Category: Advertising
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Is This Finally the Beginning of Some National Online Privacy Legislation?
The American Privacy Rights Act of 2024 would set clear data privacy rights and establish robust enforcement mechanisms. The bipartisan effort was introduced by House Committee on Energy and Commerce Chair Cathy McMorris Rodgers (R-WA) and Senate Committee on Commerce, Science and Transportation Chair Maria Cantwell (D-WA). “It reins in…
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Google Begins Phase Out of Third-Party Cookies for Chrome Users
According to a new report by Engadget, Google has disabled third-party cookies for 1% of Chrome users globally on January 4th, marking the start of its Privacy Sandbox project that was first introduced years ago. With Chrome accounting for over 50% of the worldwide browser market share, this initial rollout…
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Analyzing Searcher Intent Signals for Better SEO Content
Understanding user intent is central to effective SEO content creation. Search engines are getting increasingly sophisticated at detecting the underlying needs and goals behind each query. In order to rank for those queries, your content must align with searcher intent. By researching and analyzing intent signals around your target keywords,…
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Apple, Google Privacy Changes May Disrupt Tracking, Attribution
Both Apple and Google are anticipated to implement new privacy enhancements alongside the release of their upcoming platform updates. In the case of iOS 17, which will enter public beta in July before its official launch in September, Apple plans to automatically eliminate link trackers from URLs transmitted through Message…
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Federal Trade Commission (FTC) Updates Endorsement Guides
The FTC has recently revised its endorsement guides for influencer marketing and online reviews, marking the first update since 2009. The objective of the guidance is to prevent deceptive practices in consumer reviews and paid endorsements that appear as genuine feedback. The FTC continues to emphasize the disclosure of “material…
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FTC Calls Social Media a “Gold Mine for Scammers” and Investigating Advertiser Oversight
The Federal Trade Commission (FTC) has taken action against social media and video streaming companies to address the growing issue of fraud on their platforms. The commission has issued orders to eight companies, including Meta Platforms, Instagram, YouTube, TikTok, Snap, Twitter, Pinterest, and Twitch Interactive, requesting information on their policies…
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Utah Social Media Act Restricts Use for Minors, Requires Parental Consent and Access
Utah Governor Spencer Cox has signed two bills into laws that restrict the use of social media platforms by children and places additional burdens on social media companies. The Utah Social Media Regulation Act requires platforms to verify the ages of all Utah residents. It also imposes a curfew between…
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Social Media Engagement Rates Take a Sharp Dive
Rival IQ today announced their 2023 Social Media Industry Benchmark Report detailing everything a marketer needs to measure social media success against their competitors on Facebook, Twitter, Instagram, and TikTok across 14 major industries. The report features insights into how social media engagement has changed over the last year for…
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Advertisers Shifting Budgets from Acquisition to Retention in Early 2023
Marketers are already shifting marketing dollars early in 2023. A survey of marketing professionals by Advertising Perceptions via Marketing Dive showed that nearly two-thirds of marketers said they were moving dollars to higher-performing channels. That’s not surprising as the number of channels has exploded over the past few years. With…
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5 Tips for Optimizing Your PPC Campaign
There are various ways business owners can advertise their products or services. The internet is one of the most useful and cost-effective tools if you know how to advertise well. One of the most popular advertising methods on the internet is pay-per-click advertising, also known as PPC, and you can…
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Website and Cross-Site Tracking Is Out of Control
I know I’m not the first to point this out, but tracking by websites is out of control. After an hour of being online today, all at mainstream websites, I somehow managed to accumulate more than 8,000 trackers. After clearing it, a journey to a news website, a Google search,…
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Why Don’t Marketers Target People with Money to Spend?
You would think that marketers would want to target the people with disposable income that can most easily afford your products. Instead of constantly targeted the people in society that hold more than 60% of all wealth, there remains an obsession with going after the youngest group of consumers. That…
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First Results: Users Overwhelmingly Opt-Out of Online Tracking
For years, many in the advertising community have maintained that consumers want targeted marketing with relevant advertising. It appears, however, that as consumers get an increased say in how they are targeted, that idea isn’t holding up. When Apple updated its iOS operating system for iPhones and iPads, it came…
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Apple’s App Tracking Transparency Launches with iOS 14.5
iOS 14.5 is out and it’s a big deal when it comes to privacy. Apple’s App Tracking Transparency Apple’s app tracking transparency has been the target of public outcry from the folks at Facebook, saying this makes it harder for small businesses to track customers and will drive up digital…
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When Can I Measure the ROI of My B2B Campaigns?
When you launch an advertising campaign, you want results. For B2C products, a digital ad with an incentive, such as a discount or limited-time sale, can lead ROI in short order. The sales cycle is short. Sales can also stop the minute you stop advertising. For B2B businesses, the sales…
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Big Changes Coming to Digital Ad Tracking: A Cookie-less Future?
We’re in for some big changes when it comes to tracking and advertising. While government regulators are making noise about taking action against major tech companies, the industry has not-so-quietly been making a couple of key changes that could lead to a cookie-less future. Cookies are those things websites use…
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SEM: Is There Value in the Google Guaranteed Program?
Here’s a new wrinkle to Google search for local businesses. Advertisers on Google can now display a green checkmark, which Google will tag businesses with either “Google Screened” or “Google Guaranteed.” It’s only available right now for certain categories of business, such as law, financial planning, and real estate for…
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Anti-Trust Hearings Against Facebook, Apple, Amazon, and Google: What’s at Stake
Nearly half of Americans now believe major tech companies should face more regulation. That was one key finding in a new survey by the Pew Research Center. The survey was released as a House Judiciary Committee is looking into tech companies. Specifically, they are examining anti-trust concerns. Google, Facebook, Amazon,…
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More than 1,000 Advertisers Have Now Joined the Facebook Boycott
More than a thousand advertisers have now stopped spending on Facebook. Those behind the efforts say Facebook hasn’t made a commitment to changing anything. Jonathon Greenblatt with the Anti-Defamation League, along with leaders of other civil rights groups (NAACP, Color of Change, Free Press), organized the Stop Hate for Profit…
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California Consumer Privacy Act (CCPA): First Warning Letters Are Being Sent
The California Consumer Privacy Act (CCPA) went into effect on January 1st, but enforcement efforts were put on hold until July 1, 2020. Now that the deadline has passed, CA AG Xavier Becerra has issued warning letters to companies over alleged violations as reported by MediaPost. It’s the toughest law…
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More than 200 Advertisers Join Facebook Ad Boycott
Facebook’s facing a revolt among advertisers. Where will it end up and will it have a real impact? The campaign is asking businesses to stop advertising on Facebook in July to send a message. “We are asking all businesses to stand in solidarity with our most deeply held American values…
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Splitting the Digital Pie: An Open Letter to the AdTech
BPA Worldwide is a not-for-profit organization that provides independent audits of audience claims for media publishers and media buyers. Today, they’re taking on the programmatic ad tech establishment along with a number of partner companies. The group is writing an open letter to the digital advertising agencies and asking for…
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Marketer Study: Will COVID-19 Change Everything? Umm, No.
You can’t go online without bumping into an article about how the coronavirus pandemic (COVID-19) has changed everything and how it’s all changed forever. When it comes to marketing, however, just 13% of marketers surveyed think COVID-19 has permanently changed branding, according to a study by Bynder. 57% agree that…
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Advertising During Uncertain Times: 11 Research Projects Tell the Same Story
If you’re looking for hard data on what’s happened to brands that increased or decreased marketing during and after a crisis or recession, I’ve compiled the results of 11 studies into this article. Every single one shows the same thing: the companies that stayed the course or increased their marketing…
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Amid a Crisis, There Is Opportunity – If You Act Now
Consumer research and strategy company Magid works with brands and media companies and has been tracking media consumption and consumer attitudes for decades. Their April research shows significant opportunities for brands and publishers: 69% of consumers say they are trying new brands right now. This represents an incredible opportunity for…
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What is the World’s Largest Advertiser Doing Right Now?
Procter & Gamble is generally considered the world’s largest advertiser. They are certainly TV’s largest advertiser and it’s where they spend the bulk of their money. P&G spent more than $100 million in TV, digital, and print last year. You would think if anyone could afford to take a little time…
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Take Control of Your Brand Conversation or Someone Else Will
Not surprisingly, when you don’t control the conversation, it happens without you. Brands that stop advertising and sending positive messages are seeing huge drops in brand sentiment because they only thing people hear about you is nothing or negative. Those that continued to market saw a drop (people are thinking…
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Advertising During Crisis Times: What You Do Now Will Impact Your Business Long-Term
You may not be thinking about advertising right now, but it may be smart to give it some thought. What you do today, can impact your business for the long-term
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NY State Data Tax: Legislation Would Tax Companies that Make Money from Consumer Data
A new bill working its way through the NY state legislatures wants to tax companies that sell or make money from the use of consumer data. Assemblywoman Stacey Pheffer Amato wants to create a mutual fund from taxes that would pay a yearly dividend. New York State Assembly Bill A9112:…
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Video Consumption Up 33%; Local Broadcast TV Still Gets the Bulk of Viewing
Consumers spent way more time watching video in 2019 compared to previous years, according to a Parks Associates study reported in Fierce Video. Video consumption rose by 33% in 2019 compared to 2018. When it comes to where people watch video, TV still ranks as the #1 destination. TV sets…
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A New Era in Online Privacy Rights Begins: Have You Made the Required Changes to Comply?
January 2020 brings a new year and a new decade. It also brings new privacy laws for business. Have you made the changes you need to avoid being out of compliance? CCPA California’s CCPA (California Consumer Privacy Act) is one of the strictest laws in the U.S. and goes into…
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TV’s Influence on Purchase Decisions Exceeds All Other Media Combined
Once again, consumers cited traditional television advertising as having the strongest influence on their purchasing behavior, greater than the influence of all other media combined. That was the key takeaway from a research study, 2019 Purchase Funnel, conducted by GfK which measured the influence of media on consumers during their…
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A Game-Changer for Internet Privacy
You’ve probably never heard of it, but a new protocol called DOH could be a game-changer for online privacy. DOH stands for DNS-over-HTTPS. It would encrypt DNS traffic within your browser and hide requests and responses. When you enter a website’s URL into a web browser, it’s sent to the…
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When Can I Measure the ROI of My B2B Campaigns?
When you launch an advertising campaign, you want results. For B2C products, a digital ad with an incentive, such as a discount or limited-time sale, you can expect to track the ROI in short order. The sales cycle is short. For B2B businesses, the sales cycle is much longer. 74%…
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More Bad News for Organic Search + New Research on Paid Search, Social Media, and Mobile Ads
If you’re hoping organic search is the way to increase conversions on Google, we’ve got some sobering news for you: organic search on Google is producing just 22% of site visits, according to the new 3Q 2019 Digital Marketing Report from Merkle. Here are a few of the others insights…
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Marketers #1 Goal in 2019? Get That Email Address
“Personalized experiences are about delivering contextually relevant experiences to your prospects and customers, based on what you know about them, where they are in the purchase journey, and what they are looking to achieve. It is becoming more evident that marketers who consistently deliver personalized cross-channel experiences are seeing moderate…
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Changing Channels: Direct to Consumer Brands Are Moving Digital Dollars Back to Traditional Advertising
Many D2C brands are moving digital dollars back to traditional marketing channels. Rising costs of digital mediums Need to build brand awareness, trust, and credibility They are finding out that the direct response type campaigns that can work on search and social media channels will only take you so far. …
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IAB: TV Ads Are Still the Best for Generating Awareness
When the TVB (Television Bureau of Advertising) puts out a study that says TV ads are the best marketing solution for businesses, some critics say the results are skewed because it’s a TV-focused organization. If that happens in the future, you can now point to the survey done by the…
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GDPR vs CCPA: How Privacy Regulations Affect Businesses
New privacy laws on the world stage are impacting businesses that have any online presence and capture personally-identifiable data. GDPR The EU’s General Data Protection Regulation (GDPR) has already had a significant effect on companies doing business in the EU or doing business with EU residents. It’s affected most U.S.…
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“Belief-Driven Buyers” Are Playing a Bigger Role in Brand Trust
Why do customers trust brands? The top reasons are all about product or service quality, according to the latest edition of the Edelman Trust Barometer. It delivers good quality products or services The brand gets good ratings and reviews It charges a fair price It has always treated me and…
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Internet Trends 2019: Mary Meekers’ Annual Report Shows Big Changes
Mary Meeker is a venture capitalist and former Wall Street security analyst. She’s ranked by Forbes as one of the top 100 most powerful women in the world. When she unveils her annual presentation on Internet trends, it makes news. This year’s report is no different. You read the full…
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Should Content Creators Share in the Wealth from Search Engines?
Here’s an idea: tech companies pay you for the data you provide. State lawmakers in California, led by Gov. Gavin Newsom have proposed assessing a financial value on the personal data companies collect about their users. The LA Times reports that there is a research team looking at the issue…
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The Justice Department Investigation into Google: What We Know
Facebook’s gotten a lot of attention lately by legislators and regulators, but now the attention is shifting towards Google. The Justice Department is focusing on advertising and search, but the exact focus is unclear according to the Washington Post. CNBC reports that investigation is about whether the tech company violated…
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Despite What You Hear, TV is still the Dominant Medium
Despite all the talk about cord cutting, streaming, social media, and digital marketing, it’s easy to forget that TV remains the dominant medium. Here are four facts that demonstrate the continued power of television as the dominant medium. People spend more time with TV than computers, smartphone, and tablets combined……
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Restaurants Are Spending Significantly More on Digital Ads
A new study shows that independent restaurants are dramatically increasing their spending on digital advertising. Within the last year, 68 percent of those surveyed report they are spending more on digital ads than ever before to attract customers. The restaurant business has never been easy. 17 percent of new restaurants…
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Study: Half the Business Listing Online Contain Inaccurate Information
It seems so simple. How hard is it to get your name, address, phone number, and website URL right online? Apparently, it’s not so easy. A new study by Uberall and reported in Search Engine Journal analyzed 73,000 online business location listings in the Boston metro area. They found nearly…
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Basics in Sales & Marketing: Would You Hire a Milkshake?
The basic tenet of successful selling is to uncover a customer need and then find a way to fill that need. Salespeople sometimes forget to find the need and rush straight to selling products or services. Then, they wonder why people don’t buy what they’re selling. Clayton Christensen is a…
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The Ethical Troubles Of Digital Marketing Tactics
Thanks to Facebook and Google, we all have access to more data than we probably should have access to in real life. The field of advertising in particular is becoming very inappropriate in certain cases, pushing digital marketing tactics to their ethical limits. Read More: The Ethical Troubles Of Digital Marketing…
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When It Comes to Digital, Consumers Say One Thing and Often Do Another
Consumers overwhelming say privacy concerns are starting to have them rethinking rethink how they interact online. At the same time, however, their actions are telling a slightly less convincing story. People say one thing to researchers, but their actions demonstrate something else. A third of those surveyed think digital is…
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Facebook Will Eliminate Ad Targeting Options to Settle Lawsuits
For businesses that rely on Facebook’s micro-targeting options, there’s a significant change coming. To settle pending lawsuits for violations of federal law, Facebook will take away some targeting options for advertisers. These targeting options violated federal Fair Housing, Employment, and Credit laws by discriminating against protected classes. Advertisers targeting jobs,…
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Advertisers have a problem, and it’s worse than they thought.
Quick Read: Cord Cutting by Younger Consumers Making It Harder for Advertisers to Drive Conversation and Engagement with Their Brands, Especially in Tech, Telecom, Automotive SOURCE: Engagement Labs Advertisers have a problem, and it’s worse than they thought. The decline of ad-supported television is driving down audience engagement with brands.…
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Brands, Agencies say Lack of ROI Proof & Ad Fraud are Biggest Threats to Digital Budgets
Digital advertising was supposed to give us more transparency. Better insight with a slew of metrics on clicks and conversions. The ability to draw a straight line from campaign performance to ROI. A way to stop wasting advertising dollars through micro-targeting and geo-targeting. Report after report show the incredible waste in…
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Study: 18% of all online ad traffic is fraudulent
Cybersecurity company CHEQ is led by Guy Tytunovich, a former Israeli military intelligence officer. He says the amount of online advertising fraud is grossly underestimated. A new study released by his company estimates that 18% of all online ad traffic is a fraudulent. That cost cost advertisers as much as…
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Top 10 Trends for Programmatic Advertising
Today’s consumers are spending more time than ever on personal devices and are invested in their voice assistants, which have quickly become an integral part of our everyday lives. “The voice technology category is evolving rapidly and will affect the digital marketing landscape in a similar way that mobile devices…
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85% of Websites Fail to Meet Google Page Load Speed Standards
The faster your mobile site loads, the better you’ll look to Google’s robots when it scans your site. Slow-loading websites are now being penalized in the algorithm while fast-loading sites are rewarded. Google recommend your site loads on mobile in 5 seconds or less. Research from Unbounce, however, shows that…
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Amazon is predicting what you want and sending out free samples
Amazon is apparently beta-testing a new advertising strategy that leverages its logistics and delivery expertise with its massive treasure trove of consumer data. A report in Axios says Amazon has teamed up with advertisers Maybelline and Folgers to send free samples to users with a predilection for purchasing their products. …
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Optimizing Ad Performance: Measuring ROI for Digital Campaigns
The promise of digital was more transparency and access to metrics that demonstrate whether something is working or not. Too often, though, the metrics establish action without establishing conversions. In other words, the metrics show that someone clicked on an ad, but doesn’t demonstrate whether they bought the product. Clicks…
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How Much of the Internet is Fake?
Seriously. If you haven’t read Max Reed’s article “How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually” yet, stop what you’re doing and do it right now. Here are just a few of the gems Reed lays out: How much of the internet is fake?…
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Google Ads Now Features “Pay for Conversions” Option
Google has announced Pay for Conversion options for display campaigns. Choosing Target CPS in Conversions under the Bidding when setting up your Google Ads (formerly known as Google AdWords) display unit will mean you only pay when someone converts on your website or app. You won’t be charged for clicks…
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Using Facebook Messenger to Build Your Brand
When most businesses think of using social media to promote their brand, their initial thoughts likely revolve around advertisements and proper management of their company profile. Messaging apps, however, are growing at an incredible rate, and many brands don’t take advantage of the considerable potential that services like Facebook Messenger…
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Malicious Code Buried in Embedded Digital Ads
Read this before you click on another digital ad. Cyber criminals have used images within phishing emails for some time as a way to trick you into getting your credentials. Click on the image of the Excel spreadsheet or PDF file and instead of opening up the document, it takes…
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Online Brand Search Spikes Within Seconds of TV Ads Airing
Advertise on TV and people will search for you online… almost instantly. As many as 90% of TV viewers have a digital device either in their hands or within reach while watching. “Forget the remote,” said Lisa Gevelber, VP Global Marketing at Google. “Smartphones are becoming the essential TV-watching companion.”…
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The Nightmare Scenario for Salespeople
Imagine this scenario: You’re a salesperson and you walk into a business for the first time to make a sale. You’re shown into the office of the big boss. Just as you start to launch into your pitch, she interrupts you and says: “I don’t know who you are. I don’t know your…
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In-House Ad Agencies Are Growing Dramatically
The number of companies that have started in-house advertising agencies – rather than use an outside ad firm for everything – has grown dramatically in the past five years. The ANA (Association of National Advertisers) released a survey that reported 78% of marketers are using some form of an in-house…
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Digital Ad Fraud Continues to Grow; FTC Asked to Investigate Google
Senator Mark Warner (D-Virginia) has asked the Federal Trade Commission (FTC) to investigate the prevalence of digital ad fraud. In particular he wants the FTC to look at Google in light of a BuzzFeed investigation uncovering more than 125 Android apps and websites that potentially siphoned off millions of dollars…
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Facebook Facing Charges of Fraud, Inflating Video Views by as Much as 900%
The folks suing Facebook for inflating video views now say it’s worse than they thought. Originally, the group said FB was jacking up video metrics by as much as 80% higher than they actually were by the way they were reporting them. Now, they say the real number is somewhere…
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Screen Size Matters: TV Ads Lead to More Sales Than YouTube or Facebook Ads
Research done by Dr. Karen Nelson-Field, Professor of Media Innovation, University of Adelaide and Executive Director Centre for Amplified Intelligence, shows several important points: There is a significant relationship between the attention paid to advertising and sales People pay more attention to the same advertisement on TV vs. Facebook or…
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Own a Vizio TV? You might be entitled to a 62 cent settlement
Vizio has agreed to pay some $17 million in an effort to settle a class action suit over privacy laws, according to the terms filed in court. The case revolved around consumer complaints that Vizio was tracking TV viewers by default, without getting consumer permission, and sharing data with third-parties. …
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IAB Letter to Congress Supports Internet Privacy Regulation
Industries never really like it when the government gets into their business and regulates what they can and cannot do. So when the IAB (Interactive Advertising Bureau) changes course to recommend lawmakers create legislation to regulate internet privacy, it’s a big step. The IAB has argued on behalf of the…
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“Facebook doesn’t operate with real-world metrics”
GroupM is the world’s largest advertising company. So when it speaks out on industry issues, people pay attention. Robin O’Neill is the Managing Director of Digital Trading for GroupM and had some harsh words for Facebook in an article in Digiday. For a company that will take in an estimated…
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The Risk-Reward for Brands Taking a Public Stand on Social or Political Issues
When Nike chose Colin Kaepernick to be part of its marketing efforts, they took a risk. It was highly unpopular with a significant segment of the U.S. population, but not so much with Nike’s target consumers. In fact, Thomson Reuters reports that Nike has sold 61% more stuff since the…
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Why TV + Digital is a Powerful Combination
Even the digital folks will tell you TV is still the King when it comes to media consumption. Combined with digital, the results can be incredible! Television isn’t dying; it’s just changing. And it remains unrivaled in its sheer, unadulterated reach, said Daniel Gulick, writing for digital media publisher SmartBrief.…
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Five of the Biggest Cause Marketing Fails
Cause Marketing has been a buzzword (or is it a buzz-phrase?) for years in advertising circles. Tie your brand or product to a popular cause and hope that some of the good will rubs off. It sounds good, but it doesn’t always work out the way you want. Even some…
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Direct correlation between TV ads and auto website traffic: Ignore it at your own peril
If you want to increase the traffic to your auto dealer website, increase your TV ad spending. Cut back on TV advertising at your own peril. An in-depth investigation from the Video Advertising Bureau (VAB) reveals that 76% of auto brands saw a direct correlation – good or bad –…
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Location-Based Targeting and Geo-Reporting Key to Efficient Programmatic Ad Buys
When you are buying programmatic advertising, you need to know that not all programmatic platforms are created equally. It is very easy to waste a lot of money using inefficient platforms that scatter-shot your ads or show your digital ads in places where your services are not available. Geo-targeting and…
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Facebook Explains: What Information Do Facebook Advertisers Know About Me?
Hard Questions is a series from Facebook that addresses the impact of our products on society. To build a product that connects people across continents and cultures, we need to make sure everyone can afford it. READ MORE: Hard Questions: What Information Do Facebook Advertisers Know About Me? — Facebook…
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The modern marketer: Brand building vs. performance marketing
As the landscape has changed, along with fundamentally, marketers need to prepare for a dovetailing of the two. Brands are looking for growth and differentiation, but that cannot be done with investments in either brand or performance. In fact, most best practices now suggest that the smartest media approaches…
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The Assumptive No: Why Salespeople Don’t Ask for the Order
Here is the opening section of the new book I’m writing. It’s still a little rough… any feedback is appreciated. The Assumptive No I’ve always been surprised by how many sales people do everything right, but then are seemingly afraid to ask for the sale. Maybe it’s because I grew…
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Cross-Device Targeting and Attribution Can Improve Your Advertising ROI
When you are placing advertising on-line, you want to make sure you know how it’s performing and where your conversions are coming from. It sounds simple, but it can get complex very quickly. When you examine where conversions actually take place, the last click gets the nod in most reporting…
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Boycotts Up: Where You Advertise Matters More Than Ever
Boycotts are up. Where you advertise matters. Those are two of the findings of a recent Civic Science poll. The results show that the number of people boycotting products they use to buy as a result of where the ads ran has grown from 22% of US adults in 2017…
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The Digital Work Tools Marketers Can’t Do Without
Marketers say the top digital tools their teams can’t do without are file sharing, customer relationship management, and email marketing services, according torecent research from Widen. The report was based on data from a survey of 583 marketers worldwide who work for firms of various sizes. Some 42.4% of respondents say file-sharing services…
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California just passed one of the toughest data privacy laws in the country
The California Consumer Privacy Act of 2018 is set to dramatically change how businesses handle data in the most populous state. Companies that store personal information — from major players like Google and Facebook, down to small businesses — will be required to disclose the types of data they collect,…
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Facebook is spending $1 million a day on TV ads
Facebook’s taken hit after hit to its reputation. Accusations of political bias, alleged misuse of personal data, data leaks, third parties accessing your data through your friends without permission… the list of complaints goes on and on. The list of lawsuits by shareholders and users against the social media company…
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FBI, DOJ investigating advertising practices?
Campaign has learned from multiple sources that representatives from the FBI have been contacting people with knowledge of the ad industry and asking for their help in recent months. It is thought that the FBI, the law enforcement arm of the Department of Justice, is gathering information. One source suggested the…
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Major Advertisers Shifting Dollars from Digital to TV
JP Morgan Chase is retreating on its digital ad placements. Instead, they will take dollars and move them back to television. That’s big news in advertising circle. The company has a $5 billion marketing budget. Perhaps it’s the logical outcome for the company that reduced their digital reach by more…
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Net neutrality is dead – Here’s why FCC Chairman Ajit Pai thinks that’s a good thing
The FCC (Federal Communications Commision) repeal is now in effect. Under FCC Chairman Ajit Pai, the agency tossed out rules set in place by the previous administration that stopped ISPs (Internet Service Providers) from blocking traffic, or throttling back on traffic on the internet. Opponents have been concerned this will…
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Contextual advertising gone wild
Found on a USAToday article about the astonishing number of feet that keep washing ashore in Canada. Yes, feet. In the middle of the article was an ad for, boots. Inappropriate?
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In Programmatic Advertising, Timing is Everything
The best marketing campaigns deliver the exact right message, at the exact right time, to the exact right consumer. If it’s the wrong message, or even the right message, delivered at the wrong time, it won’t work. Timing is critical to the success of your marketing. Advertising can be a…
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Bulls-eye marketing: Finding the sweet spot
To maximize the effectiveness of your advertising, you have to place it squarely in the target for consumers. You already know it’s not enough to have a great product. It’s not enough to assemble your unique selling proposition – what I call your Weapon of Mass Distinction. It’s not enough…
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The AdWords Illusion: Forget the sales funnel
I’ve written before about the problem with using “last-click attribution” as a key metric for deciding where and how to place your advertising. Who gets credit for driving customers? The last thing they visited. Many marketers are just counting the click and forgetting about all the other marketing it took…
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Machine Learning is Critical in Programmatic Advertising
If programmatic advertising is the car you are driving, machine language is what you will find powering your vehicle. Not all buying services and advertising agencies use it, and not all the ones that do can get the job done efficiently. Make sure the company you partner with has the…
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Lots of U.S. companies are not ready for new data protection policies
Something big happens this week. The GDPR (General Data Protection Regulation) goes into effect in Europe. It provides strict regulations on privacy and how online companies can use consumer data. It can also enforce significant fines – up to 4% of gross revenues or $20 million. Even though it’s not…
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Emotional Brands and Neuroscience Marketing
Some of the most successful marketing campaign motivate with emotion and not facts. That’s why companies like Facebook, ESPN, Nielsen, and ad agencies have divisions that explore the neuroscience involved in advertising. By examining the hidden signals of emotional reactions, marketers can better focus campaigns to take advantage of the…
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Amazon Digital Ad Revenues: $2 Billion in Q1 2018?
Look out Goobook, here comes Amazon. We’ve been talking for a while about the emergence of Amazon as an online advertising platform. The numbers from Q1 2018 shows it’s no longer just talk. In just the first quarter of the year, Amazon announced earnings of more than $2 billion in…
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Strike Three for YouTube? Caught in yet Another Ad Scandal
More bad news YouTube: a new report claims the social video platform is once again serving ads for major advertisers on videos with objectionable content. This comes after identical claims last year that led to more than a hundred advertisers cancelling ads and boycotting YouTube. Google promised it would fix…
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A Neuroscientific Approach to Emotional Marketing
Tapping in to someone’s emotional response is more valuable than the verbal response they may give. That visceral reaction tells us what they are feeling, rather than what they are thinking. Using techniques gained from the study of neuroscience, marketers can better understand both behavior and motivation. In turn, this…
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Facebook & Google Ad Shares Are Slipping
Here’s a twist: eMarketer estimates that Facebook and Google’s share of advertising will decline in 2018. While they will still control 56.8% of US digital ad dollars, the company predicts, that’s a drop from 58.5% last year. If you’re thinking it has to do with Cambridge Analytica or privacy issues,…
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With the Rise of Ad Blockers and Privacy Concerns, Can We Reverse “Ad Avoidance?”
Let’s face it. Most folks don’t like ads. They put up with them in order to get free access. But these days, more people are saying “enough is enough.” Consumers are bombarded by more than 10,000 messages every day. Is it any wonder they are trying to avoid looking at…
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Youtube Reminds Publishers who is in Control – Cuts Revenue to Small Guys
“One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel,” said the email I got from YouTube. Apparently their “anyone” doesn’t include me. YouTube says it is tightening its rules and raising the minimum threshold of subscribers you must have in order to…
Paul Dughi.com 