Marketing your brand is essential for every business owner, whether established or just getting off the ground. You might already have established a routine of scheduling social media posts on a weekly basis to market your brand, but feel that there is more you can do to get your name out there. With companies in constant competition with each other over who can create the wackiest marketing campaign, however, it can quickly become overwhelming trying to introduce those ideas into your own marketing. To help break it down and give you some ideas, here are four methods of marketing your brand.
1. Engage with influencers
Online influencers such as YouTubers and Instagrammers can be hugely beneficial to businesses in helping to market your brand. They are professionals in their field and as such know the best ways of reaching an online audience. A tweet or other social media post from an influencer with a large online following ensures that your brand is seen by thousands of people from all over the world. If you take the time to identify an influencer who shares your brand’s values and develop that relationship, you could have a mutually beneficial professional relationship for several years.
2. Commission a video
A promotional video has many benefits when it comes to marketing your brand. It can act as an overall introduction to your brand, explaining your products and ethos to any would-be customers. This is particularly useful if your products or services are niche, providing an explanation about what you offer specifically. You might even like to go one step further and make separate videos for separate products. Visit itsbernard.com for more information on commissioning a professional videographer to get a high-class finish on your promotional video.
3. Engage with followers
As a business owner, you no doubt have business accounts on several social media platforms as a way of promoting your brand. However, how often do you use these channels to converse directly with consumers? Studies show that customers respond better to brands that engage directly with them over social media, as it is a way of demonstrating your brand’s personal touch. Put simply, by talking to customers on Twitter, for instance, you are demonstrating that there is a real person behind your brand who cares passionately about your products and providing excellent customer service, rather than an impersonal corporate brand who cares only about profit.
4. Host Zoom parties
With the ongoing coronavirus pandemic restricting in-person product launches, a good alternative is to host a Zoom party for your followers. This has the additional benefit of providing a fun brand party to those who would otherwise be unable to attend an in-person launch. You could host your party to launch a new product or service, or simply as a way of promoting your brand and enabling your followers to ask questions about your business and giving them a sneaky behind the scenes view of what goes into your brand and e-meet a key executive.