We all know how frustrating it is when you click on a link to something you want to see, and it doesn’t go directly where you want to go.  It’s more common in the App world, where you’re likely to launch the app but then have to search for the item.  This week’s announcement by Google is intended to fix that.

When Google launched its URL shortener in 2009, it wanted to make URLs esier, and faster to share, post, and email.  Now, the company has decided it’s moving on ffrom goo.gl links.  Instead, it will replace it with a product called Firebase Dynamic Links, or FDLs.  FDLs are what Google calls “smart URLs.”  Not only can you direct users to a website, but you can send them to a section or item within an app.  “The survive the app install process,” Google announced.  “Even new users see the content they’re looking for when they open the app for the first time.”

Dynamic Links are free forever, for any scale, Google said, and they will work within iOS or Android apps.

google link shorten

For any goo.gl links you may have, they will continue to redirect to the right location.  However, after 4/13, you will no longer be able to create new ones and old links will not be migrated to FDL.