Category: Social
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Major changes to online privacy – except in the U.S.
Some big changes are coming to online privacy, especially when it comes to companies like Google and Facebook. The European Union’s General Data Protection Regulation (GDPR) establishes a new set of rules designed to give people more control over their data. Think about how much of “you” is online. Things…
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Just as you always suspected, 260 million Facebook accounts are fakes
That means roughly 10% of Facebook accounts either aren’t real people or they belong to people that have multiple accounts. Why might you want more than one social media account? You might want to ask Golden State Warriors All-Star B-Ball player Kevin Durant. Facebook made the announcement during a recent…
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10 Steps to Creating Effective Social Media Ads
You can’t just set up a Facebook page and wait for it to attract customers. It takes an active, and consistent, approach to work. Here are 10 strategies for success: Define your goals Define your target market Decide how much you want to spend Create your Facebook ads Optimize your…
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Is Facebook looking at moving media content out of the news feed?
Facebook is thinking, apparently, about moving Page feeds out of the newsfeed everybody sees and moving them to a new Explore Feed that’s buried under the More menu on the mobile site. That means publishers and media companies that have spent years building an audience and gotten hooked on using…
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How much control should social media companies have over public discourse?
You may not care that President Trump’s twitter account went dark for 11 minutes recently. Regardless of where you are on the political scale, maybe you should. Trump has used Twitter for a way to bypass traditional media and get his message out unfiltered. When someone working with a social…
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A Closer Look: Facebook over-estimates reach by dramatic numbers
Maybe you saw the headline: Facebook claims it reaches more people in the U.S. than actually live in the U.S. It’s pretty startling when you realize, according to a report from the Video Advertising Bureau, that Facebook claims to reach 39 million U.S. adults age 18-24… when there are only…
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Can 2 second video views actually drive sales?
P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads…
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What’s a Twitter impression worth?
Twitter impressions are the number of times a tweet shows up in somebody’s timeline. That means every time it’s served up, it counts as an impression. Sure, you need impressions for someone to see your tweet, but an impression doesn’t mean it was actually seen. If it’s in a timeline…
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How much do small businesses spend on social media outsourcing?
The lure of social media for small businesses is huge. The promise of a direct connection with local consumers that you can do yourself at no cost is a big promise. For most who try it, though, they realize pretty quickly that to make an impact, it’s a lot of…
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Just how prevalent is social media for small businesses?
Just how prevalent is social media for small businesses? It’s fair to say it’s nearly universal. Nearly 87% of small business owners say they use Facebook for marketing, according to a new survey from G2 Crowd via eMarketer. So, how’s it going for them? There are mixed results here. 38%…
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For publishers, the Facebook Freefall continues
Since January, the average amount of engagement brands and publishers are getting with Facebook posts has fallen 20% since the first of the year, according to Buzzsumo. After analyzing 880 million FB posts, Buzzsumo reports that image and link posts had the largest drop off. Videos now get twice the…
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Can 2 second video views really be effective at driving sales?
P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads…
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Facebook vows to fight back against foreign interference in US elections
CEO Mark Zuckerberg laid out his plan to protect the integrity of US election. He says he wants to make sure “Facebook is a force for good in democracy.” “I don’t want anyone to use our tools to undermine (our) democracy,” Zuckerberg said in a video address. In order to…
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Facebook: Tracking your in-store visits and serving ads?
When ads target you on-line from where you’ve gone in the real world If clicking on a website once and having its ads stalk you wherever you go on-line wasn’t enough, now there’s real world targeting. Go to a physical store and they’ll re-target you online. Now Facebook appears to…
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Can public officials block citizens on social media or is it a violation of their constitutional rights?
Here’s an interesting debate: If you’re a public official, should you have the right to block people from your social media page? A number of public officials are being sued, including Governor’s in Maryland, Kentucky, and Maine, by state ACLU chapters. Kentucky Governor Sued In Kentucky, the ACLU there filed suit…
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Facebook reports they reach 15 million more 25-34 year olds than actually exist
Facebook: We reach 60 million 25-34 year olds in the U.S. US Census: There are only 45 million 24-34 olds in the U.S. Observation by Brian Wiser from Pivotal Research. Read more in WSJ article.
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Where did people turn for life-saving information in Hurricane Harvey? Local TV stations
If you doubted that local television is still important in people’s lives, consider this: When Hurricane Harvey was threatening Texas, where did people turn for the latest information? Local TV. 89% surveyed said local TV news was their top choice. Their second choice? Local TV station websites. Their third choice? …
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What’s a Twitter impression worth?
Twitter impressions are the number of times a tweet shows up in somebody’s timeline. That means every time it’s served up, it counts as an impression. Sure, you need impressions for someone to see your tweet, but an impression doesn’t mean it was actually seen. If it’s in a timeline…
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93% of sponsored celebrity posts aren’t FTC complaint
The Federal Trade Commission (FTC) recently announced it was cracking down on improperly-labeled native advertising and disclosures on paid social media posts. In April, the FTC sent out more than 90 letters reminding influencers and marketers that influencers should clearly and conspicuously disclose their relationships to brands when promoting or endorsing products through social…
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10,000 Facebook users die every day
“…in this world nothing can be said to be certain, except death and taxes.” — Benjamin Franklin 1789 Benjamin Franklin would never have anticipated anything like social media. From chronicling the mundane (what I ate for lunch) to the monumental (Trump as President), Facebook has become the background of life for many.
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Great read: Digital Vault highlights the intersection of Digital + Media + Marketing
Blatant-plug-alert! I’m the publisher and editor of another website, Digital Vault, which I’d love for you to check out. The site focus on the intersection of digital, media, and marketing. We now have more than 100 advertising, marketing, and digital evangelists writing and contributing to the site and the growth…
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Facebook discussing metered paywalls for publishers on platform
Publishers that have tried out Facebook’s Instant Articles have been pleased with the speed in which pages load, but not necessarily pleased about the economics. By keeping readers within Facebook’s walled garden, publishers didn’t see the activity translate directly to page views – and exposure to the accompanying ads. Ad…
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Insights: Analyzing 105,000 Facebook pages for emoji’s
Facebook places weight on reactions – those love, sad, angry, lol emoji’s – when determining what to put in your news feed. It values them more than likes. “Over the past year we’ve found that if people leave a Reaction on a post, it is an even stronger signal that they’d…
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The difference between NATIONAL news reporting and LOCAL News reporting? Trust.
With all the talk about fake news and how much the public doesn’t believe journalists, it’s important to note that there’s a huge difference in how people view NATIONAL news media versus LOCAL news media. The local folks live and work in your community, go to church there, shop at…
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Disney, FOX, Turner lead media companies on social interactions
The Walt Disney Company maintains its #1 position with 327.6 million consumer interactions, making up 10.5% of total engagement within the media industry in the U.S., according to Sharablee, which tracks brand data on social media. Disney also saw 33% growth in content shares and 22% growth in video views.
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The Illusory Truth Effect: The more someone sees “fake news,” the more they believe it
A study done by Yale University’s Department of Psychology, Department of Economics, and School of Management concluded that “even a single exposure (to fake news) increases perceptions of accuracy.” Here’s the kicker: Even when flagged as disputed by fact-checkers, or warned that the story might be fake, the perception of…
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It’s not just Trump: World Leaders user Twitter to get the message out
Pope Francis is the most followed world leader on Twitter with a combined total of 33,716,301 followers on his nine language accounts, ahead of U.S. President Donald Trump with 30,133,036 followers and Indian Prime Minister Narendra Modi with 30,058,659 followers, according to a Burson-Marsteller study, an annual global survey of how world leaders,…
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Instagram growth is exploding
ICYMI, Instagram growth has exploded. It’s now exceeded 700 million active users monthly. The growth rate itself is incredible, adding more than 100 million users already this year. The growth has come at the expense of SnapChat, which has seen growth slow down some 82% since Instagram launched Stories –…
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Social Media: “More addictive than cigarettes and alcohol”
Researchers from the Royal Society for Public Health in the U.K. interviewed 1,500 some teens and young adults (age 14-24) to quantify the impact of social media on their health. They looked at thing like depression, loneliness, body image, sleep, self-identity, and bullying. The conclusion? Instagram is the worst offender…
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Every generation is the Facebook generation… for now
Every generation is the Facebook generation, proclaims a new survey by Sprout Social. It’s hard to argue. The study looked at the social media habits of 1,000 Millennials, Gen Xers, and Baby Boomers.
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It’s over: Mobile has won
We passed the tipping point in 2014. Since then, the use of mobile has exploded. If you’re still focusing on your desktop website first, you’re way behind. 71% of web traffic in the United States is mobile, according to ComScore. Mobile usage is larger than desktop in almost every country.…
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Heavy social media use = depression in young adults
University of Pittsburgh School of Medicine’s research shows the more young adults spend on line with social media, the more likely they are to suffer from depression. Maybe it’s that “everyone else seems to have all those friends and do really interesting things and all I do is sit here and…
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Self-serve Snap Ads coming to Snapchat
Snapchat is about to launch a self-service ad platform. Digiday reports the interface will allow you to do Snap ads. Snap ads are full-screen videos (vertical) that show up between stories. Previously, you had to buy these through a Snapchat ad partner that would manage the process. That left a…
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Facebook’s 10-year road map includes typing with your brain, listening with your skin, and no more smart phones
Mark Zuckerberg laid out his 10-year road map at the F8 Facebook developers conference and hinted at some of the projects in the works at the social media company. It’s either genius or madness.
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Who you trust more: Advertising or News Media?
While we hear a constant drum beat that trust in the news media continues to drop, it’s not the same for advertising. In fact, more people think ads are more honest than they were three years ago, according to a YouGuv survey in March. Trust but verify
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Facebook adds a rocket to its lineup
You may have noticed a little rocket icon pop up on your mobile version of Facebook. Tap it and it will take you to alternative news feed. No, not “alternative facts,” but an algorithmic design feed of content similar to what you interact with on your regular feed, but…
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Internet advertising to surpass TV advertising, but…
For the first time, more dollars are being spent on internet advertising than on traditional television. That news comes from Zenith (a Publicis company) in taking a look at 2017 internet advertising dollars and projections.
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Social Media sites under increasing pressure to police themselves – or risk huge fines and prosecution
It’s not just advertisers putting increasing pressure on social networks and platforms that share user-generated content. In Germany, the government is considered legislation that would fine Facebook, Twitter and the like fines of tens of millions of dollars for failing to remove hate speech quickly enough. In the UK,…
Paul Dughi.com 