Gamers Face Consistent Harrassment

    Online Gamers Face Consistent Harrassment

    You’re right in the middle of an online battle when suddenly someone starts threatening you.  It goes way outside the bounds of any acceptable behavior.  The harasser might target your ethnicity, gender, sexual orientation, or religion.  They might spew hate speech or start rambling about extreme views. If you’ve done…

    July 26, 2019
  • Amazon Apple Digital Facebook Google Law Search Social
    Facing a $5 Billion Fine, Facebook Adds $10 Billion in Market Value

    Facing a $5 Billion Fine, Facebook Adds $10 Billion in Market Value

    “Facebook’s infringements of the 2011 consent decree and its pattern of violating user trusts have been both vast and brazen.” – Letter to FTC from Sen. Ed Markey (D-Massachusetts), Sen. Richard Blumenthal (D-Connecticut), Sen. Josh Hawley (R-Missouri) The Senators are reacting to word that’s leaked out that Facebook will by…

    July 17, 2019
  • Ad Agency Advertising Attribution Consumer Digital Google Research Television
    IAB:  TV Ads Are Still the Best for Generating Awareness

    IAB: TV Ads Are Still the Best for Generating Awareness

    When the TVB (Television Bureau of Advertising) puts out a study that says TV ads are the best marketing solution for businesses, some critics say the results are skewed because it’s a TV-focused organization. If that happens in the future, you can now point to the survey done by the…

    July 15, 2019
  • Advertising Business Change Consumer Digital Google Law Legal Privacy Search Social
    GDPR vs CCPA:  How Privacy Regulations Affect Businesses

    GDPR vs CCPA: How Privacy Regulations Affect Businesses

    New privacy laws on the world stage are impacting businesses that have any online presence and capture personally-identifiable data. GDPR The EU’s General Data Protection Regulation (GDPR) has already had a significant effect on companies doing business in the EU or doing business with EU residents.  It’s affected most U.S.…

    July 12, 2019
  • Advertising Branding Business Consumer Research
    “Belief-Driven Buyers” Are Playing a Bigger Role in Brand Trust

    “Belief-Driven Buyers” Are Playing a Bigger Role in Brand Trust

    Why do customers trust brands? The top reasons are all about product or service quality, according to the latest edition of the Edelman Trust Barometer. It delivers good quality products or services The brand gets good ratings and reviews It charges a fair price It has always treated me and…

    July 10, 2019
  • News
    How to Improve Your Transportation Company Business Profits

    How to Improve Your Transportation Company Business Profits

    The transportation industry around the world is huge. It is estimated to be worth $1.3 trillion in the United States alone and also expected to see an almost 3% increase in growth by the end of the year. Behind this industry is 3.9 million truckers, making up 9% of the…

    July 7, 2019
  • Branding Business Content Marketing Digital
    Does your B2B website attract buyers? Apparently not

    Does your B2B website attract buyers? Apparently not

    How effective is your website for building awareness and consideration?  Most people would say it’s pretty good.  In fact, the majority of B2B marketers say it is their most effective tool for the early stages of the buying funnel.  In a report by Forrester, most B2B marketers said their business…

    July 2, 2019
  • guest post
    Three Content Ideas for a Politics Blog

    Three Content Ideas for a Politics Blog

    Blogging is all the rage as of late. It seems like you can find a blog on just about every topic out there, and when written in the right way, blogs can bring in a fairly large reading response. Companies are using them to help push marketing and advertising messages,…

    July 1, 2019
  • guest post
    4 Reasons Why Tech Startups Need More MBAs

    4 Reasons Why Tech Startups Need More MBAs

    Tech startups have long attracted engineers and programmers. They also tend to pop up in places like Silicon Valley or the new Silicon Prairie, due to their reputation as modern hotbeds of innovation and creativity – even to the point that business majors were looked down upon in tech startup…

    July 1, 2019
  • Advertising Amazon Business Change Consumer Digital Facebook Google Metrics Mobile News Research Social
    Internet Trends 2019:  Mary Meekers’ Annual Report Shows Big Changes

    Internet Trends 2019: Mary Meekers’ Annual Report Shows Big Changes

    Mary Meeker is a venture capitalist and former Wall Street security analyst. She’s ranked by Forbes as one of the top 100 most powerful women in the world.   When she unveils her annual presentation on Internet trends, it makes news. This year’s report is no different.  You read the full…

    June 12, 2019
  • Advertising Copyright Digital Google News Search
    Should Content Creators Share in the Wealth from Search Engines?

    Should Content Creators Share in the Wealth from Search Engines?

    Here’s an idea:  tech companies pay you for the data you provide. State lawmakers in California, led by Gov. Gavin Newsom have proposed assessing a financial value on the personal data companies collect about their users.  The LA Times reports that there is a research team looking at the issue…

    June 9, 2019
  • News
    Google, Amazon, Facebook, and Apple May All Be Facing Investigations

    Google, Amazon, Facebook, and Apple May All Be Facing Investigations

    The last few days have seen a flurry of activity and put four of the biggest tech companies in the world in the sights of regulators. The Department of Justice (DOJ) is looking at an anti-trust investigation of Google. The Federal Trade Commission (FTC) is said to be considering a…

    June 3, 2019
  • Advertising Digital Google Privacy
    The Justice Department Investigation into Google:  What We Know

    The Justice Department Investigation into Google: What We Know

    Facebook’s gotten a lot of attention lately by legislators and regulators, but now the attention is shifting towards Google. The Justice Department is focusing on advertising and search, but the exact focus is unclear according to the Washington Post.  CNBC reports that investigation is about whether the tech company violated…

    June 2, 2019
  • Digital Facebook Journalism News Research Social
    Photos of men appear twice as often as women in news stories

    Photos of men appear twice as often as women in news stories

    A new study by the folks at the Pew Research Center turned up an interesting finding: Men appears twice as often as women when it comes to being featured in news photos on Facebook. The research group analyzed posting from 17 national new outlets with at least 20 million unique…

    May 27, 2019
  • Advertising Branding Business Consumer Digital OTT Pay TV (Cable, Satellite) Video YouTube
    Despite What You Hear, TV is still the Dominant Medium

    Despite What You Hear, TV is still the Dominant Medium

    Despite all the talk about cord cutting, streaming, social media, and digital marketing, it’s easy to forget that TV remains the dominant medium. Here are four facts that demonstrate the continued power of television as the dominant medium. People spend more time with TV than computers, smartphone, and tablets combined……

    May 22, 2019
  • Advertising Branding Business Consumer Digital Research
    Restaurants Are Spending Significantly More on Digital Ads

    Restaurants Are Spending Significantly More on Digital Ads

    A new study shows that independent restaurants are dramatically increasing their spending on digital advertising.  Within the last year, 68 percent of those surveyed report they are spending more on digital ads than ever before to attract customers. The restaurant business has never been easy.  17 percent of new restaurants…

    May 21, 2019
  • Business
    How Digital Marketing Will Help Your Business Grow

    How Digital Marketing Will Help Your Business Grow

    If your business is going to be successful, you need to get your marketing right. Without good marketing, no one will know you exist, and it won’t matter what kind of goods or services you are selling—if no one has ever heard of you, you will have a very hard…

    May 20, 2019
  • Change Facebook Video
    Facebook Is Changing the Way It Ranks Video

    Facebook Is Changing the Way It Ranks Video

    Facebook is changing the way it ranks video on its social media platform.  Three factors that will impact video rankings and affect distribution. Loyalty and intent Video and viewing duration Originality Loyalty and intent Intent and repeat viewership are important factors we consider when surfacing videos to people in News…

    May 7, 2019
  • Advertising Attribution Branding Digital Google Mobile Research Search
    Study:  Half the Business Listing Online Contain Inaccurate Information

    Study: Half the Business Listing Online Contain Inaccurate Information

    It seems so simple.  How hard is it to get your name, address, phone number, and website URL right online? Apparently, it’s not so easy.  A new study by Uberall and reported in Search Engine Journal analyzed 73,000 online business location listings in the Boston metro area.  They found nearly…

    April 23, 2019
  • Advertising Business Research
    Basics in Sales & Marketing:  Would You Hire a Milkshake?

    Basics in Sales & Marketing: Would You Hire a Milkshake?

    The basic tenet of successful selling is to uncover a customer need and then find a way to fill that need.  Salespeople sometimes forget to find the need and rush straight to selling products or services.  Then, they wonder why people don’t buy what they’re selling. Clayton Christensen is a…

    April 18, 2019
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