Category: Digital
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Long-form Content Results in 56% More Social Shares
Long-form content results in 56% more social shares than content shorter than 1,000 words, according to new research from BuzzSumo and Backlinko. The research, which analyzed over 900 million articles, also discovered that long-form content was correlated with better backlink performance. Specifically, posts weighing in at more than 3,000 words receive an…
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Top 10 Trends for Programmatic Advertising
Today’s consumers are spending more time than ever on personal devices and are invested in their voice assistants, which have quickly become an integral part of our everyday lives. “The voice technology category is evolving rapidly and will affect the digital marketing landscape in a similar way that mobile devices…
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Digital Transformation Starts at the Top
One of the hardest things to do in transforming an organization to a digital world is getting cross-department support. Traditional boundaries between sales, marketing, IT, customer service, online and offline staff, impede these efforts. It’s tough to get everybody rowing the same way when they still have to take care…
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The Number One Benefit of Post-Click Optimization
As simple as it may seem, a successful post-click optimization strategy will turn a more significant percentage of your company’s website traffic into profit by effectively engaging your potential customers after they’ve clicked on your sponsored post or advertisement, according to digital marketing firm fishbat. Here’s what else they had…
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DirecTV Now Streaming Service Loses A Quarter-Million Subscribers
The future of TV is supposed to be streaming, right? In its 4th quarter earnings report, AT&T dropped a bombshell. The parent company of DirecTV announced that it had lost 267,000 streaming customers of its DirecTV Now service. The forecast for sub losses was 19,000 according to the Hollywood Reporter. …
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85% of Websites Fail to Meet Google Page Load Speed Standards
The faster your mobile site loads, the better you’ll look to Google’s robots when it scans your site. Slow-loading websites are now being penalized in the algorithm while fast-loading sites are rewarded. Google recommend your site loads on mobile in 5 seconds or less. Research from Unbounce, however, shows that…
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Is It Time to Break Up Facebook?
The Electronic Privacy Information Center and a host of advocacy groups have written to the Federal Trade Commission (FTC) that it’s time to seriously consider breaking up Facebook. “The companies should be reestablished as independent entities and Facebook should be required to disgorge the personal data unlawfully acquired from those…
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Amazon is predicting what you want and sending out free samples
Amazon is apparently beta-testing a new advertising strategy that leverages its logistics and delivery expertise with its massive treasure trove of consumer data. A report in Axios says Amazon has teamed up with advertisers Maybelline and Folgers to send free samples to users with a predilection for purchasing their products. …
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Can public officials block citizens on social media? Nope.
The law is playing catch-up with many facets of digital technology and social media. The latest battle has been over whether government officials can block people on Facebook. The 4th US Circuit Court of Appeal has upheld a lower court ruling that said it was unconstitutional for publicly elected officials…
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For Online Reviews, Recency Matters
Online reviews matter. 92% of consumers say they look at reviews. 68% say positive reviews increase their trust. In addition to looking for positive reviews, we now know that consumers also value recent reviews in far greater numbers. 85% of those surveyed say that reviews dated more than three months…
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Google wins, Facebook loses in lawsuits over use of Facial Recognition
Two different ruling in privacy cases over use of biometric data called “faceprints.” A federal judge threw out the lawsuit against Google. The judge ruled that the Illinois consumers that sued were unable to prove any damages. Lindabeth Rivera and Jospeh Weiss were the named plaintiffs in a class action…
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French regulators hit Google with $57 million fine for violations of GDPR
Google has been hit with a $57 million fine for violations of the EU’s GDRP privacy regulations. CNIL (French data protection regulators) concluded that Google had failed to comply with the law. Lack of Transparency When setting up Android phones, the regulators said Google did not disclose “essential information” to…
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Is Facebook facing record fines for violating its FTC privacy agreement?
The Federal Trade Commission is looking at what could be record-setting fines against Facebook, according to the Washington Post. It has to do with the binding agreement the social media company signed in 2011 to protect personal data. The fine would be for violating that agreement. The biggest fine to…
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Tiktok Passes Facebook in App Downloads
TikTok has been downloaded more than 100 million times in the U.S. and claims 500 million monthly active users. The social video app has surpassed Facebook when it comes to downloads. Facebook responded by launching Lasso, a similar product to try to compete. If you haven’t seen these videos, they are…
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New data leak exposes 773 Million email accounts; How to check if you are at risk
Here we go again. 773 million email address and passwords have been leaked. Security expert Troy Hunt dropped this bombshell this week on his blog. What he calls “Collection #1” is a set of email addresses and passwords that’s being shared on the dark web. Spanning different providers, nearly three-quarters…
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Facebook API Bug Exposes Private Photos
Facebook posted this headline on its developer pages: Notifying our Developer Ecosystem about a Photo API Bug While it doesn’t sound like that big a deal, it is. Let me translate for you: Nearly 7 million of your private photos were exposed… meaning they were no longer private… and they…
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Social media amazes me: The power of the Egg
1 post. 3.7 million followers. 31.6 million likes. The “World Record Egg” now holds the record for the most amount of likes for a single post, now topping 31.6 million likes as of 1/14 at 11:45am CT. Striking in its simplicity, it is a picture of a brown egg over…
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Trust in Social Media Continues to Plummet
If you thought public opinion on the trustworthiness of social media had bottomed up, you might want to rethink that a bit. A new study by Tapatalk polled 1,000 U.S. adults and found that trust in social media networks continues to decline. Get the full report here. 74% said the…
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An Easier Way to Make Infographics
They say a picture is worth a thousand words. So, what is an infographic worth?
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Optimizing Ad Performance: Measuring ROI for Digital Campaigns
The promise of digital was more transparency and access to metrics that demonstrate whether something is working or not. Too often, though, the metrics establish action without establishing conversions. In other words, the metrics show that someone clicked on an ad, but doesn’t demonstrate whether they bought the product. Clicks…
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Hackers are now hacking Connected TV Sets
Yup, it happened. Hackers have been able to hack TV sets. The guy behind the hack called himself, The Hacker Giraffe, and managed to exploit a Google Chromecast vulnerability in devices and posted a privacy warning (and promoted PewDiePie, a YouTube celeb). According to Media Post, the hack takes advantage…
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How Much of the Internet is Fake?
Seriously. If you haven’t read Max Reed’s article “How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually” yet, stop what you’re doing and do it right now. Here are just a few of the gems Reed lays out: How much of the internet is fake?…
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Google Ads Now Features “Pay for Conversions” Option
Google has announced Pay for Conversion options for display campaigns. Choosing Target CPS in Conversions under the Bidding when setting up your Google Ads (formerly known as Google AdWords) display unit will mean you only pay when someone converts on your website or app. You won’t be charged for clicks…
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Data Breaches Expose Private Data of More Than a Billion People in the Last 30 Days
Another day, another breach. It’s almost frightening how these announcements about massive security breaches which expose our private data have been commonplace. They barely even register a blip in the news cycle. The latest is Marriott International. A breach of their security has exposed up to half a billion guests’…
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Using Facebook Messenger to Build Your Brand
When most businesses think of using social media to promote their brand, their initial thoughts likely revolve around advertisements and proper management of their company profile. Messaging apps, however, are growing at an incredible rate, and many brands don’t take advantage of the considerable potential that services like Facebook Messenger…
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Malicious Code Buried in Embedded Digital Ads
Read this before you click on another digital ad. Cyber criminals have used images within phishing emails for some time as a way to trick you into getting your credentials. Click on the image of the Excel spreadsheet or PDF file and instead of opening up the document, it takes…
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Online Brand Search Spikes Within Seconds of TV Ads Airing
Advertise on TV and people will search for you online… almost instantly. As many as 90% of TV viewers have a digital device either in their hands or within reach while watching. “Forget the remote,” said Lisa Gevelber, VP Global Marketing at Google. “Smartphones are becoming the essential TV-watching companion.”…
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A simple guide to understanding Blockchain Technology
Blockchain is the technology the underpins digital currency (Bitcoin, Litecoin, Ethereum and the like). The tech allows digital information to be distributed, but not copied. That means each individual piece of data can only have one owner. You may hear it described as a “digital ledger” stored in a distributed…
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Digital Ad Fraud Continues to Grow; FTC Asked to Investigate Google
Senator Mark Warner (D-Virginia) has asked the Federal Trade Commission (FTC) to investigate the prevalence of digital ad fraud. In particular he wants the FTC to look at Google in light of a BuzzFeed investigation uncovering more than 125 Android apps and websites that potentially siphoned off millions of dollars…
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The Biggest Traffic Hogs on the Internet
Video now makes up half of all internet traffic, according to research from Sandvine (a bandwidth management company). Netflix alone accounts for 15% and YouTube 11.4%. General web browsing makes up 7.8% and embedded video on websites was 13.1%. In total, video was 58% of downstream traffic. Web browsing was…
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Does Facebook Facial Recognition Violate the Law? Class Action Suit Moves Forward
The case against Facebook for use of biometric data is moving forward. An Illinois judge dismissed Facebook’s plea to toss it. The class action suit –ispotentially worth billions if successful. Illinois law can tag each violation with fines up to $5,000. Illinois has a law called the Biometric Information Privacy…
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Turning 2D Photos into 3D Videos with a One Button Push
We know that artificial intelligence will change the way we do things in the future. It’s already being used in products you use every day, but we’re just beginning to see the multitude of ways AI might make an impact. For designers and animators, Adobe recently showed off a very…
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Facebook Facing Charges of Fraud, Inflating Video Views by as Much as 900%
The folks suing Facebook for inflating video views now say it’s worse than they thought. Originally, the group said FB was jacking up video metrics by as much as 80% higher than they actually were by the way they were reporting them. Now, they say the real number is somewhere…
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Google Is Under Investigation for Privacy Breach That Led Them to Shut down Google+
The best social network you probably never used is shutting down. After security problems that Google apparently didn’t report publicly, Google+ is closing down inAugust, 2019. The private data of half a million of Google+ users was exposed in early 2018, but the company never reported it at the time. …
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Screen Size Matters: TV Ads Lead to More Sales Than YouTube or Facebook Ads
Research done by Dr. Karen Nelson-Field, Professor of Media Innovation, University of Adelaide and Executive Director Centre for Amplified Intelligence, shows several important points: There is a significant relationship between the attention paid to advertising and sales People pay more attention to the same advertisement on TV vs. Facebook or…
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Digital Media Consumption Way Up: Winners and Losers
Overall digital media consumption grew by 15% in August alone, according to a Pivotal Media Research analysis of Nielsen’s August 2018 data as reported by Wayne Friedman in MediaPost. Winners and Losers Google goes up. Facebook goes down. Google products, including YouTube, Google, and Waze account for 32.8% of all…
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Own a Vizio TV? You might be entitled to a 62 cent settlement
Vizio has agreed to pay some $17 million in an effort to settle a class action suit over privacy laws, according to the terms filed in court. The case revolved around consumer complaints that Vizio was tracking TV viewers by default, without getting consumer permission, and sharing data with third-parties. …
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Google Algorithm: Low Traffic Does Not Equal Low Quality Content
Google’s John Mueller had some good news for bloggers (like me) when it comes to evaluating the quality of content. Just because it doesn’t have a lot of page views doesn’t mean Google’s algorithm will flag it as low quality. During a recent Google Webmaster Central hangout, he was asked…
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IAB Letter to Congress Supports Internet Privacy Regulation
Industries never really like it when the government gets into their business and regulates what they can and cannot do. So when the IAB (Interactive Advertising Bureau) changes course to recommend lawmakers create legislation to regulate internet privacy, it’s a big step. The IAB has argued on behalf of the…
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“Facebook doesn’t operate with real-world metrics”
GroupM is the world’s largest advertising company. So when it speaks out on industry issues, people pay attention. Robin O’Neill is the Managing Director of Digital Trading for GroupM and had some harsh words for Facebook in an article in Digiday. For a company that will take in an estimated…
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California passes new privacy law with greater consumer controls
It’s not perfect, but the new privacy laws passed by California that go into effect 1/1/20 will help give some consumers more control over their online data and what happens to it. The big deal is you can opt out of having your info sold. The law applies to businesses…
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Why TV + Digital is a Powerful Combination
Even the digital folks will tell you TV is still the King when it comes to media consumption. Combined with digital, the results can be incredible! Television isn’t dying; it’s just changing. And it remains unrivaled in its sheer, unadulterated reach, said Daniel Gulick, writing for digital media publisher SmartBrief.…
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Overall trust in news is up significantly: Local TV News is the most trusted source
More people trust local TV news than any other source. That’s the key finding in the latest Poynter Media Trust Survey. Trust in the media overall, the report shows, has increased since President Trump took office. The survey shows similar results to a Gallup poll and a survey done for The…
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Did Google violate the 2011 consent order by tracking users without permission?
Following an Associated Press report revealing that Google tracks user location even when users opt-out, the Electronic Privacy Information Center (EPIC) in D.C. contends the Google if violating the 2011 consent order on privacy issues. In the settlement with the Federal Trade Commission (FTC), Google is not allowed to track users after…
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Direct correlation between TV ads and auto website traffic: Ignore it at your own peril
If you want to increase the traffic to your auto dealer website, increase your TV ad spending. Cut back on TV advertising at your own peril. An in-depth investigation from the Video Advertising Bureau (VAB) reveals that 76% of auto brands saw a direct correlation – good or bad –…
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SEJ: Is Google My Business Stealing Your Leads?
Earlier this year, Google added a new option in their Google My Business platform. It let businesses add a link to click for appointments or services. Sounds good so far, but Shelly Fagin is reporting in Search Engine Journal (SEJ) that it may not be what it seems. In fact,…
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Bipartisan legislation would fund research into tech’s impact on our children
What impact does tech in today’s world have on children? Since 2013, the amount of time children 8 and under spend engaging with mobile devices has tripled from 15 minutes a day to 48 minutes a day. By the time children born today reach age 7, Psychologist Dr. Aric Sigman…
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Location-Based Targeting and Geo-Reporting Key to Efficient Programmatic Ad Buys
When you are buying programmatic advertising, you need to know that not all programmatic platforms are created equally. It is very easy to waste a lot of money using inefficient platforms that scatter-shot your ads or show your digital ads in places where your services are not available. Geo-targeting and…
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Facebook Explains: What Information Do Facebook Advertisers Know About Me?
Hard Questions is a series from Facebook that addresses the impact of our products on society. To build a product that connects people across continents and cultures, we need to make sure everyone can afford it. READ MORE: Hard Questions: What Information Do Facebook Advertisers Know About Me? — Facebook…
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Cross-Device Targeting and Attribution Can Improve Your Advertising ROI
When you are placing advertising on-line, you want to make sure you know how it’s performing and where your conversions are coming from. It sounds simple, but it can get complex very quickly. When you examine where conversions actually take place, the last click gets the nod in most reporting…
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Google hit with $5 Billion fine by EU regulators
Can a software maker require a hardware maker to pre-install its software apps on a device as a condition of doing business? We’ll find out. The European Union, which is taking digital privacy seriously, is now attacking on another front. With a whopping $5 billion fine against Google, added to…
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The Digital Work Tools Marketers Can’t Do Without
Marketers say the top digital tools their teams can’t do without are file sharing, customer relationship management, and email marketing services, according torecent research from Widen. The report was based on data from a survey of 583 marketers worldwide who work for firms of various sizes. Some 42.4% of respondents say file-sharing services…
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Meet the Most Wanted Cyber Criminals in the United States
These 9 people are among the Most Wanted Cyber Criminals in the United States. The FBI says these crooks are responsible for hacking more than half a billion people’s personal data, email passwords, credit card information, and bank accounts info. Their actions account for more than $100 million dollars in…
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California just passed one of the toughest data privacy laws in the country
The California Consumer Privacy Act of 2018 is set to dramatically change how businesses handle data in the most populous state. Companies that store personal information — from major players like Google and Facebook, down to small businesses — will be required to disclose the types of data they collect,…
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Don’t forget about email in your marketing strategy
Don’t count email marketing out just yet. Sixty-nine percent (69%) of businesses use it regularly in their overall marketing strategy, according to a new survey from The Manifest, a business news and how-to website. This new data contradicts some industry predictions that “email is dead” as a marketing tool. “Email is…
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Social Media falling out of favor as a news source
Reuters Institute surveyed more than 74,000 people in 37 countries about where they get their news online. What they found is that social media is quickly falling out of favor for news consumption after years of continuous growth. “For the last seven years we have tracked the key sources for…
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Major Advertisers Shifting Dollars from Digital to TV
JP Morgan Chase is retreating on its digital ad placements. Instead, they will take dollars and move them back to television. That’s big news in advertising circle. The company has a $5 billion marketing budget. Perhaps it’s the logical outcome for the company that reduced their digital reach by more…
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Net neutrality is dead – Here’s why FCC Chairman Ajit Pai thinks that’s a good thing
The FCC (Federal Communications Commision) repeal is now in effect. Under FCC Chairman Ajit Pai, the agency tossed out rules set in place by the previous administration that stopped ISPs (Internet Service Providers) from blocking traffic, or throttling back on traffic on the internet. Opponents have been concerned this will…
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Contextual advertising gone wild
Found on a USAToday article about the astonishing number of feet that keep washing ashore in Canada. Yes, feet. In the middle of the article was an ad for, boots. Inappropriate?
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Video streamers watch more traditional TV than anything else – by far
Nearly 60% of all US households own some form of streaming device. While video streaming is on the rise, it’s not an all-or-nothing thing. In fact, on a typical day, 93% of streamers also watch traditional TV, according to Nielsen’s Local Watch Report. More than half (51%) watch local TV…
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A Checklist for GDPR Compliance
When the European Union passed the General Data Protection Regulation (GDPR) into law, it gave EU residents more control over the personal information that is gathered and how it is used. Now that it is in effect, how organizations deal with data has changed for everyone. The penalties for failing…
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In Programmatic Advertising, Timing is Everything
The best marketing campaigns deliver the exact right message, at the exact right time, to the exact right consumer. If it’s the wrong message, or even the right message, delivered at the wrong time, it won’t work. Timing is critical to the success of your marketing. Advertising can be a…
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How to Delete Your Google Search History
Like Facebook and Apple before it, Google has introduced a new user privacy policy to comply with a new European data privacy law — General Data Protection Regulation (GDPR) — that went into effect on May 25. Google’s updated privacy policy makes it easier to understand what information it collects about you. More importantly, Google has improved its privacy controls…
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Bulls-eye marketing: Finding the sweet spot
To maximize the effectiveness of your advertising, you have to place it squarely in the target for consumers. You already know it’s not enough to have a great product. It’s not enough to assemble your unique selling proposition – what I call your Weapon of Mass Distinction. It’s not enough…
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Publishers could be required to get permission and pay to link to copyright material
Now that GDPR is the law in the European Union, lawmakers have their sights on copyright reform, which could have significant impact on the way websites work. They want to bring digital copyright laws across Europe into a unified code. According to the proposed legislation, it “provides for measures aiming at…
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The AdWords Illusion: Forget the sales funnel
I’ve written before about the problem with using “last-click attribution” as a key metric for deciding where and how to place your advertising. Who gets credit for driving customers? The last thing they visited. Many marketers are just counting the click and forgetting about all the other marketing it took…
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Why You Should Focus on Improving Google Citation
SEO affects every web page and when you have an internet business, you’ll need SEO for the site. SEO stands for ‘search engine optimization’. An internet site’s SEO assists you to determine precisely how well it’s going to rank on Google and also the other the search engines. Quite simply,…
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Facebook, Google hit with multi-billion dollars lawsuits on first day of GDPR privacy and consent rules
On day one of the new GDPR privacy and consent rules in the European Union, Google (and its Android operating system) and Facebook (including WhatsApp and Instagram) were served with lawsuits that allege the companies “coerce users” into sharing personal data in violation of the law. The lawsuits are asking…
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Machine Learning is Critical in Programmatic Advertising
If programmatic advertising is the car you are driving, machine language is what you will find powering your vehicle. Not all buying services and advertising agencies use it, and not all the ones that do can get the job done efficiently. Make sure the company you partner with has the…
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Cable, Satellite cord cutting accelerates while streaming service grow subscribers
As cord cutting in pay-TV (cable + satellite) continues to accelerate, subscribers of premium video streaming services continues to increase. The penetration of cable and satellite subscribers is now at 78%, the lowest it’s been in 15 years. SNL Kagan reports that 32 ad-supported cable networks EACH lost more than…
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California Supreme Court rules defendants have right to access public social media content
The California Supreme Court ruled this week that social media companies can be forced to hand over content to criminal defense prepping for trial. Specifically, the attorney in a murder trial was trying to get info from Facebook, Instagram, and Twitter. Previously, Facebook has pretty much just ignored the request…
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How Your Landing Page Can Impact Your Quality Score and Search Performance
According to Google, AdWords looks for how useful your landing page will be when someone clicks through your ad. They cite “well organized” and “relevant text” as measures, along with keyword matches. Improving Your Landing Page Quality Score Useful and original content – specific to the ad’s keyword Transparent and…
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Lots of U.S. companies are not ready for new data protection policies
Something big happens this week. The GDPR (General Data Protection Regulation) goes into effect in Europe. It provides strict regulations on privacy and how online companies can use consumer data. It can also enforce significant fines – up to 4% of gross revenues or $20 million. Even though it’s not…
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Google will start flagging non-secure websites
Starting in September, websites that aren’t secure will start being flagged in Google’s Chrome browser. If your website starts with HTTP that means visitors will see something like this when they go to your site: If you haven’t switched to a secure site (HTTPS), it’s time. Chrome is the dominant…
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SEO Copywriting Tips to Impress Both Search Engines and Readers
SEO copywriting is an essential skill for anyone who wants to be successful online. It is the art and science of creating content that is loved by readers and search engines alike. Doing so is the key to rank high and convert well. SEO copywriting is a relatively new field.…
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Facebook says it deleted half a billion fake accounts and 837 million spam message in 1Q 2018
When your platform is built around user-generated content, not everybody will use it for good. Policing the content to make sure people aren’t breaking the law, posting nude photos, hate speech, spreading fake news, or spamming everyone is difficult stuff. It’s a daunting task. “We’re often asked how we decide…
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The Astounding Number of Bots on Twitter
Call it the attack of the bots. The majority of tweets linking to the most popular websites are not handled by human beings, but bots that post content without human involvement. That’s the findings of a Pew Research Center random sampling of 1.2 million tweets last year to answer this…
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Tracking the Equifax Hack Through the Dark Web
It’s been a year since hackers broke through security into the Equifax database – one of the world’s largest credit agencies – exposing the personal data of more than 143 million people. This put credit card accounts, credit histories, social security numbers, and other personally-identifiable financial information into the hands…
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Responding to Reviews Can Increase Your Conversion Rates
Location 3, a digital marketing agency, reviewed 16 months of AdWords campaign data, 93 million impressions, 32 months of historical user reviews on Google, 72,000+ reviews for more than 7,000 businesses. The research showed a direct correlation between better reviews and ratings and improved performance. As stars increased, so did…
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Facebook Admits It Can Track Users Online Even If They Aren’t Logged In
Yup, Facebook can track where you do on-line even if you aren’t logged in to the Facebook app. “When you visit a site or app that uses our services, we receive information even if you’re logged out or don’t have a Facebook.” – David Baser, Product Management Director, Facebook, via…
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Class Action Suit Alleges Facebook’s Facial Recognition Violates Privacy Act
Facebook is catching it from all sides these days. In the crosshairs now is FB’s practice of using facial recognition software. It used to throw me a bit when I would post a picture and, somehow, Facebook would know who was in the picture and prompt me to tag them. …
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Senate Bill Would Help Protect Your Online Privacy
We don’t hear the words “bi-partisan” as often as we used to, but Senators from both parties have come together to introduce the Social Media Privacy and Consumer Rights Act of 2018. While it doesn’t solve the problems of data collecting and tracking, it certainly is a positive step towards…
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Strike Three for YouTube? Caught in yet Another Ad Scandal
More bad news YouTube: a new report claims the social video platform is once again serving ads for major advertisers on videos with objectionable content. This comes after identical claims last year that led to more than a hundred advertisers cancelling ads and boycotting YouTube. Google promised it would fix…
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How Tom Brady, Danny Ainge, and Kevin Durant changed everything on the internet
You may remember the story at the heart of this legal case: NBA Superstar Kevin Durant was a free agent before joining the Golden State Warriors. The Boston Celtics GM Danny Ainge was pulling out all stops to get Durant to head East and joint he Celtics. Ainge had called…
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A Neuroscientific Approach to Emotional Marketing
Tapping in to someone’s emotional response is more valuable than the verbal response they may give. That visceral reaction tells us what they are feeling, rather than what they are thinking. Using techniques gained from the study of neuroscience, marketers can better understand both behavior and motivation. In turn, this…
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Facebook & Google Ad Shares Are Slipping
Here’s a twist: eMarketer estimates that Facebook and Google’s share of advertising will decline in 2018. While they will still control 56.8% of US digital ad dollars, the company predicts, that’s a drop from 58.5% last year. If you’re thinking it has to do with Cambridge Analytica or privacy issues,…
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Facebook Doesn’t Believe Recent Scandals Will Hurt Its Business — Fortune
Facebook’s recent data privacy issues and the recent Cambridge Anlaytica scandal don’t seem like they will impact the company’s business. That’s according to Facebook vice president of global marketing solutions Carolyn Everson who said at The Wall Street Journal’s CEO Council event this week that the social networking giant is “not anticipating major changes…
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SpaceX gets OK to provide broadband – by using 4,425 satellites
The FCC (Federal Communications Commission) has now approved applications by 4 companies to provide broadband services using satellite technology in the United States. The latest is SpaceX, joining OneWeb, Space Norway, and Telesat as those authorized to access the U.S. marketplace for broadband by satellite. SpaceX is the first U.S.…
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Google replaces goo.gl URL shortener with “Smart URLs”
We all know how frustrating it is when you click on a link to something you want to see, and it doesn’t go directly where you want to go. It’s more common in the App world, where you’re likely to launch the app but then have to search for the…
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Identity Theft is the fastest growing crime in the U.S.
The average suburban block has roughly 20 homes. Just among your closest neighbors, there are likely 4 families that have been victims of identity theft. The numbers are shocking: Bankrate.com says 41 million Americans have been the victim of identity theft. Think tank Privacy and American Business says the number is more…
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The Facebook Love Affair Is Finally Over: Users Lose Trust
Two recent polls tell the story: Facebook has lost trust with its users. In light of the revelation that Cambridge America used data from 50 million Facebook users for political purposes without users permission, the social media company’s stock fell by 14% in last week’s trading and #DeleteFacebook continues to…
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With the Rise of Ad Blockers and Privacy Concerns, Can We Reverse “Ad Avoidance?”
Let’s face it. Most folks don’t like ads. They put up with them in order to get free access. But these days, more people are saying “enough is enough.” Consumers are bombarded by more than 10,000 messages every day. Is it any wonder they are trying to avoid looking at…
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8 Ways to Build a Personal Brand
For years, marketers have worked with companies to build their brand. Cementing a brand message into a consumer’s mind makes sure you’ll get a shot at their business when they need your service. Imagine your air conditioner stops working and it’s 95 degrees outside. You’ll head to your computer and…
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Google Proposes New Standards to Speed Up Mobile Page Load Times
On the mobile web, and really everywhere, there’s a real need for speed. The average person clicks away from mobile content if it doesn’t load quickly. Yet the average page loads s-l-o-w-l-y. Something’s got to give. How bad is it? Google’s 2017 study showed the average mobile landing page takes…
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When public officials use social media to do business, do they have the right to block constituents?
Here’s an interesting debate: If you’re a public official, should you have the right to block people from your social media page? A number of public officials are being sued, including Governor’s in Maryland, Kentucky, and Maine, by state ACLU chapters. Now, the ACLU is taking on a case against Arizona Rep. Paul Gosar.…
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Social Media for Publishers: Revenue Doesn’t Match Investment
Despite all the work media companies put into their Facebook and other social media channels, it has not turned into any significant source of revenue. If you’re in the business you know that. You get some traffic from social media, but not any real dollars. A research report by trade…
Paul Dughi.com 