Category: Facebook
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Who is really using Facebook?
If you’re targeting the masses on Facebook, here’s a quick breakdown of who uses the social medium, according to a study by Pew Research: Gender Men: 38% Women: 62% Ages 18-29: 25% 30-49: 40% 50-64: 24% 65+: 11% Education High school or less: 35% Some college: 33% College+: 32% Race…
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Winners and losers in a rapidly consolidating digital advertising market
Good News for digital ad sellers: Digital Advertising is expected to finish the year with a year-to-year growth rate of 11.5% in 2017 and grow again in 2018 by 11.3%. That information comes from GroupM/WPP, the world’s largest buyer of advertising. Magna (IPG Mediabrands) pegs 2018 digital growth at 13%.…
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Major changes to online privacy – except in the U.S.
Some big changes are coming to online privacy, especially when it comes to companies like Google and Facebook. The European Union’s General Data Protection Regulation (GDPR) establishes a new set of rules designed to give people more control over their data. Think about how much of “you” is online. Things…
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Former Facebook President says Facebook is designed to be addictive
There are now documented cases of social media addiction. It’s a real thing. According to Facebook’s first President, it’s no coincidence. Sean Parker started up Napster and later served as Facebook’s President. The billionaire told an audience at Axios in Philadelphia recently that social network are designed to stimulate and…
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Just as you always suspected, 260 million Facebook accounts are fakes
That means roughly 10% of Facebook accounts either aren’t real people or they belong to people that have multiple accounts. Why might you want more than one social media account? You might want to ask Golden State Warriors All-Star B-Ball player Kevin Durant. Facebook made the announcement during a recent…
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10 Steps to Creating Effective Social Media Ads
You can’t just set up a Facebook page and wait for it to attract customers. It takes an active, and consistent, approach to work. Here are 10 strategies for success: Define your goals Define your target market Decide how much you want to spend Create your Facebook ads Optimize your…
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127 Facts You Probably Didn’t Know About Video Marketing
Video marketing is hot right now, but doing it right takes some work. The folks at Website Builder have put together a really good infographic that highlight 127 Facts You Probably Didn’t Know About Video Marketing that they made available to me to share. Take a look below. You can visit…
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Is Facebook looking at moving media content out of the news feed?
Facebook is thinking, apparently, about moving Page feeds out of the newsfeed everybody sees and moving them to a new Explore Feed that’s buried under the More menu on the mobile site. That means publishers and media companies that have spent years building an audience and gotten hooked on using…
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How much control should social media companies have over public discourse?
You may not care that President Trump’s twitter account went dark for 11 minutes recently. Regardless of where you are on the political scale, maybe you should. Trump has used Twitter for a way to bypass traditional media and get his message out unfiltered. When someone working with a social…
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TV still #1 choice for news consumption, but the gap is narrowing
Only a third trust social media as a news source Half of all Americans report they get their news on television, but the gap with online is narrowing. 43% now say they often get their news online. The gap is just 1 points, narrowing from 19 points in 2015, according to…
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Online Ad Campaign Bill would require more disclosures for digital ads
It’s been a long time coming. Television and radio stations have had to live up to often onerous regulations on political advertising. From requiring identification on funding, how large and prominent certain disclosures are, and maintaining online political files showing who bought what, where it ran, and how much they…
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A Closer Look: Facebook over-estimates reach by dramatic numbers
Maybe you saw the headline: Facebook claims it reaches more people in the U.S. than actually live in the U.S. It’s pretty startling when you realize, according to a report from the Video Advertising Bureau, that Facebook claims to reach 39 million U.S. adults age 18-24… when there are only…
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Can 2 second video views actually drive sales?
P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads…
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One of the creators of Google News calls the search site “shameful and irresponsible” in spreading fake news
Google’s already under fire for its role in spreading “Fake News.” Now, one of the engineers who helped create Google News had quite a bit to say about the search site and it wasn’t flattering. Krishna Bharat helped lead the team the creation team, but posted to Facebook that Google…
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Just how prevalent is social media for small businesses?
Just how prevalent is social media for small businesses? It’s fair to say it’s nearly universal. Nearly 87% of small business owners say they use Facebook for marketing, according to a new survey from G2 Crowd via eMarketer. So, how’s it going for them? There are mixed results here. 38%…
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Facebook, Apple join the billion dollar club for spending on original video content
Everybody, it seems, wants to be in the TV business. OK, it’s really the video business, but it’s the same thing the TV networks have been doing for years: producing original television content. The WSJ reports that Facebook is looking to spend A BILLION DOLLARS on original video content for…
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For publishers, the Facebook Freefall continues
Since January, the average amount of engagement brands and publishers are getting with Facebook posts has fallen 20% since the first of the year, according to Buzzsumo. After analyzing 880 million FB posts, Buzzsumo reports that image and link posts had the largest drop off. Videos now get twice the…
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Can 2 second video views really be effective at driving sales?
P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads…
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Facebook vows to fight back against foreign interference in US elections
CEO Mark Zuckerberg laid out his plan to protect the integrity of US election. He says he wants to make sure “Facebook is a force for good in democracy.” “I don’t want anyone to use our tools to undermine (our) democracy,” Zuckerberg said in a video address. In order to…
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Facebook: Tracking your in-store visits and serving ads?
When ads target you on-line from where you’ve gone in the real world If clicking on a website once and having its ads stalk you wherever you go on-line wasn’t enough, now there’s real world targeting. Go to a physical store and they’ll re-target you online. Now Facebook appears to…
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Can public officials block citizens on social media or is it a violation of their constitutional rights?
Here’s an interesting debate: If you’re a public official, should you have the right to block people from your social media page? A number of public officials are being sued, including Governor’s in Maryland, Kentucky, and Maine, by state ACLU chapters. Kentucky Governor Sued In Kentucky, the ACLU there filed suit…
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Dominating Digital Ad Revenue: Google, Facebook, Amazon, and … ?
Amazon has gotten a lot of attention lately for its move into the advertising sales space, but another online retailer is making moves as well. Wal-Mart is now in the advertising business. Both companies have a dizzying array of consumer information in their databases to target consumers. Wal-Mart is positioned…
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Facebook reports they reach 15 million more 25-34 year olds than actually exist
Facebook: We reach 60 million 25-34 year olds in the U.S. US Census: There are only 45 million 24-34 olds in the U.S. Observation by Brian Wiser from Pivotal Research. Read more in WSJ article.
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Facebook to punish slow loading websites
Here’s another reason to make sure your website loads quickly. Facebook will give priority placement to sites that load fast. “…we’ll soon take into account the estimated load time of a webpage that someone clicks to from any link in News Feed on the mobile app. Factors such as the…
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If Programmatic Ad Buying is the future, why are advertisers not buying it?
We’ve heard so much about “Programmatic Ad Buying” in the past two years, it’s almost become a joke around our place. Everybody tells us it’s coming and we’d better be ready. If you’ve ever bought a self-serve Google ad or a Facebook ad, that’s really the kind of thing we…
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10,000 Facebook users die every day
“…in this world nothing can be said to be certain, except death and taxes.” — Benjamin Franklin 1789 Benjamin Franklin would never have anticipated anything like social media. From chronicling the mundane (what I ate for lunch) to the monumental (Trump as President), Facebook has become the background of life for many.
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FCC signals rollback on net neutrality rules; Nearly 11 million comments filed
Before the Federal Communications Commission takes action, it puts out proposals and asks for public comments. When it comes to net neutrality rules, the public commented big time. Nearly 11 million comments have been filed. There’s no question the issue is a lightning rod. In 2015, the FCC voted in…
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Facebook discussing metered paywalls for publishers on platform
Publishers that have tried out Facebook’s Instant Articles have been pleased with the speed in which pages load, but not necessarily pleased about the economics. By keeping readers within Facebook’s walled garden, publishers didn’t see the activity translate directly to page views – and exposure to the accompanying ads. Ad…
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Facebook refuses to release political advertising data
Television stations must disclose to the public which politicians bought advertising on which station, how much they spent, and where the ads run. It’s available for anyone that wants to go the station’s section on the FCC website for all to see. Not so for the internet. Facebook, not known…
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News organizations ask Congress for authority to collectively bargain with Google, Facebook
The New Media Alliance represent almost 2,000 news organizations, primarily newspapers. This week, the organization starting asking Congress for some help in taking on the big internet companies. Call it a pre-emptive strike for collective bargaining with Google and Facebook. It’s no secret that Goo-book dominates digital advertising. In the…
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Insights: Analyzing 105,000 Facebook pages for emoji’s
Facebook places weight on reactions – those love, sad, angry, lol emoji’s – when determining what to put in your news feed. It values them more than likes. “Over the past year we’ve found that if people leave a Reaction on a post, it is an even stronger signal that they’d…
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It’s not just Trump: World Leaders user Twitter to get the message out
Pope Francis is the most followed world leader on Twitter with a combined total of 33,716,301 followers on his nine language accounts, ahead of U.S. President Donald Trump with 30,133,036 followers and Indian Prime Minister Narendra Modi with 30,058,659 followers, according to a Burson-Marsteller study, an annual global survey of how world leaders,…
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Man fined $4,000 for clicking the Like button of defamatory Facebook posts
Here’s a twist. A Swiss man has been fined roughly $4,000 bucks for clicking the Like button on Facebook. Yup, you read that right. Fortune reports that the man (not named in court) clicked the Like button on what a judge termed defamatory comments on Facebook. By clicking the Like…
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Instagram growth is exploding
ICYMI, Instagram growth has exploded. It’s now exceeded 700 million active users monthly. The growth rate itself is incredible, adding more than 100 million users already this year. The growth has come at the expense of SnapChat, which has seen growth slow down some 82% since Instagram launched Stories –…
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New study links social media use to less gray matter in your brain
Too much Facebook = less brain cells, according to a study in the medical journal Behavioral Brain Research. The researchers did MRI scans of active 85 Facebook users. “Higher daily frequency of checking Facebook on the smartphone was robustly linked with smaller gray matter volumes of the nucleus accumbens,” the…
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Social Media: “More addictive than cigarettes and alcohol”
Researchers from the Royal Society for Public Health in the U.K. interviewed 1,500 some teens and young adults (age 14-24) to quantify the impact of social media on their health. They looked at thing like depression, loneliness, body image, sleep, self-identity, and bullying. The conclusion? Instagram is the worst offender…
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Social media companies facing fines for failing to remove hate speech, illegal content quickly enough
Social Media is under attack again in Great Britain as government officials debate fines if Facebook and Twitter don’t remove illegal content fast enough. Britain’s home affairs committee unleashed a scathing report, going so far as to suggest the social media companies pay for policing. They compared it to a…
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Every generation is the Facebook generation… for now
Every generation is the Facebook generation, proclaims a new survey by Sprout Social. It’s hard to argue. The study looked at the social media habits of 1,000 Millennials, Gen Xers, and Baby Boomers.
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It’s over: Mobile has won
We passed the tipping point in 2014. Since then, the use of mobile has exploded. If you’re still focusing on your desktop website first, you’re way behind. 71% of web traffic in the United States is mobile, according to ComScore. Mobile usage is larger than desktop in almost every country.…
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Media outlets hits by massive “fake like” campaign; Facebook purges 200 million
USA Today lost nearly 6 million likes in April. They were fake Facebook accounts that had liked the paper. Parent company Gannett said there are still more than two million more fake accounts floating around. That adds up to roughly 38% of all likes, according to a CBS analysis of…
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Heavy social media use = depression in young adults
University of Pittsburgh School of Medicine’s research shows the more young adults spend on line with social media, the more likely they are to suffer from depression. Maybe it’s that “everyone else seems to have all those friends and do really interesting things and all I do is sit here and…
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Self-serve Snap Ads coming to Snapchat
Snapchat is about to launch a self-service ad platform. Digiday reports the interface will allow you to do Snap ads. Snap ads are full-screen videos (vertical) that show up between stories. Previously, you had to buy these through a Snapchat ad partner that would manage the process. That left a…
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Facebook’s 10-year road map includes typing with your brain, listening with your skin, and no more smart phones
Mark Zuckerberg laid out his 10-year road map at the F8 Facebook developers conference and hinted at some of the projects in the works at the social media company. It’s either genius or madness.
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Facebook adds a rocket to its lineup
You may have noticed a little rocket icon pop up on your mobile version of Facebook. Tap it and it will take you to alternative news feed. No, not “alternative facts,” but an algorithmic design feed of content similar to what you interact with on your regular feed, but…
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Social Media sites under increasing pressure to police themselves – or risk huge fines and prosecution
It’s not just advertisers putting increasing pressure on social networks and platforms that share user-generated content. In Germany, the government is considered legislation that would fine Facebook, Twitter and the like fines of tens of millions of dollars for failing to remove hate speech quickly enough. In the UK,…
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Should Google & Facebook be regulated, pay license fees for news content?
The British government has officially opened an inquiry into “fake news.” Damian Collins MP, Chair of the Committee investigating, summed it up: “The growing phenomenon of fake news is a threat to democracy and undermines confidence in the media in general.” Now British publishers have responded. The newspaper group News Media…
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Google ad changes hurt organic search
When Google announced expanding text ads in April allowing publishers more characters to use in text ads, it claimed it could lead to up to a 20% increase in CTR (click-through-rates) for advertisers. So how did it do?
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At what point does Facebook stop adding users?
In its earnings report this week, Facebook said monthly users of its social media platform now top 1.86 billion people. That’s roughly 25% of the entire world’s population that users FB regularly. In total more than half the world’s population that have Facebook accounts (although to be fair, a lot…
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Facebook testing targeted ads in Messenger app
A test in Australia and Thailand this week may lead to more ads from the folks at Facebook. This time, they’re testing adding advertisements to its Messenger app. “This means that a business is able to place an ad in an area of Messenger below your recent conversations, similar to…
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Brand loyalty is not dead, even for Millennials and new parents
Brand loyalty dead? It makes for a catchy headline and fits the narrative new-age brand marketers are selling: 90% of the leading household goods brands are losing market share on consistently low-growth categories – Study by Catalina The story goes that in the post-media age (whatever that is), consumers –…
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New Facebook feature: Adding live video tab to mobile app
I opened up my Facebook mobile app and found something new today: a little video icon at the bottom next to my newsfeed button.
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What’s on your ballot? Easy way to find out before going to the polls
OK, so you know who’s running for President and maybe the local school board (maybe). Do you know what statewide initiatives are on the ballot and what the language means? It might help to look at the info ahead of time so you’re not trying to decipher legalize in the…
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Instagram appears to be readying live streaming by users
Is it any surprise that Instagram would be playing around with the idea of live streaming in its app? Some users have seen a Live icon pop up according to Russian website, TJournal (Thank goodness my browser will translate Russian), which published pictures showing a “Go Insta” button on the…
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Google News adds Fact Checking to top stories
In the world of social media and online aggregation, the one thing that is most rare is truth. Every day I come across stories and posts that stretch the truth or obliterate it completely. I believe it’s a big part of why the trust in media in general has plummeted…
Paul Dughi.com 