Paul Dughi.com

Paul Dughi.com

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  • Ethics Leadership Management

    Looking for inspiration? 17 quick quotes about leadership

    Here are several of my favorite quotes about leadership.

    November 30, 2016
  • Ethics Fraud News

    Meet the Most Wanted U.S. Cyber Criminal

    Joshua Samuel Aaron (aka Mike Shields) is wanted for a litany of crimes stemming from a scheme right out of the movies. He and his associates are charged with manipulating stock prices, driving them up artificially, and then dumping them for profit. The US Attorney for the Southern District of…

    November 29, 2016
  • Digital Google Hacking News

    Google Maps renames “Trump Tower” in NYC as “Dump Tower”

    If you googled “Trump Tower” for a while this weekend, you’d find this… Instead of this… Yup, somebody re-named Trump Tower as Dump Tower on Google Maps.

    November 28, 2016
  • Digital Fraud Hacking News

    Cyber Criminals now spreading ransomware through Facebook, LinkedIn

    If you find a graphic or image on your computer and you don’t remember downloading it, stop before opening! Experts have seen a dramatic increase in what’s Locky Ransomware being shared by unsuspecting victims, now through social media platforms LinkedIn and Facebook. Ransomware is insidious. It locks up your computer…

    November 27, 2016
  • Copyright Ethics Interesting

    A symbol of the Civil Rights Movement, group charges copyright fees to use “We Shall Overcome”

    Should the song be Public Domain? The same law firm that succeeded in getting “Happy Birthday” into the public domain is now trying to get “We Shall Overcome” released from copyright.  This week, a federal court ruled to let the case move forward. The song became a galvanizing force in the…

    November 22, 2016
  • Interesting Journalism News Newspaper Research

    Media, Pollsters get failing grades

    There’s no question it was a nasty election season.  The losers?  According to a poll by the Pew Research Center, just about everyone. The press got blasted… even more than the candidates themselves.

    November 22, 2016
  • Facebook News Video

    New Facebook feature: Adding live video tab to mobile app

    I opened up my Facebook mobile app and found something new today:  a little video icon at the bottom next to my newsfeed button.

    November 18, 2016
  • Journalism News

    President-Elect Trump slips the press pool twice; media goes crazy

    Media folks fight with each other every day.  They’ll do all sorts of things to beat their competition.  So, when 18 media organizations get together to unite on a common goal, it might make you wonder what they’re all worried about. It appears they are worried about President-elect Donald Trump’s…

    November 17, 2016
  • Advertising Digital Ethics Facebook Metrics Social

    Here we go again: Facebook estimates “bug” overstated unique reach by 55%

    Facebook announced yet more problems with its own metrics.  They call it a bug, but in light of the recent admission that video views were incorrectly reported for a two-year period, it’s one more confidence shaker for Facebook’s platform for the people spending money on FB.  When people are spending…

    November 17, 2016
  • Ad Agency Advertising Consumer Digital Metrics Mobile

    A complete overhaul of digital ad units

    Deciding which size ad to run on the internet can be confusing.  300 x 250, 728 x 90, 468 x 60… does size matter more than placement?  It’s especially difficult in the mobile space and, quite frankly, the industry standards haven’t kept up with the way people are consuming content…

    November 16, 2016
  • Facebook Google Journalism News

    The impact of a Trump Administration on Pokemon Go

    The folks behind the popular game Pokemon Go are adding a Trump Tower to the game. It will show up randomly in cities for major events.

    November 15, 2016
  • Advertising Ethics Facebook Journalism News Social

    Facebook bans fake news ads, but can the algorithm detect it?

    Facebook says it can’t effectively detect fake news or misinformation in its news feed, although it is working to improve it. But apparently Facebook can detect fake news or misinformation in its advertising feed. Because… it’s now banned fake news publishers from using its ad network. That means fake news…

    November 15, 2016
  • Ethics Facebook Journalism News Social

    Mark Zuckerberg responds to criticism that Facebook let fake news impact the election

    When so many people get their news from social media, what’s the responsibility of Facebook? Mark Zuckerberg, Facebook CEO, has responded to criticism that Facebook helped skew the election results by allowing fake news to populate the site. Here is his response, in how own words, right from his Facebook…

    November 14, 2016
  • Attribution Ethics Journalism News Social

    It’s a tricky thing, this truth stuff

    It’s a tricky thing, this truth stuff. What may seem truthful to some people is rubbish to others. And vice versa. Being in the news business, I’m amazed at the calls and emails we get from people claiming we are skewing the news to one side or the other. Often,…

    November 14, 2016
  • Journalism News

    Turkish government jails hundreds of journalists, shuts down 170 TV and newspaper companies

    If you work in journalism, be thankful you’re not working in Turkey.  Journalism there is under attack at unprecedented levels. The government has forced the closure of more than 170 broadcasters, newspapers, magazine and media-related companies.  Courts have ordered censorship of more than 30 news websites.  The government has revokes…

    November 13, 2016
  • News

    Don’t be in a hurry to get that big job

    I had success early in my career. It put me on a fast track to management and I wanted more. After several years of quick, upward movement within my industry, I started to get frustrated when I couldn’t make that big jump to upper-level management and felt like I got…

    November 11, 2016
  • Advertising Change Ethics Facebook Legal Social

    Facebook ends ad practices that target/exclude users based on race

    It seems like Facebook is getting battered a lot these days, but I’ll give the folks at Facebook some credit.  Most companies, faced with a lawsuit – especially one that claims you are violating the Civil Rights Act and excluding minorities from opportunities – would lawyer up and shut up.…

    November 11, 2016
  • Interesting Journalism Metrics News

    Were the Presidential polls really wrong – or was it just the way they were interpreted?

    Pollsters have gotten a lot of grief over getting the election results wrong.  There’s reason to criticize, but I think some people are placing blame when it’s not as clear cut as they might think. First, it appears that although Trump won the electoral college, Clinton won the popular vote. …

    November 11, 2016
  • Attribution Content Marketing Digital Facebook Google Journalism Metrics News Research Social

    The battle for the online throne: Content vs Platform

    Content may be important, but it’s more like The Prince. The King, of course, is Platform. Think about it for a moment. What’s the world’s largest social media? Facebook. Largest search engine? Google. Biggest video site? YouTube. Notice a trend? They are all aggregators of content, not content creators (with…

    November 10, 2016
  • Digital Interesting Newspaper

    Are newspaper endorsement irrelevant in today’s world?

    USA Today is the most-circulated newspaper in the country and until this election year, had never taken sides in a Presidential election.  In 2016, it asked readers not to vote for Donald Trump.  The Arizona Republic supported Hillary Clinton, the first time it had endorsed a Democrat in 126 years.…

    November 10, 2016
  • Amazon Content Marketing Digital Google OTT Video YouTube

    YouTube struggling to get paid subscribers

    You really have to wonder about that whole “give it away for free and then later we’ll charge for it” model.  Here’s yet another example:  YouTube is the world’s largest video streaming service and streams more music than anyone else.  It’s been free from inception, but YouTube has been touting…

    November 10, 2016
  • Advertising Consumer Content Marketing Digital Research

    The Nausea rule of advertising

    Think of your brain as a giant hard drive.  It can hold a lot of information, but it does have a limit.  And, like a hard drive, the limit is reached frequently. So when new information comes in and there’s no room left, it often pushes out the other information…

    November 9, 2016
  • Consumer Digital Ethics Interesting Law News

    Should internet providers be held liable when its users illegally download content?

    “In this copyright action, the putative owners of more than 1,400 musical composition copyrights seek to hold Cox Communications, Inc. and Cox Com, LLC (collectively, “Cox”) contributorily and vicariously liable for alleged copyright infringement taking place over its high-speed internet service.” With those words, the court’s opinion in the case…

    November 8, 2016
  • Consumer Interesting

    How a cracked fish tank created a chain reaction

    My fish tank leaked. Forget about the dead fish for a minute, but this cracked glass case caused a chain reaction in our house. Sure, the tank was easy enough to replace, and dead fish aside, so were the occupants. But the carpet was stained (and you don’t want to know about…

    November 8, 2016
  • News

    Civil Rights lawsuit targets Facebook for race targeting ad options

    UPDATED 11.7.2016: Three people have fled a class action lawsuit claiming they looked at Facebook for housing and jobs and that the ad targeting options Facebook allows violate the Fair Housing Act and the Civil Rights Act of 1964 (Mediapost). “Facebook has operated and is operating an advertising platform … that publishes,…

    November 7, 2016
  • Advertising Consumer Content Marketing Digital Newspaper Television
    How Advertising Works

    How Advertising Works

    The first time a man looks at an advertisement, he does not see it. The second time, he does not notice it. The third time, he is conscious of its existence. The fourth time, he faintly remembers having seen it before. The fifth time, he reads it. The sixth time,…

    November 7, 2016
  • Digital Ethics Interesting

    When did we become an opt-out world?

    We all know that nobody reads Terms of Service on anybody’s website, or User Agreements when downloading an app. We have just come to accept that there’s probably bad stuff in there that we won’t want but it’s the price we have to pay. I say enough! It’s time to…

    November 6, 2016
  • Digital Ethics Facebook News Twitter Viral Campaigns

    Study: Misleading info 90% more popular than accurate info on social media

    Admit it. You sometimes read weird stuff on Facebook — even if you know it might not be true. Combine the facts that more people say they get news from Facebook and that Facebook isn’t in the business of verifying truth and you get a potentially dangerous combination of bad info being…

    November 6, 2016
  • Advertising Content Marketing Digital

    Define your Weapon of Mass Distinction: Avoiding “We do it too” advertising

    Advertising lessons learned from working in the news business For several years, I worked as a strategic consultant and trainer at some of America’s top television stations, including those owned by Gannett Broadcasting, Hearst-Argyle, Post-Newsweek, Cox, Raycom Media, Journal Broadcasting, Freedom, and Fox. I have worked on projects for Entertainment…

    November 6, 2016
  • Advertising Consumer Content Marketing Digital Television

    Bulls-eye marketing: Finding the sweet spot

      To maximize the effectiveness of your advertising, you have to place it squarely in the target for consumers. You already know it’s not enough to have a great product.  It’s not enough to assemble your unique selling proposition – what I call your Weapon of Mass Distinction.  It’s not…

    November 4, 2016
  • Change Leadership Management

    Why did Columbus take three ships?

    When William “Bud” Post won $16.2 million dollars in the Pennsylvania lottery, he had less than $3 in his checking account. It was life changing, but maybe not in the way you would think. He got hit with lawsuits. Oh, and his brother tried to hire a hit man to…

    November 3, 2016
  • Advertising Digital Facebook Google Metrics Mobile

    Facebook blows away earnings report, so why did stock prices drop?

    I can’t imagine any company in the world that wouldn’t be happy with these results.  Revenue in the third quarter – which set a record last year – was up 56% this year.  And it beat projections with 3Q revenue of $7.01 billion dollars vs. projections of $6.92 billion, Facebook…

    November 3, 2016
  • Advertising Amazon Consumer

    If you want customers, you’ve got to invite them to buy

    Before you can make a sale, you’ve got to get people in your store.  Before you do that, they’ve got to know about you, what you offer, and what makes your business different. Imagine this:  You’re a salesperson and you walk into a business for the first time to make…

    November 2, 2016
  • Digital Google Interesting Law Legal Social Video

    Copyright, Fair Use, Free Speech, Prince, and the case of the Dancing Baby

    Stephanie Lenz thought it was kinda funny when she saw her baby dancing back in 1984. She took video and posted a clip of less than 30 seconds on YouTube. In the background, amid a fair amount of ambient noise (and another child screaming), you can make out “Let’s Go…

    November 1, 2016
  • Advertising Consumer Management

    It’s Really About Thinking “Inside the Box”

    In the mid-90’s, I used to teach a seminar called “Thinking Outside the Box.”  But that was way back when “thinking outside the box” really was a new way of thinking.  It’s not so new now.  In fact, it’s a cliché. I realized that it’s really about thinking “inside” the…

    November 1, 2016
  • Advertising Consumer

    If you’re blaming poor performance on the economy, read this

    A friend of mine owns a one-location mattress retail store and provides outstanding customer service and inspires customer loyalty.  She’s one of those “always positive” types.  Well, I was on the phone with her the other and asked how business was going. “We’re down 8 percent year-to-year,” she said.  I…

    October 31, 2016
  • Leadership Legal Management

    What I learned about firing people… from the time it happened to me

    I remember being fired for “philosophical differences.” It was an ugly time for me and my family. It wasn’t about my performance, I was told, they just wanted to “go in a different direction.” Just a few months earlier, everything had been great. Our company was performing at a high…

    October 30, 2016
  • Advertising Facebook Interesting Law Social

    Is Facebook allowing illegal, discriminatory advertising practices?

    Facebook ads lets you exclude users from ads based on race When you’re as big as Facebook is, everything you do is going to be under the microscope – from what stories you feature in the Trending section, to what pictures you allow to be published, to how you count…

    October 28, 2016
  • Facebook Interesting

    What’s on your ballot? Easy way to find out before going to the polls

    OK, so you know who’s running for President and maybe the local school board (maybe). Do you know what statewide initiatives are on the ballot and what the language means?  It might help to look at the info ahead of time so you’re not trying to decipher legalize in the…

    October 28, 2016
  • Apps Digital Interesting Mobile Social Twitter

    Say goodbye to Vine, which once had 100 million active monthly users

    At one time, Vine had 100 million users. That’s 100 million active monthly users. But those times are long gone. The looping videos with a six second limit were a novelty and created critical mass. It was a popular way to share sports clips and spawned an amazingly creative user…

    October 28, 2016
  • Advertising Consumer Digital Ethics Legal Privacy

    FCC on privacy – Internet Service Providers will no longer be able to share data without your explicit consent

    The FCC (Federal Communications Commission) voted to require broadband/internet providers to get “explicit consent” before sharing data with marketing companies.  That means no more forcing people to “opt out” of obscure user agreements.  In other words, if they want to share our data with advertising companies, they’ll need to ask…

    October 27, 2016
  • Facebook Social Twitter

    Just about everybody is sick and tired of politics on social media

    It’s not just you.  The vast majority of people online today are “worn out” by the amount of political junk they see on social media.  They’re stressed out by it and frustrated and they’ve learned they have less in common than they thought with some of their closest friends. A…

    October 26, 2016
  • Ad Agency Advertising Digital Facebook Google Metrics Newspaper Research Social Television

    Digital marketing needs dramatic improvement

    Almost three-quarters of marketers surveyed say they are unhappy with the state of online advertising.  73% of brand marketers and media agency executives say the consumer experience with digital marketing needs to be improved. The report is from the IAB (Internet Advertising Bureau) that’s bullish on digital media.  In its…

    October 25, 2016
  • Digital Ethics Facebook Google News Social

    Facebook says it will now publish news even if it violates it standards

    Facebook maintains it’s not a news organization.  When the majority of people get their news from you, you are whether you want to be or not. RELATED:  Facebook is in the news business whether it wants to be or not A Knight Foundation study shows 63% of Facebook and Twitter users…

    October 24, 2016
  • Digital Facebook Mobile Video

    Instagram appears to be readying live streaming by users

    Is it any surprise that Instagram would be playing around with the idea of live streaming in its app? Some users have seen a Live icon pop up according to Russian website, TJournal (Thank goodness my browser will translate Russian), which published pictures showing a “Go Insta” button on the…

    October 22, 2016
  • Advertising Consumer Facebook Social

    Facebook wants you to order your next meal without leaving Facebook

    Some major announcements this week from the Facebook Newsroom. Facebook really is trying to make it so you never need to leave the walled garden to do anything, like, you know, have a life.  And it is taking on other apps at the same time.

    October 20, 2016
  • Advertising Interesting Research Social Television

    Is the #BoycottNFL movement actually making a difference

    The Sunday night NFL game this past weekend had another bad outing. OK, so Houston-Indy isn’t the best game going, but it drew the smallest number of viewers in about five years. So far this season, NBC’s games — run in primetime — are down 17% from last year. Through six weeks of the season, NFL…

    October 19, 2016
  • Consumer Digital Facebook Privacy Social

    Why do people keep giving their personal info when they don’t trust social media to safeguard it?

    It’s an interesting case study.  People give up incredible amounts of private, personal information everyday on social media:  Who they date, where they go, what they eat, where they live, who they are connected to, and on and on.  At the same time, just about nobody trusts social media to…

    October 18, 2016
  • Content Marketing Social

    NFL teams find creative ways around the league’s new social media policy

    The NFL is finding out what a lot of publishers have learned over the years:  Don’t give away your best stuff on social media unless you can control it.  With declining TV ratings for the NFL for the first time (ever?), the NFL has put in place new rules on…

    October 17, 2016
  • Digital Metrics Social Twitter

    Twitter loses $5.6 billion in market cap in two weeks and no buyers are on the horizon

    Twitter stocked dropped another 5% last Friday after news that yet another potential suitor, SalesForce.com, was not going to pursue buying the social media platform. And it looks like there may not be other bidders on the horizon.

    October 16, 2016
  • Attribution Ethics Facebook Google Journalism News

    Google News adds Fact Checking to top stories

    In the world of social media and online aggregation, the one thing that is most rare is truth.  Every day I come across stories and posts that stretch the truth or obliterate it completely.  I believe it’s a big part of why the trust in media in general has plummeted…

    October 15, 2016
  • Ad Agency Advertising Consumer Digital Facebook Google Metrics Mobile

    Google loses accreditation for viewable impressions

    You may have never heard of the Media Rating Council (MRC).   It was established in the 1960’s as part of US Congressional hearing on accuracy of audience research.  The MRC’s mission is to make sure the audience measurements being used by media are valid, reliable and effective. So when the…

    October 14, 2016
  • Digital Facebook OTT Social Television Video

    YouTube, Facebook are now trying to take over your TV set

    I don’t know if you’ve noticed this thing that showed up on YouTube a while back.  When you’re playing a video on a mobile device and you’re in the vicinity of a TV set that’s on the same WiFi network, you can hit the Cast icon and watch the video…

    October 14, 2016
  • Facebook Privacy Social Video

    Facebook Live: Man commits suicide during live broadcast

    You knew it was going to happen sooner or later:  someone committing suicide on Facebook live. 22-year old Erdogan Ceren from Turkey was in front of his computer camera holding a shotgun.  He told anyone watching that “No one believed when I said I will kill myself, so watch this.” …

    October 13, 2016
  • Consumer Legal Pay TV (Cable, Satellite) Television
    Comcast gets caught charging customers for stuff they never ordered and hit with largest FCC fine ever given

    Comcast gets caught charging customers for stuff they never ordered and hit with largest FCC fine ever given

    Comcast hit with the largest civil penalty ever given to a cable operator about consumer complaints and ordered to put in place a compliance plan “In some complaints, subscribers claimed that they were billed despite specifically declining service or equipment upgrades offered by Comcast. In others, customers claimed that they…

    October 11, 2016
  • Ad Block Advertising Consumer Digital Ethics Law Legal Mobile Privacy

    When did we become an opt-out world?

    We all know that nobody reads Terms of Service on anybody’s website, or User Agreements when downloading an app. We have just come to accept that there’s probably bad stuff in there that we won’t want but it’s the price we have to pay. I say enough! It’s time to…

    October 10, 2016
  • Ethics Facebook Law Legal Privacy Social

    14 year old sues Facebook for allowing naked picture to appear on shaming pages in so-called “revenge porn” case

    It could lead to significant changes in how social media deals with the situation. Every day, approximately 1.8 billion photos are uploaded to the internet.  Microsoft estimates some 720,000 of these pictures contain online child sexual abuse.  Every single day. If the exact image is uploaded to sites multiple times,…

    October 9, 2016
  • Ad Agency Advertising Digital Ethics Metrics Social

    Digital advertising is under fire right now

    Yes, digital advertising is under fire right now.  I know some of my friends that work at traditional media and legacy media companies are enjoying it a bit right now and maybe even piling on.  But what we’re seeing isn’t so much a problem with digital advertising as it is…

    October 2, 2016
  • Consumer Digital Journalism News Newspaper Research Television

    Majority don’t trust media, but one source does better than all the others

    We’ve all heard that people don’t trust the media anymore.  Heck, I’m in the media and I view everything through a skeptic’s lens these days.  Through it all though, one media source continues to do better than all the others:

    September 30, 2016
  • Digital Google Television Video

    A billion views a month, but YouTube still isn’t making money

    YouTube, now 11 years old, has made a huge impact in bringing user-generated content to the masses.  It has yet to make a profit. According to various reports, YouTube’s revenue was pegged at just north of $4 billion dollars in 2015.  Sounds great until you put it up against the…

    September 27, 2016
  • Ad Agency Advertising Digital Ethics Facebook Metrics Social

    Facebook has been providing inflated video metrics for the past two years

    Facebook has now publicly apologized for overstating video metrics for more than two years.  That’s nice.  But not not so nice if you’re one of the people that’s been relying on those metrics to place advertising buys on the social media platform. Overestimated by 60%-80% One of the world’s largest…

    September 25, 2016
  • Consumer Interesting Research

    The incredible number of people making $100,000 or more a year that have nothing in the bank

    40% of Americans earning $100,000-$149,000 a year say they have less than $1,000 in savings!  18% say they have NOTHING saved. How much money do you have in the bank right now?  If you answered more than $1,000, you’re in the minority.  That’s both crazy and sad. It’s true though,…

    September 23, 2016
  • Advertising Ethics Journalism Newspaper

    Does a newspaper have an ethical obligation to reveal the source of its advertisers?

    A controversial mailer and newspaper ads have the folks in Allentown, PA upset. It’s led to resignations of a school’s CEO and teachers and has been condemned by educators and public officials. The local newspaper knows who paid for it.  Do they have an obligation to reveal who’s behind it?…

    September 18, 2016
  • Digital Facebook Interesting Law Legal Social

    Children suing Parents for posting pictures on-line

    If you share an embarrassing picture of your kids on Facebook, you might get sued. An 18-year old woman in Austria is suing her parents, saying they posted more than 500 images of her without her consent. Dad says he took the pictures so he has the rights.  The daughter…

    September 18, 2016
  • Advertising Consumer Research Television

    Are DVRs going the way of VCRs?

    The DVR is a wonderful device.  Digital Video Recorders let you record all the TV shows you want and watch them on your schedule. It’s kind of like Netflix… before Netflix existed.  But new research shows that DVR use is down dramatically.

    September 17, 2016
  • Digital Facebook Social Viral Campaigns

    One Facebook Reaction beats all others

    Big brands get most engagement from Facebook Reactions If you were hoping those emojis were going away anytime soon, I wouldn’t hold your breath.  Facebook’s dive into using enhanced “like” buttons – Facebook Reactions – appears to be taking hold. Facebook Reactions was a response to user complaints about only…

    September 11, 2016
  • Advertising Consumer Content Marketing Legal Social

    Celebrities, athletes, influencers under fire for deceptive social media ads

    The Federal Trade Commission (FTC) is starting to look more closely at what’s being advertised in social media and how.  In December, the FTC put out a new policy statement for enforcement.  It said, in part, that it needs to be obvious to consumers when social media posts, or ads…

    September 8, 2016
  • Advertising SnapChat Social

    Hey folks, Snapchat is a serious player in the advertising world

    Sure we know Snapchat is popular, especially with Millenials and Gen Z, but the app has quietly started attracting serious ad dollars. eMarketer pins this year’s ad revenues at Snapchat at $366 million with growth next year to $935m.  That’s nothing to sneeze at.  95% of the ad dollars come…

    September 8, 2016
  • Journalism Law Legal

    Sunshine Law request results in $82,000 bill for public records search

    Group seeks information on how dogs are being used in research by Universities The Beagle Freedom Project is an animal rights activist group that’s filed a lawsuit against the University of Missouri. The suit has to do with its claim that the University is violating the state’s Sunshine Laws. The group’s been…

    August 30, 2016
  • Facebook Social

    After charges of bias, Facebook Trending section now fueled by AI

    The entire team that has been deciding what stories to feature in the Trending section – you know that little section you never noticed before it became controversial – has been dissolved and replaced with AI.

    August 27, 2016
  • Content Marketing Digital Facebook Privacy Television

    See how Facebook labels your political views: Liberal, Moderate, or Conservative

    You know Facebook is gathering information on you all the time, right?  What you click on, what you like, what you share is all compiled in some hard drive somewhere.  With that information, Facebook makes decisions about what to show you – or what not to show you. So it…

    August 26, 2016
  • Digital Metrics Mobile Research Television

    Americans spend 47% of time awake on TV, PC, Tablets, or phones

    According to new research from The Diffusion Group (TDG), consumers spend a lot of time each week using a ‘screen’ — a television, personal computer, tablet, or mobile phone.  It now tops 50 hours with TV topping the list.

    August 24, 2016
  • Ad Block Consumer Digital Google

    Google taking on interstitial ads and pop-ups

    You’re visiting a website and interested in what’s there and… suddenly… one of those pesky popup ads shows up.  Or the dreaded “interstitial ad” which blocks the content on the page until you take an action.  Don’t you just hate that? Finally, one of the power players is doing something…

    August 24, 2016
  • Amazon Leadership Management

    Leadership should be easy

    After all, there’s a lot of information out there. Just Google it. There’s not just one way to do it: different styles seem to work. And the people you want to lead, want to be led. “Even Ray Charles could see this,” said Major General Vincent Boles. So what gets…

    August 22, 2016
  • Ad Block Advertising Digital Facebook Google Mobile Research

    Are people being honest about why they use ad blockers? We may soon find out

    The majority of people that use ad blockers claim that it’s about avoiding overly-intrusive and ads that clog up – and slow down – their web experience.  We may get a chance to see if that’s true, or whether it’s just a more politically correct way of saying I don’t…

    August 15, 2016
  • Advertising Digital Metrics Television Video

    Olympic streaming is up, TV viewing down – NBC doing “make goods” for advertisers

    TV ratings from the summer Olympics are down.  Live streams across various platforms, though, are way up. NBC reports a 232% increase in live streams on August 10th versus the same day of the Olympics in 2012.  On that day in 2016, live streaming topped ONE BILLION MINUTES through the…

    August 13, 2016
  • Pay TV (Cable, Satellite) Research Television

    Customers dumping satellite & cable TV at an ever-growing rate

    There’s no denying this cord-cutting thing is real. BTIG Research is the research arm of BTIG brokerage and fund services company which advises investors on key markets.  They looked at the top MVPDs – that’s industry jargon for “multi-channel video programming distributor.  In other words, what people know as cable…

    August 13, 2016
  • Advertising Content Marketing Facebook Social

    Small businesses just don’t get social media

    Most small businesses I talk to say the biggest reason they don’t embrace social more is time.  I get that.  They have a lot of other things on their plate besides posting on Facebook. A new study by The Alternative Board,  a peer-to-peer advisory board network of more than 3,000 entrepreneurs, gived us…

    August 12, 2016
  • Facebook Research Social

    For students: social media = bad, video games = good

    A new study shows that 15-year olds that are active users of social networks, such as Facebook, perform worse in school versus students that use social media rarely.  It’s a pretty comprehensive study, tracking more than 12,000 teens and was conducted by the Royal Melbourne Institute of Technology. The study…

    August 11, 2016
  • Interesting Television

    Olympic rule 40 prohibits athletes from marketing themselves during the Olympics

    Yet many Olympic athletes live below the poverty line Despite the TV glory, a surprising number of Olympic athletes live below the poverty line. They typically self-fund their training and efforts, scraping together an income from limited prize money, part-time jobs, and sponsor contracts. Selling sausages to train for the Olympics…

    August 9, 2016
  • Advertising Research Television

    Ratings for Olympic games are off significantly

    The pageantry in Rio for the 2016 Olympic Games has begun, but viewers so far are watching less than in recent years.  Friday night’s opening ceremonies, which NBC broadcast on a one-hour delay, were down 28 percent from the 2012 opening ceremony in London.

    August 8, 2016
  • Content Marketing Google Metrics Mobile Search

    Vast majority of search is mobile

    How are people searching for your content or business?  These days, it’s all about mobile. Hitwise says that about 58% of all search is done on mobile devices.  They came to that conclusion by analyzing 100s of millions of online searches during April and May, 2016. For news and sports…

    August 7, 2016
  • Consumer Content Marketing Facebook Research Social

    Facebook is taking on Click Bait articles

    Facebook is updating its algorithm (again) by updating the News Feed rankings to reduce the amount of click bait stories in your feed. It won’t penalize individual stories, but rather assign a quality score to publishers for each story.  The more click bait stories that run, the less likely ANY…

    August 5, 2016
  • Consumer Pay TV (Cable, Satellite) Television

    Washington Attorney General sues Comcast over 1.8 million violations of Consumer Protection Act

    Washington state Attorney General Bob Ferguson says Comcast isn’t playing fair with its customers.  In fact, he says Comcast committed more than 1.8 million violations of the state’s Consumer Protection Act, citing improper credit screening practices and charging fees for service calls. In addition, Ferguson says Comcast deceived customers for…

    August 2, 2016
  • Advertising Facebook Google Mobile Research Search Social

    Organic search clicks are falling dramatically as mobile search grows

    If you needed more incentive to invest in paid search on Google, here it is.  Organic search continues to decline as the “natural” listings are increasingly pushed down the page by paid listings. In the latest research from Merkle, organic visits – which had grown over 50% last year –…

    July 26, 2016
  • Facebook Television Video

    I watched Team USA beat China… live on Facebook

    I had the most surreal experience last night.  I was watching Team USA (you know, the team made up of NBA All-Stars that will represent the US in the 2016 Olympics) take on China. But I was watching the game Live… on Facebook.

    July 25, 2016
  • Advertising Facebook Social

    Facebook getting 68% of all social media ad dollars

    Facebook is a monster. We knew that, but today we’re finding out how big that monster is. When it comes to social media ad dollars, Facebook is grabbing nearly 68 cents of every dollar spent. eMarketer estimates FB is pulling in $22.37 billion in net ad revenues this year. That’s…

    July 25, 2016
  • Consumer Facebook Social

    Look out Craigslist, Facebook is bringing back Marketplace (again)

    Facebook dabbled with marketplace in the late-2000’s, but it went dormant for years. Now, I’m hearing from friends who say it’s popping up in their apps again. It appears to be still in the testing phase.  It hasn’t shown up on my phone or tablet yet, but it is showing…

    July 19, 2016
  • Consumer Mobile Research

    Initiative focuses on wireless speeds that are 100x faster

    The Advanced Wireless Research Initiative, led by the National Science Foundation (NSF), will attempt to advance the next generation of mobile technology.  It’s backed by the US government, a consortium of private companies, and a $400 million dollar war chest to start. 5G on the way This news comes on the heels of…

    July 16, 2016
  • Digital Television

    For $86 Billion Dollars, you can get TV stations to go off-the-air

    Phase 1 of the Spectrum Auction has been completed.  The Federal Communications Commission (FCC) is trying to clear 126 MHz of broadcast spectrum for use by the wireless industry.  The spectrum would come from TV stations currently broadcasting in that spectrum.  They’d give it up in exchange for a one-time…

    July 15, 2016
  • Content Marketing Video Viral Campaigns

    Company creates fake videos, gets 200 million+ views, and laughs at all of us

    Jokes on us, apparently.  I’ll bet you’ve seen some of these videos. An Australian production studio, The Woolshed Co., has been messing with our minds for the past two years.  They called it a “two-year social experiment exploring the phenomenon of ‘viral’ videos and shareable content.”  I call it creating fake…

    July 15, 2016
  • Consumer OTT Pay TV (Cable, Satellite) Video

    GfK Study: 25% of homes are without cable or satellite TV

    In recent years, it’s been typical to find cable and satellite penetration numbers reaching into the low-to-mid 90% range in most metro areas.  That’s changing. According to a study released today from GfK, this cord-cutting thing is real.  I know, people have been talking about this for a while, but…

    July 14, 2016
  • Facebook Social Video

    Does Facebook have a responsibility to censor live broadcasts?

    Facebook is in the center of a controversy.  What role should the social media company play in showing violence live while it happens? I’m sure the company would prefer to sit on the sidelines.  They’re a social network where friends share what’s happening in their lives, but they keep getting…

    July 13, 2016
  • Advertising Fraud Law Social

    Digital ad market could be 2nd largest revenue source for organized crime

    Two congressman have asked the Federal Trade Commission (FTC) to investigate online ad fraud.

    July 12, 2016
  • Facebook Law

    Facebook sued for $1 Billion, lawsuit claims they support terrorism

    The families of five American victims in terrorist attacks in Israel have filed suit against Facebook.  The lawsuit, reported first by Bloomberg, claims the company should be held liable for providing a platform for Hamas.  Hamas is recognized as a terrorist organization by the United States, Israel, and the European…

    July 11, 2016
  • Facebook Journalism News Social

    Facebook is in the news business whether it wants to be or not

    Just days after Facebook said it’s not a news feed, it was thrust right back into the news business with two shootings shown on Facebook Live.  The sniper fire in downtown Dallas put Michael Kevin Bautista in the middle of the action when he streamed the gunshots live on Facebook…

    July 10, 2016
  • Advertising Metrics

    How long does a mobile ad have to be seen to count as viewed?

    So… the definition of a “viewed” mobile ad is 50% of the ad showing for 1 second.  That’s what The Media Rating Council (MRC) says in its revised mobile guidelines.  MRC is an independent group that accredits agencies, products, and rating services.

    July 9, 2016
  • Consumer Digital Research

    Music industry continues to change dramatically

    The mid-year report on the music industry by the folks at Nielsen has some shocking numbers and shows just how much consumer consumption continues to change. Vinyl is back on the rise.  Digital sales are down (way down).  More people are consuming music than last year, but all the growth…

    July 8, 2016
  • Content Marketing Digital News

    News “seekers” behave differently than news “stumblers”

    More folks online get their news by accident than by seeking it out.  According to a study by the Pew Research Center, 55% of online news consumers “stumble” upon news online when they are doing something else.  44% specifically seek the news out.

    July 8, 2016
  • Facebook Law Legal

    If a town has social media pages, does it have the right to remove comments that are critical?

    We may soon find out.  The ACLU of Indiana is suing Beech Grove (an Indianapolis suburb) on behalf of two people who say the city deleted their critical comments on the PD’s FB page.  The lawsuit says it violating the two women’s First Amendment rights.

    July 8, 2016
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