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Cross-Device Targeting and Attribution Can Improve Your Advertising ROI
When you are placing advertising on-line, you want to make sure you know how it’s performing and where your conversions are coming from. It sounds simple, but it can get complex very quickly. When you examine where conversions actually take place, the last click gets the nod in most reporting…
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Google hit with $5 Billion fine by EU regulators
Can a software maker require a hardware maker to pre-install its software apps on a device as a condition of doing business? We’ll find out. The European Union, which is taking digital privacy seriously, is now attacking on another front. With a whopping $5 billion fine against Google, added to…
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Boycotts Up: Where You Advertise Matters More Than Ever
Boycotts are up. Where you advertise matters. Those are two of the findings of a recent Civic Science poll. The results show that the number of people boycotting products they use to buy as a result of where the ads ran has grown from 22% of US adults in 2017…
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The Digital Work Tools Marketers Can’t Do Without
Marketers say the top digital tools their teams can’t do without are file sharing, customer relationship management, and email marketing services, according torecent research from Widen. The report was based on data from a survey of 583 marketers worldwide who work for firms of various sizes. Some 42.4% of respondents say file-sharing services…
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Meet the Most Wanted Cyber Criminals in the United States
These 9 people are among the Most Wanted Cyber Criminals in the United States. The FBI says these crooks are responsible for hacking more than half a billion people’s personal data, email passwords, credit card information, and bank accounts info. Their actions account for more than $100 million dollars in…
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YouTube highlighting news, investing $25m in journalism grants
YouTube is committing $25m to fund video news operations in what it calls an effort to support “the future of news in online video.” Investment Details SOURCE: YouTube blog Expertise. We’re establishing a working group with news organizations and experts from around the world to help us develop new product features,…
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Social media usage is dropping
Edison Research knows a thing or two about research. These are the same folks that do exit polling for national elections (as well as tabulate the national votes) for ABC, CBS, NBC, and CNN. With a staff of 19,000 interviews, they conduct telephone, internet, and in-person interviews. Here is what…
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Do social media platforms censor political viewpoints?
72% of people survey by the Pew Research Center say social medias site censor political viewpoints and favor one party over the other. It’s an interesting split when you look at the data: 43% believe major tech firms support liberals over conservations 33% believe companies favor women over men 72%…
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Would you pay 5 cents a day to use Facebook? One country just enacted a “social media tax”
The Ugandan government has implemented a law forcing mobile users to pay taxes to use mobile money and social media apps like Facebook, Twitter, Instagram, WhatsApp, and Skype. As of July 1, people in Uganda have to pay 200 Ugandan shillings (about 5 cents in USD) a day if they…
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California just passed one of the toughest data privacy laws in the country
The California Consumer Privacy Act of 2018 is set to dramatically change how businesses handle data in the most populous state. Companies that store personal information — from major players like Google and Facebook, down to small businesses — will be required to disclose the types of data they collect,…
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Don’t forget about email in your marketing strategy
Don’t count email marketing out just yet. Sixty-nine percent (69%) of businesses use it regularly in their overall marketing strategy, according to a new survey from The Manifest, a business news and how-to website. This new data contradicts some industry predictions that “email is dead” as a marketing tool. “Email is…
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More employers using social media to disqualify job seekers
Drug testing, background or credit checks used to be factors that could disqualify an otherwise great candidate. Now companies are adding formal social media evaluations to the list, according to new data from the 2018 MRINetwork Reputation Management Study. Gone are the days of employers casually reviewing social media to assess prospective…
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Forbes: Why Won’t Facebook Talk About How Often Its Algorithms Are Wrong?
Facebook has bet the company on the success of its AI filtering algorithms and portrays them as a huge success, but refuses to offer any detail into how often they are wrong and whether they are wrong more often than they are right. via Why Won’t Facebook Talk About How Often…
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The Onion is on a crusade against Mark Zuckerberg because it says Facebook is choking its traffic
Satirical news site The Onion is ruthlessly roasting Facebook and CEO Mark Zuckerberg. Over the last two days its published around a dozen articles, taking aim at everything from tech addiction to the 34-year-old CEO’s baby daughter. 1,009 more words via The Onion is on a crusade against Mark Zuckerberg because…
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Do you trust social media to protect your privacy?
A new survey conducted by Washington-based digital agency Rad Campaign and analytics firm Lincoln Park Strategies has found 3 out of 5 Americans distrust social media when it comes to protecting their privacy online. Despite increased use of social media platforms Facebook, Instagram, YouTube, and Snapchat and use of smart speakers like Amazon Echo…
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Facebook is spending $1 million a day on TV ads
Facebook’s taken hit after hit to its reputation. Accusations of political bias, alleged misuse of personal data, data leaks, third parties accessing your data through your friends without permission… the list of complaints goes on and on. The list of lawsuits by shareholders and users against the social media company…
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Tips for Better Social Media Sharing
If you want as many people as possible to find your site and engage with your content, you need to make sure that your content is shared, and that those shares encourage new people to visit your site. In a world where so many people are already vying for…
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FBI, DOJ investigating advertising practices?
Campaign has learned from multiple sources that representatives from the FBI have been contacting people with knowledge of the ad industry and asking for their help in recent months. It is thought that the FBI, the law enforcement arm of the Department of Justice, is gathering information. One source suggested the…
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Social Media falling out of favor as a news source
Reuters Institute surveyed more than 74,000 people in 37 countries about where they get their news online. What they found is that social media is quickly falling out of favor for news consumption after years of continuous growth. “For the last seven years we have tracked the key sources for…
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Major Advertisers Shifting Dollars from Digital to TV
JP Morgan Chase is retreating on its digital ad placements. Instead, they will take dollars and move them back to television. That’s big news in advertising circle. The company has a $5 billion marketing budget. Perhaps it’s the logical outcome for the company that reduced their digital reach by more…
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When local media dies, government spending and waste increases
We have many real world examples to draw from when looking at newspaper shutdowns and the aftermath. A study from researchers at the University of Notre Dame and the University of Illinois/Chicago has been able to quantify the impact on the community, or at least the local government, and the…
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Net neutrality is dead – Here’s why FCC Chairman Ajit Pai thinks that’s a good thing
The FCC (Federal Communications Commision) repeal is now in effect. Under FCC Chairman Ajit Pai, the agency tossed out rules set in place by the previous administration that stopped ISPs (Internet Service Providers) from blocking traffic, or throttling back on traffic on the internet. Opponents have been concerned this will…
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Contextual advertising gone wild
Found on a USAToday article about the astonishing number of feet that keep washing ashore in Canada. Yes, feet. In the middle of the article was an ad for, boots. Inappropriate?
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Video streamers watch more traditional TV than anything else – by far
Nearly 60% of all US households own some form of streaming device. While video streaming is on the rise, it’s not an all-or-nothing thing. In fact, on a typical day, 93% of streamers also watch traditional TV, according to Nielsen’s Local Watch Report. More than half (51%) watch local TV…
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A Checklist for GDPR Compliance
When the European Union passed the General Data Protection Regulation (GDPR) into law, it gave EU residents more control over the personal information that is gathered and how it is used. Now that it is in effect, how organizations deal with data has changed for everyone. The penalties for failing…
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In Programmatic Advertising, Timing is Everything
The best marketing campaigns deliver the exact right message, at the exact right time, to the exact right consumer. If it’s the wrong message, or even the right message, delivered at the wrong time, it won’t work. Timing is critical to the success of your marketing. Advertising can be a…
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How to Delete Your Google Search History
Like Facebook and Apple before it, Google has introduced a new user privacy policy to comply with a new European data privacy law — General Data Protection Regulation (GDPR) — that went into effect on May 25. Google’s updated privacy policy makes it easier to understand what information it collects about you. More importantly, Google has improved its privacy controls…
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Bulls-eye marketing: Finding the sweet spot
To maximize the effectiveness of your advertising, you have to place it squarely in the target for consumers. You already know it’s not enough to have a great product. It’s not enough to assemble your unique selling proposition – what I call your Weapon of Mass Distinction. It’s not enough…
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Publishers could be required to get permission and pay to link to copyright material
Now that GDPR is the law in the European Union, lawmakers have their sights on copyright reform, which could have significant impact on the way websites work. They want to bring digital copyright laws across Europe into a unified code. According to the proposed legislation, it “provides for measures aiming at…
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The AdWords Illusion: Forget the sales funnel
I’ve written before about the problem with using “last-click attribution” as a key metric for deciding where and how to place your advertising. Who gets credit for driving customers? The last thing they visited. Many marketers are just counting the click and forgetting about all the other marketing it took…
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Why You Should Focus on Improving Google Citation
SEO affects every web page and when you have an internet business, you’ll need SEO for the site. SEO stands for ‘search engine optimization’. An internet site’s SEO assists you to determine precisely how well it’s going to rank on Google and also the other the search engines. Quite simply,…
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Facebook, Google hit with multi-billion dollars lawsuits on first day of GDPR privacy and consent rules
On day one of the new GDPR privacy and consent rules in the European Union, Google (and its Android operating system) and Facebook (including WhatsApp and Instagram) were served with lawsuits that allege the companies “coerce users” into sharing personal data in violation of the law. The lawsuits are asking…
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Machine Learning is Critical in Programmatic Advertising
If programmatic advertising is the car you are driving, machine language is what you will find powering your vehicle. Not all buying services and advertising agencies use it, and not all the ones that do can get the job done efficiently. Make sure the company you partner with has the…
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Cable, Satellite cord cutting accelerates while streaming service grow subscribers
As cord cutting in pay-TV (cable + satellite) continues to accelerate, subscribers of premium video streaming services continues to increase. The penetration of cable and satellite subscribers is now at 78%, the lowest it’s been in 15 years. SNL Kagan reports that 32 ad-supported cable networks EACH lost more than…
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California Supreme Court rules defendants have right to access public social media content
The California Supreme Court ruled this week that social media companies can be forced to hand over content to criminal defense prepping for trial. Specifically, the attorney in a murder trial was trying to get info from Facebook, Instagram, and Twitter. Previously, Facebook has pretty much just ignored the request…
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What would you sell your social media data for?
Facebook makes its money by gathering our personal data, packaging it, and selling it to advertisers. They say it’s the price we pay to use the service for free. If Facebook had to pay us for the information, however, what price tag would you put on it? We now have…
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How Your Landing Page Can Impact Your Quality Score and Search Performance
According to Google, AdWords looks for how useful your landing page will be when someone clicks through your ad. They cite “well organized” and “relevant text” as measures, along with keyword matches. Improving Your Landing Page Quality Score Useful and original content – specific to the ad’s keyword Transparent and…
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Lots of U.S. companies are not ready for new data protection policies
Something big happens this week. The GDPR (General Data Protection Regulation) goes into effect in Europe. It provides strict regulations on privacy and how online companies can use consumer data. It can also enforce significant fines – up to 4% of gross revenues or $20 million. Even though it’s not…
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Six Website-Building Tips for Beginners — Discover
Building your business or professional website? Make these six tweaks. Add a contact page If you’re building a website for a business, consulting gigs, or professional work, offer a method for people to contact you. Take a peek at our resource on evergreen page content — which discusses contact pages — then follow these…
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Google will start flagging non-secure websites
Starting in September, websites that aren’t secure will start being flagged in Google’s Chrome browser. If your website starts with HTTP that means visitors will see something like this when they go to your site: If you haven’t switched to a secure site (HTTPS), it’s time. Chrome is the dominant…
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SEO Copywriting Tips to Impress Both Search Engines and Readers
SEO copywriting is an essential skill for anyone who wants to be successful online. It is the art and science of creating content that is loved by readers and search engines alike. Doing so is the key to rank high and convert well. SEO copywriting is a relatively new field.…
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Facebook says it deleted half a billion fake accounts and 837 million spam message in 1Q 2018
When your platform is built around user-generated content, not everybody will use it for good. Policing the content to make sure people aren’t breaking the law, posting nude photos, hate speech, spreading fake news, or spamming everyone is difficult stuff. It’s a daunting task. “We’re often asked how we decide…
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Even small businesses have to make time for marketing
One of the most common complaints I hear from entrepreneurs and brand owners is the lack of time they have for marketing and branding. Marketing is so voluminous – I believe that many people get overwhelmed with the many aspects and options in marketing and its easier to become paralyzed…
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How to Use Marketing Automation to Grow your Blog Traffic
If you have been blogging for some time, you would have realized how difficult it is for you to gain new readers. Even though you might be highly active and posting new articles every single day, what if there’s no one to read it? READ MORE: How to Use Marketing…
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7 Ways to Improve Search Engine Optimization
Want to boost your site’s rankings in search results for keywords and phrases related to your business? Of course you do! Ranking higher in search results can help you reach more customers and earn more revenue online. So how can you improve your search engine optimization (SEO) strategy to achieve…
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The Astounding Number of Bots on Twitter
Call it the attack of the bots. The majority of tweets linking to the most popular websites are not handled by human beings, but bots that post content without human involvement. That’s the findings of a Pew Research Center random sampling of 1.2 million tweets last year to answer this…
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Listen to Google Duplex AI calling a hair salon and make an appointment
This is truly mind-blowing sci-fi stuff. If you haven’t heard Google Duplex yet, get ready to be impressed. Sundar Pichai, Google CEO, wowed the crowd at I/O 2018 when he played back recordings of phone calls made by Google Assistant to book restaurant reservations and make hair appointments. You tell…
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Emotional Brands and Neuroscience Marketing
Some of the most successful marketing campaign motivate with emotion and not facts. That’s why companies like Facebook, ESPN, Nielsen, and ad agencies have divisions that explore the neuroscience involved in advertising. By examining the hidden signals of emotional reactions, marketers can better focus campaigns to take advantage of the…
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Bad Lip Reading: Mark Zuckerberg and the Congressional Hearings
“Mr. Zuckerberg, World War I was awful. Do you agree?” “Should I shave my head?” The guys at “Bad Lip Reading” are at it again, this time taking on the Congressional hearings with Facebook CEO Mark Zuckerberg. It’s almost as funny as the hearings themselves.
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Tracking the Equifax Hack Through the Dark Web
It’s been a year since hackers broke through security into the Equifax database – one of the world’s largest credit agencies – exposing the personal data of more than 143 million people. This put credit card accounts, credit histories, social security numbers, and other personally-identifiable financial information into the hands…
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Responding to Reviews Can Increase Your Conversion Rates
Location 3, a digital marketing agency, reviewed 16 months of AdWords campaign data, 93 million impressions, 32 months of historical user reviews on Google, 72,000+ reviews for more than 7,000 businesses. The research showed a direct correlation between better reviews and ratings and improved performance. As stars increased, so did…
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Facebook rolling out Downvote options for comments
In a nod to Reddit, Facebook is rolling out the upvote/downvote options for comments on posts. It wants you to flag bad comments and highlight positive comments by moving them higher up the list. Just don’t call it a Dislike button. “We are not testing a dislike button. We are…
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Is Facebook evil? Aren’t we all?
Last week was all about Mark Zuckerberg’s congressional hearing. There’s no point in denying that Facebook gathers lots and lots of data about individual users. That being said, all kinds of companies and governmental organizations are more than willing to use that data to have successful Facebook campaigns. So,…
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Facebook Admits It Can Track Users Online Even If They Aren’t Logged In
Yup, Facebook can track where you do on-line even if you aren’t logged in to the Facebook app. “When you visit a site or app that uses our services, we receive information even if you’re logged out or don’t have a Facebook.” – David Baser, Product Management Director, Facebook, via…
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Is Snapchat Advertising DOA?
Ever heard of the term kick ‘em whilst they’re down? Well that’s currently happening to Snapchat – and they’re taking one mighty kick. Here’s a quick rundown of Snapchats recent downfall. READ MORE: IS SNAPCHAT ADVERTISING DEAD? — The Trending Conversation
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Facebook’s rep has taken a hit from the Cambridge Analytica scandal — but its ad business hasn’t
Despite all the negative news lately, particularly relating to the Cambridge Analytica data leak, Facebook’s advertising business appears to be plugging along, Baird analyst Colin Sebastian said in a research note. READ MORE: Facebook’s rep has taken a hit from the Cambridge Analytica scandal — but its ad business hasn’t (FB)…
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Amazon Digital Ad Revenues: $2 Billion in Q1 2018?
Look out Goobook, here comes Amazon. We’ve been talking for a while about the emergence of Amazon as an online advertising platform. The numbers from Q1 2018 shows it’s no longer just talk. In just the first quarter of the year, Amazon announced earnings of more than $2 billion in…
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Class Action Suit Alleges Facebook’s Facial Recognition Violates Privacy Act
Facebook is catching it from all sides these days. In the crosshairs now is FB’s practice of using facial recognition software. It used to throw me a bit when I would post a picture and, somehow, Facebook would know who was in the picture and prompt me to tag them. …
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Senate Bill Would Help Protect Your Online Privacy
We don’t hear the words “bi-partisan” as often as we used to, but Senators from both parties have come together to introduce the Social Media Privacy and Consumer Rights Act of 2018. While it doesn’t solve the problems of data collecting and tracking, it certainly is a positive step towards…
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Strike Three for YouTube? Caught in yet Another Ad Scandal
More bad news YouTube: a new report claims the social video platform is once again serving ads for major advertisers on videos with objectionable content. This comes after identical claims last year that led to more than a hundred advertisers cancelling ads and boycotting YouTube. Google promised it would fix…
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How Tom Brady, Danny Ainge, and Kevin Durant changed everything on the internet
You may remember the story at the heart of this legal case: NBA Superstar Kevin Durant was a free agent before joining the Golden State Warriors. The Boston Celtics GM Danny Ainge was pulling out all stops to get Durant to head East and joint he Celtics. Ainge had called…
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10 Steps to Getting Started on Social Media Marketing
At some point, every entrepreneur comes to the crossroads of whether they should engage in social media marketing or not. The quick answer is – yes! I know, I know! You don’t have time! You have a dozen appointments on the go, a million tasks on your to-do list…
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A Neuroscientific Approach to Emotional Marketing
Tapping in to someone’s emotional response is more valuable than the verbal response they may give. That visceral reaction tells us what they are feeling, rather than what they are thinking. Using techniques gained from the study of neuroscience, marketers can better understand both behavior and motivation. In turn, this…
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Facebook & Google Ad Shares Are Slipping
Here’s a twist: eMarketer estimates that Facebook and Google’s share of advertising will decline in 2018. While they will still control 56.8% of US digital ad dollars, the company predicts, that’s a drop from 58.5% last year. If you’re thinking it has to do with Cambridge Analytica or privacy issues,…
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Facebook Admits to Scanning Private Messages, Releases Privacy Policy Updates
Facebook is scanning private messages its users are sending to each other over Facebook Messenger, the company admitted in response to a Bloomberg story. Separately, the company also announced updates to its privacy policies with simpler explanations on the types of data it gathers. Questions about the company’s monitoring of Messenger messages had arisen…
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CEO of World’s Largest Ad Agency Resigns Amid Investigation
The guy sitting atop the world’s largest advertising group has resigned. Martin Sorrell, Chief Executive at WPP is out. While he gets to retire (albeit it immediately) and keep his vested shares, he’s stepping down amid rumors of personal misconduct and misappropriation of company assets. “The previously announced investigation into…
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Facebook Uses Artificial Intelligence To Predict Users’ Future Actions For Advertisers, According To A Confidential Document
Since the Cambridge Analytica scandal erupted in March, Facebook has been attempting to make a moral stand for your privacy, distancing itself from the unscrupulous practices of the U.K. political consultancy. “Protecting people’s information is at the heart of everything we do,” wrote Paul Grewal, Facebook’s deputy general counsel,…
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Facebook Doesn’t Believe Recent Scandals Will Hurt Its Business — Fortune
Facebook’s recent data privacy issues and the recent Cambridge Anlaytica scandal don’t seem like they will impact the company’s business. That’s according to Facebook vice president of global marketing solutions Carolyn Everson who said at The Wall Street Journal’s CEO Council event this week that the social networking giant is “not anticipating major changes…
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The worst social media marketing mistake you are probably making
Social media marketing is the new black. It’s not even a question anymore of whether you should be on social media, but rather what social media you should be on. Even though social media have been around for a few years now, I still constantly see companies that make the worst…
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Facebook Bombshell: Most Of Its 2.2 Billion Users May Have Had Public Data ‘Scraped’
Facebook made a bombshell admission , when the company admit that most of its 2.2 billion members may have had their personal data scraped by “malicious actors.” Read More: Facebook: Most Of Its 2.2 Billion Users May Have Had Public Data ‘Scraped’ — CBS Los Angeles
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SpaceX gets OK to provide broadband – by using 4,425 satellites
The FCC (Federal Communications Commission) has now approved applications by 4 companies to provide broadband services using satellite technology in the United States. The latest is SpaceX, joining OneWeb, Space Norway, and Telesat as those authorized to access the U.S. marketplace for broadband by satellite. SpaceX is the first U.S.…
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Google replaces goo.gl URL shortener with “Smart URLs”
We all know how frustrating it is when you click on a link to something you want to see, and it doesn’t go directly where you want to go. It’s more common in the App world, where you’re likely to launch the app but then have to search for the…
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The Implosion of Trust in the United States
Each year, Edelman publishes its Trust Barometer, tracking the level of trust people have in various institutions in countries all over the world. The results from the 2018 survey show stunning changes. Much of it is downright scary on one hand. On the other hand, it might explain exactly where…
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Identity Theft is the fastest growing crime in the U.S.
The average suburban block has roughly 20 homes. Just among your closest neighbors, there are likely 4 families that have been victims of identity theft. The numbers are shocking: Bankrate.com says 41 million Americans have been the victim of identity theft. Think tank Privacy and American Business says the number is more…
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The Facebook Love Affair Is Finally Over: Users Lose Trust
Two recent polls tell the story: Facebook has lost trust with its users. In light of the revelation that Cambridge America used data from 50 million Facebook users for political purposes without users permission, the social media company’s stock fell by 14% in last week’s trading and #DeleteFacebook continues to…
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With the Rise of Ad Blockers and Privacy Concerns, Can We Reverse “Ad Avoidance?”
Let’s face it. Most folks don’t like ads. They put up with them in order to get free access. But these days, more people are saying “enough is enough.” Consumers are bombarded by more than 10,000 messages every day. Is it any wonder they are trying to avoid looking at…
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Youtube Reminds Publishers who is in Control – Cuts Revenue to Small Guys
“One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel,” said the email I got from YouTube. Apparently their “anyone” doesn’t include me. YouTube says it is tightening its rules and raising the minimum threshold of subscribers you must have in order to…
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When Personalized Advertising Crosses the Line to Creepy
Ads that follow you around as you travel from website to website. Social media ads that use your friends’ names and likeness to try to sell you. Personalized ads that tap into your desires. They are all part of the modern marketer’s toolkit in at attempt to influence you. It…
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What ads most lead to purchases: TV, Facebook, or YouTube?
It’s the first time a study like that has been done. Karen Nelson Field us a marketing science professor. According to Spots N Dots, she exposed more than 2,500 people to a variety of advertisements (more than 18,200) to study their impact on behavior. One of the more interesting parts…
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8 Ways to Build a Personal Brand
For years, marketers have worked with companies to build their brand. Cementing a brand message into a consumer’s mind makes sure you’ll get a shot at their business when they need your service. Imagine your air conditioner stops working and it’s 95 degrees outside. You’ll head to your computer and…
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What happened when researchers scanned teenagers brains while using Social Media
The same brain circuits that are activated by eating chocolate and winning money are activated when teenagers see large numbers of “likes” on their own photos or the photos of peers in a social network, according to a first-of-its-kind UCLA study that scanned teens’ brains while using social media. Brain…
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Google Proposes New Standards to Speed Up Mobile Page Load Times
On the mobile web, and really everywhere, there’s a real need for speed. The average person clicks away from mobile content if it doesn’t load quickly. Yet the average page loads s-l-o-w-l-y. Something’s got to give. How bad is it? Google’s 2017 study showed the average mobile landing page takes…
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When public officials use social media to do business, do they have the right to block constituents?
Here’s an interesting debate: If you’re a public official, should you have the right to block people from your social media page? A number of public officials are being sued, including Governor’s in Maryland, Kentucky, and Maine, by state ACLU chapters. Now, the ACLU is taking on a case against Arizona Rep. Paul Gosar.…
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Social Media for Publishers: Revenue Doesn’t Match Investment
Despite all the work media companies put into their Facebook and other social media channels, it has not turned into any significant source of revenue. If you’re in the business you know that. You get some traffic from social media, but not any real dollars. A research report by trade…
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What Is Your Personal Information Worth on the Dark Web?
It’s called the “dark web” because it’s hidden for most people. It is not indexed by search engines and it is accessed by peer-to-peer networks using software, or networks like Tor, Freenet, and I2P. It is used by people that want to stay anonymous online, but it can also be used…
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The reason NFL ratings dropped 10%
NFL ratings were down this past season. The anthem protests, off field-behavior, Thursday night games, less-than-stellar prime time matchups: it adds up to about a 10% loss in NFL ratings compared to previous years. This year’s SuperBowl was one of the 10 most watched TV programs in U.S. history, but…
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Facebook expands its Breaking News test
Facebook is expanding its test group of local and national publishers that get to put that BREAKING NEWS banner on stories. It added another 50 this round based on the initial results of testing. “Drawing attention to breaking news on Facebook will help get important information to people when…
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P&G Cuts Programmatic Ad Spend by 90% Due to Brand Safety Concerns
SUMMARY: The world’s largest advertiser is cutting back dramatically on ad networks and going back to traditional advertising. The result? Increased reach and decreased spend. The world’s largest advertiser, Procter & Gamble, announced they cut digital advertising spend in 2017 by a whopping $200 million dollars. Halfway through last year,…
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How Dark Web Hackers Are Now Using Messaging Apps to Target You
If it seems like hackers are always one step ahead, you may be right. With the authorities shutting major marketplaces on the dark web, the crooks have turned their attention to apps to steal your information. Messaging apps are a favorite target. Hackers send links and attachments, such as a…
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Restaurants are going cashless – how will it impact customers?
Sweetgreen restaurant chain is in the “fast casual” category, serving up healthy food choices. What isn’t on the menu is… cash. In 2017, they stopped taking cash at 64 locations. They are not alone. Cashless retailers are growing, especially in the restaurant category. Sweetgreen says it speeds up transactions by as…
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You’ve heard the term, but what is Blockchain?
Blockchain is the technology the underpins digital currency (Bitcoin, Litecoin, Ethereum and the like). The tech allows digital information to be distributed, but not copied. That means each individual piece of data can only have one owner. You may hear it described as a “digital ledger” stored in a distributed…
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How Hackers Exploit Bluetooth Technology
Bluetooth is amazing technology. It lets you connect your mobile to your car, your tablet to your television, control your lights from your smart phone, and more. It can also be a way for crooks to steal your identity. That’s why more than 3.6 billion devices ship with Bluetooth technology every year.…
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Google and Facebook face potential anti-trust claims
Germany is the latest to level potential anti-trust violations at Facebook and Google. Germany’s anti-trust regulator has started a formal investigation into online advertising. Google and Facebook have said they will cooperate, according to Reuters. When you are an international company, it can be tricky to navigate different laws in…
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46 Ways To Improve Your Page Loading Time Instantly
Guest Blogger: Josh Wardini Page loading time refers to the time taken to transfer and show the content of a website page in a web browser window. This process is measured in seconds and it has direct implications on how visitors are engaged and the success of a brand. Even one-second…
Paul Dughi.com 