Category: Facebook
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What’s Loading in the Background When You Visit a Website?
Website tracking continues to spin out of control, collecting your data and repackaging it for sale. Sometimes what loads in the background can be helpful. Other times, providing data to site owners. And sometimes, it’s nearly impossible to tell what’s actually loading behind the scenes. Here’s a breakdown of what’s…
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Facebook, Instagram to Block News in Canada Due to New Law
Meta, formerly known as Facebook, has announced that it will block access to news articles on Facebook and Instagram in Canada. This decision comes after Canada passed the Online News Act, a new law that requires internet companies to pay news publishers for their content. Meta had initially protested against…
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FTC Calls Social Media a “Gold Mine for Scammers” and Investigating Advertiser Oversight
The Federal Trade Commission (FTC) has taken action against social media and video streaming companies to address the growing issue of fraud on their platforms. The commission has issued orders to eight companies, including Meta Platforms, Instagram, YouTube, TikTok, Snap, Twitter, Pinterest, and Twitch Interactive, requesting information on their policies…
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Utah Social Media Act Restricts Use for Minors, Requires Parental Consent and Access
Utah Governor Spencer Cox has signed two bills into laws that restrict the use of social media platforms by children and places additional burdens on social media companies. The Utah Social Media Regulation Act requires platforms to verify the ages of all Utah residents. It also imposes a curfew between…
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Would You Pay for Social Media?
As social media companies look for ways to increase monetization of their platforms, considering charging fees for access keeps popping back up as an idea. Twitter launched a subscription service (Twitter Blue) that gives users a blue checkmark, edit tweets, and write longer posts. Facebook is launching Meta Verified subscriptions…
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Social Media Engagement Rates Take a Sharp Dive
Rival IQ today announced their 2023 Social Media Industry Benchmark Report detailing everything a marketer needs to measure social media success against their competitors on Facebook, Twitter, Instagram, and TikTok across 14 major industries. The report features insights into how social media engagement has changed over the last year for…
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Unsealed Court Documents Reveal Data Anarchy at Meta, according to Open Market Institute
Letter to European Commission highlights new material about Meta’s internal data systems, and how Meta infringes the DMA & GDPR. A letter sent by the Irish Council for Civil Liberties (ICCL) reveals a regime of data anarchy at Meta with data misuse so profound that it would be impossible for…
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Website and Cross-Site Tracking Is Out of Control
I know I’m not the first to point this out, but tracking by websites is out of control. After an hour of being online today, all at mainstream websites, I somehow managed to accumulate more than 8,000 trackers. After clearing it, a journey to a news website, a Google search,…
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Apple’s App Tracking Transparency Launches with iOS 14.5
iOS 14.5 is out and it’s a big deal when it comes to privacy. Apple’s App Tracking Transparency Apple’s app tracking transparency has been the target of public outcry from the folks at Facebook, saying this makes it harder for small businesses to track customers and will drive up digital…
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The World’s Top Websites in 2020
With people stuck inside their home, they relied on technology to stay connect more than ever. Businesses had to adapt to this online shift. It resulted in new online habits and the way people used the internet in 2020. A study done by the UK Domain has revealed the top…
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Which Companies Have the Most Personal Data about You?
The folks at Clario have put together a fascinating chart that breaks down which online platforms and brands collect the most data and what they know about us. I thought it was worth sharing. Facebook and Instagram top the list (no surprise). We all do it – click ‘accept’ on…
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House Reports Claims Anticompetitive Behavior by Apple, Amazon, Google, and Facebook
“Our investigation leaves no doubt that there is a clear and compelling need for Congress and the antitrust enforcement agencies to take action that restores competition, improves innovation, and safeguards our democracy.” Rep. David Cicilline After reviewing more than 1.3 million internal documents and interviewing more than 240 people and…
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Big Changes Coming to Digital Ad Tracking: A Cookie-less Future?
We’re in for some big changes when it comes to tracking and advertising. While government regulators are making noise about taking action against major tech companies, the industry has not-so-quietly been making a couple of key changes that could lead to a cookie-less future. Cookies are those things websites use…
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Facebook Threatens to Stop Allowing News Sharing over Pending Legislation in Australia
Facebook is publicly ramping up the battle with the Australian government over pending legislation that would force it to pay royalties for use of copyrighted news content. It’s a battle being watched closely in both media and tech circles because the implications go farther than just what’s happening in Australia.…
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Anti-Trust Hearings Against Facebook, Apple, Amazon, and Google: What’s at Stake
Nearly half of Americans now believe major tech companies should face more regulation. That was one key finding in a new survey by the Pew Research Center. The survey was released as a House Judiciary Committee is looking into tech companies. Specifically, they are examining anti-trust concerns. Google, Facebook, Amazon,…
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More than 1,000 Advertisers Have Now Joined the Facebook Boycott
More than a thousand advertisers have now stopped spending on Facebook. Those behind the efforts say Facebook hasn’t made a commitment to changing anything. Jonathon Greenblatt with the Anti-Defamation League, along with leaders of other civil rights groups (NAACP, Color of Change, Free Press), organized the Stop Hate for Profit…
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More than 200 Advertisers Join Facebook Ad Boycott
Facebook’s facing a revolt among advertisers. Where will it end up and will it have a real impact? The campaign is asking businesses to stop advertising on Facebook in July to send a message. “We are asking all businesses to stand in solidarity with our most deeply held American values…
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Bipartisan Legislation to Hold Internet Companies Accountable for Moderation Practices
SOURCE: News Release U.S. Sen. John Thune (R-S.D.), chairman of the Subcommittee on Communications, Technology, Innovation and the Internet, and Sen. Brian Schatz (D-Hawaii), ranking member of the subcommittee, in introducing the Platform Accountability and Consumer Transparency (PACT) Act, new bipartisan legislation to update Section 230 of the Communications Decency…
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NY State Data Tax: Legislation Would Tax Companies that Make Money from Consumer Data
A new bill working its way through the NY state legislatures wants to tax companies that sell or make money from the use of consumer data. Assemblywoman Stacey Pheffer Amato wants to create a mutual fund from taxes that would pay a yearly dividend. New York State Assembly Bill A9112:…
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Report: Fake Accounts and Bots are Proliferating Online; Social Media Companies Aren’t Stopping Them
Let’s say you were able to positively identify more than 15,000 fake social media accounts. You reported a significant number of them to social media platforms as fake. Nearly a month later, who many do you think would still be on the platform? If you said 95% of the fake…
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More Bad News for Organic Search + New Research on Paid Search, Social Media, and Mobile Ads
If you’re hoping organic search is the way to increase conversions on Google, we’ve got some sobering news for you: organic search on Google is producing just 22% of site visits, according to the new 3Q 2019 Digital Marketing Report from Merkle. Here are a few of the others insights…
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Facebook Being Investigated by 47 Attorneys General
47 Attorneys General are now investigating Facebook for possible antitrust violations. When the probe was first announced in September, 8 states were behind the effort. 45 states have now signed on along with AGs in the District of Columbia and Guam. The AGs say it is a bi-partisan effort. “After…
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Changing Channels: Direct to Consumer Brands Are Moving Digital Dollars Back to Traditional Advertising
Many D2C brands are moving digital dollars back to traditional marketing channels. Rising costs of digital mediums Need to build brand awareness, trust, and credibility They are finding out that the direct response type campaigns that can work on search and social media channels will only take you so far. …
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Using Facebook’s Like Button on Your Website May Violate EU Laws
This could change a lot of things. If your website has Facebook’s like button on it for content or comments, you could be liable under the European Union’s privacy rules regardless of where you do business. The EU Court of Justice handed down the ruling this week in a case…
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Facing a $5 Billion Fine, Facebook Adds $10 Billion in Market Value
“Facebook’s infringements of the 2011 consent decree and its pattern of violating user trusts have been both vast and brazen.” – Letter to FTC from Sen. Ed Markey (D-Massachusetts), Sen. Richard Blumenthal (D-Connecticut), Sen. Josh Hawley (R-Missouri) The Senators are reacting to word that’s leaked out that Facebook will by…
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Internet Trends 2019: Mary Meekers’ Annual Report Shows Big Changes
Mary Meeker is a venture capitalist and former Wall Street security analyst. She’s ranked by Forbes as one of the top 100 most powerful women in the world. When she unveils her annual presentation on Internet trends, it makes news. This year’s report is no different. You read the full…
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Photos of men appear twice as often as women in news stories
A new study by the folks at the Pew Research Center turned up an interesting finding: Men appears twice as often as women when it comes to being featured in news photos on Facebook. The research group analyzed posting from 17 national new outlets with at least 20 million unique…
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Facebook Is Changing the Way It Ranks Video
Facebook is changing the way it ranks video on its social media platform. Three factors that will impact video rankings and affect distribution. Loyalty and intent Video and viewing duration Originality Loyalty and intent Intent and repeat viewership are important factors we consider when surfacing videos to people in News…
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The Ethical Troubles Of Digital Marketing Tactics
Thanks to Facebook and Google, we all have access to more data than we probably should have access to in real life. The field of advertising in particular is becoming very inappropriate in certain cases, pushing digital marketing tactics to their ethical limits. Read More: The Ethical Troubles Of Digital Marketing…
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When It Comes to Digital, Consumers Say One Thing and Often Do Another
Consumers overwhelming say privacy concerns are starting to have them rethinking rethink how they interact online. At the same time, however, their actions are telling a slightly less convincing story. People say one thing to researchers, but their actions demonstrate something else. A third of those surveyed think digital is…
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Ever Wonder Why Posts Show up in Your Facebook Feed? Inside Look at the Algorithm
Ever wonder why certain posts show up in your Facebook feed and others never do? Facebook is hoping to be able to give you some insight into that with its new “Why am I seeing this post?” tool. When you’re looking at a post, click the three dots in the…
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Amid Privacy Issues, Facebook Promises Privacy Will Be the Foundation for the Future
“I understand that many people don’t think Facebook can or would even want to build this kind of privacy-focused platform — because frankly we don’t currently have a strong reputation for building privacy protective services and we’ve historically focused on tools for more open sharing,” wrote Facebook CEO Mark Zuckerberg.…
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Facebook Will Eliminate Ad Targeting Options to Settle Lawsuits
For businesses that rely on Facebook’s micro-targeting options, there’s a significant change coming. To settle pending lawsuits for violations of federal law, Facebook will take away some targeting options for advertisers. These targeting options violated federal Fair Housing, Employment, and Credit laws by discriminating against protected classes. Advertisers targeting jobs,…
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Long-form Content Results in 56% More Social Shares
Long-form content results in 56% more social shares than content shorter than 1,000 words, according to new research from BuzzSumo and Backlinko. The research, which analyzed over 900 million articles, also discovered that long-form content was correlated with better backlink performance. Specifically, posts weighing in at more than 3,000 words receive an…
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Is It Time to Break Up Facebook?
The Electronic Privacy Information Center and a host of advocacy groups have written to the Federal Trade Commission (FTC) that it’s time to seriously consider breaking up Facebook. “The companies should be reestablished as independent entities and Facebook should be required to disgorge the personal data unlawfully acquired from those…
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Amazon is predicting what you want and sending out free samples
Amazon is apparently beta-testing a new advertising strategy that leverages its logistics and delivery expertise with its massive treasure trove of consumer data. A report in Axios says Amazon has teamed up with advertisers Maybelline and Folgers to send free samples to users with a predilection for purchasing their products. …
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Can public officials block citizens on social media? Nope.
The law is playing catch-up with many facets of digital technology and social media. The latest battle has been over whether government officials can block people on Facebook. The 4th US Circuit Court of Appeal has upheld a lower court ruling that said it was unconstitutional for publicly elected officials…
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Google wins, Facebook loses in lawsuits over use of Facial Recognition
Two different ruling in privacy cases over use of biometric data called “faceprints.” A federal judge threw out the lawsuit against Google. The judge ruled that the Illinois consumers that sued were unable to prove any damages. Lindabeth Rivera and Jospeh Weiss were the named plaintiffs in a class action…
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Is Facebook facing record fines for violating its FTC privacy agreement?
The Federal Trade Commission is looking at what could be record-setting fines against Facebook, according to the Washington Post. It has to do with the binding agreement the social media company signed in 2011 to protect personal data. The fine would be for violating that agreement. The biggest fine to…
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Tiktok Passes Facebook in App Downloads
TikTok has been downloaded more than 100 million times in the U.S. and claims 500 million monthly active users. The social video app has surpassed Facebook when it comes to downloads. Facebook responded by launching Lasso, a similar product to try to compete. If you haven’t seen these videos, they are…
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Facebook API Bug Exposes Private Photos
Facebook posted this headline on its developer pages: Notifying our Developer Ecosystem about a Photo API Bug While it doesn’t sound like that big a deal, it is. Let me translate for you: Nearly 7 million of your private photos were exposed… meaning they were no longer private… and they…
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Trust in Social Media Continues to Plummet
If you thought public opinion on the trustworthiness of social media had bottomed up, you might want to rethink that a bit. A new study by Tapatalk polled 1,000 U.S. adults and found that trust in social media networks continues to decline. Get the full report here. 74% said the…
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Optimizing Ad Performance: Measuring ROI for Digital Campaigns
The promise of digital was more transparency and access to metrics that demonstrate whether something is working or not. Too often, though, the metrics establish action without establishing conversions. In other words, the metrics show that someone clicked on an ad, but doesn’t demonstrate whether they bought the product. Clicks…
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How Much of the Internet is Fake?
Seriously. If you haven’t read Max Reed’s article “How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually” yet, stop what you’re doing and do it right now. Here are just a few of the gems Reed lays out: How much of the internet is fake?…
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Facebook, Amazon Adding More Subscription Video Services
The social media giant is in talks with HBO, Showtime, and Starz about adding streaming video. Facebook would offer subscriptions to these channels which users would watch within the Facebook platform. It the deal consummates, Facebook would likely have to shell out money in advance to the streamers and then…
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Is Facebook Getting in the Home Shopping Channel Business?
First, they get us addicted to social media. Then, they start selling us stuff. Now, Facebook wants to launch its own version of a shopping channel. QVC does some $9 billion dollars a year hawking product on TV, so you know there’s a market for it. Full Disclosure: I work…
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Using Facebook Messenger to Build Your Brand
When most businesses think of using social media to promote their brand, their initial thoughts likely revolve around advertisements and proper management of their company profile. Messaging apps, however, are growing at an incredible rate, and many brands don’t take advantage of the considerable potential that services like Facebook Messenger…
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Facebook’s ‘War Room’ Is a Marketing Ploy
In response to mounting criticism from consumers, citizens, and lawmakers, Facebook is pursuing a public relations blitz. The media giant wants to change people’s perceptions about how it is handling the scourge of misinformation and concomitant threat to elections presented by its websites and apps. Enter the “war room.”…
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Privacy Concerns with Facebook’s Video Calling Device “Portal”
When Facebook introduced an in-home video calling device with camera and microphone this month, the company wanted to avoid any confusion about the type of data it could sweep up. The last thing Facebook needed was to raise more privacy alarms about its business, so the marketing around Portal, a…
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Does Facebook Facial Recognition Violate the Law? Class Action Suit Moves Forward
The case against Facebook for use of biometric data is moving forward. An Illinois judge dismissed Facebook’s plea to toss it. The class action suit –ispotentially worth billions if successful. Illinois law can tag each violation with fines up to $5,000. Illinois has a law called the Biometric Information Privacy…
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Facebook Facing Charges of Fraud, Inflating Video Views by as Much as 900%
The folks suing Facebook for inflating video views now say it’s worse than they thought. Originally, the group said FB was jacking up video metrics by as much as 80% higher than they actually were by the way they were reporting them. Now, they say the real number is somewhere…
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Screen Size Matters: TV Ads Lead to More Sales Than YouTube or Facebook Ads
Research done by Dr. Karen Nelson-Field, Professor of Media Innovation, University of Adelaide and Executive Director Centre for Amplified Intelligence, shows several important points: There is a significant relationship between the attention paid to advertising and sales People pay more attention to the same advertisement on TV vs. Facebook or…
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Digital Media Consumption Way Up: Winners and Losers
Overall digital media consumption grew by 15% in August alone, according to a Pivotal Media Research analysis of Nielsen’s August 2018 data as reported by Wayne Friedman in MediaPost. Winners and Losers Google goes up. Facebook goes down. Google products, including YouTube, Google, and Waze account for 32.8% of all…
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“Facebook doesn’t operate with real-world metrics”
GroupM is the world’s largest advertising company. So when it speaks out on industry issues, people pay attention. Robin O’Neill is the Managing Director of Digital Trading for GroupM and had some harsh words for Facebook in an article in Digiday. For a company that will take in an estimated…
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California passes new privacy law with greater consumer controls
It’s not perfect, but the new privacy laws passed by California that go into effect 1/1/20 will help give some consumers more control over their online data and what happens to it. The big deal is you can opt out of having your info sold. The law applies to businesses…
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Four Reports Show Serious Problems for Facebook
Four reports within the past 10 days point to a serious problem for Facebook. First, the headlines: Facebook is shedding massive traffic — and it’s apparently flocking to YouTube Facebook’s web traffic has declined by nearly half in the last two years, while YouTube is climbing Facebook Engagement Sharply Drops…
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Facebook page engagement is dropping rapidly
Buffer and BuzzSumo teamed up to analyze more than 43 million posts from Facebook’s 20,000 top brands. Key findings from 43 million Facebook Business Page posts Top Pages are posting a lot more Overall Page engagement is declining Facebook engagement down for videos, images, and links Posting 5 times per…
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Facebook Explains: What Information Do Facebook Advertisers Know About Me?
Hard Questions is a series from Facebook that addresses the impact of our products on society. To build a product that connects people across continents and cultures, we need to make sure everyone can afford it. READ MORE: Hard Questions: What Information Do Facebook Advertisers Know About Me? — Facebook…
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Social media usage is dropping
Edison Research knows a thing or two about research. These are the same folks that do exit polling for national elections (as well as tabulate the national votes) for ABC, CBS, NBC, and CNN. With a staff of 19,000 interviews, they conduct telephone, internet, and in-person interviews. Here is what…
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Do social media platforms censor political viewpoints?
72% of people survey by the Pew Research Center say social medias site censor political viewpoints and favor one party over the other. It’s an interesting split when you look at the data: 43% believe major tech firms support liberals over conservations 33% believe companies favor women over men 72%…
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Forbes: Why Won’t Facebook Talk About How Often Its Algorithms Are Wrong?
Facebook has bet the company on the success of its AI filtering algorithms and portrays them as a huge success, but refuses to offer any detail into how often they are wrong and whether they are wrong more often than they are right. via Why Won’t Facebook Talk About How Often…
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The Onion is on a crusade against Mark Zuckerberg because it says Facebook is choking its traffic
Satirical news site The Onion is ruthlessly roasting Facebook and CEO Mark Zuckerberg. Over the last two days its published around a dozen articles, taking aim at everything from tech addiction to the 34-year-old CEO’s baby daughter. 1,009 more words via The Onion is on a crusade against Mark Zuckerberg because…
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Do you trust social media to protect your privacy?
A new survey conducted by Washington-based digital agency Rad Campaign and analytics firm Lincoln Park Strategies has found 3 out of 5 Americans distrust social media when it comes to protecting their privacy online. Despite increased use of social media platforms Facebook, Instagram, YouTube, and Snapchat and use of smart speakers like Amazon Echo…
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Facebook is spending $1 million a day on TV ads
Facebook’s taken hit after hit to its reputation. Accusations of political bias, alleged misuse of personal data, data leaks, third parties accessing your data through your friends without permission… the list of complaints goes on and on. The list of lawsuits by shareholders and users against the social media company…
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Social Media falling out of favor as a news source
Reuters Institute surveyed more than 74,000 people in 37 countries about where they get their news online. What they found is that social media is quickly falling out of favor for news consumption after years of continuous growth. “For the last seven years we have tracked the key sources for…
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Facebook, Google hit with multi-billion dollars lawsuits on first day of GDPR privacy and consent rules
On day one of the new GDPR privacy and consent rules in the European Union, Google (and its Android operating system) and Facebook (including WhatsApp and Instagram) were served with lawsuits that allege the companies “coerce users” into sharing personal data in violation of the law. The lawsuits are asking…
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California Supreme Court rules defendants have right to access public social media content
The California Supreme Court ruled this week that social media companies can be forced to hand over content to criminal defense prepping for trial. Specifically, the attorney in a murder trial was trying to get info from Facebook, Instagram, and Twitter. Previously, Facebook has pretty much just ignored the request…
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What would you sell your social media data for?
Facebook makes its money by gathering our personal data, packaging it, and selling it to advertisers. They say it’s the price we pay to use the service for free. If Facebook had to pay us for the information, however, what price tag would you put on it? We now have…
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Lots of U.S. companies are not ready for new data protection policies
Something big happens this week. The GDPR (General Data Protection Regulation) goes into effect in Europe. It provides strict regulations on privacy and how online companies can use consumer data. It can also enforce significant fines – up to 4% of gross revenues or $20 million. Even though it’s not…
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Facebook says it deleted half a billion fake accounts and 837 million spam message in 1Q 2018
When your platform is built around user-generated content, not everybody will use it for good. Policing the content to make sure people aren’t breaking the law, posting nude photos, hate speech, spreading fake news, or spamming everyone is difficult stuff. It’s a daunting task. “We’re often asked how we decide…
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Bad Lip Reading: Mark Zuckerberg and the Congressional Hearings
“Mr. Zuckerberg, World War I was awful. Do you agree?” “Should I shave my head?” The guys at “Bad Lip Reading” are at it again, this time taking on the Congressional hearings with Facebook CEO Mark Zuckerberg. It’s almost as funny as the hearings themselves.
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Facebook rolling out Downvote options for comments
In a nod to Reddit, Facebook is rolling out the upvote/downvote options for comments on posts. It wants you to flag bad comments and highlight positive comments by moving them higher up the list. Just don’t call it a Dislike button. “We are not testing a dislike button. We are…
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Is Facebook evil? Aren’t we all?
Last week was all about Mark Zuckerberg’s congressional hearing. There’s no point in denying that Facebook gathers lots and lots of data about individual users. That being said, all kinds of companies and governmental organizations are more than willing to use that data to have successful Facebook campaigns. So,…
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Facebook Admits It Can Track Users Online Even If They Aren’t Logged In
Yup, Facebook can track where you do on-line even if you aren’t logged in to the Facebook app. “When you visit a site or app that uses our services, we receive information even if you’re logged out or don’t have a Facebook.” – David Baser, Product Management Director, Facebook, via…
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Facebook’s rep has taken a hit from the Cambridge Analytica scandal — but its ad business hasn’t
Despite all the negative news lately, particularly relating to the Cambridge Analytica data leak, Facebook’s advertising business appears to be plugging along, Baird analyst Colin Sebastian said in a research note. READ MORE: Facebook’s rep has taken a hit from the Cambridge Analytica scandal — but its ad business hasn’t (FB)…
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Amazon Digital Ad Revenues: $2 Billion in Q1 2018?
Look out Goobook, here comes Amazon. We’ve been talking for a while about the emergence of Amazon as an online advertising platform. The numbers from Q1 2018 shows it’s no longer just talk. In just the first quarter of the year, Amazon announced earnings of more than $2 billion in…
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Class Action Suit Alleges Facebook’s Facial Recognition Violates Privacy Act
Facebook is catching it from all sides these days. In the crosshairs now is FB’s practice of using facial recognition software. It used to throw me a bit when I would post a picture and, somehow, Facebook would know who was in the picture and prompt me to tag them. …
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Facebook & Google Ad Shares Are Slipping
Here’s a twist: eMarketer estimates that Facebook and Google’s share of advertising will decline in 2018. While they will still control 56.8% of US digital ad dollars, the company predicts, that’s a drop from 58.5% last year. If you’re thinking it has to do with Cambridge Analytica or privacy issues,…
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Facebook Admits to Scanning Private Messages, Releases Privacy Policy Updates
Facebook is scanning private messages its users are sending to each other over Facebook Messenger, the company admitted in response to a Bloomberg story. Separately, the company also announced updates to its privacy policies with simpler explanations on the types of data it gathers. Questions about the company’s monitoring of Messenger messages had arisen…
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Facebook Doesn’t Believe Recent Scandals Will Hurt Its Business — Fortune
Facebook’s recent data privacy issues and the recent Cambridge Anlaytica scandal don’t seem like they will impact the company’s business. That’s according to Facebook vice president of global marketing solutions Carolyn Everson who said at The Wall Street Journal’s CEO Council event this week that the social networking giant is “not anticipating major changes…
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Facebook Bombshell: Most Of Its 2.2 Billion Users May Have Had Public Data ‘Scraped’
Facebook made a bombshell admission , when the company admit that most of its 2.2 billion members may have had their personal data scraped by “malicious actors.” Read More: Facebook: Most Of Its 2.2 Billion Users May Have Had Public Data ‘Scraped’ — CBS Los Angeles
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The Facebook Love Affair Is Finally Over: Users Lose Trust
Two recent polls tell the story: Facebook has lost trust with its users. In light of the revelation that Cambridge America used data from 50 million Facebook users for political purposes without users permission, the social media company’s stock fell by 14% in last week’s trading and #DeleteFacebook continues to…
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What ads most lead to purchases: TV, Facebook, or YouTube?
It’s the first time a study like that has been done. Karen Nelson Field us a marketing science professor. According to Spots N Dots, she exposed more than 2,500 people to a variety of advertisements (more than 18,200) to study their impact on behavior. One of the more interesting parts…
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8 Ways to Build a Personal Brand
For years, marketers have worked with companies to build their brand. Cementing a brand message into a consumer’s mind makes sure you’ll get a shot at their business when they need your service. Imagine your air conditioner stops working and it’s 95 degrees outside. You’ll head to your computer and…
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When public officials use social media to do business, do they have the right to block constituents?
Here’s an interesting debate: If you’re a public official, should you have the right to block people from your social media page? A number of public officials are being sued, including Governor’s in Maryland, Kentucky, and Maine, by state ACLU chapters. Now, the ACLU is taking on a case against Arizona Rep. Paul Gosar.…
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Social Media for Publishers: Revenue Doesn’t Match Investment
Despite all the work media companies put into their Facebook and other social media channels, it has not turned into any significant source of revenue. If you’re in the business you know that. You get some traffic from social media, but not any real dollars. A research report by trade…
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Facebook expands its Breaking News test
Facebook is expanding its test group of local and national publishers that get to put that BREAKING NEWS banner on stories. It added another 50 this round based on the initial results of testing. “Drawing attention to breaking news on Facebook will help get important information to people when…
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Google and Facebook face potential anti-trust claims
Germany is the latest to level potential anti-trust violations at Facebook and Google. Germany’s anti-trust regulator has started a formal investigation into online advertising. Google and Facebook have said they will cooperate, according to Reuters. When you are an international company, it can be tricky to navigate different laws in…
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30 Social Media Stats Every Local Business Should Know
For help with your digital and social media, contact PulseLocal Marketing. In Huntsville, AL, call 256.533.3131.
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Who should solve the problem of advertisements placed against fake news?
It seems a safe bet to say that it’s an advertising agency issue to avoid placement on questionable websites. Or a tech solution from the programmatic companies to avoid placing ads on ad networks that rely on fake news websites. That’s not how U.S. marketers feel, though, according to a…
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Mark Zuckerberg Now Says He’s Letting News Back into the Facebook News Feed – but with a Catch
Just a week after blowing publishers’ minds by letting them know Facebook was de-emphasizing their content and reminding them who is really in charge, Mark Zuckerberg has change his mind again…or maybe he’s just drip-feeding out the news. Facebook says it will prioritize what it defines as “trustworthy” news sources…
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Which Advertising Medium Do Consumers Trust the Most?
With U.S. consumers being exposed to an average of 10,000 brand messages every day, and 90% of consumers reporting that advertisements influence their purchase decisions, the power of advertising is undeniable. According to research from Clutch, consumers in the United States say Television and Print are the advertising mediums that…
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Making Sure Your Social Media Contests Stay Legal
This article details how to comply with Facebook’s contest rules within the United States and Canada. It is not a substitute for, nor intended to be, legal advice. If you have questions, consult with a legal professional or use a managed Facebook contest platform. Facebook contests and sweepstakes can be a…
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Seismic Shifts in Digital Marketing in 2018
As we look ahead to 2018, there are some clear pattern emerging when it comes to digital marketing and advertising. What’s in and out? Here are my predictions for 2018: Content Marketing, SEO, and Value Exchange With the reduced reach of social and the continuing fragmentation of media, marketers are finding…
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Facebook, Twitter threatened with sanctions over election reporting
At issue: Russian interference in E.U. referendum It’s gotten a lot of media play: U.S. intelligence agencies have publicly reported that Russian President Vladimir Putin ordered actions to interfere with the Presidential election in 2016, including social media. Facebook and Twitter have reported that their own internal investigations show its…
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Failing to Take down Hate Speech Could Cost Social Media Companies $57 Million Fines
Germany is serious about cracking down on hate speech. Social media companies that don’t take down objectionable content within 24 hours of notification are facing massive fines. If posts are “obviously illegal” under German laws, companies like Facebook, Twitter, and YouTube (Google) can face fines up to $57 million dollars…
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Should social media companies screen content before it’s posted?
Should social media companies screen content before it’s posted and weed out offensive or extremist content? Setting aside the First Amendment for a minute, here’s the question: Would you be willing to accept a delay in posting content if it meant increased vetting from tech companies? Tech Companies Team Up…
Paul Dughi.com 