Paul Dughi.com

Tag: Google

• Attribution Google News Social

  Google Home: Is Obama planning a coup?

  We live in interesting times right now.  The proliferation of junk on-line is at an astounding level and the truth is often lost in the murk of content.  There’s never been a more important time to separate fact from fiction and even the world’s largest internet companies are having trouble…

  March 9, 2017
• Advertising Business Digital Google

  Google AdSense plugin for WordPress is going away

  If you’re using the AdSense plugin to drop Google Ad Words on your website through WordPress, a big change is coming.  If you don’t follow the steps, you will lose any ad revenue coming in through Ad Words.

  March 6, 2017
• Advertising Business Digital Facebook Google Metrics Search Video YouTube

  Google/You Tube, Facebook agree to audits from Media Rating Council

  Amid industry clamor, Google is joining Facebook in announcing they are willing to do an independent audit by a third-party.  The Media Rating Council (MRC) is an independent industry group that accredits media measurement and isn’t afraid to deny that accreditation if the measurement isn’t up to industry standards.  They’ve…

  February 24, 2017
• Ad Agency Advertising Digital Ethics Facebook Fraud Google Search

  World’s largest advertiser tells digital agencies to fix the problems or else

  The largest advertiser in the US (and the world), Procter & Gamble, just shook up the digital advertising industry. “The days of giving digital a pass are over,” said Marc Pritchard, Chief Brand Officer at P&G, at the IAB Annual Leadership meeting.  He’s mandating new requirements for digital agencies and…

  February 10, 2017
• Advertising Amazon Digital Facebook Google PPC Search

  Google ad changes hurt organic search

  When Google announced expanding text ads in April allowing publishers more characters to use in text ads, it claimed it could lead to up to a 20% increase in CTR (click-through-rates) for advertisers.  So how did it do?

  February 3, 2017
• Advertising Change Digital Facebook Google Research Television

  Trouble in Paradise? Digital ad spending growth rates plummet

  Standard Media Index (SMI) unveiled its review of online digital ad spend in 2016 and the numbers show some warning signs for publishers. After years of high double-digit growth in online ad sales, the market slipped into mid-single digits in 2016.  By 4Q 2016, the number slipped into the low single…

  February 2, 2017
• Advertising Amazon Apps Digital Google

  Are voice-enabled devices a threat to Google’s ad revenue?

  Voice-enabled apps and devices seem to be the next big thing. It was the clear star-of-the-show at this year’s Consumer Electronics Show in December. But using voice to do searches may reveal a vulnerability for Alphabet (aka Google). While its Google Home device may compete in the market, it —…

  January 27, 2017
• Amazon Apps Digital Facebook Google Mobile Social YouTube

  2016’s top apps were all owned by Facebook or Google

  Nielsen’s report on the most widely used mobile apps in 2016 showed one major thing:  the top 8 apps were all owned by either Google or Facebook. So not only do they control the digital ad market, they also own the app market as well. 

  January 3, 2017
• Advertising Content Marketing Digital Ethics Google Journalism Viral Campaigns

  Are legitimate news websites spreading fake news with widgets?

  Will Google start penalizing publishers for using Taboola or Outbrain?  Should they? You may not know the names “Taboola” or “Outbrain” but you’ve no doubt seen their work.  These are two of the digital industry’s aggregators that typically mix paid sponsorships, native ads,  and click bait articles into a widget…

  December 29, 2016
• Amazon Change Consumer Digital Google Interesting

  At what point does new technology become mainstream?  

  Commercial mobile telephones were actually invented in 1949 by AT&T, but it wasn’t until the early 70’s that phones were truly mobile – not tethered to vehicles.  I remember when neighbor kids would want to ride in my car so they could call Mom at home and tell her where…

  December 28, 2016
• Ad Agency Advertising Digital Metrics Twitter

  Twitter now admits flawed video ad counts, some off by 35%

  Bad metrics have many advertisers worried about whether they’ve been spending their dollars smartly on-line.  Facebook’s multiple admissions that the numbers were wrong hasn’t done anything to assuage the worry.  Now it’s Twitter’s turn in the barrel. Twitter admits it incorrectly measured video ads running on Android devices.  The measurements…

  December 27, 2016
• Facebook Social

  Life (and death) on social media

  “…in this world nothing can be said to be certain, except death and taxes.” — Bejamin Franklin 1789 Benjamin Franklin would never have anticipated anything like social media. From chronicling the mundane (what I ate for lunch) to the monumental (Trump as President?), Facebook has become the background of life for many.…

  December 16, 2016
• Copyright Digital Google Legal

  Can one country tell the world what it can and can’t see online?

  That’s what’s being examined by Canada’s Supreme Court as it looks at a court decision that ordered the censorship of content on Google even outside the country’s borders. Google appealed, as you can expect, and the SupCo is hearing the case now. It stems from a Canadian company (Equustek) that…

  December 9, 2016
• Digital Google Hacking News

  Google Maps renames “Trump Tower” in NYC as “Dump Tower”

  If you googled “Trump Tower” for a while this weekend, you’d find this… Instead of this… Yup, somebody re-named Trump Tower as Dump Tower on Google Maps.

  November 28, 2016
• Attribution Content Marketing Digital Facebook Google Journalism Metrics News Research Social

  The battle for the online throne: Content vs Platform

  Content may be important, but it’s more like The Prince. The King, of course, is Platform. Think about it for a moment. What’s the world’s largest social media? Facebook. Largest search engine? Google. Biggest video site? YouTube. Notice a trend? They are all aggregators of content, not content creators (with…

  November 10, 2016
• Advertising Digital Facebook Google Metrics Mobile

  Facebook blows away earnings report, so why did stock prices drop?

  I can’t imagine any company in the world that wouldn’t be happy with these results.  Revenue in the third quarter – which set a record last year – was up 56% this year.  And it beat projections with 3Q revenue of $7.01 billion dollars vs. projections of $6.92 billion, Facebook…

  November 3, 2016
• Advertising Consumer Digital Ethics Legal Privacy

  FCC on privacy – Internet Service Providers will no longer be able to share data without your explicit consent

  The FCC (Federal Communications Commission) voted to require broadband/internet providers to get “explicit consent” before sharing data with marketing companies.  That means no more forcing people to “opt out” of obscure user agreements.  In other words, if they want to share our data with advertising companies, they’ll need to ask…

  October 27, 2016
• Ad Agency Advertising Digital Facebook Google Metrics Newspaper Research Social Television

  Digital marketing needs dramatic improvement

  Almost three-quarters of marketers surveyed say they are unhappy with the state of online advertising.  73% of brand marketers and media agency executives say the consumer experience with digital marketing needs to be improved. The report is from the IAB (Internet Advertising Bureau) that’s bullish on digital media.  In its…

  October 25, 2016
• Digital Ethics Facebook Google News Social

  Facebook says it will now publish news even if it violates it standards

  Facebook maintains it’s not a news organization.  When the majority of people get their news from you, you are whether you want to be or not. RELATED:  Facebook is in the news business whether it wants to be or not A Knight Foundation study shows 63% of Facebook and Twitter users…

  October 24, 2016
• Ad Agency Advertising Consumer Digital Facebook Google Metrics Mobile

  Google loses accreditation for viewable impressions

  You may have never heard of the Media Rating Council (MRC).   It was established in the 1960’s as part of US Congressional hearing on accuracy of audience research.  The MRC’s mission is to make sure the audience measurements being used by media are valid, reliable and effective. So when the…

  October 14, 2016
• Digital Google Television Video

  A billion views a month, but YouTube still isn’t making money

  YouTube, now 11 years old, has made a huge impact in bringing user-generated content to the masses.  It has yet to make a profit. According to various reports, YouTube’s revenue was pegged at just north of $4 billion dollars in 2015.  Sounds great until you put it up against the…

  September 27, 2016
• Ad Block Consumer Digital Google

  Google taking on interstitial ads and pop-ups

  You’re visiting a website and interested in what’s there and… suddenly… one of those pesky popup ads shows up.  Or the dreaded “interstitial ad” which blocks the content on the page until you take an action.  Don’t you just hate that? Finally, one of the power players is doing something…

  August 24, 2016
• Ad Block Advertising Digital Facebook Google Mobile Research

  Are people being honest about why they use ad blockers? We may soon find out

  The majority of people that use ad blockers claim that it’s about avoiding overly-intrusive and ads that clog up – and slow down – their web experience.  We may get a chance to see if that’s true, or whether it’s just a more politically correct way of saying I don’t…

  August 15, 2016
• Advertising Content Marketing Facebook Social

  Small businesses just don’t get social media

  Most small businesses I talk to say the biggest reason they don’t embrace social more is time.  I get that.  They have a lot of other things on their plate besides posting on Facebook. A new study by The Alternative Board,  a peer-to-peer advisory board network of more than 3,000 entrepreneurs, gived us…

  August 12, 2016
• Advertising Facebook Google Mobile Research Search Social

  Organic search clicks are falling dramatically as mobile search grows

  If you needed more incentive to invest in paid search on Google, here it is.  Organic search continues to decline as the “natural” listings are increasingly pushed down the page by paid listings. In the latest research from Merkle, organic visits – which had grown over 50% last year –…

  July 26, 2016
• Content Marketing Facebook Google News

  How to make sure your news stays in fans FB feeds

  The news that Facebook is tweaking the algorithm to give higher priority to friends posts and pictures and de-emphasizing news publishers will change the amount of referral traffic to news websites. Facebook told publishers to expect a decrease.  This is on top of the 42% decrease reported last month at…

  July 1, 2016
• Amazon Apps Digital Metrics Pay TV (Cable, Satellite) Video

  How do you watch media in your home?

  How many internet-connected devices do you have in your home? Think about that for a minute. Connected devices include phones, tablets, game consoles, smart TV’s, laptops and desktops, or anything else that displays media and connects to the internet: DVD and Blu-Ray players that are Wi-Fi enabled, OTT devices like…

  June 22, 2016
• Advertising Consumer Content Marketing Digital Facebook Research

  11 Fast Facts: New data on internet usage, advertising, video, and privacy

  Mary Meeker is one of those people. When she talks, people listen. She works with KPCB (Kleiner, Perkins, Caulfield, and Byers) — a venture capital firm. Before that, she was the lead Internet Analyst at Morgan Stanley. Mary publishes an annual Internet Trends report, which gets a lot of attention in business…

  June 6, 2016
• Google Mobile

  Google unveils new “mobile stress test:” how does your mobile site stack up?

  By now, I’m sure you know that most traffic to websites is happening on mobile.  Months ago, Google started “punishing” websites that weren’t optimized for mobile by pushing them down in the rankings and search results.  Those that met the standard were rewarded, including better placement on mobile searches and…

  June 3, 2016
• Advertising Amazon Attribution Legal

  Amazon suing businesses that post fake reviews

  Look out!  If you’re one of the businesses writing fake glowing reviews about yourself, or buying reviews, you may have big problems ahead.  Not only has Amazon been cracking down on this and sending warning letters, but now they are suing companies.

  June 3, 2016
• Consumer Content Marketing Television Video

  Connected TVs: Streaming first, live TV second

  Whether it’s a Smart TV with the internet and some services baked in, a Blue-Ray player, Roku, Google, FireTV, AppleTV or one of the dozen other internet-connected devices, US households continue to connect their television sets to the Internet at a rapid pace.  A study from Frank N. Magid Associates…

  June 2, 2016
• Advertising Google Search Social

  More changes to Google AdWords coming

  In the not too distant past (OK, a few short months ago), Google revamped its search page.  They removed the right rail (although you can still add it to your AdWords order if you buy through third-parties.  It won’t show up, but you can still try!). So why did they do…

  May 31, 2016
• Advertising Facebook Google Research Social

  

  Google is tracking you on 70% of all websites: How you can opt-out of tracking cookies

  I thought it was creepy enough when I noticed Google had pulled information from my email (via Gmail) and displayed it when I searched on Google.  Like when I bought airline tickets and got the confirmation through Gmail… and then noticed when I searched Google, it displayed the flight information…

  May 30, 2016
• Facebook Search Social

  Could Google or Facebook decide the election if they wanted to? You bet.

  Research shows they could — if they decided to do so. While there’s no indication that’s what they are doing, the same research says it could happen and most of us would never know.

  May 29, 2016
• Consumer Television Video

  Next generation of Smart TVs could spell trouble for Local TV stations

  This has been coming for some time, but it should send chills down the spines of local TV execs everywhere:  a TV screen that when you turn it on doesn’t start on a channel, but gives you a listing of everything available.  If you’re local, you’ll probably be tucked inside…

  May 27, 2016
• Leadership Management Research

  How to create your own simple business rules

  “All of us have too much complexity in our lives,” said Kathleen Eisenhardt, professor at Stanford University’s School of Engineering.  In studying how product development teams with complex rules, no rules, and a few simple rules tackled projects, some simple truths emerged.

  May 25, 2016
• Content Marketing Digital Search

  

  Organic search dropping: What’s a marketer to do?

  So what’s a marketer to do?  Paid search is taking over more real estate on Google.  Google eliminated the right rail paid search ads and cut the map pack from 7 listings down to 3.  But that still means often the organic search results often fall below the fold, meaning…

  April 27, 2016