Category: News
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Leveraging Reddit for SEO/GEO Success
Reddit threads regularly appear in Google’s search engine results pages (SERPs) because they often provide rich, human-led discussion and answers. Reddit is now the second most visited site via search traffic in the U.S. with more than 600 million queries are resulting in traffic to Reddit threads. More importantly for…
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Red Alert for Google AI Users: BOLO for Indirect Prompt Injections in Email
As generative AI becomes more deeply embedded in our digital lives, Google has issued a critical warning to its 1.8 billion Gmail users about a new and sophisticated cybersecurity threat: indirect prompt injections. This emerging attack vector could compromise sensitive data without users ever clicking a link or realizing they’ve…
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This Headline: Local News Is Collapsing
Regardless of what you think about national media, a lack of journalists covering local issues is a bad thing. According to a new study, more than 1,000 counties in the US do not have any full-time journalists covering them. Since 2000, the number of journalists has declined by 75%. And…
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Michigan School Charges Parent $33 Million for FOIA Request
Yikes. Want to get the info in a freedom of information request? No problem. Just pay us $33 million.Don’t worry though. You can just pay us half upfront to get started. You can read the full article here or listen to our podcast on this topic below Three Rochester, Michigan…
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Google Research Paper: Is Generative AI Ruining the Internet?
“Google researchers publish paper about how AI is ruining the internet” “Google: AI Potentially Breaking Reality Is a Feature Not a Bug” I saw these headlines in Futurism and 404 Media. They’re powerful statements and came from a review of a paper by researchers at Google’s DeepMind titled Generative AI…
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GDPR Violators Pay Fines Exceeding $1 Million Daily in 2024
European countries have continued fervently pursuing the implementation of General Data Protection Regulations (GDPR), with violating companies paying more than $1.2 million each day in penalties on average through the first 120 days of 2024, according to the data compiled and analyzed by Finbold. The cumulative penalty sum – totaling just…
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Facebook, Instagram to Block News in Canada Due to New Law
Meta, formerly known as Facebook, has announced that it will block access to news articles on Facebook and Instagram in Canada. This decision comes after Canada passed the Online News Act, a new law that requires internet companies to pay news publishers for their content. Meta had initially protested against…
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92% of Companies Still Not Compliant with CCPA that Ramps Up January 1st
According to a study of nearly 10,000 companies, data privacy security company CYTRIO reports the marjority of companies have still not taken proactive measures to comply with the California Consumer Privacy Act (CCPA). CCPA and the enhanced CPRA becomes fully enforceable on January 1, 2023 and includes employees’ rights to…
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Innovative Sustainability Solutions For Environmental Challenges In Today’s Business World
With the ever-increasing demand for sustainable practices, it has become crucial for businesses of all sizes to implement eco-friendly strategies that not only benefit the environment but also prove profitable in the long run. In this article, we explore some of the most effective solutions that leading companies are using…
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Trust in News Rebounds, But Still Falls Short
Trust in news has rebounded a bit over the past year, according to a new survey by Civic Science, but it’s still a relatively dismal picture. In March, only 50% of Americans say they trust any form of media for reliable and unbiased news. While those numbers have increased to…
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Top Services that Your Business Should be Outsourcing For
When you are running a small business, you may find yourself keen to take on a large majority of work yourself. This is because it can be so exciting getting to work for yourself that you are overcome with the pride of doing so, to the point that regardless of…
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Smart Fleet Management
When you are managing a fleet (no matter the size) you want to ensure that you are doing so in a smart manner. If you are not smart in your fleet management, you will notice that your fleet does not run as efficiently or as effectively as you had hoped…
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Why Do People Pay for Live Television? News.
We’ve heard so much about cord-cutting in the past few years. As streaming has increased, broadband-only homes are on the rise and now make up as much as 37% of homes, according to Kagan. If you’re wondering why those still paying for satellite or cable haven’t joined the cord-cutter movement,…
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Facebook Threatens to Stop Allowing News Sharing over Pending Legislation in Australia
Facebook is publicly ramping up the battle with the Australian government over pending legislation that would force it to pay royalties for use of copyrighted news content. It’s a battle being watched closely in both media and tech circles because the implications go farther than just what’s happening in Australia.…
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NAB: Competitive Power of Technology Platforms Threatens Future of Local Journalism
Digital giants’ dominance of advertising marketplace, control of online content put radio and TV broadcasters at competitive disadvantage News Release from the National Association of Broadcasters (NAB) The dominant marketplace power of a handful of digital technology platforms puts local broadcast radio and television stations at a competitive disadvantage for…
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California’s Consumer Privacy Act: Regulations are Final, Enforcement to Begin
It’s amazing how slowly government works some times. The California Consumer Privacy Act was passed in 2018. With more than a year warning for companies to comply, it went into effect in January 2020. Enforcement was held off were the regulations were being finalized. There have been many changes, including…
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Building Your Local Business: A Guide
The business world continues to reel from what has been a dramatic 2020. With many businesses having to make a shift online, and others still simply calling defeat and closing their doors forever, this is a time of profound change on our high streets, in our malls, and across the…
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More than 200 Advertisers Join Facebook Ad Boycott
Facebook’s facing a revolt among advertisers. Where will it end up and will it have a real impact? The campaign is asking businesses to stop advertising on Facebook in July to send a message. “We are asking all businesses to stand in solidarity with our most deeply held American values…
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3 Reasons Why Your Business Needs Digital Products in 2020
Ask yourself these questions: If you need a cab, do you visit/contact a physical cab company, or do you use Uber? If you need a guide, do you visit your local library, or do you watch an online tutorial or read an eBook? If you are looking for love, do…
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Views on Media: Starkly Divided Along Political Lines
Americans largely believe that the news media is getting them the information they need, present accurate information, work for the benefit of the public, and are helping the country. Pew Research Center Study 59% believe the news media is getting the information they need 49% believe the information is largely…
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Changing Consumption Habits During the Coronavirus Pandemic
Remember all the headlines about the death of network news? It turns out the ABC World News Tonight with David Muir is the #1 program on television right now. It’s not just the #1 news program; it’s the #1 program period – beating everything in prime time. During the coronavirus…
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Senators Ask for Relief for Journalists Amid Coronavirus Pandemic
“Local news is in a state of crisis,” said a letter written by a group of 19 Senators in a letter to Senate leadership. The senators warn that the widespread impact of the COVID-19 pandemic – including plummeting advertising revenue – could decimate local and regional news outlets even as…
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Trust in News Sources: The Great Political Divide
Americans may be more polarized than ever when it comes to news about politics. While that may not be a shocker, we now have hard data to show just how it plays out and the differences between party affiliation and trust in news organizations. The research from Pew Research Center…
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Morning Consult Poll: Only 8% Trust News Media to Do the Right Things
When you look at the top line results of the survey from Morning Consult, it’s scary. Only 8% of American have a lot of trust in the news media. Media does better than just a few others: The US Government, Wall Street, and Hollywood which rank at the bottom of…
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Video Consumption Up 33%; Local Broadcast TV Still Gets the Bulk of Viewing
Consumers spent way more time watching video in 2019 compared to previous years, according to a Parks Associates study reported in Fierce Video. Video consumption rose by 33% in 2019 compared to 2018. When it comes to where people watch video, TV still ranks as the #1 destination. TV sets…
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How Blogger Outreach Can Benefit Your New Business
When you launch your new business, more often than not, you are completely preoccupied with the day-to-day running of your company. However, it is also important that you look at the bigger picture and start to develop digital marketing strategies to help attract new customers and grow your business. One…
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Which News Sources Do You Trust Most? It’s Clear.
Once again, people trust local TV station broadcasters the most.
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Your Guide to Financing a New Vehicle
When you’re hungry for a new car, you can sometimes forgo the formalities of setting up strict and measurable financial systems to properly pay for it. That’s natural, seeing as it’s exciting to get your hands on a new set of wheels. This guide aims to instruct you on the…
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Google to Recognize Original Reporting in Search Rankings
We’ve seen it play out too many times. One news outlet puts significant resources into reporting a story. As soon as it goes online, it’s being reported by other media. The place that broke the story quickly cedes control as higher- rated websites rank higher in search. Often, cloned copies…
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3 Reasons Why your Business Needs Mentoring Software
The corporate business world can be tough, but there are plenty of ways to improve company culture and increase levels of productivity. Mentoring schemes can help employees from all areas of a business to grow and improve. By challenging and guiding a mentee to reach their full potential, there are…
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A Guide to Building Trust in Your Brand
While it can take a great deal of time to build trust in your brand, you could lose it almost overnight by making one small or large mistake. If you want people to buy from your business and recommend you to their friends, you must create an organization that is…
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How to Improve Your Image as a Marketing Professional
When you’re a professional in any field, maintaining a positive image is important. You want to be seen as someone who is reputable as well as knowledgeable in their field. There are many common ways to achieve this end, and several require you to work on your image. You’ve got…
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How to Improve Your Transportation Company Business Profits
The transportation industry around the world is huge. It is estimated to be worth $1.3 trillion in the United States alone and also expected to see an almost 3% increase in growth by the end of the year. Behind this industry is 3.9 million truckers, making up 9% of the…
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Internet Trends 2019: Mary Meekers’ Annual Report Shows Big Changes
Mary Meeker is a venture capitalist and former Wall Street security analyst. She’s ranked by Forbes as one of the top 100 most powerful women in the world. When she unveils her annual presentation on Internet trends, it makes news. This year’s report is no different. You read the full…
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Should Content Creators Share in the Wealth from Search Engines?
Here’s an idea: tech companies pay you for the data you provide. State lawmakers in California, led by Gov. Gavin Newsom have proposed assessing a financial value on the personal data companies collect about their users. The LA Times reports that there is a research team looking at the issue…
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Google, Amazon, Facebook, and Apple May All Be Facing Investigations
The last few days have seen a flurry of activity and put four of the biggest tech companies in the world in the sights of regulators. The Department of Justice (DOJ) is looking at an anti-trust investigation of Google. The Federal Trade Commission (FTC) is said to be considering a…
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Photos of men appear twice as often as women in news stories
A new study by the folks at the Pew Research Center turned up an interesting finding: Men appears twice as often as women when it comes to being featured in news photos on Facebook. The research group analyzed posting from 17 national new outlets with at least 20 million unique…
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The Ethical Troubles Of Digital Marketing Tactics
Thanks to Facebook and Google, we all have access to more data than we probably should have access to in real life. The field of advertising in particular is becoming very inappropriate in certain cases, pushing digital marketing tactics to their ethical limits. Read More: The Ethical Troubles Of Digital Marketing…
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TV is still the #1 choice for news consumers
The Pew Research Center did a deep dive into local news consumption in a study of more than 35,000 adults. Here are a few of the key takeaways it revealed: Television is the preferred source of news although online sources are catching up. Weather is the number one topic adults…
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85% of Websites Fail to Meet Google Page Load Speed Standards
The faster your mobile site loads, the better you’ll look to Google’s robots when it scans your site. Slow-loading websites are now being penalized in the algorithm while fast-loading sites are rewarded. Google recommend your site loads on mobile in 5 seconds or less. Research from Unbounce, however, shows that…
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Social media amazes me: The power of the Egg
1 post. 3.7 million followers. 31.6 million likes. The “World Record Egg” now holds the record for the most amount of likes for a single post, now topping 31.6 million likes as of 1/14 at 11:45am CT. Striking in its simplicity, it is a picture of a brown egg over…
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6 Fairy Tales About Digital Marketing
Thousands upon thousands of digital marketing agencies and talented individuals around the world are offering advice on digital marketing. Some offer genuine insight about the latest strategies, others are merely repeating stuff they found on the net. Some get paid by companies to promote specific products instead of offering real…
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Hackers are now hacking Connected TV Sets
Yup, it happened. Hackers have been able to hack TV sets. The guy behind the hack called himself, The Hacker Giraffe, and managed to exploit a Google Chromecast vulnerability in devices and posted a privacy warning (and promoted PewDiePie, a YouTube celeb). According to Media Post, the hack takes advantage…
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Local TV News is the Most Trusted of All Media – By Far
When it comes to trust, local TV news reigns supreme. According to market research firm SmithGeiger (doing research for Hearst Television), 73% of news consumers say they trust at least one local TV news brand in their market – far outdistancing any other news source on any platform. 81% of…
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Facebook’s ‘War Room’ Is a Marketing Ploy
In response to mounting criticism from consumers, citizens, and lawmakers, Facebook is pursuing a public relations blitz. The media giant wants to change people’s perceptions about how it is handling the scourge of misinformation and concomitant threat to elections presented by its websites and apps. Enter the “war room.”…
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A Dark Consensus About Screens and Kids Begins to Emerge in Silicon Valley
The people who are closest to a thing are often the most wary of it. Technologists know how phones really work, and many have decided they don’t want their own children anywhere near them. A wariness that has been slowly brewing is turning into a regionwide consensus: The benefits of screens…
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Twitter Grows Ad Revenue 29% While Losing 9 Million Users
Twitter’s reported a surge of 17% with a revenue of $758m in the Q3 2018, but also saw a decline of nine million users. Twitter revenue was up 29% Year-To-Year. Ad revenue topped $650 million. “We’re achieving meaningful progress in our efforts to make Twitter a healthier and valuable everyday…
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Screen Size Matters: TV Ads Lead to More Sales Than YouTube or Facebook Ads
Research done by Dr. Karen Nelson-Field, Professor of Media Innovation, University of Adelaide and Executive Director Centre for Amplified Intelligence, shows several important points: There is a significant relationship between the attention paid to advertising and sales People pay more attention to the same advertisement on TV vs. Facebook or…
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Tips for Better Social Media Sharing
If you want as many people as possible to find your site and engage with your content, you need to make sure that your content is shared, and that those shares encourage new people to visit your site. In a world where so many people are already vying for…
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How AI is revolutionizing Digital Marketing
When talking about AI in Digital Marketing, most people would think about RankBrain, a machine learning Google has been using to understand keywords and measure searchers’ satisfaction. However, the potential of AI in Digital Marketing is beyond that. Here aretwo ways you can incorporate AI technology into their strategies. via How…
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Meet the man who fought a dozen FOI battles to prove that data doesn’t cause crime
For the last three years Gavin Chait has been fighting — and winning — multiple Freedom of Information cases to unlock data on vacant properties. In a special guest post ahead of his latest hearing, he explains how he uses a range of evidence to fight a widely misused…
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Video Marketing: What You Should Know Before You Begin
Online video is the present and future of marketing. These are some tips to help get started with video marketing campaign. YouTube offers great editing features on their site.You can even add comments and text in your video. TIP! If you want to use YouTube for video sharing, use…
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Overall trust in news is up significantly: Local TV News is the most trusted source
More people trust local TV news than any other source. That’s the key finding in the latest Poynter Media Trust Survey. Trust in the media overall, the report shows, has increased since President Trump took office. The survey shows similar results to a Gallup poll and a survey done for The…
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Republicans and Democrats more likely to classify a news statement as factual if it favors their side – whether it is factual or opinion
In addition to past research that has shown stark differences between Republicans’ and Democrats’ trust of specific news outlets, the findings in this study go one step further, showing that those who identify with the two parties often differ in how they classify specific news content as factual or opinion.…
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Journalism shouldn’t be dangerous — but it is now
When newsrooms need to lock their doors, their ability to serve their readers and viewers is sadly impeded I became a journalist, in part, because I was able to walk through the unlocked rear door of my hometown newspaper directly into the newsroom unchallenged and unimpeded. In the immediate…
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8 Basic Tips for Social Media Etiquette
On social media, everything is a part of your brand and is an extension of you. People don’t know you personally so all they have to work with is the vibes you give off. From the way that you send emails, your blog posts, your social media posts and…
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4 Building Blocks of an Effective Lead-Nurturing Campaign
Here are 4 components of an effective lead-nurturing campaign that will entice your potential customers and have them moving down the sales funnel. Your content marketing objectives really come down to one basic goal: to generate a high number of quality leads. Read More: Infographic: 4 Building Blocks of an Effective…
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5 Ways of Marketing Your Small Business Effectively
One of the major problems businesses have is marketing. Marketing entails that you put your products or services in front of the right audience and persuade them to buy from you. How you market your business will determine its success. Small businesses now have available marketing strategies that can help…
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Managing Your Growth Plan
One of the key jobs of CEO’s and CFO’s is to be looking out long-term. While your employees are looking at daily performance and your managers are focused on quarterly or yearly goals, the business is depending on you to be the forward-thinker. Whether it’s building for the long-term or…
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In this era of “Fake News,” TV News is still rated as most accurate by all parties
Despite all the cries about fake news, and people’s concerns, there’s one place they still trust for the most accurate political information: Television. All parties to the political debate are concerned about the amount of fake news on social media, according to a survey done by the Video Advertising Bureau.…
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Facebook Explains: What Information Do Facebook Advertisers Know About Me?
Hard Questions is a series from Facebook that addresses the impact of our products on society. To build a product that connects people across continents and cultures, we need to make sure everyone can afford it. READ MORE: Hard Questions: What Information Do Facebook Advertisers Know About Me? — Facebook…
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Skills to Succeed for C-Level Executives
More than 7,150 executives across 100 nations in the U.S., North America, Europe, Asia, and Africa were queries on the most important traits to stay relevant and at the top of their game. The report from Harvard Business School’s Professor Boris Groysberg reveals the most important “soft skills” for C-level…
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The modern marketer: Brand building vs. performance marketing
As the landscape has changed, along with fundamentally, marketers need to prepare for a dovetailing of the two. Brands are looking for growth and differentiation, but that cannot be done with investments in either brand or performance. In fact, most best practices now suggest that the smartest media approaches…
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Golden Tips For Digital Marketing
We put together a record of likely buyers in that software class and started our contact process. From our earlier involvement we dusted off our record of mid market computer software companies in that space and started making our phone calls. 40% of those middle market applications companies were…
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Google hit with $5 Billion fine by EU regulators
Can a software maker require a hardware maker to pre-install its software apps on a device as a condition of doing business? We’ll find out. The European Union, which is taking digital privacy seriously, is now attacking on another front. With a whopping $5 billion fine against Google, added to…
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Boycotts Up: Where You Advertise Matters More Than Ever
Boycotts are up. Where you advertise matters. Those are two of the findings of a recent Civic Science poll. The results show that the number of people boycotting products they use to buy as a result of where the ads ran has grown from 22% of US adults in 2017…
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YouTube highlighting news, investing $25m in journalism grants
YouTube is committing $25m to fund video news operations in what it calls an effort to support “the future of news in online video.” Investment Details SOURCE: YouTube blog Expertise. We’re establishing a working group with news organizations and experts from around the world to help us develop new product features,…
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Do social media platforms censor political viewpoints?
72% of people survey by the Pew Research Center say social medias site censor political viewpoints and favor one party over the other. It’s an interesting split when you look at the data: 43% believe major tech firms support liberals over conservations 33% believe companies favor women over men 72%…
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More employers using social media to disqualify job seekers
Drug testing, background or credit checks used to be factors that could disqualify an otherwise great candidate. Now companies are adding formal social media evaluations to the list, according to new data from the 2018 MRINetwork Reputation Management Study. Gone are the days of employers casually reviewing social media to assess prospective…
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Forbes: Why Won’t Facebook Talk About How Often Its Algorithms Are Wrong?
Facebook has bet the company on the success of its AI filtering algorithms and portrays them as a huge success, but refuses to offer any detail into how often they are wrong and whether they are wrong more often than they are right. via Why Won’t Facebook Talk About How Often…
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The Onion is on a crusade against Mark Zuckerberg because it says Facebook is choking its traffic
Satirical news site The Onion is ruthlessly roasting Facebook and CEO Mark Zuckerberg. Over the last two days its published around a dozen articles, taking aim at everything from tech addiction to the 34-year-old CEO’s baby daughter. 1,009 more words via The Onion is on a crusade against Mark Zuckerberg because…
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Social Media falling out of favor as a news source
Reuters Institute surveyed more than 74,000 people in 37 countries about where they get their news online. What they found is that social media is quickly falling out of favor for news consumption after years of continuous growth. “For the last seven years we have tracked the key sources for…
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Major Advertisers Shifting Dollars from Digital to TV
JP Morgan Chase is retreating on its digital ad placements. Instead, they will take dollars and move them back to television. That’s big news in advertising circle. The company has a $5 billion marketing budget. Perhaps it’s the logical outcome for the company that reduced their digital reach by more…
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When local media dies, government spending and waste increases
We have many real world examples to draw from when looking at newspaper shutdowns and the aftermath. A study from researchers at the University of Notre Dame and the University of Illinois/Chicago has been able to quantify the impact on the community, or at least the local government, and the…
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Net neutrality is dead – Here’s why FCC Chairman Ajit Pai thinks that’s a good thing
The FCC (Federal Communications Commision) repeal is now in effect. Under FCC Chairman Ajit Pai, the agency tossed out rules set in place by the previous administration that stopped ISPs (Internet Service Providers) from blocking traffic, or throttling back on traffic on the internet. Opponents have been concerned this will…
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Contextual advertising gone wild
Found on a USAToday article about the astonishing number of feet that keep washing ashore in Canada. Yes, feet. In the middle of the article was an ad for, boots. Inappropriate?
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Video streamers watch more traditional TV than anything else – by far
Nearly 60% of all US households own some form of streaming device. While video streaming is on the rise, it’s not an all-or-nothing thing. In fact, on a typical day, 93% of streamers also watch traditional TV, according to Nielsen’s Local Watch Report. More than half (51%) watch local TV…
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Publishers could be required to get permission and pay to link to copyright material
Now that GDPR is the law in the European Union, lawmakers have their sights on copyright reform, which could have significant impact on the way websites work. They want to bring digital copyright laws across Europe into a unified code. According to the proposed legislation, it “provides for measures aiming at…
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Six Website-Building Tips for Beginners — Discover
Building your business or professional website? Make these six tweaks. Add a contact page If you’re building a website for a business, consulting gigs, or professional work, offer a method for people to contact you. Take a peek at our resource on evergreen page content — which discusses contact pages — then follow these…
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Even small businesses have to make time for marketing
One of the most common complaints I hear from entrepreneurs and brand owners is the lack of time they have for marketing and branding. Marketing is so voluminous – I believe that many people get overwhelmed with the many aspects and options in marketing and its easier to become paralyzed…
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How to Use Marketing Automation to Grow your Blog Traffic
If you have been blogging for some time, you would have realized how difficult it is for you to gain new readers. Even though you might be highly active and posting new articles every single day, what if there’s no one to read it? READ MORE: How to Use Marketing…
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Bad Lip Reading: Mark Zuckerberg and the Congressional Hearings
“Mr. Zuckerberg, World War I was awful. Do you agree?” “Should I shave my head?” The guys at “Bad Lip Reading” are at it again, this time taking on the Congressional hearings with Facebook CEO Mark Zuckerberg. It’s almost as funny as the hearings themselves.
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Facebook rolling out Downvote options for comments
In a nod to Reddit, Facebook is rolling out the upvote/downvote options for comments on posts. It wants you to flag bad comments and highlight positive comments by moving them higher up the list. Just don’t call it a Dislike button. “We are not testing a dislike button. We are…
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Is Facebook evil? Aren’t we all?
Last week was all about Mark Zuckerberg’s congressional hearing. There’s no point in denying that Facebook gathers lots and lots of data about individual users. That being said, all kinds of companies and governmental organizations are more than willing to use that data to have successful Facebook campaigns. So,…
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Is Snapchat Advertising DOA?
Ever heard of the term kick ‘em whilst they’re down? Well that’s currently happening to Snapchat – and they’re taking one mighty kick. Here’s a quick rundown of Snapchats recent downfall. READ MORE: IS SNAPCHAT ADVERTISING DEAD? — The Trending Conversation
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Strike Three for YouTube? Caught in yet Another Ad Scandal
More bad news YouTube: a new report claims the social video platform is once again serving ads for major advertisers on videos with objectionable content. This comes after identical claims last year that led to more than a hundred advertisers cancelling ads and boycotting YouTube. Google promised it would fix…
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How Tom Brady, Danny Ainge, and Kevin Durant changed everything on the internet
You may remember the story at the heart of this legal case: NBA Superstar Kevin Durant was a free agent before joining the Golden State Warriors. The Boston Celtics GM Danny Ainge was pulling out all stops to get Durant to head East and joint he Celtics. Ainge had called…
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Facebook & Google Ad Shares Are Slipping
Here’s a twist: eMarketer estimates that Facebook and Google’s share of advertising will decline in 2018. While they will still control 56.8% of US digital ad dollars, the company predicts, that’s a drop from 58.5% last year. If you’re thinking it has to do with Cambridge Analytica or privacy issues,…
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CEO of World’s Largest Ad Agency Resigns Amid Investigation
The guy sitting atop the world’s largest advertising group has resigned. Martin Sorrell, Chief Executive at WPP is out. While he gets to retire (albeit it immediately) and keep his vested shares, he’s stepping down amid rumors of personal misconduct and misappropriation of company assets. “The previously announced investigation into…
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Facebook Uses Artificial Intelligence To Predict Users’ Future Actions For Advertisers, According To A Confidential Document
Since the Cambridge Analytica scandal erupted in March, Facebook has been attempting to make a moral stand for your privacy, distancing itself from the unscrupulous practices of the U.K. political consultancy. “Protecting people’s information is at the heart of everything we do,” wrote Paul Grewal, Facebook’s deputy general counsel,…
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The worst social media marketing mistake you are probably making
Social media marketing is the new black. It’s not even a question anymore of whether you should be on social media, but rather what social media you should be on. Even though social media have been around for a few years now, I still constantly see companies that make the worst…
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Facebook Bombshell: Most Of Its 2.2 Billion Users May Have Had Public Data ‘Scraped’
Facebook made a bombshell admission , when the company admit that most of its 2.2 billion members may have had their personal data scraped by “malicious actors.” Read More: Facebook: Most Of Its 2.2 Billion Users May Have Had Public Data ‘Scraped’ — CBS Los Angeles
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The Implosion of Trust in the United States
Each year, Edelman publishes its Trust Barometer, tracking the level of trust people have in various institutions in countries all over the world. The results from the 2018 survey show stunning changes. Much of it is downright scary on one hand. On the other hand, it might explain exactly where…
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When Personalized Advertising Crosses the Line to Creepy
Ads that follow you around as you travel from website to website. Social media ads that use your friends’ names and likeness to try to sell you. Personalized ads that tap into your desires. They are all part of the modern marketer’s toolkit in at attempt to influence you. It…
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Social Media for Publishers: Revenue Doesn’t Match Investment
Despite all the work media companies put into their Facebook and other social media channels, it has not turned into any significant source of revenue. If you’re in the business you know that. You get some traffic from social media, but not any real dollars. A research report by trade…
Paul Dughi.com 