Category: Change
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The ChatGPT Referral Traffic Paradox: 52% Decline Reveals Shifting AI Citation Patterns
The artificial intelligence search landscape is experiencing a seismic shift, and the latest data reveals a surprising contradiction in ChatGPT’s role as a traffic driver. While AI-powered search has been hailed as the future of information discovery, recent analysis shows that ChatGPT’s referral traffic to websites has experienced a dramatic…
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Coming Soon: Major Changes in the Broadcast TV Industry
We’re about to see a major shift in broadcast TV unlike anything we’ve seen before. Big statement, but it’s true if a few things fall into place. While radio consolidated years ago, letting big ownership groups control a significant number of stations in a marketplace, the FCC has limited anyone…
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What Jobs Will AI Impact the Most?
A new study from Microsoft gives us some insight into what researchers think about jobs most impacted by AI. The study “Working with AI: Measuring the Occupational Implications of Generative AI” investigates how generative AI interacts with tasks across hundreds of occupations. Rather than predicting job replacement, the authors focus…
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Optimizing for GEO: Generative Search Engine Optimization
A new study of 10,000 search queries focusing on generative search results by researchers from Princeton, Georgia Tech, The Allen Institute of AI, and IIT Delhi found that you can improve visibility by: “Specifically, our top-performing methods, Cite Sources, Quotation Addition, and Statistics Addition, achieved a relative improvement of 30-40%,”…
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Google Research Paper: Is Generative AI Ruining the Internet?
“Google researchers publish paper about how AI is ruining the internet” “Google: AI Potentially Breaking Reality Is a Feature Not a Bug” I saw these headlines in Futurism and 404 Media. They’re powerful statements and came from a review of a paper by researchers at Google’s DeepMind titled Generative AI…
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July 1st Deadline: Act Now or Lose Years of Analytics Data Forever
If you haven’t already made the switch to Google Analytics 4 (GA4), you’re about out of time. Google is set to retire Universal Analytics, its long-standing web analytics platform, ushering in a new digital analytics era with GA4. The Countdown to July 1st Time is of the essence as we…
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Google’s New Algorithm Update Crushing Sites With AI-Generated Content: My Experiment
Google’s March 2024 core algorithm update is cracking down on low-quality, AI-generated content across the web. Google wants to “reduce unhelpful, unoriginal content on Search and keep it at very low levels.” Google says the update involves adjusting its rankings “if webpages are unhelpful, have a poor user experience. or…
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Google Begins Phase Out of Third-Party Cookies for Chrome Users
According to a new report by Engadget, Google has disabled third-party cookies for 1% of Chrome users globally on January 4th, marking the start of its Privacy Sandbox project that was first introduced years ago. With Chrome accounting for over 50% of the worldwide browser market share, this initial rollout…
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AI Writing: Muted Tones, Lack of Persuasiveness
B2B sellers using AI for content need to know this: A study by Originality.AI shows that large language models (LLM) – i.e. generative AI models – tend to “move sentiment scores closer to the neutral part of the scale.” What’s that mean? AI tends to mute tones and feelings. Sentimental…
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When Someone More Powerful Wants Your User Name
Here’s another sign that you’re not really in control of your brand on social media. Imagine you score a great username or handle for your social media account. You tend to it regularly, planting seeds and watching it grow. One day, you have half a million users that subscribe. And…
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Major Technology Companies Join Forces on Responsible AI Development
Anthropic, Google, Microsoft, and OpenAI have formed the Frontier Model Forum, a new consortium focused on advancing safe and responsible AI. The Forum aims to benefit the AI community by developing best practices, evaluating capabilities and risks, and enabling research access. Key goals include: Membership is open to organizations developing…
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Federal Trade Commission (FTC) Updates Endorsement Guides
The FTC has recently revised its endorsement guides for influencer marketing and online reviews, marking the first update since 2009. The objective of the guidance is to prevent deceptive practices in consumer reviews and paid endorsements that appear as genuine feedback. The FTC continues to emphasize the disclosure of “material…
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Are You Worried About Losing Your Job to AI? New Survey Shows You’re Not Alone
According to PwC research, by the mid-2030s, one-third of all employment could be automated. So, are you worried about whether your job might become obselete? The team at ResumeGenius surveyed 1,000 employees to find out. Respondents were polled about: AI Survey Results Take a look at the full article for more information, including detailed infographics: https://resumegenius.com/blog/career-advice/will-ai-steal-your-job
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Utah Social Media Act Restricts Use for Minors, Requires Parental Consent and Access
Utah Governor Spencer Cox has signed two bills into laws that restrict the use of social media platforms by children and places additional burdens on social media companies. The Utah Social Media Regulation Act requires platforms to verify the ages of all Utah residents. It also imposes a curfew between…
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Remote Marketing Jobs Hit New Pandemic High
There’s been an incredible explosion in high-paying marketing jobs that are now available to work remotely. Data scientists from Ladders, a website focused on six-figure jobs, reported a 1,985% increase from January of 2020 to September of 2021 in remote marketing jobs. Based on independent research and overall market trends,…
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First Results: Users Overwhelmingly Opt-Out of Online Tracking
For years, many in the advertising community have maintained that consumers want targeted marketing with relevant advertising. It appears, however, that as consumers get an increased say in how they are targeted, that idea isn’t holding up. When Apple updated its iOS operating system for iPhones and iPads, it came…
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Apple’s App Tracking Transparency Launches with iOS 14.5
iOS 14.5 is out and it’s a big deal when it comes to privacy. Apple’s App Tracking Transparency Apple’s app tracking transparency has been the target of public outcry from the folks at Facebook, saying this makes it harder for small businesses to track customers and will drive up digital…
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The World’s Top Websites in 2020
With people stuck inside their home, they relied on technology to stay connect more than ever. Businesses had to adapt to this online shift. It resulted in new online habits and the way people used the internet in 2020. A study done by the UK Domain has revealed the top…
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Big Changes Coming to Digital Ad Tracking: A Cookie-less Future?
We’re in for some big changes when it comes to tracking and advertising. While government regulators are making noise about taking action against major tech companies, the industry has not-so-quietly been making a couple of key changes that could lead to a cookie-less future. Cookies are those things websites use…
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California Consumer Privacy Act (CCPA): First Warning Letters Are Being Sent
The California Consumer Privacy Act (CCPA) went into effect on January 1st, but enforcement efforts were put on hold until July 1, 2020. Now that the deadline has passed, CA AG Xavier Becerra has issued warning letters to companies over alleged violations as reported by MediaPost. It’s the toughest law…
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Advertising During Uncertain Times: 11 Research Projects Tell the Same Story
If you’re looking for hard data on what’s happened to brands that increased or decreased marketing during and after a crisis or recession, I’ve compiled the results of 11 studies into this article. Every single one shows the same thing: the companies that stayed the course or increased their marketing…
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Amid a Crisis, There Is Opportunity – If You Act Now
Consumer research and strategy company Magid works with brands and media companies and has been tracking media consumption and consumer attitudes for decades. Their April research shows significant opportunities for brands and publishers: 69% of consumers say they are trying new brands right now. This represents an incredible opportunity for…
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Senators Ask for Relief for Journalists Amid Coronavirus Pandemic
“Local news is in a state of crisis,” said a letter written by a group of 19 Senators in a letter to Senate leadership. The senators warn that the widespread impact of the COVID-19 pandemic – including plummeting advertising revenue – could decimate local and regional news outlets even as…
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Advertising During Crisis Times: What You Do Now Will Impact Your Business Long-Term
You may not be thinking about advertising right now, but it may be smart to give it some thought. What you do today, can impact your business for the long-term
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A New Era in Online Privacy Rights Begins: Have You Made the Required Changes to Comply?
January 2020 brings a new year and a new decade. It also brings new privacy laws for business. Have you made the changes you need to avoid being out of compliance? CCPA California’s CCPA (California Consumer Privacy Act) is one of the strictest laws in the U.S. and goes into…
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Are You Willing to Pay More for 5G Wireless Service?
5G is coming soon to a neighborhood near you. As telecoms build out their 5G networks and start to look at services, the Wall Street Journal reports that it will likely cost you more. The cost to build out 5G nationwide is enormous. Companies are spending billions. 5G waves don’t…
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A Game-Changer for Internet Privacy
You’ve probably never heard of it, but a new protocol called DOH could be a game-changer for online privacy. DOH stands for DNS-over-HTTPS. It would encrypt DNS traffic within your browser and hide requests and responses. When you enter a website’s URL into a web browser, it’s sent to the…
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Content Omnivores: Video Consumers Want It All
With the increased attention focused on OTT (Over-the-top) TV and streaming services, there are some interesting trends developing. 65% of US consumers say they stream content at least once a week. Two-thirds say they stream more video online than they watch of broadcast, cable, or satellite, according to Horowitz Research’s…
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Changing Channels: Direct to Consumer Brands Are Moving Digital Dollars Back to Traditional Advertising
Many D2C brands are moving digital dollars back to traditional marketing channels. Rising costs of digital mediums Need to build brand awareness, trust, and credibility They are finding out that the direct response type campaigns that can work on search and social media channels will only take you so far. …
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GDPR vs CCPA: How Privacy Regulations Affect Businesses
New privacy laws on the world stage are impacting businesses that have any online presence and capture personally-identifiable data. GDPR The EU’s General Data Protection Regulation (GDPR) has already had a significant effect on companies doing business in the EU or doing business with EU residents. It’s affected most U.S.…
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Internet Trends 2019: Mary Meekers’ Annual Report Shows Big Changes
Mary Meeker is a venture capitalist and former Wall Street security analyst. She’s ranked by Forbes as one of the top 100 most powerful women in the world. When she unveils her annual presentation on Internet trends, it makes news. This year’s report is no different. You read the full…
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Facebook Is Changing the Way It Ranks Video
Facebook is changing the way it ranks video on its social media platform. Three factors that will impact video rankings and affect distribution. Loyalty and intent Video and viewing duration Originality Loyalty and intent Intent and repeat viewership are important factors we consider when surfacing videos to people in News…
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Amid Privacy Issues, Facebook Promises Privacy Will Be the Foundation for the Future
“I understand that many people don’t think Facebook can or would even want to build this kind of privacy-focused platform — because frankly we don’t currently have a strong reputation for building privacy protective services and we’ve historically focused on tools for more open sharing,” wrote Facebook CEO Mark Zuckerberg.…
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Facebook Will Eliminate Ad Targeting Options to Settle Lawsuits
For businesses that rely on Facebook’s micro-targeting options, there’s a significant change coming. To settle pending lawsuits for violations of federal law, Facebook will take away some targeting options for advertisers. These targeting options violated federal Fair Housing, Employment, and Credit laws by discriminating against protected classes. Advertisers targeting jobs,…
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Advertisers have a problem, and it’s worse than they thought.
Quick Read: Cord Cutting by Younger Consumers Making It Harder for Advertisers to Drive Conversation and Engagement with Their Brands, Especially in Tech, Telecom, Automotive SOURCE: Engagement Labs Advertisers have a problem, and it’s worse than they thought. The decline of ad-supported television is driving down audience engagement with brands.…
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AI is changing the way we interact with brands
New advancements in AI-based search, including voice search, are fundamentally changing the way people interact with brands. Research from Yext Inc and Vanson Bourne shows marketers are struggling to evolve quickly enough for this new reality: only 8% of marketers believe their organization’s brand management strategy is completely effective to…
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Digital Transformation Starts at the Top
One of the hardest things to do in transforming an organization to a digital world is getting cross-department support. Traditional boundaries between sales, marketing, IT, customer service, online and offline staff, impede these efforts. It’s tough to get everybody rowing the same way when they still have to take care…
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The Risk-Reward for Brands Taking a Public Stand on Social or Political Issues
When Nike chose Colin Kaepernick to be part of its marketing efforts, they took a risk. It was highly unpopular with a significant segment of the U.S. population, but not so much with Nike’s target consumers. In fact, Thomson Reuters reports that Nike has sold 61% more stuff since the…
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Major Advertisers Shifting Dollars from Digital to TV
JP Morgan Chase is retreating on its digital ad placements. Instead, they will take dollars and move them back to television. That’s big news in advertising circle. The company has a $5 billion marketing budget. Perhaps it’s the logical outcome for the company that reduced their digital reach by more…
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Net neutrality is dead – Here’s why FCC Chairman Ajit Pai thinks that’s a good thing
The FCC (Federal Communications Commision) repeal is now in effect. Under FCC Chairman Ajit Pai, the agency tossed out rules set in place by the previous administration that stopped ISPs (Internet Service Providers) from blocking traffic, or throttling back on traffic on the internet. Opponents have been concerned this will…
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A Checklist for GDPR Compliance
When the European Union passed the General Data Protection Regulation (GDPR) into law, it gave EU residents more control over the personal information that is gathered and how it is used. Now that it is in effect, how organizations deal with data has changed for everyone. The penalties for failing…
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Publishers could be required to get permission and pay to link to copyright material
Now that GDPR is the law in the European Union, lawmakers have their sights on copyright reform, which could have significant impact on the way websites work. They want to bring digital copyright laws across Europe into a unified code. According to the proposed legislation, it “provides for measures aiming at…
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Cable, Satellite cord cutting accelerates while streaming service grow subscribers
As cord cutting in pay-TV (cable + satellite) continues to accelerate, subscribers of premium video streaming services continues to increase. The penetration of cable and satellite subscribers is now at 78%, the lowest it’s been in 15 years. SNL Kagan reports that 32 ad-supported cable networks EACH lost more than…
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The Implosion of Trust in the United States
Each year, Edelman publishes its Trust Barometer, tracking the level of trust people have in various institutions in countries all over the world. The results from the 2018 survey show stunning changes. Much of it is downright scary on one hand. On the other hand, it might explain exactly where…
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The Facebook Love Affair Is Finally Over: Users Lose Trust
Two recent polls tell the story: Facebook has lost trust with its users. In light of the revelation that Cambridge America used data from 50 million Facebook users for political purposes without users permission, the social media company’s stock fell by 14% in last week’s trading and #DeleteFacebook continues to…
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With the Rise of Ad Blockers and Privacy Concerns, Can We Reverse “Ad Avoidance?”
Let’s face it. Most folks don’t like ads. They put up with them in order to get free access. But these days, more people are saying “enough is enough.” Consumers are bombarded by more than 10,000 messages every day. Is it any wonder they are trying to avoid looking at…
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Youtube Reminds Publishers who is in Control – Cuts Revenue to Small Guys
“One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel,” said the email I got from YouTube. Apparently their “anyone” doesn’t include me. YouTube says it is tightening its rules and raising the minimum threshold of subscribers you must have in order to…
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Google Proposes New Standards to Speed Up Mobile Page Load Times
On the mobile web, and really everywhere, there’s a real need for speed. The average person clicks away from mobile content if it doesn’t load quickly. Yet the average page loads s-l-o-w-l-y. Something’s got to give. How bad is it? Google’s 2017 study showed the average mobile landing page takes…
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P&G Cuts Programmatic Ad Spend by 90% Due to Brand Safety Concerns
SUMMARY: The world’s largest advertiser is cutting back dramatically on ad networks and going back to traditional advertising. The result? Increased reach and decreased spend. The world’s largest advertiser, Procter & Gamble, announced they cut digital advertising spend in 2017 by a whopping $200 million dollars. Halfway through last year,…
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Restaurants are going cashless – how will it impact customers?
Sweetgreen restaurant chain is in the “fast casual” category, serving up healthy food choices. What isn’t on the menu is… cash. In 2017, they stopped taking cash at 64 locations. They are not alone. Cashless retailers are growing, especially in the restaurant category. Sweetgreen says it speeds up transactions by as…
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Insider Secrets of the Google 3-Pack
Getting ranked in the Google 3-pack of local businesses has never been more important. With the big shift from desktop to mobile in the past couple of years, it has become easier for local businesses to get featured based on proximity to the mobile user. That opens huge opportunities for…
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YouTube shuts down monetization for smaller contributors
“One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel,” said the email I got from YouTube this morning. Apparently their “anyone” doesn’t include me. YouTube says it is tightening its rules and raising the minimum threshold of subscribers you must have in…
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Seismic Shifts in Digital Marketing in 2018
As we look ahead to 2018, there are some clear pattern emerging when it comes to digital marketing and advertising. What’s in and out? Here are my predictions for 2018: Content Marketing, SEO, and Value Exchange With the reduced reach of social and the continuing fragmentation of media, marketers are finding…
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From Barter to Bitcoin
Before money, there was barter. Who knows how far back that goes, but maybe all the way to the caveman days. I’ll share my musk ox meat with you if you are willing to make the animal fur into clothing to keep us warm. It was a cumbersome system because…
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Google is moving to mobile-first indexing
Google gave webmasters plenty of warning — more than a year — but it now appears they are ready to step up efforts on indexing mobile websites and serving results based on what they find. Currently, Google’s crawling, indexing, and ranking algortihms look at desktop version. Now, they will switch to mobile-first indexing. “Mobile-first…
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Major changes to online privacy – except in the U.S.
Some big changes are coming to online privacy, especially when it comes to companies like Google and Facebook. The European Union’s General Data Protection Regulation (GDPR) establishes a new set of rules designed to give people more control over their data. Think about how much of “you” is online. Things…
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Is Facebook looking at moving media content out of the news feed?
Facebook is thinking, apparently, about moving Page feeds out of the newsfeed everybody sees and moving them to a new Explore Feed that’s buried under the More menu on the mobile site. That means publishers and media companies that have spent years building an audience and gotten hooked on using…
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It’s been an amazing ride for Netflix
It’s been an amazing ascent by Netflix. Today, roughly half of all adults in the United State watch streaming content on Netflix at least once in a while. Let that stat from Civic Science sink in. 29% say they watched a few times a week or more! The growth in…
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Is Google Fiber sputtering? Dropping 8 markets and new television services
Is Google Fiber struggling? The rollout of high speed Gigabit internet has been slower than expected and the company has cut back on the markets where it’s installing. In October, it scrapped plans to expand into 8 markets. It’s been hampered by both the cost and time it takes to…
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Apple ditches Bing for Google search
In 2014, Apple dropped Google for its search and switched to Bing for iOS and Mac. Now, it’s dumping Bing and going back to Google. The same goes for Siri as well. “Switching to Google as the web search provider for Siri, Search within iOS and Spotlight on Mac will allow these…
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Facebook to punish slow loading websites
Here’s another reason to make sure your website loads quickly. Facebook will give priority placement to sites that load fast. “…we’ll soon take into account the estimated load time of a webpage that someone clicks to from any link in News Feed on the mobile app. Factors such as the…
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A scary chart for the newspaper industry
The decline of U.S. newspaper has been well documented by now, but this chart from the American Enterprise Institute shows just how deep the cuts have been.
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Pebble (gone), Jawbone (liquidating) – is Fitbit next?
You couldn’t go anywhere this past holiday without seeing Fitness trackers all over the place. Just about any place that sold electronics, or the big department stores, all had Fitbit displays on hand – many of them right by the checkout lanes. Wow, what a difference a few months makes…
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Facebook discussing metered paywalls for publishers on platform
Publishers that have tried out Facebook’s Instant Articles have been pleased with the speed in which pages load, but not necessarily pleased about the economics. By keeping readers within Facebook’s walled garden, publishers didn’t see the activity translate directly to page views – and exposure to the accompanying ads. Ad…
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In today’s media world, you need to be a Multi-Platform Seller
If you needed more proof on why you need to be a Multi-Platform Seller (MPS) to be successful in advertising today, look no further than Borell’s Annual Survey of Local Advertisers. It’s no longer traditional media or digital, it’s a mix of both. 74% want a package that works. 74%…
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Amazon moves causes Best Buy to lose $1 billion in market cap overnight
Recode reports that Amazon has been hiring folks to provide in-home installations for electronics and smart home devices. The operation is up and running in 7 markets so far. Smart home gadgets are selling, but Amazon reports higher than normal return rates, in part because they can be tough to…
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Gmail will no longer scan your email and target ads
Did you even know that Google was scanning your Gmail messages and then targeted advertising to you based on the contents? They were. Now, Google says they won’t do it anymore. Well, kind of. They’ll still scan and use the info, but just not serve ads.
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Three questions for Ford’s new CEO
GUEST POST: University of Maryland’s Robert H. Smith School of Business The future arrived early for Ford’s new CEO, Jim Hackett, who recently replaced Mark Fields after the automobile giant lost patience with its former leader just three years into his tenure. David Kirsch, a management and entrepreneurship professor at the University of Maryland’s Robert…
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New Study: Cord-Cutting is accelerating in 2017
Cord-cutting is growing rapidly. After years of relatively small number of consumers ditching their cable and satellite connections, the number of people opting for going it alone or smaller video bundles has grown dramatically in the last year. According to a Magid Broadcast study of consumers this April (reporter by…
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Game Changer: Google confirms built-in ad blocker coming to its Chrome browser
It’s been rumored for a while, but now Google confirms it will update its Chrome browser to include an ad blocker. If your site has what Google terms “unacceptable ads,” it’s going to block all the advertisements on your site. The list of what is unacceptable will include pop-ups, videos…
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It’s over: Mobile has won
We passed the tipping point in 2014. Since then, the use of mobile has exploded. If you’re still focusing on your desktop website first, you’re way behind. 71% of web traffic in the United States is mobile, according to ComScore. Mobile usage is larger than desktop in almost every country.…
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Can’t find qualified employees? “Upskill” them.
If you think it’s getting harder to find qualified employees, you’re not alone. Nearly half (46%) of U.S. employers report difficulties filling jobs due to lack of available talent. That’s up from 32% reported last year at this time, according to the Talent Shortage Survey from Manpower Group.
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Facebook’s 10-year road map includes typing with your brain, listening with your skin, and no more smart phones
Mark Zuckerberg laid out his 10-year road map at the F8 Facebook developers conference and hinted at some of the projects in the works at the social media company. It’s either genius or madness.
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Despite new tech chips in credit cards, fraud jumps 33%
I got that call on the weekend. Somebody had used our credit card to try to book an Uber ride. Since we hadn’t left the house that morning, I knew it wasn’t a legitimate charge. I’m happy the folks at Chase knew it wasn’t right and called. One of the things…
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Lessons in Leadership from Amazon’s Jeff Bezos
“Jeff, what does Day 2 look like?” That’s how Jeff Bezos started out his annual letter to shareholders. While the text talks about what he’s been trying to instill into the culture at Amazon, the message applies to any business and its leaders. Bezos has been reminding people that’s it’s…
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How Twitter ditching the “egg” will stop harrassment
The default profile picture for lazy people that haven’t uploaded their own photo for their Twitter profile is an egg. Maybe I’m a little dense, but I never realized the reason for the egg was – according to Twitter itself – “a playful reference to how eggs hatch into…
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Is society as we know it “broken?”
66% of US thinks it is, 58% around the world agree. It’s not just you. People around the world are questioning what’s happening their world these days. In fact, More than half (58%) think their society is “broken.” 71% lack confidence in their government and even more, 81%, lack confidence in…
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Morning inspiration: 19 quick quotes on being happy
Here are 19 quick quotes to help you remember, happiness begins by looking inward:
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How to make change stick
What it takes, what you need to do personally, and what you can expect in attempting transformational change in an organization.
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Broadband Only homes rising, 15% get TV without cable or satellite
In 2013, just 9% of US residents did not subscribe to pay-TV (cable or satellite) to get television. By the third quarter of 2016, that number had risen to 15%. That equates to 17 million broadband-only homes, according to TDG (The Diffusion Group) as reported in MediaPost. Park Associates…
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Are restaurants that don’t accept cash the next trend?
Sweetgreen restaurant chain is in the “fast casual” category, serving up healthy food choices. What won’t be on the menu in 2017 is… cash. Starting mid-January, they will stop taking cash at 64 locations. The company says it will speed up transactions by as much as 15%. Employees touching cash…
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At what point does new technology become mainstream?
Commercial mobile telephones were actually invented in 1949 by AT&T, but it wasn’t until the early 70’s that phones were truly mobile – not tethered to vehicles. I remember when neighbor kids would want to ride in my car so they could call Mom at home and tell her where…
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Brand loyalty is not dead, even for Millennials and new parents
Brand loyalty dead? It makes for a catchy headline and fits the narrative new-age brand marketers are selling: 90% of the leading household goods brands are losing market share on consistently low-growth categories – Study by Catalina The story goes that in the post-media age (whatever that is), consumers –…
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Why did Columbus take three ships?
When William “Bud” Post won $16.2 million dollars in the Pennsylvania lottery, he had less than $3 in his checking account. It was life changing, but maybe not in the way you would think. He got hit with lawsuits. Oh, and his brother tried to hire a hit man to…
Paul Dughi.com 