Category: YouTube
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Maximizing YouTube Rankings: Key Strategies for Digital Success
Guest Post by Cory McBride In today’s digital landscape, YouTube stands as a colossal platform for content creators. Achieving a higher ranking for your videos on this platform can significantly enhance your visibility and audience reach. Understanding and implementing specific strategies is crucial for creators aiming to elevate their YouTube…
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The World’s Top Websites in 2020
With people stuck inside their home, they relied on technology to stay connect more than ever. Businesses had to adapt to this online shift. It resulted in new online habits and the way people used the internet in 2020. A study done by the UK Domain has revealed the top…
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Facebook Threatens to Stop Allowing News Sharing over Pending Legislation in Australia
Facebook is publicly ramping up the battle with the Australian government over pending legislation that would force it to pay royalties for use of copyrighted news content. It’s a battle being watched closely in both media and tech circles because the implications go farther than just what’s happening in Australia.…
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Streaming Video Services See Massive Churn in Race for Dominance
When video streaming services offer free trials, there’s a lot of interest. When the trials run out, however, the customers run away. As Christopher Palmeri reported in Bloomberg Businessweek, two-thirds of these users leave when the free trial runs out. Another 10% of all streamers ditch the service every month.…
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Report: Fake Accounts and Bots are Proliferating Online; Social Media Companies Aren’t Stopping Them
Let’s say you were able to positively identify more than 15,000 fake social media accounts. You reported a significant number of them to social media platforms as fake. Nearly a month later, who many do you think would still be on the platform? If you said 95% of the fake…
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Despite What You Hear, TV is still the Dominant Medium
Despite all the talk about cord cutting, streaming, social media, and digital marketing, it’s easy to forget that TV remains the dominant medium. Here are four facts that demonstrate the continued power of television as the dominant medium. People spend more time with TV than computers, smartphone, and tablets combined……
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New EU Copyright Rules Could Be a Major Disruptor for Google, YouTube, et al
New copyright rules have been voted in by the European Parliament that could be a major disruptor for Google, YouTube, and other digital platforms. Musicians and content creators have pushed for the legislation. Others argue that it destroys user-generated content. Here are the two clauses that are generating the attention:…
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Long-form Content Results in 56% More Social Shares
Long-form content results in 56% more social shares than content shorter than 1,000 words, according to new research from BuzzSumo and Backlinko. The research, which analyzed over 900 million articles, also discovered that long-form content was correlated with better backlink performance. Specifically, posts weighing in at more than 3,000 words receive an…
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How Much of the Internet is Fake?
Seriously. If you haven’t read Max Reed’s article “How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually” yet, stop what you’re doing and do it right now. Here are just a few of the gems Reed lays out: How much of the internet is fake?…
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Facebook, Amazon Adding More Subscription Video Services
The social media giant is in talks with HBO, Showtime, and Starz about adding streaming video. Facebook would offer subscriptions to these channels which users would watch within the Facebook platform. It the deal consummates, Facebook would likely have to shell out money in advance to the streamers and then…
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The Biggest Traffic Hogs on the Internet
Video now makes up half of all internet traffic, according to research from Sandvine (a bandwidth management company). Netflix alone accounts for 15% and YouTube 11.4%. General web browsing makes up 7.8% and embedded video on websites was 13.1%. In total, video was 58% of downstream traffic. Web browsing was…
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Screen Size Matters: TV Ads Lead to More Sales Than YouTube or Facebook Ads
Research done by Dr. Karen Nelson-Field, Professor of Media Innovation, University of Adelaide and Executive Director Centre for Amplified Intelligence, shows several important points: There is a significant relationship between the attention paid to advertising and sales People pay more attention to the same advertisement on TV vs. Facebook or…
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Digital Media Consumption Way Up: Winners and Losers
Overall digital media consumption grew by 15% in August alone, according to a Pivotal Media Research analysis of Nielsen’s August 2018 data as reported by Wayne Friedman in MediaPost. Winners and Losers Google goes up. Facebook goes down. Google products, including YouTube, Google, and Waze account for 32.8% of all…
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Four Reports Show Serious Problems for Facebook
Four reports within the past 10 days point to a serious problem for Facebook. First, the headlines: Facebook is shedding massive traffic — and it’s apparently flocking to YouTube Facebook’s web traffic has declined by nearly half in the last two years, while YouTube is climbing Facebook Engagement Sharply Drops…
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YouTube highlighting news, investing $25m in journalism grants
YouTube is committing $25m to fund video news operations in what it calls an effort to support “the future of news in online video.” Investment Details SOURCE: YouTube blog Expertise. We’re establishing a working group with news organizations and experts from around the world to help us develop new product features,…
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Strike Three for YouTube? Caught in yet Another Ad Scandal
More bad news YouTube: a new report claims the social video platform is once again serving ads for major advertisers on videos with objectionable content. This comes after identical claims last year that led to more than a hundred advertisers cancelling ads and boycotting YouTube. Google promised it would fix…
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Youtube Reminds Publishers who is in Control – Cuts Revenue to Small Guys
“One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel,” said the email I got from YouTube. Apparently their “anyone” doesn’t include me. YouTube says it is tightening its rules and raising the minimum threshold of subscribers you must have in order to…
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What ads most lead to purchases: TV, Facebook, or YouTube?
It’s the first time a study like that has been done. Karen Nelson Field us a marketing science professor. According to Spots N Dots, she exposed more than 2,500 people to a variety of advertisements (more than 18,200) to study their impact on behavior. One of the more interesting parts…
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Social Media for Publishers: Revenue Doesn’t Match Investment
Despite all the work media companies put into their Facebook and other social media channels, it has not turned into any significant source of revenue. If you’re in the business you know that. You get some traffic from social media, but not any real dollars. A research report by trade…
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YouTube shuts down monetization for smaller contributors
“One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel,” said the email I got from YouTube this morning. Apparently their “anyone” doesn’t include me. YouTube says it is tightening its rules and raising the minimum threshold of subscribers you must have in…
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Seismic Shifts in Digital Marketing in 2018
As we look ahead to 2018, there are some clear pattern emerging when it comes to digital marketing and advertising. What’s in and out? Here are my predictions for 2018: Content Marketing, SEO, and Value Exchange With the reduced reach of social and the continuing fragmentation of media, marketers are finding…
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Failing to Take down Hate Speech Could Cost Social Media Companies $57 Million Fines
Germany is serious about cracking down on hate speech. Social media companies that don’t take down objectionable content within 24 hours of notification are facing massive fines. If posts are “obviously illegal” under German laws, companies like Facebook, Twitter, and YouTube (Google) can face fines up to $57 million dollars…
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127 Facts You Probably Didn’t Know About Video Marketing
Video marketing is hot right now, but doing it right takes some work. The folks at Website Builder have put together a really good infographic that highlight 127 Facts You Probably Didn’t Know About Video Marketing that they made available to me to share. Take a look below. You can visit…
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Where does Google go when it wants to roll out a new product? Television.
YouTube TV is rolling out across the country, starting in select markets, which will feature a so-called “skinny bundle” of TV channels, including local channels. It is designed to compete – at a much lower price point – against cable and satellite packages in this era of “cutting the cord.”…
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Facebook, Apple join the billion dollar club for spending on original video content
Everybody, it seems, wants to be in the TV business. OK, it’s really the video business, but it’s the same thing the TV networks have been doing for years: producing original television content. The WSJ reports that Facebook is looking to spend A BILLION DOLLARS on original video content for…
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Apple ditches Bing for Google search
In 2014, Apple dropped Google for its search and switched to Bing for iOS and Mac. Now, it’s dumping Bing and going back to Google. The same goes for Siri as well. “Switching to Google as the web search provider for Siri, Search within iOS and Spotlight on Mac will allow these…
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FCC signals rollback on net neutrality rules; Nearly 11 million comments filed
Before the Federal Communications Commission takes action, it puts out proposals and asks for public comments. When it comes to net neutrality rules, the public commented big time. Nearly 11 million comments have been filed. There’s no question the issue is a lightning rod. In 2015, the FCC voted in…
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Is the advertiser boycott of YouTube over?
Money talks. Most of the advertisers boycotting YouTube are back in the advertising tent, according to Digiday. MediaRadar said General Motors, Johnson & Johnson, AT&T, Verizon, and Walmart have ads running on YouTube right now. Major brands pulled their ads from YouTube after worries about brand security and where their…
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Instagram growth is exploding
ICYMI, Instagram growth has exploded. It’s now exceeded 700 million active users monthly. The growth rate itself is incredible, adding more than 100 million users already this year. The growth has come at the expense of SnapChat, which has seen growth slow down some 82% since Instagram launched Stories –…
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Social media companies facing fines for failing to remove hate speech, illegal content quickly enough
Social Media is under attack again in Great Britain as government officials debate fines if Facebook and Twitter don’t remove illegal content fast enough. Britain’s home affairs committee unleashed a scathing report, going so far as to suggest the social media companies pay for policing. They compared it to a…
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Social Media sites under increasing pressure to police themselves – or risk huge fines and prosecution
It’s not just advertisers putting increasing pressure on social networks and platforms that share user-generated content. In Germany, the government is considered legislation that would fine Facebook, Twitter and the like fines of tens of millions of dollars for failing to remove hate speech quickly enough. In the UK,…
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A huge number of Millennial Men aren’t watching any TV on any device
How big a deal is this cord-cutting thing for TV? It may depend on who you ask. The number of people cutting out cable has slowed, but it’s still a growing number. But when you slice and dice those dropping (cord-cutters) or never subscribing (cord-nevers), this new report shows…
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YouTube struggling to get paid subscribers
You really have to wonder about that whole “give it away for free and then later we’ll charge for it” model. Here’s yet another example: YouTube is the world’s largest video streaming service and streams more music than anyone else. It’s been free from inception, but YouTube has been touting…
Paul Dughi.com 