Category: Research
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Broadband Only homes rising, 15% get TV without cable or satellite
In 2013, just 9% of US residents did not subscribe to pay-TV (cable or satellite) to get television. By the third quarter of 2016, that number had risen to 15%. That equates to 17 million broadband-only homes, according to TDG (The Diffusion Group) as reported in MediaPost. Park Associates…
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It’s not you. Commercial breaks are getting longer
The NFL thinks if it cuts out commercial breaks and down time, it may help with struggling ratings this year. Probably. DVR’s, Hulu, and Netflix have turned a lot of people into binge watchers and it’s made it tougher to go from that experience to sitting through commercial pods –…
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The best media to use to drive car buyers to actually buy
TV TOP INFLUENCER FOR MILLENNIALS, TOO The Video Advertising Bureau (VAB) asked consumers a pivotal question for car dealers: What’s doing the best job at driving consumers to the point of purchase? The November study, done by Research Now, found that TV carries the greatest influence of all media throughout…
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Cord cutters are cutting cable AND broadband internet at home
First it was cutting landline phones for mobile. Next, cord cutters dropped cable TV and opted for streaming devices. Now, in what Ovum researchers call “triple cord cutting,” we’re seeing people start to trim their broadband connections at home and use cell phones to do their online viewing. “Cord-cutting started…
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Bah humbug. Almost nobody likes holiday store shopping
Holiday sales this year are expected to increase 3.6% from last year with a retail spend of $655.8 billion dollars in retail stores and another $117 billion on line, according to the National Retail Federation. So what do shoppers like about doing their holiday gift buying in stores?
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If you spend $1 on advertising, how much ROI would you expect? Assessing ROI on advertising consumer products
Are you familiar with what’s called FMCG brands? I had to look it up. It means “Fast Moving Consumer Goods.” These are the type of products you reach for on the store shelves at the grocery or drug store. Think Kimberly-Clark, Unilever, Lindt, or Pfizer. Typically, they are long-standing brands…
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Millennials are now the majority in the U.S.
You may have missed the official announcement this year, but Millennials have overtaken Baby Boomers as the country’s largest generation. US Census Bureau population estimates put Millennials (age 18–34) at 75.4 million in the U.S. while Baby Boomers (age 51–69) at 74.9 million. It’s kind of a natural progression. As populations…
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Brand loyalty is not dead, even for Millennials and new parents
Brand loyalty dead? It makes for a catchy headline and fits the narrative new-age brand marketers are selling: 90% of the leading household goods brands are losing market share on consistently low-growth categories – Study by Catalina The story goes that in the post-media age (whatever that is), consumers –…
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Media, Pollsters get failing grades
There’s no question it was a nasty election season. The losers? According to a poll by the Pew Research Center, just about everyone. The press got blasted… even more than the candidates themselves.
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The Nausea rule of advertising
Think of your brain as a giant hard drive. It can hold a lot of information, but it does have a limit. And, like a hard drive, the limit is reached frequently. So when new information comes in and there’s no room left, it often pushes out the other information…
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Majority don’t trust media, but one source does better than all the others
We’ve all heard that people don’t trust the media anymore. Heck, I’m in the media and I view everything through a skeptic’s lens these days. Through it all though, one media source continues to do better than all the others:
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The incredible number of people making $100,000 or more a year that have nothing in the bank
40% of Americans earning $100,000-$149,000 a year say they have less than $1,000 in savings! 18% say they have NOTHING saved. How much money do you have in the bank right now? If you answered more than $1,000, you’re in the minority. That’s both crazy and sad. It’s true though,…
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Are DVRs going the way of VCRs?
The DVR is a wonderful device. Digital Video Recorders let you record all the TV shows you want and watch them on your schedule. It’s kind of like Netflix… before Netflix existed. But new research shows that DVR use is down dramatically.
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Americans spend 47% of time awake on TV, PC, Tablets, or phones
According to new research from The Diffusion Group (TDG), consumers spend a lot of time each week using a ‘screen’ — a television, personal computer, tablet, or mobile phone. It now tops 50 hours with TV topping the list.
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Customers dumping satellite & cable TV at an ever-growing rate
There’s no denying this cord-cutting thing is real. BTIG Research is the research arm of BTIG brokerage and fund services company which advises investors on key markets. They looked at the top MVPDs – that’s industry jargon for “multi-channel video programming distributor. In other words, what people know as cable…
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Initiative focuses on wireless speeds that are 100x faster
The Advanced Wireless Research Initiative, led by the National Science Foundation (NSF), will attempt to advance the next generation of mobile technology. It’s backed by the US government, a consortium of private companies, and a $400 million dollar war chest to start. 5G on the way This news comes on the heels of…
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Music industry continues to change dramatically
The mid-year report on the music industry by the folks at Nielsen has some shocking numbers and shows just how much consumer consumption continues to change. Vinyl is back on the rise. Digital sales are down (way down). More people are consuming music than last year, but all the growth…
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The moral dilemma of driver-less cars: save 10 pedestrians or save yourself?
You’re riding along in your driver-less car enjoying the day when suddenly a group of pedestrians blocks your path. It’s too late to slow down and your car has to make a choice: plow into a group of pedestrians and cause multiple deaths or veer into a concrete divider and…
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Google is tracking you on 70% of all websites: How you can opt-out of tracking cookies
I thought it was creepy enough when I noticed Google had pulled information from my email (via Gmail) and displayed it when I searched on Google. Like when I bought airline tickets and got the confirmation through Gmail… and then noticed when I searched Google, it displayed the flight information…
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How to create your own simple business rules
“All of us have too much complexity in our lives,” said Kathleen Eisenhardt, professor at Stanford University’s School of Engineering. In studying how product development teams with complex rules, no rules, and a few simple rules tackled projects, some simple truths emerged.
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The CNA (Customer Needs Analysis) is Dead
The average SMB (Small and Midsize Business) gets 17 sales calls per month. I’ve talked to some that say they get that many every week. So there’s no doubt they feel overwhelmed, why they don’t take our calls or respond to our emails, and why they may not believe what…
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If you could only pick one: Pay TV or Streaming?
When forced to choose between pay TV (cable, satellite) and streaming services, people that currently use both react differently according to their age. The younger the adult, the more likely they are to choose TV streaming services over pay-TV, and vice versa. So the big news is… young people stream,…
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Internet Video views: Beware data without context
I am a huge proponent of the potential of online video, OTT (over-the-top) video, and online news in general. Both from a consumer standpoint and a producer, online video is a force to be reckoned with. But this breathless reporting about video views, without context, needs to stop. We all…
Paul Dughi.com 