Category: Attribution
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The Powerful Benefits of Performing Content Audits
For brands publishing content regularly, it’s easy for old outdated posts to pile up over time. Periodically auditing and refreshing that content takes effort but delivers incredible value. Let’s look at some of the biggest benefits of making content audits a regular habit. Improved Visitor Engagement Stale, irrelevant content is…
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Easy SEO Wins to Improve Your Website Rankings
Improving your website’s search engine rankings may seem daunting, but there are several relatively simple SEO tactics you can implement to help move the needle in the right direction. As an experienced SEO practitioner, you know that driving organic growth takes a comprehensive strategy – but you can make incremental…
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Analyzing Searcher Intent Signals for Better SEO Content
Understanding user intent is central to effective SEO content creation. Search engines are getting increasingly sophisticated at detecting the underlying needs and goals behind each query. In order to rank for those queries, your content must align with searcher intent. By researching and analyzing intent signals around your target keywords,…
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Federal Trade Commission (FTC) Updates Endorsement Guides
The FTC has recently revised its endorsement guides for influencer marketing and online reviews, marking the first update since 2009. The objective of the guidance is to prevent deceptive practices in consumer reviews and paid endorsements that appear as genuine feedback. The FTC continues to emphasize the disclosure of “material…
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Facebook, Instagram to Block News in Canada Due to New Law
Meta, formerly known as Facebook, has announced that it will block access to news articles on Facebook and Instagram in Canada. This decision comes after Canada passed the Online News Act, a new law that requires internet companies to pay news publishers for their content. Meta had initially protested against…
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AI Detection Tools: Not Ready for Prime Time Yet
With all the buzz about AI tools like ChatGPT generating content, I want to offer a word of warning for people using AI detection tools. They don’t work. It’s as simple as that. I’ve now tested more than 100 different articles on several different AI checkers including the most popular…
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Two-Thirds of Links on Twitter are Done by Bots
Call it the attack of the bots. The majority of tweets linking to the most popular websites are not handled by human beings, but bots that post content without human involvement. That’s the findings of a Pew Research Center random sampling of 1.2 million tweets last year to answer this…
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Video Consumption Up 33%; Local Broadcast TV Still Gets the Bulk of Viewing
Consumers spent way more time watching video in 2019 compared to previous years, according to a Parks Associates study reported in Fierce Video. Video consumption rose by 33% in 2019 compared to 2018. When it comes to where people watch video, TV still ranks as the #1 destination. TV sets…
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TV’s Influence on Purchase Decisions Exceeds All Other Media Combined
Once again, consumers cited traditional television advertising as having the strongest influence on their purchasing behavior, greater than the influence of all other media combined. That was the key takeaway from a research study, 2019 Purchase Funnel, conducted by GfK which measured the influence of media on consumers during their…
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More Bad News for Organic Search + New Research on Paid Search, Social Media, and Mobile Ads
If you’re hoping organic search is the way to increase conversions on Google, we’ve got some sobering news for you: organic search on Google is producing just 22% of site visits, according to the new 3Q 2019 Digital Marketing Report from Merkle. Here are a few of the others insights…
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Google to Recognize Original Reporting in Search Rankings
We’ve seen it play out too many times. One news outlet puts significant resources into reporting a story. As soon as it goes online, it’s being reported by other media. The place that broke the story quickly cedes control as higher- rated websites rank higher in search. Often, cloned copies…
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IAB: TV Ads Are Still the Best for Generating Awareness
When the TVB (Television Bureau of Advertising) puts out a study that says TV ads are the best marketing solution for businesses, some critics say the results are skewed because it’s a TV-focused organization. If that happens in the future, you can now point to the survey done by the…
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Study: Half the Business Listing Online Contain Inaccurate Information
It seems so simple. How hard is it to get your name, address, phone number, and website URL right online? Apparently, it’s not so easy. A new study by Uberall and reported in Search Engine Journal analyzed 73,000 online business location listings in the Boston metro area. They found nearly…
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The Ethical Troubles Of Digital Marketing Tactics
Thanks to Facebook and Google, we all have access to more data than we probably should have access to in real life. The field of advertising in particular is becoming very inappropriate in certain cases, pushing digital marketing tactics to their ethical limits. Read More: The Ethical Troubles Of Digital Marketing…
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Ever Wonder Why Posts Show up in Your Facebook Feed? Inside Look at the Algorithm
Ever wonder why certain posts show up in your Facebook feed and others never do? Facebook is hoping to be able to give you some insight into that with its new “Why am I seeing this post?” tool. When you’re looking at a post, click the three dots in the…
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Vast majority of video viewing still taking place on TV sets
Yes, there’s a fair amount of viewing these days on mobile phones, tablets, laptops, and desktop computers, but 70% of all viewing is still through the TV set. A survey of OTT consumers conducted for Nevion reports that 70% of those responsing still watch the majkority of programming on TV. …
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The Number One Benefit of Post-Click Optimization
As simple as it may seem, a successful post-click optimization strategy will turn a more significant percentage of your company’s website traffic into profit by effectively engaging your potential customers after they’ve clicked on your sponsored post or advertisement, according to digital marketing firm fishbat. Here’s what else they had…
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Amazon is predicting what you want and sending out free samples
Amazon is apparently beta-testing a new advertising strategy that leverages its logistics and delivery expertise with its massive treasure trove of consumer data. A report in Axios says Amazon has teamed up with advertisers Maybelline and Folgers to send free samples to users with a predilection for purchasing their products. …
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How Much of the Internet is Fake?
Seriously. If you haven’t read Max Reed’s article “How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually” yet, stop what you’re doing and do it right now. Here are just a few of the gems Reed lays out: How much of the internet is fake?…
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Online Brand Search Spikes Within Seconds of TV Ads Airing
Advertise on TV and people will search for you online… almost instantly. As many as 90% of TV viewers have a digital device either in their hands or within reach while watching. “Forget the remote,” said Lisa Gevelber, VP Global Marketing at Google. “Smartphones are becoming the essential TV-watching companion.”…
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Digital Media Consumption Way Up: Winners and Losers
Overall digital media consumption grew by 15% in August alone, according to a Pivotal Media Research analysis of Nielsen’s August 2018 data as reported by Wayne Friedman in MediaPost. Winners and Losers Google goes up. Facebook goes down. Google products, including YouTube, Google, and Waze account for 32.8% of all…
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The Risk-Reward for Brands Taking a Public Stand on Social or Political Issues
When Nike chose Colin Kaepernick to be part of its marketing efforts, they took a risk. It was highly unpopular with a significant segment of the U.S. population, but not so much with Nike’s target consumers. In fact, Thomson Reuters reports that Nike has sold 61% more stuff since the…
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Cross-Device Targeting and Attribution Can Improve Your Advertising ROI
When you are placing advertising on-line, you want to make sure you know how it’s performing and where your conversions are coming from. It sounds simple, but it can get complex very quickly. When you examine where conversions actually take place, the last click gets the nod in most reporting…
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What ads most lead to purchases: TV, Facebook, or YouTube?
It’s the first time a study like that has been done. Karen Nelson Field us a marketing science professor. According to Spots N Dots, she exposed more than 2,500 people to a variety of advertisements (more than 18,200) to study their impact on behavior. One of the more interesting parts…
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8 Ways to Build a Personal Brand
For years, marketers have worked with companies to build their brand. Cementing a brand message into a consumer’s mind makes sure you’ll get a shot at their business when they need your service. Imagine your air conditioner stops working and it’s 95 degrees outside. You’ll head to your computer and…
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Online Reviews Really Matter in Business
If you think online reviews aren’t affecting your business, here are a handful of statistics that might change your mind. SOURCE: Forbes The Value of Positive Reviews 90% of consumers say they read online reviews before ever visiting a business 85% of consumers say they trust online reviews as much…
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B2B Content Marketing: Why it Works
Nobody likes ads. They intrude into your reading, watching, or listening. That’s helped fuel the use of ad blockers on-line. People want to research before they buy a product, but they don’t want to get their information from advertisers trying to sell them something. Traditional marketing has become less effective. …
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Popular websites record every keystroke you make and put personal information at risk
It’s got a stuffy kind of title: “No boundaries: Exfiltration of personal data by session-replay scripts.” That’s the title of a paper written by researchers at Princeton University. What underlies that title is a potential invasion of privacy and gathering of data without permission on some 480 popular websites. The…
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Just as you always suspected, 260 million Facebook accounts are fakes
That means roughly 10% of Facebook accounts either aren’t real people or they belong to people that have multiple accounts. Why might you want more than one social media account? You might want to ask Golden State Warriors All-Star B-Ball player Kevin Durant. Facebook made the announcement during a recent…
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It’s been an amazing ride for Netflix
It’s been an amazing ascent by Netflix. Today, roughly half of all adults in the United State watch streaming content on Netflix at least once in a while. Let that stat from Civic Science sink in. 29% say they watched a few times a week or more! The growth in…
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TV still #1 choice for news consumption, but the gap is narrowing
Only a third trust social media as a news source Half of all Americans report they get their news on television, but the gap with online is narrowing. 43% now say they often get their news online. The gap is just 1 points, narrowing from 19 points in 2015, according to…
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Online Ad Campaign Bill would require more disclosures for digital ads
It’s been a long time coming. Television and radio stations have had to live up to often onerous regulations on political advertising. From requiring identification on funding, how large and prominent certain disclosures are, and maintaining online political files showing who bought what, where it ran, and how much they…
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Can 2 second video views actually drive sales?
P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads…
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My first book has been re-released as a free download on Amazon
My first book – “Weapons of Mass Distinction” – has been re-released and is available as a free download on Amazon. Get it here.
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Do you trust audience measurement data?
Trying to accurately measure audience against a plethora of cable, satellite, over-the-top, mobile, tablets, Roku, AppleTV, and on and on is no doubt a difficult task. To date, it hasn’t happened. Everyone in the research sphere will tell you they can estimate based on algorithms and assumptions – but nobody…
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One of the creators of Google News calls the search site “shameful and irresponsible” in spreading fake news
Google’s already under fire for its role in spreading “Fake News.” Now, one of the engineers who helped create Google News had quite a bit to say about the search site and it wasn’t flattering. Krishna Bharat helped lead the team the creation team, but posted to Facebook that Google…
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Study: Media Measurement missing 66% of all video consumption
Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries. They are a big deal in ad circles. So, when they talk, people do listen. Here’s what they’re saying: 66% of TV and Video on content consumed by Millennials and Gen Xers is not…
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Can 2 second video views really be effective at driving sales?
P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads…
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Where did people turn for life-saving information in Hurricane Harvey? Local TV stations
If you doubted that local television is still important in people’s lives, consider this: When Hurricane Harvey was threatening Texas, where did people turn for the latest information? Local TV. 89% surveyed said local TV news was their top choice. Their second choice? Local TV station websites. Their third choice? …
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93% of sponsored celebrity posts aren’t FTC complaint
The Federal Trade Commission (FTC) recently announced it was cracking down on improperly-labeled native advertising and disclosures on paid social media posts. In April, the FTC sent out more than 90 letters reminding influencers and marketers that influencers should clearly and conspicuously disclose their relationships to brands when promoting or endorsing products through social…
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What really drove the sale? When metrics lie
Let me take you back a few years, then we’ll jump ahead to the digital advertising world we live in now. Several years ago, I was talking to the owner of a small business one day about what drove customers to their store. She told me it was simple: the…
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Disconnect between what ad agencies think and what real people do
What percentage of average people in the U.S. watch video content on their TV set (versus other devices)? 250 advertising executives were asked that question. They said 25%. Umm. The number is actually 82%. Research Now did the study on behalf of the Video Advertising Bureau (VAB). They surveyed 250…
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Would you rather pay for content or put up with advertising?
85% say give us ads. 75% say they would drastically reduce their online activities if they had to pay. In fact, Americans assigned a value of nearly $1,200 per year to the array of free, ad-supported services and content currently available to them on computers and mobile devices, according to…
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Google News adds Fact Checking to top stories
In the world of social media and online aggregation, the one thing that is most rare is truth. Every day I come across stories and posts that stretch the truth or obliterate it completely. I believe it’s a big part of why the trust in media in general has plummeted…
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Amazon suing businesses that post fake reviews
Look out! If you’re one of the businesses writing fake glowing reviews about yourself, or buying reviews, you may have big problems ahead. Not only has Amazon been cracking down on this and sending warning letters, but now they are suing companies.
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What really drove the sale? When metrics lie
Let me take you back a few years, then we’ll jump ahead to the digital advertising world we live in now. Several years ago, I was talking to the owner of a small business one day about what drove customers to their store. She told me it was simple: the…
Paul Dughi.com 