Category: Apps
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Social Media Engagement Rates Take a Sharp Dive
Rival IQ today announced their 2023 Social Media Industry Benchmark Report detailing everything a marketer needs to measure social media success against their competitors on Facebook, Twitter, Instagram, and TikTok across 14 major industries. The report features insights into how social media engagement has changed over the last year for…
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First Results: Users Overwhelmingly Opt-Out of Online Tracking
For years, many in the advertising community have maintained that consumers want targeted marketing with relevant advertising. It appears, however, that as consumers get an increased say in how they are targeted, that idea isn’t holding up. When Apple updated its iOS operating system for iPhones and iPads, it came…
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Apple’s App Tracking Transparency Launches with iOS 14.5
iOS 14.5 is out and it’s a big deal when it comes to privacy. Apple’s App Tracking Transparency Apple’s app tracking transparency has been the target of public outcry from the folks at Facebook, saying this makes it harder for small businesses to track customers and will drive up digital…
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Big Changes Coming to Digital Ad Tracking: A Cookie-less Future?
We’re in for some big changes when it comes to tracking and advertising. While government regulators are making noise about taking action against major tech companies, the industry has not-so-quietly been making a couple of key changes that could lead to a cookie-less future. Cookies are those things websites use…
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Anti-Trust Hearings Against Facebook, Apple, Amazon, and Google: What’s at Stake
Nearly half of Americans now believe major tech companies should face more regulation. That was one key finding in a new survey by the Pew Research Center. The survey was released as a House Judiciary Committee is looking into tech companies. Specifically, they are examining anti-trust concerns. Google, Facebook, Amazon,…
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Streaming Video Services See Massive Churn in Race for Dominance
When video streaming services offer free trials, there’s a lot of interest. When the trials run out, however, the customers run away. As Christopher Palmeri reported in Bloomberg Businessweek, two-thirds of these users leave when the free trial runs out. Another 10% of all streamers ditch the service every month.…
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An Easier Way to Make Infographics
They say a picture is worth a thousand words. So, what is an infographic worth?
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Digital Media Consumption Way Up: Winners and Losers
Overall digital media consumption grew by 15% in August alone, according to a Pivotal Media Research analysis of Nielsen’s August 2018 data as reported by Wayne Friedman in MediaPost. Winners and Losers Google goes up. Facebook goes down. Google products, including YouTube, Google, and Waze account for 32.8% of all…
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Google replaces goo.gl URL shortener with “Smart URLs”
We all know how frustrating it is when you click on a link to something you want to see, and it doesn’t go directly where you want to go. It’s more common in the App world, where you’re likely to launch the app but then have to search for the…
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How Dark Web Hackers Are Now Using Messaging Apps to Target You
If it seems like hackers are always one step ahead, you may be right. With the authorities shutting major marketplaces on the dark web, the crooks have turned their attention to apps to steal your information. Messaging apps are a favorite target. Hackers send links and attachments, such as a…
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It’s been an amazing ride for Netflix
It’s been an amazing ascent by Netflix. Today, roughly half of all adults in the United State watch streaming content on Netflix at least once in a while. Let that stat from Civic Science sink in. 29% say they watched a few times a week or more! The growth in…
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Study: Media Measurement missing 66% of all video consumption
Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries. They are a big deal in ad circles. So, when they talk, people do listen. Here’s what they’re saying: 66% of TV and Video on content consumed by Millennials and Gen Xers is not…
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Insights: Analyzing 105,000 Facebook pages for emoji’s
Facebook places weight on reactions – those love, sad, angry, lol emoji’s – when determining what to put in your news feed. It values them more than likes. “Over the past year we’ve found that if people leave a Reaction on a post, it is an even stronger signal that they’d…
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Mixing GPS location data with advertising
The privacy folks are about to have a whole lot of new things to worry about. We’ve all been cyber-stalked by ads following us around the internet. Publishers put a pixel, in most cases, on their website that tie into their ad network buys. This allows them to track where…
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Instagram growth is exploding
ICYMI, Instagram growth has exploded. It’s now exceeded 700 million active users monthly. The growth rate itself is incredible, adding more than 100 million users already this year. The growth has come at the expense of SnapChat, which has seen growth slow down some 82% since Instagram launched Stories –…
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Every generation is the Facebook generation… for now
Every generation is the Facebook generation, proclaims a new survey by Sprout Social. It’s hard to argue. The study looked at the social media habits of 1,000 Millennials, Gen Xers, and Baby Boomers.
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Ranking in Local Search: Location is the top factor
What’s that saying about real estate? Location, location, location. It appears the same can be said about what it takes to be listed in the local listings on Google. With the big shift to mobile occurring over the past year, it’s no surprise that the biggest signal Google looks for…
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Self-serve Snap Ads coming to Snapchat
Snapchat is about to launch a self-service ad platform. Digiday reports the interface will allow you to do Snap ads. Snap ads are full-screen videos (vertical) that show up between stories. Previously, you had to buy these through a Snapchat ad partner that would manage the process. That left a…
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Robert Martin complained about his internet-connected garage door opener. Company responded by remotely turning off his service.
Robert Martin bought an internet-connected garage door opener from Garadget. When he had problems with his product, he posted an angry rant on the company’s community board: “Just installed and attempting to register a door when the app started doing this. Have uninstalled and reinstalled iphone app, powered phone off/on — wondering…
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Facebook adds a rocket to its lineup
You may have noticed a little rocket icon pop up on your mobile version of Facebook. Tap it and it will take you to alternative news feed. No, not “alternative facts,” but an algorithmic design feed of content similar to what you interact with on your regular feed, but…
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How Twitter ditching the “egg” will stop harrassment
The default profile picture for lazy people that haven’t uploaded their own photo for their Twitter profile is an egg. Maybe I’m a little dense, but I never realized the reason for the egg was – according to Twitter itself – “a playful reference to how eggs hatch into…
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Are voice-enabled devices a threat to Google’s ad revenue?
Voice-enabled apps and devices seem to be the next big thing. It was the clear star-of-the-show at this year’s Consumer Electronics Show in December. But using voice to do searches may reveal a vulnerability for Alphabet (aka Google). While its Google Home device may compete in the market, it —…
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How do you watch media in your home?
How many internet-connected devices do you have in your home? Think about that for a minute. Connected devices include phones, tablets, game consoles, smart TV’s, laptops and desktops, or anything else that displays media and connects to the internet: DVD and Blu-Ray players that are Wi-Fi enabled, OTT devices like…
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