February 2, 2017 by Paul Dughi
In its earnings report this week, Facebook said monthly users of its social media platform now top 1.86 billion people. That’s roughly 25% of the entire world’s population that users FB regularly. In total more than half the world’s population that have Facebook accounts (although to be fair, a lot of those that want to friend me lately seem to be phishing for something with only one lifetime posting on their page).
In 4Q 2016, Facebook reported earnings of $3.5 billion. That was up a bit from last year… by $1.5 billion dollars. Just a bit. Total revenue was up 51% from 4Q a year ago ($8.47 billion vs $5.84 billion).
“Our mission to connect the world is more important now than ever,” said Mark Zuckerberg, Facebook founder and CEO. “Our business did well in 2016, but we have a lot of work ahead to help bring people together.”
Full Year 2016 Operational Highlights
- Daily active users (DAUs) – DAUs were 1.23 billion on average for December 2016, an increase of 18% year-over-year.
- Mobile DAUs – Mobile DAUs were 1.15 billion on average for December 2016, an increase of 23% year-over-year.
- Monthly active users (MAUs) – MAUs were 1.86 billion as of December 31, 2016, an increase of 17% year-over-year.
- Mobile MAUs – Mobile MAUs were 1.74 billion as of December 31, 2016, an increase of 21% year-over-year.
Fourth Quarter and Full Year 2016 Other Financial Highlights
- Mobile advertising revenue – Mobile advertising revenue represented approximately 84% of advertising revenue for the fourth quarter of 2016, up from approximately 80% of advertising revenue in the fourth quarter of 2015.
- Capital expenditures – Capital expenditures for the full year 2016 were $4.49 billion.
- Cash and cash equivalents and marketable securities – Cash and cash equivalents and marketable securities were $29.45 billion at the end of the fourth quarter of 2016.