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Study: Half the Business Listing Online Contain Inaccurate Information
It seems so simple. How hard is it to get your name, address, phone number, and website URL right online? Apparently, it’s not so easy. A new study by Uberall and reported in Search Engine Journal analyzed 73,000 online business location listings in the Boston metro area. They found nearly…
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Basics in Sales & Marketing: Would You Hire a Milkshake?
The basic tenet of successful selling is to uncover a customer need and then find a way to fill that need. Salespeople sometimes forget to find the need and rush straight to selling products or services. Then, they wonder why people don’t buy what they’re selling. Clayton Christensen is a…
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The Ethical Troubles Of Digital Marketing Tactics
Thanks to Facebook and Google, we all have access to more data than we probably should have access to in real life. The field of advertising in particular is becoming very inappropriate in certain cases, pushing digital marketing tactics to their ethical limits. Read More: The Ethical Troubles Of Digital Marketing…
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When It Comes to Digital, Consumers Say One Thing and Often Do Another
Consumers overwhelming say privacy concerns are starting to have them rethinking rethink how they interact online. At the same time, however, their actions are telling a slightly less convincing story. People say one thing to researchers, but their actions demonstrate something else. A third of those surveyed think digital is…
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Ever Wonder Why Posts Show up in Your Facebook Feed? Inside Look at the Algorithm
Ever wonder why certain posts show up in your Facebook feed and others never do? Facebook is hoping to be able to give you some insight into that with its new “Why am I seeing this post?” tool. When you’re looking at a post, click the three dots in the…
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Amid Privacy Issues, Facebook Promises Privacy Will Be the Foundation for the Future
“I understand that many people don’t think Facebook can or would even want to build this kind of privacy-focused platform — because frankly we don’t currently have a strong reputation for building privacy protective services and we’ve historically focused on tools for more open sharing,” wrote Facebook CEO Mark Zuckerberg.…
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TV is still the #1 choice for news consumers
The Pew Research Center did a deep dive into local news consumption in a study of more than 35,000 adults. Here are a few of the key takeaways it revealed: Television is the preferred source of news although online sources are catching up. Weather is the number one topic adults…
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New EU Copyright Rules Could Be a Major Disruptor for Google, YouTube, et al
New copyright rules have been voted in by the European Parliament that could be a major disruptor for Google, YouTube, and other digital platforms. Musicians and content creators have pushed for the legislation. Others argue that it destroys user-generated content. Here are the two clauses that are generating the attention:…
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Google+ May Be Saved After All… Kind Of
If you’re one of those folks (like me) that embraced Google+ when it started out, you may have been surprised (like me) when the company announced it was shutting down. It was an ambitious project for the internet giant, but they admitted defeat in October. People, it seemed, just didn’t…
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Vast majority of video viewing still taking place on TV sets
Yes, there’s a fair amount of viewing these days on mobile phones, tablets, laptops, and desktop computers, but 70% of all viewing is still through the TV set. A survey of OTT consumers conducted for Nevion reports that 70% of those responsing still watch the majkority of programming on TV. …
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Facebook Will Eliminate Ad Targeting Options to Settle Lawsuits
For businesses that rely on Facebook’s micro-targeting options, there’s a significant change coming. To settle pending lawsuits for violations of federal law, Facebook will take away some targeting options for advertisers. These targeting options violated federal Fair Housing, Employment, and Credit laws by discriminating against protected classes. Advertisers targeting jobs,…
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Advertisers have a problem, and it’s worse than they thought.
Quick Read: Cord Cutting by Younger Consumers Making It Harder for Advertisers to Drive Conversation and Engagement with Their Brands, Especially in Tech, Telecom, Automotive SOURCE: Engagement Labs Advertisers have a problem, and it’s worse than they thought. The decline of ad-supported television is driving down audience engagement with brands.…
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Brands, Agencies say Lack of ROI Proof & Ad Fraud are Biggest Threats to Digital Budgets
Digital advertising was supposed to give us more transparency. Better insight with a slew of metrics on clicks and conversions. The ability to draw a straight line from campaign performance to ROI. A way to stop wasting advertising dollars through micro-targeting and geo-targeting. Report after report show the incredible waste in…
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Study: 18% of all online ad traffic is fraudulent
Cybersecurity company CHEQ is led by Guy Tytunovich, a former Israeli military intelligence officer. He says the amount of online advertising fraud is grossly underestimated. A new study released by his company estimates that 18% of all online ad traffic is a fraudulent. That cost cost advertisers as much as…
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Long-form Content Results in 56% More Social Shares
Long-form content results in 56% more social shares than content shorter than 1,000 words, according to new research from BuzzSumo and Backlinko. The research, which analyzed over 900 million articles, also discovered that long-form content was correlated with better backlink performance. Specifically, posts weighing in at more than 3,000 words receive an…
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AI is changing the way we interact with brands
New advancements in AI-based search, including voice search, are fundamentally changing the way people interact with brands. Research from Yext Inc and Vanson Bourne shows marketers are struggling to evolve quickly enough for this new reality: only 8% of marketers believe their organization’s brand management strategy is completely effective to…
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Top 10 Trends for Programmatic Advertising
Today’s consumers are spending more time than ever on personal devices and are invested in their voice assistants, which have quickly become an integral part of our everyday lives. “The voice technology category is evolving rapidly and will affect the digital marketing landscape in a similar way that mobile devices…
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Digital Transformation Starts at the Top
One of the hardest things to do in transforming an organization to a digital world is getting cross-department support. Traditional boundaries between sales, marketing, IT, customer service, online and offline staff, impede these efforts. It’s tough to get everybody rowing the same way when they still have to take care…
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The Number One Benefit of Post-Click Optimization
As simple as it may seem, a successful post-click optimization strategy will turn a more significant percentage of your company’s website traffic into profit by effectively engaging your potential customers after they’ve clicked on your sponsored post or advertisement, according to digital marketing firm fishbat. Here’s what else they had…
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DirecTV Now Streaming Service Loses A Quarter-Million Subscribers
The future of TV is supposed to be streaming, right? In its 4th quarter earnings report, AT&T dropped a bombshell. The parent company of DirecTV announced that it had lost 267,000 streaming customers of its DirecTV Now service. The forecast for sub losses was 19,000 according to the Hollywood Reporter. …
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85% of Websites Fail to Meet Google Page Load Speed Standards
The faster your mobile site loads, the better you’ll look to Google’s robots when it scans your site. Slow-loading websites are now being penalized in the algorithm while fast-loading sites are rewarded. Google recommend your site loads on mobile in 5 seconds or less. Research from Unbounce, however, shows that…
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Is It Time to Break Up Facebook?
The Electronic Privacy Information Center and a host of advocacy groups have written to the Federal Trade Commission (FTC) that it’s time to seriously consider breaking up Facebook. “The companies should be reestablished as independent entities and Facebook should be required to disgorge the personal data unlawfully acquired from those…
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Amazon is predicting what you want and sending out free samples
Amazon is apparently beta-testing a new advertising strategy that leverages its logistics and delivery expertise with its massive treasure trove of consumer data. A report in Axios says Amazon has teamed up with advertisers Maybelline and Folgers to send free samples to users with a predilection for purchasing their products. …
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Can public officials block citizens on social media? Nope.
The law is playing catch-up with many facets of digital technology and social media. The latest battle has been over whether government officials can block people on Facebook. The 4th US Circuit Court of Appeal has upheld a lower court ruling that said it was unconstitutional for publicly elected officials…
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For Online Reviews, Recency Matters
Online reviews matter. 92% of consumers say they look at reviews. 68% say positive reviews increase their trust. In addition to looking for positive reviews, we now know that consumers also value recent reviews in far greater numbers. 85% of those surveyed say that reviews dated more than three months…
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Google wins, Facebook loses in lawsuits over use of Facial Recognition
Two different ruling in privacy cases over use of biometric data called “faceprints.” A federal judge threw out the lawsuit against Google. The judge ruled that the Illinois consumers that sued were unable to prove any damages. Lindabeth Rivera and Jospeh Weiss were the named plaintiffs in a class action…
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French regulators hit Google with $57 million fine for violations of GDPR
Google has been hit with a $57 million fine for violations of the EU’s GDRP privacy regulations. CNIL (French data protection regulators) concluded that Google had failed to comply with the law. Lack of Transparency When setting up Android phones, the regulators said Google did not disclose “essential information” to…
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Is Facebook facing record fines for violating its FTC privacy agreement?
The Federal Trade Commission is looking at what could be record-setting fines against Facebook, according to the Washington Post. It has to do with the binding agreement the social media company signed in 2011 to protect personal data. The fine would be for violating that agreement. The biggest fine to…
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Tiktok Passes Facebook in App Downloads
TikTok has been downloaded more than 100 million times in the U.S. and claims 500 million monthly active users. The social video app has surpassed Facebook when it comes to downloads. Facebook responded by launching Lasso, a similar product to try to compete. If you haven’t seen these videos, they are…
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New data leak exposes 773 Million email accounts; How to check if you are at risk
Here we go again. 773 million email address and passwords have been leaked. Security expert Troy Hunt dropped this bombshell this week on his blog. What he calls “Collection #1” is a set of email addresses and passwords that’s being shared on the dark web. Spanning different providers, nearly three-quarters…
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Facebook API Bug Exposes Private Photos
Facebook posted this headline on its developer pages: Notifying our Developer Ecosystem about a Photo API Bug While it doesn’t sound like that big a deal, it is. Let me translate for you: Nearly 7 million of your private photos were exposed… meaning they were no longer private… and they…
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Social media amazes me: The power of the Egg
1 post. 3.7 million followers. 31.6 million likes. The “World Record Egg” now holds the record for the most amount of likes for a single post, now topping 31.6 million likes as of 1/14 at 11:45am CT. Striking in its simplicity, it is a picture of a brown egg over…
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6 Fairy Tales About Digital Marketing
Thousands upon thousands of digital marketing agencies and talented individuals around the world are offering advice on digital marketing. Some offer genuine insight about the latest strategies, others are merely repeating stuff they found on the net. Some get paid by companies to promote specific products instead of offering real…
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Trust in Social Media Continues to Plummet
If you thought public opinion on the trustworthiness of social media had bottomed up, you might want to rethink that a bit. A new study by Tapatalk polled 1,000 U.S. adults and found that trust in social media networks continues to decline. Get the full report here. 74% said the…
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An Easier Way to Make Infographics
They say a picture is worth a thousand words. So, what is an infographic worth?
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Optimizing Ad Performance: Measuring ROI for Digital Campaigns
The promise of digital was more transparency and access to metrics that demonstrate whether something is working or not. Too often, though, the metrics establish action without establishing conversions. In other words, the metrics show that someone clicked on an ad, but doesn’t demonstrate whether they bought the product. Clicks…
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Hackers are now hacking Connected TV Sets
Yup, it happened. Hackers have been able to hack TV sets. The guy behind the hack called himself, The Hacker Giraffe, and managed to exploit a Google Chromecast vulnerability in devices and posted a privacy warning (and promoted PewDiePie, a YouTube celeb). According to Media Post, the hack takes advantage…
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How Much of the Internet is Fake?
Seriously. If you haven’t read Max Reed’s article “How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually” yet, stop what you’re doing and do it right now. Here are just a few of the gems Reed lays out: How much of the internet is fake?…
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Google Ads Now Features “Pay for Conversions” Option
Google has announced Pay for Conversion options for display campaigns. Choosing Target CPS in Conversions under the Bidding when setting up your Google Ads (formerly known as Google AdWords) display unit will mean you only pay when someone converts on your website or app. You won’t be charged for clicks…
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Facebook, Amazon Adding More Subscription Video Services
The social media giant is in talks with HBO, Showtime, and Starz about adding streaming video. Facebook would offer subscriptions to these channels which users would watch within the Facebook platform. It the deal consummates, Facebook would likely have to shell out money in advance to the streamers and then…
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Is Facebook Getting in the Home Shopping Channel Business?
First, they get us addicted to social media. Then, they start selling us stuff. Now, Facebook wants to launch its own version of a shopping channel. QVC does some $9 billion dollars a year hawking product on TV, so you know there’s a market for it. Full Disclosure: I work…
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Data Breaches Expose Private Data of More Than a Billion People in the Last 30 Days
Another day, another breach. It’s almost frightening how these announcements about massive security breaches which expose our private data have been commonplace. They barely even register a blip in the news cycle. The latest is Marriott International. A breach of their security has exposed up to half a billion guests’…
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Using Facebook Messenger to Build Your Brand
When most businesses think of using social media to promote their brand, their initial thoughts likely revolve around advertisements and proper management of their company profile. Messaging apps, however, are growing at an incredible rate, and many brands don’t take advantage of the considerable potential that services like Facebook Messenger…
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Malicious Code Buried in Embedded Digital Ads
Read this before you click on another digital ad. Cyber criminals have used images within phishing emails for some time as a way to trick you into getting your credentials. Click on the image of the Excel spreadsheet or PDF file and instead of opening up the document, it takes…
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Local TV News is the Most Trusted of All Media – By Far
When it comes to trust, local TV news reigns supreme. According to market research firm SmithGeiger (doing research for Hearst Television), 73% of news consumers say they trust at least one local TV news brand in their market – far outdistancing any other news source on any platform. 81% of…
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Online Brand Search Spikes Within Seconds of TV Ads Airing
Advertise on TV and people will search for you online… almost instantly. As many as 90% of TV viewers have a digital device either in their hands or within reach while watching. “Forget the remote,” said Lisa Gevelber, VP Global Marketing at Google. “Smartphones are becoming the essential TV-watching companion.”…
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A simple guide to understanding Blockchain Technology
Blockchain is the technology the underpins digital currency (Bitcoin, Litecoin, Ethereum and the like). The tech allows digital information to be distributed, but not copied. That means each individual piece of data can only have one owner. You may hear it described as a “digital ledger” stored in a distributed…
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The Nightmare Scenario for Salespeople
Imagine this scenario: You’re a salesperson and you walk into a business for the first time to make a sale. You’re shown into the office of the big boss. Just as you start to launch into your pitch, she interrupts you and says: “I don’t know who you are. I don’t know your…
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Social Media Leads to Employee Turnover? It Doesn’t Have to Be That Way
Nearly everybody has experienced both the positives and negatives of social media: the connection with family and friends and the spreading of fake news. In the workplace, social media can be a force for good by helping employees share ideas and foster a positive culture. It can be a tool…
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In-House Ad Agencies Are Growing Dramatically
The number of companies that have started in-house advertising agencies – rather than use an outside ad firm for everything – has grown dramatically in the past five years. The ANA (Association of National Advertisers) released a survey that reported 78% of marketers are using some form of an in-house…
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Facebook’s ‘War Room’ Is a Marketing Ploy
In response to mounting criticism from consumers, citizens, and lawmakers, Facebook is pursuing a public relations blitz. The media giant wants to change people’s perceptions about how it is handling the scourge of misinformation and concomitant threat to elections presented by its websites and apps. Enter the “war room.”…
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A Dark Consensus About Screens and Kids Begins to Emerge in Silicon Valley
The people who are closest to a thing are often the most wary of it. Technologists know how phones really work, and many have decided they don’t want their own children anywhere near them. A wariness that has been slowly brewing is turning into a regionwide consensus: The benefits of screens…
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Privacy Concerns with Facebook’s Video Calling Device “Portal”
When Facebook introduced an in-home video calling device with camera and microphone this month, the company wanted to avoid any confusion about the type of data it could sweep up. The last thing Facebook needed was to raise more privacy alarms about its business, so the marketing around Portal, a…
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Digital Ad Fraud Continues to Grow; FTC Asked to Investigate Google
Senator Mark Warner (D-Virginia) has asked the Federal Trade Commission (FTC) to investigate the prevalence of digital ad fraud. In particular he wants the FTC to look at Google in light of a BuzzFeed investigation uncovering more than 125 Android apps and websites that potentially siphoned off millions of dollars…
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Twitter Grows Ad Revenue 29% While Losing 9 Million Users
Twitter’s reported a surge of 17% with a revenue of $758m in the Q3 2018, but also saw a decline of nine million users. Twitter revenue was up 29% Year-To-Year. Ad revenue topped $650 million. “We’re achieving meaningful progress in our efforts to make Twitter a healthier and valuable everyday…
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The Biggest Traffic Hogs on the Internet
Video now makes up half of all internet traffic, according to research from Sandvine (a bandwidth management company). Netflix alone accounts for 15% and YouTube 11.4%. General web browsing makes up 7.8% and embedded video on websites was 13.1%. In total, video was 58% of downstream traffic. Web browsing was…
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Does Facebook Facial Recognition Violate the Law? Class Action Suit Moves Forward
The case against Facebook for use of biometric data is moving forward. An Illinois judge dismissed Facebook’s plea to toss it. The class action suit –ispotentially worth billions if successful. Illinois law can tag each violation with fines up to $5,000. Illinois has a law called the Biometric Information Privacy…
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Turning 2D Photos into 3D Videos with a One Button Push
We know that artificial intelligence will change the way we do things in the future. It’s already being used in products you use every day, but we’re just beginning to see the multitude of ways AI might make an impact. For designers and animators, Adobe recently showed off a very…
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Facebook Facing Charges of Fraud, Inflating Video Views by as Much as 900%
The folks suing Facebook for inflating video views now say it’s worse than they thought. Originally, the group said FB was jacking up video metrics by as much as 80% higher than they actually were by the way they were reporting them. Now, they say the real number is somewhere…
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Google Is Under Investigation for Privacy Breach That Led Them to Shut down Google+
The best social network you probably never used is shutting down. After security problems that Google apparently didn’t report publicly, Google+ is closing down inAugust, 2019. The private data of half a million of Google+ users was exposed in early 2018, but the company never reported it at the time. …
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Screen Size Matters: TV Ads Lead to More Sales Than YouTube or Facebook Ads
Research done by Dr. Karen Nelson-Field, Professor of Media Innovation, University of Adelaide and Executive Director Centre for Amplified Intelligence, shows several important points: There is a significant relationship between the attention paid to advertising and sales People pay more attention to the same advertisement on TV vs. Facebook or…
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Digital Media Consumption Way Up: Winners and Losers
Overall digital media consumption grew by 15% in August alone, according to a Pivotal Media Research analysis of Nielsen’s August 2018 data as reported by Wayne Friedman in MediaPost. Winners and Losers Google goes up. Facebook goes down. Google products, including YouTube, Google, and Waze account for 32.8% of all…
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Own a Vizio TV? You might be entitled to a 62 cent settlement
Vizio has agreed to pay some $17 million in an effort to settle a class action suit over privacy laws, according to the terms filed in court. The case revolved around consumer complaints that Vizio was tracking TV viewers by default, without getting consumer permission, and sharing data with third-parties. …
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Google Algorithm: Low Traffic Does Not Equal Low Quality Content
Google’s John Mueller had some good news for bloggers (like me) when it comes to evaluating the quality of content. Just because it doesn’t have a lot of page views doesn’t mean Google’s algorithm will flag it as low quality. During a recent Google Webmaster Central hangout, he was asked…
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IAB Letter to Congress Supports Internet Privacy Regulation
Industries never really like it when the government gets into their business and regulates what they can and cannot do. So when the IAB (Interactive Advertising Bureau) changes course to recommend lawmakers create legislation to regulate internet privacy, it’s a big step. The IAB has argued on behalf of the…
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“Facebook doesn’t operate with real-world metrics”
GroupM is the world’s largest advertising company. So when it speaks out on industry issues, people pay attention. Robin O’Neill is the Managing Director of Digital Trading for GroupM and had some harsh words for Facebook in an article in Digiday. For a company that will take in an estimated…
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The Risk-Reward for Brands Taking a Public Stand on Social or Political Issues
When Nike chose Colin Kaepernick to be part of its marketing efforts, they took a risk. It was highly unpopular with a significant segment of the U.S. population, but not so much with Nike’s target consumers. In fact, Thomson Reuters reports that Nike has sold 61% more stuff since the…
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Consumers Are Canceling Video Streaming Services at Significant Rates
You hear a lot about cord cutting and people dropping their cable service, but not so much about people dropping their OTT (over-the-top) video streaming services. Park Associates has now quantified the OTT churn and it’s bigger than you probably think: 18% annually. That’s right. 18% of streaming video service…
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Tips for Better Social Media Sharing
If you want as many people as possible to find your site and engage with your content, you need to make sure that your content is shared, and that those shares encourage new people to visit your site. In a world where so many people are already vying for…
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California passes new privacy law with greater consumer controls
It’s not perfect, but the new privacy laws passed by California that go into effect 1/1/20 will help give some consumers more control over their online data and what happens to it. The big deal is you can opt out of having your info sold. The law applies to businesses…
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How AI is revolutionizing Digital Marketing
When talking about AI in Digital Marketing, most people would think about RankBrain, a machine learning Google has been using to understand keywords and measure searchers’ satisfaction. However, the potential of AI in Digital Marketing is beyond that. Here aretwo ways you can incorporate AI technology into their strategies. via How…
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Why TV + Digital is a Powerful Combination
Even the digital folks will tell you TV is still the King when it comes to media consumption. Combined with digital, the results can be incredible! Television isn’t dying; it’s just changing. And it remains unrivaled in its sheer, unadulterated reach, said Daniel Gulick, writing for digital media publisher SmartBrief.…
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Meet the man who fought a dozen FOI battles to prove that data doesn’t cause crime
For the last three years Gavin Chait has been fighting — and winning — multiple Freedom of Information cases to unlock data on vacant properties. In a special guest post ahead of his latest hearing, he explains how he uses a range of evidence to fight a widely misused…
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Video Marketing: What You Should Know Before You Begin
Online video is the present and future of marketing. These are some tips to help get started with video marketing campaign. YouTube offers great editing features on their site.You can even add comments and text in your video. TIP! If you want to use YouTube for video sharing, use…
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Sunshine Law request results in $82,000 bill for public records search
Group seeks information on how dogs are being used in research by Universities The Beagle Freedom Project is an animal rights activist group that’s filed a lawsuit against the University of Missouri. The suit has to do with its claim that the University is violating the state’s Sunshine Laws. The group’s been…
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Overall trust in news is up significantly: Local TV News is the most trusted source
More people trust local TV news than any other source. That’s the key finding in the latest Poynter Media Trust Survey. Trust in the media overall, the report shows, has increased since President Trump took office. The survey shows similar results to a Gallup poll and a survey done for The…
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Republicans and Democrats more likely to classify a news statement as factual if it favors their side – whether it is factual or opinion
In addition to past research that has shown stark differences between Republicans’ and Democrats’ trust of specific news outlets, the findings in this study go one step further, showing that those who identify with the two parties often differ in how they classify specific news content as factual or opinion.…
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Did Google violate the 2011 consent order by tracking users without permission?
Following an Associated Press report revealing that Google tracks user location even when users opt-out, the Electronic Privacy Information Center (EPIC) in D.C. contends the Google if violating the 2011 consent order on privacy issues. In the settlement with the Federal Trade Commission (FTC), Google is not allowed to track users after…
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Five of the Biggest Cause Marketing Fails
Cause Marketing has been a buzzword (or is it a buzz-phrase?) for years in advertising circles. Tie your brand or product to a popular cause and hope that some of the good will rubs off. It sounds good, but it doesn’t always work out the way you want. Even some…
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Direct correlation between TV ads and auto website traffic: Ignore it at your own peril
If you want to increase the traffic to your auto dealer website, increase your TV ad spending. Cut back on TV advertising at your own peril. An in-depth investigation from the Video Advertising Bureau (VAB) reveals that 76% of auto brands saw a direct correlation – good or bad –…
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Journalism shouldn’t be dangerous — but it is now
When newsrooms need to lock their doors, their ability to serve their readers and viewers is sadly impeded I became a journalist, in part, because I was able to walk through the unlocked rear door of my hometown newspaper directly into the newsroom unchallenged and unimpeded. In the immediate…
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SEJ: Is Google My Business Stealing Your Leads?
Earlier this year, Google added a new option in their Google My Business platform. It let businesses add a link to click for appointments or services. Sounds good so far, but Shelly Fagin is reporting in Search Engine Journal (SEJ) that it may not be what it seems. In fact,…
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8 Basic Tips for Social Media Etiquette
On social media, everything is a part of your brand and is an extension of you. People don’t know you personally so all they have to work with is the vibes you give off. From the way that you send emails, your blog posts, your social media posts and…
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Four Reports Show Serious Problems for Facebook
Four reports within the past 10 days point to a serious problem for Facebook. First, the headlines: Facebook is shedding massive traffic — and it’s apparently flocking to YouTube Facebook’s web traffic has declined by nearly half in the last two years, while YouTube is climbing Facebook Engagement Sharply Drops…
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4 Building Blocks of an Effective Lead-Nurturing Campaign
Here are 4 components of an effective lead-nurturing campaign that will entice your potential customers and have them moving down the sales funnel. Your content marketing objectives really come down to one basic goal: to generate a high number of quality leads. Read More: Infographic: 4 Building Blocks of an Effective…
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5 Ways of Marketing Your Small Business Effectively
One of the major problems businesses have is marketing. Marketing entails that you put your products or services in front of the right audience and persuade them to buy from you. How you market your business will determine its success. Small businesses now have available marketing strategies that can help…
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Managing Your Growth Plan
One of the key jobs of CEO’s and CFO’s is to be looking out long-term. While your employees are looking at daily performance and your managers are focused on quarterly or yearly goals, the business is depending on you to be the forward-thinker. Whether it’s building for the long-term or…
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The next battle over privacy: Apple vs. India
What’s happening in the EU with recent legislation (e.g. GDPR) restricting use of data and enforcing serious privacy rules is getting attention around the world. Now, India is taking steps that to reduce spam calls and texts. As part of its new policy, the India Telecom Regulatory Authority (TRAI) is…
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Facebook page engagement is dropping rapidly
Buffer and BuzzSumo teamed up to analyze more than 43 million posts from Facebook’s 20,000 top brands. Key findings from 43 million Facebook Business Page posts Top Pages are posting a lot more Overall Page engagement is declining Facebook engagement down for videos, images, and links Posting 5 times per…
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Bipartisan legislation would fund research into tech’s impact on our children
What impact does tech in today’s world have on children? Since 2013, the amount of time children 8 and under spend engaging with mobile devices has tripled from 15 minutes a day to 48 minutes a day. By the time children born today reach age 7, Psychologist Dr. Aric Sigman…
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Location-Based Targeting and Geo-Reporting Key to Efficient Programmatic Ad Buys
When you are buying programmatic advertising, you need to know that not all programmatic platforms are created equally. It is very easy to waste a lot of money using inefficient platforms that scatter-shot your ads or show your digital ads in places where your services are not available. Geo-targeting and…
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In this era of “Fake News,” TV News is still rated as most accurate by all parties
Despite all the cries about fake news, and people’s concerns, there’s one place they still trust for the most accurate political information: Television. All parties to the political debate are concerned about the amount of fake news on social media, according to a survey done by the Video Advertising Bureau.…
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Facebook Explains: What Information Do Facebook Advertisers Know About Me?
Hard Questions is a series from Facebook that addresses the impact of our products on society. To build a product that connects people across continents and cultures, we need to make sure everyone can afford it. READ MORE: Hard Questions: What Information Do Facebook Advertisers Know About Me? — Facebook…
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Skills to Succeed for C-Level Executives
More than 7,150 executives across 100 nations in the U.S., North America, Europe, Asia, and Africa were queries on the most important traits to stay relevant and at the top of their game. The report from Harvard Business School’s Professor Boris Groysberg reveals the most important “soft skills” for C-level…
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The modern marketer: Brand building vs. performance marketing
As the landscape has changed, along with fundamentally, marketers need to prepare for a dovetailing of the two. Brands are looking for growth and differentiation, but that cannot be done with investments in either brand or performance. In fact, most best practices now suggest that the smartest media approaches…
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FCC Adds $225 Filing Fee for Consumer Complaints
The Federal Communications Commission (FCC) has been active in the last year in looking at old rules and re-evaluating their underlying logic. There’s no question the media landscape has changed dramatically in the last decade and it’s worth looking at things in light of the way things are now as opposed…
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Golden Tips For Digital Marketing
We put together a record of likely buyers in that software class and started our contact process. From our earlier involvement we dusted off our record of mid market computer software companies in that space and started making our phone calls. 40% of those middle market applications companies were…
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The Assumptive No: Why Salespeople Don’t Ask for the Order
Here is the opening section of the new book I’m writing. It’s still a little rough… any feedback is appreciated. The Assumptive No I’ve always been surprised by how many sales people do everything right, but then are seemingly afraid to ask for the sale. Maybe it’s because I grew…
Paul Dughi.com 