Campbell Brown

There was a short window of excitement when a TV newsie announced she was hired to lead Facebook’s News Partnerships team.

Campbell Brown, former NBC News anchor and White House correspondent, and prime-time CNN news anchor, announced – on Facebook – that she’s taking on a new role at the social media platform to  “help news organizations and journalists work more closely and more effectively with Facebook.”

“Right now we are watching a massive transformation take place in the news business – both in the way people consume news and in the way reporters disseminate news,” Brown wrote on her own Facebook page in making the announcement.  “Facebook is a major part of this transformation. This change comes with enormous challenges for journalists but also with great opportunities.”

From reading that, you may be thinking Facebook is serious about taking on fake news by hiring a serious journalist to act as editor-in-chief.  Not so.

Brown’s role appears to be working with new organizations to figure out ways the platform can work with them.  It does not appear she will have a role in content.